4 things dmos must do to stay relevant
TRANSCRIPT
Four Things DMOs Must Do to
Stay Relevant:
How Destination Marketing Organizations can Engage Public and Private Sector
Leadership, Prove Their Value, and Innovate in the Digital Age
May 17, 2017
Introductions
Ben WrightCEO
Community Systems
www.twitter.com/communitysys
Will SeccombePresident
Connect Travel
www.twitter.com/Troutline
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Polo WillmanAccount Supervisor
Community Systems
www.twitter.com/communitysys
About Community Systems
Company Overview:
• Specialize in working with
Communities
• Founded 2013
• Based in Denver, CO
• 14 employees
• 289+ active customers in the
Destination Marketing and
Economic Development
Industries
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Our “Why” Communities are competing online
more and more every day.
And, DMOs are losing control of the
story to Google, Trip Advisor, and
many other aggregators of DMO
content.
Community Systems provides
simple and powerful maps, apps,
websites, and data that help DMOs
tell their story online.
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Key Product
GoThereDoThat
Platform for DMOs
• Listings• Community Wide
(Accommodations,
Attractions, Events)
• Restaurant Week
• Websites
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GoThereDoThat for DMOs
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GoThereDoThat
Websites
GoThereDoThat
Listings
Data & Analytics
for Specific
Listings
GoThereDoThat
App
Social Sharing
Integration
Questions we will answer
⬜ What small steps can I take now?
⬜ How will these approaches help my DMO?
⬜ Are DMOs facing a crisis of relevance?
⬜ What does one industry leader recommend that DMOs do?
⬜ What resources exist for me to learn more?
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Powering Intelligent Location Decisions
A few questions we have for you…
Is the Destination Marketing Industry Facing a Crisis of Relevance?
• Domestic travel is strong
• ROI on DMO investments is proven and strong
• DMO promotion has positive impacts on
awareness as a destination for visitors and for
business
• Yet some DMOs are fighting for their lives
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Domestic Travel is Surging
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ROI on DMO Spending is Strong
and Proven
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Destination Marketing Spending Impacts Economic Development Positively
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Yet Some State DMOs are Fighting for their Lives
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Powering Intelligent Location Decisions
A few more questions we have for
you…
Powering Intelligent Location Decisions
What does one industry leader
recommend that DMOs do?
Four things that DMOs must do to stay relevant
⬜ Engaged Private Sector Leadership
⬜ Visionary Public Sector Leadership
⬜ Prove it
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⬜ Innovate
Visionary Public Sector Leadership
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Engaged Private Sector Leadership
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Prove it
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Innovate
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Powering Intelligent Location Decisions
How will these approaches help my
DMO?
Powering Intelligent Location Decisions
Steps You Can Take Now
We’ll Help you Prove it: Free Listings Analytics Review
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Resources Used in This Presentation
https://www.ustravel.org/research/power-travel-promotion-what-destination-marketing-means-communities-nationwide
http://atlas-advertising.com/getmedia/ea8ad90c-43d7-4978-a2e0-2cc97cd2f976/Atlas-Tourism-White-Paper_11August2016.aspx
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Thank You!
www.communitysys.com
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