4 tata motors summer training report

8/14/2019 4 Tata Motors Summer Training Report

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INTRODUCTION

India is an emerging country with huge potential. The domestic economy is now

growing at around 9-10% per annum and Indias import ance in global terms is being

reinforced by rapidly rising exports and domestic consumption. At a time when

numbers of a slowdown and overheating in the Indian economy have started gaining

momentum, the Indian rupee sprang a surprise by pushing the GDP figure past the

trillion-dollar (42,00,000 crore) mark.

The automotive industry is at the center of Indias new global dynamic. The

domestic market expanding rapidly as incomes rise and consumer credit becomes

more widely available. Manufacturers product lines are being continually expanded,

as is the local automotive

manufacturing base. Expectation are high that India can develop as a global hub for

vehicle manufacturers and as an outsourcing center that offers t he global automotive

industry solution high up the automotive value chain.

India eyes 25 million automotive jobs. India's GDP is set to double over the next decade In percentage terms, the automotive industry's contribution should also

double.

In dollar terms, the sector's contribution is set to quadruple to some $1 45bn.The automobile industry in India accounts for a business volume of $45 billion and

has the potential to grow much faster both through Indian as well as international

manufacturers who have established huge facilities in the country.

With the worlds second largest and fastest-growing population, there is no denying

Indias potential in both economic and population terms and the effect it will have

on the auto industry in the years to come.

The country is already off to a good start, with a well-developed components


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industry and a production level of 1 million four-wheeled vehicles a year, plus a

further 5 million two- and three-wheelers.

The implications, market drivers and scope of a future massive Indian vehicle

market are covered in the India Strategic Market Profile, a brand-new forecast of

Indian automotive and related activity to 2020. Based on Max Pemberto's unique

relational long-term forecasting model, it forecasts car and CV sales, d emographics,

materials usage, auto industry employment, and explains their inter- year of healthy

growth in auto industry.

INDUSTRY GROWTH:


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Future of the Automobile in the Economy:

US based consultancy, keystone predicts that India will become worlds third largest

automobile market by 2030. Overall size expected to exceed 20 million with

compounded annual growth rate of over 12%.

INDIA THEN & NOW

In 1983:

Numb er of brands 2Numb er of models 2

In 2012:

Numb er of brands 30Numb er of models 70


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INDUSTRY PROFILE

OVERVIEW - INDIAN AUTOMOBILE INDUSTRY

Over a period of more than two decades the Indian Automobile industry has been driving its

own growth through phases. The entry of Suzuki Corporation in Indian passenger car

manufacturing is often pointed as the first sign of India turning to a market economy. Since

then the automobile sector witnessed rapid growth year after year. By late-90's the industry

reached self reliance in engine and component manufacturing from the status of large scale

importer.

With comparatively higher rate of economic growth rate index against that of great global

powers, India has become a hub of domestic and exports business. The automobile sector has

been contributing its share to the shining economic performance of India in the recent years.

With the Indian middle class earning higher per capita income, more people are ready to own

private vehicles including cars and two-wheelers. Product movements and manned services

have boosted in the sales of medium and sized commercial vehicles for passenger and goods

transport. Side by side with fresh vehicle sales growth, the automotive components sector has

witnessed big growth. The domestic auto components consumption has crossed rupees 9000

crores and an export of one half size of this figure

Overview Of Automobile Industry

The Indian automobile industry is going through a technological change where each firm is

engaged in changing its processes and technologies to sustain the competitive advantage and

provide customers with the optimized products and services. Starting from the two wheelers,

trucks, and tractors to the multi utility vehicles, commercial vehicles and the luxury vehicles,

the Indian automobile industry has achieved tremendous amount of success in the recent


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years.

As per Society of Indian Automobile Manufacturers (SIAM) the market share of each segment of

the industry is as follows:.

The market shares of the segments of the automobile industry

The automobile industry had a growth of 15.4 % during April-January 2007, with the average

annual growth of 10-15% over the last decade or so. With the incremental investment of $35-40

billion, the growth is expected to double in the next 10 years.

Consistent growth and dedication have made the Indian automobile industry the second- largest

tractor and two-wheeler manufacturer in the world. It is also the fifth-largest commercial vehicle

manufacturer in the world. The Indian automobile market is among the largest in Asia.

