4 things you need to know for facebook marketing in 2015
TRANSCRIPT
Pranav is the Social Media
Community Manager at Fusionfarm.
He is currently working on numerous
social media marketing campaigns
for a number of locally owned Iowa
businesses as well as national
franchisees.
PRANAV SHRESTHASocial Media Community Manager
Fusionfarm
“Our goal with News
Feed has always
been to show people
the things they want
to see.” – Facebook
https://www.facebook.com/business/news/update-to-facebook-news-feed
Businesses need to
adapt their strategy to
these algorithm changes
to avoid their posts from
being penalized by
Facebook.
According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.
https://www.facebook.com/business/news/update-to-facebook-news-feed
1.Posts that solely push people to buy a
product or install an app.
2.Posts that push people to enter
promotions and sweepstakes with no real
context.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.
2.Posts that push people to enter
promotions and sweepstakes with no real
context.
3.Posts that reuse the exact same
content from ads.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.
2.Posts that push people to enter
promotions and sweepstakes with no real
context.
3.Posts that reuse the exact same
content from ads.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook,
Promotional Posts Are…
WHAT MADE IT TOO
PROMOTIONAL?The entire post
solely pushes
people to install
the app.
Use Facebook
ads to promote
the app not the
organic posts.
This isn’t the first time
Facebook has changed its
algorithm to prevent people
from exploiting its platform
and it certainly won’t be the
last.
SET A GOAL:To read Facebook’s Business Page
Best Practices and take algorithm
changes into consideration for your
strategy.
TWO REASONS WHY FROM
FACEBOOK:#1. There’s far more content being made
than there is time to absorb it.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
TWO REASONS WHY FROM
FACEBOOK:#1. There’s far more content being made
than there is time to absorb it.
#2. News Feed is designed to not show all
the content but rather only the content that
Facebook thinks is the most relevant.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Average Facebook user
would see 1,500 stories in a
given day. Facebook’s
algorithms bring that number
down to a more manageable
300.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
FACEBOOK’S NEWS
FEED ALGORITHM
SELECTS CONTENT:- To only show relevant, high-
quality content to users.
- To clean up News Feed spam.
Organic content still has
value on Facebook. But,
anticipating organic
reach can be
unpredictable.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
SET A GOAL:Don’t worry about reaching 100% of
your fans. Change your content
strategy to speak to the audience
more and less about your business.
Facebook Advertising
Check out our previous post to
get started on
http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048
In just one year, the
number of video posts
per person on Facebook
has increased 75%
globally and 94% in the
US.http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Facebook has
averaged more than
1 billion video views
every day.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Shorter, timely
video content
tends to do well in
News Feed.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Make it interesting
from the very first
frame of the video.
Since the videos
auto-plays silently in
the News Feed.
SET A GOAL:Add videos to your content strategy for
2015. Monitor its performance through
Video Insights.
GET STARTED
Download our
free social
media plan
template:http://resources.fusionfarm.com/social-media-free-template
Take Facebook’s algorithm changes into
consideration for your strategy.
Save your promotional messages for Facebook ads.
Create and share content that speaks to your
audience and their interests.
Allocate a separate budget for Facebook advertising.
Add videos to your content strategy for 2015.
RECAP.
GOT QUESTIONS?
ASK US @FUSIONFARM
Fusionfarm is an award-winning digital marketing and creative agency devoted to
solving the problems that small and medium-sized businesses face.
www.fusionfarm.com