4 things you need to know for facebook marketing in 2015

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Things You Need To Know For Facebook Marketing In 2015 4

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Things You Need To Know For

Facebook Marketing

In 20154

Pranav is the Social Media

Community Manager at Fusionfarm.

He is currently working on numerous

social media marketing campaigns

for a number of locally owned Iowa

businesses as well as national

franchisees.

PRANAV SHRESTHASocial Media Community Manager

Fusionfarm

#1.

ALGORITHM

CHANGES.

Facebook updates

its algorithms to

personalize the News

Feed for each user.

“Our goal with News

Feed has always

been to show people

the things they want

to see.” – Facebook

https://www.facebook.com/business/news/update-to-facebook-news-feed

Businesses need to

adapt their strategy to

these algorithm changes

to avoid their posts from

being penalized by

Facebook.

Beginning January 2015,

Faceboook rolled out its

latest algorithm update.

No More

Promotional

Posts.

What are

promotional posts?

According To Facebook,

Promotional Posts Are…

1.Posts that solely push people to buy a

product or install an app.

https://www.facebook.com/business/news/update-to-facebook-news-feed

1.Posts that solely push people to buy a

product or install an app.

2.Posts that push people to enter

promotions and sweepstakes with no real

context.

https://www.facebook.com/business/news/update-to-facebook-news-feed

According To Facebook,

Promotional Posts Are…

1.Posts that solely push people to buy a

product or install an app.

2.Posts that push people to enter

promotions and sweepstakes with no real

context.

3.Posts that reuse the exact same

content from ads.

https://www.facebook.com/business/news/update-to-facebook-news-feed

According To Facebook,

Promotional Posts Are…

1.Posts that solely push people to buy a

product or install an app.

2.Posts that push people to enter

promotions and sweepstakes with no real

context.

3.Posts that reuse the exact same

content from ads.

https://www.facebook.com/business/news/update-to-facebook-news-feed

According To Facebook,

Promotional Posts Are…

FOR EXAMPLE,

SOMETHING LIKE

THIS:

WHAT MADE IT TOO

PROMOTIONAL?

ANOTHER EXAMPLE

FROM FACEBOOK:

WHAT MADE IT TOO

PROMOTIONAL?The entire post

solely pushes

people to install

the app.

Use Facebook

ads to promote

the app not the

organic posts.

In short, stop doing

this with your organic

posts:

This isn’t the first time

Facebook has changed its

algorithm to prevent people

from exploiting its platform

and it certainly won’t be the

last.

Remember

Clickbait?

And when Facebook got overrun

by memes?

SET A GOAL:To read Facebook’s Business Page

Best Practices and take algorithm

changes into consideration for your

strategy.

#2

DECLINING

ORGANIC REACH.

Why Is The Organic

Reach Declining?

TWO REASONS WHY FROM

FACEBOOK:#1. There’s far more content being made

than there is time to absorb it.

https://www.facebook.com/business/news/Organic-Reach-on-Facebook

TWO REASONS WHY FROM

FACEBOOK:#1. There’s far more content being made

than there is time to absorb it.

#2. News Feed is designed to not show all

the content but rather only the content that

Facebook thinks is the most relevant.

https://www.facebook.com/business/news/Organic-Reach-on-Facebook

Average Facebook user

would see 1,500 stories in a

given day. Facebook’s

algorithms bring that number

down to a more manageable

300.

https://www.facebook.com/business/news/Organic-Reach-on-Facebook

Don’t Expect To Reach

100% of Your Fans.

Don’t Expect To Reach

100% of Your Fans.

And that’s okay.

There are over 1 Billion

users on Facebook.

There are over 1 Billion

users on Facebook.

And similarly high

number of marketers.

Competition is

higher than

ever.

So, should I

Boost everything?

No.

FACEBOOK’S NEWS

FEED ALGORITHM

SELECTS CONTENT:- To only show relevant, high-

quality content to users.

- To clean up News Feed spam.

Organic content still has

value on Facebook. But,

anticipating organic

reach can be

unpredictable.

https://www.facebook.com/business/news/Organic-Reach-on-Facebook

You can now maximize

organic reach by

targeting interests in

organic posts.

Post stories that appeals

to specific audience

segments.

Make it relevant to your

audience first, business

second.

SET A GOAL:Don’t worry about reaching 100% of

your fans. Change your content

strategy to speak to the audience

more and less about your business.

#3

PAY TO PLAY.

“There’s no such

thing as free lunch.”Popular saying in Economics

Competition among

brands in

Facebook is higher

than ever.

"If you build it, they will

come."

"If you build it, they will

come."Except, not on Facebook.

Now you need to

advertise on

Facebook, just

like you have to

on TV or radio.

SET A GOAL:To allocate a separate budget just for

Facebook advertising.

#4

THE RISE OF

VIDEO.

In just one year, the

number of video posts

per person on Facebook

has increased 75%

globally and 94% in the

US.http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/

Facebook has

averaged more than

1 billion video views

every day.

http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/

Expect to see a rise

in number of videos

on your News Feed.

Ok cool. So, what

type of videos should

I be posting on

Facebook?

Shorter, timely

video content

tends to do well in

News Feed.

http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/

Make it interesting

from the very first

frame of the video.

Make it interesting

from the very first

frame of the video.

Since the videos

auto-plays silently in

the News Feed.

Upload videos that

are exclusive to

Facebook.

The videos don’t

need to break your

budget. Keep it

simple.

You can also add

call to action

buttons on the

videos to drive

engagement to

your website.

SET A GOAL:Add videos to your content strategy for

2015. Monitor its performance through

Video Insights.

GET STARTED

Download our

free social

media plan

template:http://resources.fusionfarm.com/social-media-free-template

RECAP.

Take Facebook’s algorithm changes into

consideration for your strategy.

Save your promotional messages for Facebook ads.

Create and share content that speaks to your

audience and their interests.

Allocate a separate budget for Facebook advertising.

Add videos to your content strategy for 2015.

RECAP.

GOT QUESTIONS?

ASK US @FUSIONFARM

Fusionfarm is an award-winning digital marketing and creative agency devoted to

solving the problems that small and medium-sized businesses face.

www.fusionfarm.com