The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata Motors, Bajaj

Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra have been dominating the vehicle

industry. A few of the foreign players like Toyota Kirloskar Motor Ltd., Skoda India Private Ltd.,

Honda Siel Cars India Ltd. have also entered the marke t and have catered to the customers needs


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to a large extent.

Not only the Indian companies but also the international car manufacturing companies arefocusing on compact cars to be delivered in the Indian market at a much smaller price. Moreover,

the automobile companies are coming up with financial schemes such as easy EMI repayment

systems to boost sales.

There have been exhibitions like Auto-expo at Pragati Maidan, New Delhi to share the

technological advancements. Besides, there are many new projects coming up in the automobile

industry leading to the growth of the sector.

The Government of India has liberalized the foreign exchange and equity regulations and has also

reduced the tariff on imports, contributing significantly to the growth of the sector. Having firmly

established its presence in the domestic markets, the Indian automobile sector is now penetrating

the international arena. Vehicle exports from India are at their highest levels. The leaders of the

Indian automobile sector, such as Tata Motors, Maruti and Mahindra and Mahindra are leading

the exports to Europe, Middle East and African and Asian markets.

The Ministry of Heavy Industries has released the Automotive Plan 2006-2016, with the motive

of making India the most popular manufacturing hub for automobiles and its components in Asia.

The plan focuses on the removal of all the bottlenecks that are inhibiting its growth in the

domestic as well as international arena.


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TATA GROUPTata is a rapidly growing business group based in India with significant

international operations. Revenues in 2007-08 are estimated at $62.5 billion

(around Rs251,543 crore), of which 61 per cent is from business outside India.

The Group employs around 350,000 people worldwide. The Tata name has been

respected in India for 140 years for its adherence to strong values and business

ethics.

The business operations of the Tata Group currently encompass seven business

sectors: communications and information technology, engineering, materials,

services, energy, consumer products and chemicals.

The Groups 27 publicly listed enterprises have a combined market capitalization of some

$60 billion, among the highest among Indian business houses, and a shareholder base of 3.2

million. The major companies in the Group include Tata Steel, Tata Motors, Tata

Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata

Communications

The Groups major companies are beginning to be counted globally. Tata Steel

became the sixth lar gest steel maker in the world after it acq uired Co rus. Tata

Motors is among the top five commercial vehicle manufacturers in the world and

has recently acquired Jaguar and Land Rover. TCS is a leading global software

company, with delivery centres in the US, UK, Hungary, Brazil, Uruguay and

COMPANY PROFILE


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China, besides India. Tata Tea is the second largest branded tea company in the

world, through its UK-based subsidiary Tetley. Tata Chemicals is the worlds

second largest manufacturer of soda ash. Tata Communications is one of theworlds largest wholesale voice carriers.

In tandem with the increasing international footprint of its companies, the Group

is also gaining international recognition. Brand Finance, a UK-based consultancy

firm, recently valued the Tata brand at $11.4 billion and ranked it 57th amongst

the Top 100 brands in the world.

Businessweek ranked the Group sixth amongst the Worlds Most Innovative

Companies. And the Reputation Institute, USA, recently rated it as the Worlds

Sixth Most Reputed Firm.

Founded by Jamsetji Tata in 1868, the Tata Groups early years were inspired

by the spiri t of nat iona lism. The Group pi oneer ed several industri es of natio nal

importance in India: steel, power, hospitality and airlines.

In more recent times, the Tata Groups pioneering spirit has been showcased by

companies like Tata Consultancy Services, Indias first software company, which

pione ere d the internat ional de livery mode l, and Tata Motors, which made Indias

first indigenously developed car, the Indica, in 1998 and recently unveiled the

worlds lowest-cost car, the Tata Nano, for commercial launch by end of 2008.

The Tata Group has always believed in returning wealth to the society it serves.

Twothirds of the equity of Tata Sons, the Tata Group.s promoter company, is

held by philanthropic trusts which have created national institutions in science

and technology, medicalresearch, social studies and the performing arts.

The trusts also provide aid and assistance to NGOs in the areas of education,

healthcare and livelihoods.

Tata companies also extend social welfare activities to communities around their

industrial units. The combined develop mentrelated expenditure of the T rusts and

the companies amounts to around 4 per cent of the Groups net profits.


