4 technology and retail trends changing consumer behavior

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@JKROHRS@EXACTTARGET

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@JKROHRS@EXACTTARGET

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@JKROHRS

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Emails have twice as many conversions as search and social media.

Average Order Value by device shows a higher order rate by mobile phones and tablets.

ReturnPath

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Slide via JESS3

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Needed to grow skier’s BRAND LOYALTY

Created TRIGGERED EMAIL ALERTS that were personalized to skier’s lift runs and vertical feet skied 8% CLICK THROUGH RATE and 46% open rate

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