4 Things You Should Know Before Buying a

Promotional Bag

Presented by Shoplet Promos

Ask yourself 4 questions before making any decisions!

Your company wants promotional bags… now what?

Who is your recipient?

What is your budget?

What type of bag should I buy?

Is there anything extra to think about? (colors, accessories, extras, etc.)

4 questions...

Target Market◦ A certain type of bag may be more useful to a

specific demographic. If your target market is corporate professionals, aged 45-60, you shouldn’t give out custom backpacks!

◦ If your brand’s target market isn’t likely to use the bag, it may actually be hurtful to put your logo on it. It could dilute your brand and confuse consumers

Who is your recipient?

So, who will wear it?◦ Young professionals? ◦ Athletes? Teams?◦ Employees?◦ Blue collar workers?

Important to know, theymay require different

types of bags

Target Market

What is your overall budget?

What are your goals?

Budget and Goals

With dozens of Promotional Custom Bag options, your budget is KEY

◦ Cost effective bags will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions

◦ High quality bags may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Budget

Quality vs. Quantity◦ Higher reach? Want as many people to recognize

your logo as possible? Go for Quantity◦ Increase brand loyalty? Impress at a Trade Show?

Go for Quality◦ The correct answer: it depends and it’s most

likely a combination of both strategies

Goals

VS.

The fun part! ◦ Choosing what style to purchase!

Custom Tote Bag

Custom Messenger Bag

Custom Duffle

Custom Backpack

Drawstring Backpack

Styles

Unlike a clothing line, you can’t offer different color options◦ Does it compliment your logo design?◦ Does it fit within your brand colors?

Colors

3 Things To Focus On◦Who is your recipient?

TARGET MARKET WHAT DO THEY WANT

◦What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE

◦What style should you buy? COLORS, TYPE OF BAG

Overview

Shoplet Promos

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