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Going forward, the Group is focusing on new technologies and innovation to

drive its business in India and internationally. The Nano car is one example, as

is the Eka supercomputer (developed by another Tata company), which in 2008is ranked the worlds fourth fastest.

TheGroup aims to build a series of world class, world scale businesses in select

sectors.

Anchored in India and wedded to its traditional values and strong ethics, the

Group is building a multinational business which will achieve growth through

excellence and innovation, while balancing the interests of its shareholders, its

employees and wider society.

CORE VALUES OF TATA

At the Tata Group our purpose is to improve the quality of life of the

communities we serve. We do this through leadership in sectors of national

economic significance, to which the Group brings a unique set of capabilities.

This requires us to grow aggressively in focused areas of business. Our heritage

of returning to society what we earn evokes trust among consumers, employees,

shareholders andthe community.

This heritage is being continuously enriched by the formalization of the high

standards of behavior expected from employees and comp anies. The Tata name is

a unique asset representing leadership with trust. Leveraging this asset to

enhance Group synergy and becoming globally competitive is the route to

sustained growth and long-term success.

FIVE CORE VALUESThe Tata Group has always sought to be a value-driven organization. These

values continue to


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direct the Groups growth and businesses. The five core Tata values

underpinning the way we do business are:

Integrity: We must conduct our business fairly, with honesty and transparency.

Everything we do must stand the test of public scrutiny.

Understanding: We must be caring, show respect, compassion and humanity for

our colleagues and customers around the world, and always work for the benefit

of the communities we serve.

Excellence: We must constantly strive to achieve the highest possible standards

in our day-today work and in the quality of the goods and services we provide

and mutual cooperation.

Responsibility: We must continue to be responsible, sensitive to the countries,

communities and environments in which we work, always ensuring that what

comes from the people goes back to the people many times over.

.

HISTORY OF TATA MOTORS

1.

Tata Motors launches its first truck in collaboration with Mercedes-Benz.

Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji

Nussarwanji Tata an d J. Baker. Th e compan y was esta bl ished in 1945 as a


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locomotive manufacturing unit and later expanded its operations to commercial

vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of

Germany.

2. TATA Indica

The first generation Tata Indica

After years of dominating the commercial vehicle market in India, Tata Motors

entered the passenger vehicle market in 1991 by launching the Tata Sierra, a

multi utility vehicle. After the launch of three more vehicles , Tata Estate (1992,

a station wagon design based on the earlier

'Tata Mobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and

Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in

1998, the first fully indigenous passenger car of India. Though the car was

initially panned by auto-analysts, the car's excellent fuel economy, powerful

engine and aggressive marketing strategy made it one of the best selling cars in

the history of the Indian automobile industry. A newer version of the car, named

Indica V2, was a major improvement over the previous version and quickly

became a mass-f avourite . A badge en gineered vers ion of th e car was sol d in the

United Kingdom as the Rover Cit y Rover.


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Tata Motors also successfully exported large quantities of the car to South

Africa.The success of Indica in many ways marked the rise of Tata Motors.

3. TATA Brads

DAEWOO ACQUISITION

Tata Novus is one of the best selling commercial trucks in South Korea. With

the success of Tata Indica, Tata Motors aimed to increase its presence

worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of

South Korea. The reasons behind the acquisition were:

Companys global plans to reduce domestic exposure. The domesticcommercial vehicle market is highly cyclical in nature and prone to

fluctuations in the domestic economy. Tata Motors has a high domestic

exposure of ~94% in the MHCV segment and ~84% in the light

commercial vehicle (LCV) segment. Since the domestic commercial

vehicle sales of the company are at the mercy of the structural economic

factors, it is increasingly looking at the international markets. The

company plans to diversify into various markets across the world in both

MHCV as well as LCV segments

To expand the product portfolio Tata Motors recently introduced the25MT GVW Tata Novus from Daewoos (South Korea) (TDCV) platform.

Tata plans to leverage on the strong presence of TDCV in the heavy-

tonnage range and introduce products in India at an appropriate time.

This was mainly to cater to the international market and also to cater to

the domestic market where a major improvement in the Road

infrastructure was done through the National Highway Development

Project.

Tata remains India's largest heavy commercial vehicle manufacturer andTata Daewoo is the 2nd largest heavy commercial vehicle manufacturer in

South Korea. Tata Motors has jointly worked with Tata Daewoo to

develop trucks such as Novus and World Truck and buses namely,GloBus and StarBus.


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HISPANO CARROCERA

Hispano Divo at the 2008 FIAA in Madrid In 2005, sensing the huge opportunity

in the fully built bus segment, Tata Motors became acquired 21% stake in

Hispano Carrocera SA, Aragonese bus manufacturing company giving

itcontrolling rights of the company.

JAGUAR CARS AND LAND ROVER

After the acquisition of British Jaguar Land Rover (JLR) business, which also

includes the Rover, Daimler and Lanchester brand names Tata Motors became a

major player in the international automobile market.

On 27 March 2008, Tata Motors reached an agreement with Ford to purchase

their Jaguar and Land Rover operations for US$2 billion. The sale was

completed on 2 June 2008 Tata has gained the rights to the Daimler, Lanchester,

and Rover brand names.

In addition to the brands, Tata Motors has also gained access to 2 design centers

and 3 plants in UK. The key acquisition would be of the intellectual propertyrights related to the technologies.

JOINT VENTURES


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Tata MarcoPolo released this low-floor bus in India and now it is widely

used as public transport

huge opportunity in the fully built bus segment, Tata

Motors acquired 21% stake in Hispano Carrocera SA, Aragonese bus

manufacturing company and introduced its highend inter-city buses in the

country.

h Marcopolo S.A., a

Brazil-based global leader, lead by Brian Behrle, in b us body building. This joint

venture is to manufacture and assemble fully-built buses and coaches targeted at

developing mass rapid transportation systems.

absorb technology and expertise in chassis and

aggregates from Tata Motors, and Marcopolo will provide know-how in

pro ce sses and sys tems for bodybuilding and bus body desi gn .

GLOBAL OPERATIONS

Tata Motors has been aggressively acquiring foreign brands to increase its global

pre se nce. Tata Motors has op erat ions in the UK, South Ko rea , Thai land and

Spain. Among them is Jaguar Land Rover, a business comprising the two iconic

British brands that was acquired in 2008. Tata Motors has also acquired from

Ford the rights to three other brand names: Daimler, Lanchester and Rover . In

2004, it acquired the Daewoo Commercial Vehicles Company, South

Koreas second largest truck maker. The rechristened Tata Daewoo Commercial

Vehicles Company has launched several new products in the Korean market,

while also exporting these products to several international markets. Today two-

thirds of heavy commercial vehicle export out of South Korea are from Tata

Daewoo.

In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed

Spanish bus and coach manufacturer, giving it controlling rights of the company.


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Hispanos presence is being expanded in other markets. On Tata's journey to

make an international foot print, it continued its expansion through the

introduction of new products into the market range of buses (Starbus & Globus)as well as trucks (Novus). These models were jointly developed with its

subsidiaries Tata Daewoo and Hispano Carrocera. In May, 2009 Tata unveiled

the Tata World Truck range jointly developed with Tata Daewoo. They will

debut in South Korea, South Africa, the SAARCcountries and the Middle -East by

the end of 2009.

In 2006, it formed a joint venture with the, Brazil-based Marcopolo, a global

leader in body-building for buses and coaches to manufacture fully-built buses

and coaches for India and select international markets. Tata Motors has expanded

its production and assembly operations to several other countries including

South Korea, Thailand, South Africa and Argentina and is planning to set up

plan ts in Turk ey, Indon es ia and Eastern Europe. Tat a al so franch isee/ joint

venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.

Tata has dealerships in 26 countries across 4 continents. Though Tata is present

in many counties it has only managed to create a large consumer base in the

Indian Subcontinent namely India, Bangladesh, Bhutan, Sri Lanka and Nepal and

has a growing consumer base in Italy, Spain and South Africa.

The Government of India announced an automobile policy in December 1997.

The policy required majority-owned subsidiaries of foreign car firms to invest at

least US$50 million in equity if they wished to set up manufacturing projects in

India. It also forced them to take on export obligations to fund their auto part

imports and required them to submit to a schedule for increasing the share of

locally made parts in their cars. Mere car assembling operations were not

welcomed. An Indian cabinet panel will soon consider a new automobile policy

that aims to set fresh investment guidelines for foreign firms wishing to

manufacture vehicles in the country. Investments in making auto parts by a

foreign vehicle maker will also be considered a part of the minimum foreign

investment made by it in an auto-making subsidiary in India. The move is aimed


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at helping India emerge as a hub for global manufacturing and sourcing for auto

par ts.

The policy sets an export target of $1 billion by 2005 and US$2.7 billion by

2010. The policies adopted by Government will increase competition in domestic

market, motivate many foreign commercial vehicle manufactures to set up shops

in India, whom will make India as a production hub and export to nearest mar ket.

Thus Tata Motors CV will have to face tough competition in near future, which

might affect its growth negatively.


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The purchase of Jaguar Cars is expected to help give Tata Motors a foothold in

European and American markets.

With the unveiling of Tata Elegante during Geneva Motor Show, Tata Motors

revealed its intention to enter the sedan and sports car markets.

Tata Indica assembled in Thailand and Argentina.


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Tata Prima

The Luxury Sedan was designed by Pininfrina and has marked the entry of Tata

into the international sedan market. The car is to be sold in India by 2013 and

around the world by 2015 Tata Motors has expanded its production and assembl y

operations to several other countries including South Korea, Thailand, South

Africa and Argentina and is planning to set up plants in Turkey, Indonesia and

Eastern Europe


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PRODUCT MIX

1. Multi Utility Vehicles

TATA SUMO GRANDE

Feature:

ENGINE:2179 cc, 16 valve DICOR

MAX POWER :118bhp@4000rpm

MAX TORQUE:250nm@1500-3000rpm

GEAR :5 speed manual

SUSPENSION: FRONT-indepndent,Double wishbone with coil springs

REAR -Parabolic leaf springs

BRAKES: FRONT-Vacuum assisted independent hydraulic disc

REARDrum

LENGTH: 4421 mm

WIDTH :1780 mm

HEIGHT:1940 mm GROUND CLEARANCE :180mmWHEELBASE:2550 mm KERB WEIGHT:1940 mm


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TATA SAFARI

Features:-

Displacement: 2179cc, DOHC, VTT, DiCOR

Engine Type: Diesel

Maximum Power: 140 Bhp @ 4000 rpmMaximum Torque: 320 Nm @ 1700 rpm

Length: 4650 mm

Width: 1918 mm

Height: 1925 mm

Seating Capacity: 7

Tyre Size: 235/70 R16 105S

Suspension: Ind Double Wishbone with

Torsion bar

Boot Space: 981.00 ltrs.

Steering: Power

Brakes: Front Ventilated, Rear Disk

Gears: 5 Manual

Ground Clearance: 195.00 mm


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Kerb Weight: 2040.00 kgs.

Fuel Tank: 65.00

Body Color Bumpers:

Tachometer:

Alloys:

ORVM Indicator:

Xenon Headlamps:

Trip Meter:2

Headlamp Washer:

Airbag: 2

TATA SUMO VICTA

Features:-

Model Sumo Victa

Body Type Station wagon / estate

Number Of Doors 5


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Seating Capacity 7

Fuel Capacity 65 Litres

Dimensions

Length 4505 mm

Width 1726 mm

Height 1976 mm

Wheelbase 2400 mm

Ground Clearance 160 mm

Minimum Turning Radius 4.9 m

Weight

Kerb Weight 1820 kg

Engine

Type 1948 cc diesel engine

Number Of Cylinders 4

Displacement 1948 cc

Transmission Manual

Max. Power 90 PS @ 4300 rpm

Max. Torque 19 kgm @ 2500 rpm

Suspension

Front Suspension Independent

Rear Suspension Parabolic leaf springs

Brake


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Front Disc

Rear Drum

Steering Type Power steering

Tyre Size 215 R 15 Radial

2.Passenger Cars

TATA INDICA VISTA

Feature:-

Overview

Make Tata

Model Indica Vista

Body Type Hatchback

Number Of Doors 5

Seating Capacity 5

Dimensions

Length 3795 mm


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Width 1695 mm

Height 1550 mm

Wheelbase 2435 mm


Engine

Type Direct Injection Common Rail Turbo-charged Inter-

cooled (petrol)

QuadrajetDiesel

Turbo Diesel Injection - Diesel

Number of Cylinders 4

Displacement 1172cc (Petrol Safire)

1248cc (Quadrajet Diesel)

1405cc Turbo Diesel Injection (TDi)

Transmission Manual

Max. Power 65 bhp @ 5500 rpm (Petrol Safire)

75 bhp @ 4000 rpm (Quadrajet Diesel)

71 bhp @ 4500 rpm (TDi)

Max. Torque 96 Nm @ 3000 rpm (Petrol Safire)

190Nm @ 1750 rpm (Quadrajet Diesel)

135 Nm @ 2500 rpm (TDi)

Suspension

Front Suspension McPherson Strut

Rear Suspension Semi independent coil

Brakes

Front Disc

Rear Drum


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TATA INDICA V2

Features:-

Tata Indica

VistaIndica V2 Indica V2 Xeta

Indica V2

Turbo

Indica V2

Dicor

Engine

Type

475 IDI

Turbo

Intercooled

Diesel

475 IDI with

Microprocessor

based Engine

Management

System (ECU)

475 SI Multi

Point Fuel

Injection

System with 32-

bitmicroprocessor

475 Turbo

Diesel

Tata 1.4

Direct

Injection

Common Rail

Diesel Engine

No.of

Cylinders4 cyclinder - - 4 inline -

Piston

Displacement1405 cc 1405 cc. 1396 cc. 1405 cc -

Maximum

Output :

71 PS @

4500 rpm

53.5 PS @

5500 rpm

70 PS @ 4800

rpm

DLS:62 PS @

4500 rpm

70 PS @ 4000

rpm


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DLG:68 PS

@ 4500 rpm

DLX:68 PS@ 4500 rpm

Maximum

Torque :

135 Nm @

2500 rpm

85 Nm @ 2500

rpm

12.4 kgm@

2600 rpm

DLX:13 kgm

@ 2500 rpm

DLG:13 kgm

@ 2500 rpm

DLS:12.5

kgm @ 2500rpm

14.3 Kgm @

1800 - 3000

rpm

Compression

Ratio- - 21:1 -

KerbWeight

Kerb Weight TDI 1135 995 kg 995 kg 1050 kg

DLS DiCOR -

1100 kg &

DLG DiCOR

- 1105 kg

Steering

Type

Power

Assisted Rack

& Pinion -

Hydraullic

- -Rack and

pinion

Rack &

Pinion

Turning

Radius- - - 4.9 m 4.9 m

Transmission

Type

Synchromesh

with over

drive

- -5 forward, 1

reverse

5 forward, 1

reverse

Suspension


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FrontSuspension

- -

Independent,

Wish Bone

type withMcPherson

strut, Antiroll

Bar

Independent,

Wish Bone

type withMcPherson

Strut, Anti-

roll bar

RearSuspension

Independent;

Lower

Wishbone;McPherson

Strut withCoil

Spring

- -

Independent,

Semi trailing

arm with coil

springmounted on

hydraulic

shock

absorbers

Independent,

Semi-trailing

arm with coil

springmounted on

hydraulic

shock

absorbers

Brakes

Type

Vacuum

Assisted

Independent

Dual Curcuit,

Diagonal

Split,

Hydraulic

Brake

- -

Dual Circuit,

diagonally

split, vacuum

assisted with

PCR valves

Dual Circuit,

diagonal split

hydraulic

brakes

through

tandem

master

cylinder

Front Brakes - - Ventilated

Disc

Ventilated

disc

Rear Brakes - - Drum Drum

Tyres

TypeRadial

Tubeless- - Radial Radial

Tyre Size : TDI-175/65 - - 165 X 65 R 165/65 R 14


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R14 14

Tyre Size : - -165 X 65 R

13

-

FuelTank

Capacity 37 liters - - 37 litres 37 litres

Seating

Capacity Five - - Five Five

Dimensions

Width 1695 mm - - 1665 mm 1485mm

Height 1550 mm - - 1485 mm 1500mm

Wheelbase 2470 mm - - 2400 mm 2400mm

Ground

Clearance165 mm - - -

Length 3795 mm - - 3675 mm 3690mm

TATA INDICA V2 XETA

Feature:-

Model Indica V2 XETA

Body Type Hatchback


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Number Of Doors 5

Seating Capacity 5


Dimensions

Length 3675 mm

Width 1665 mm

Height 1485 mm

Wheelbase 2400 mm


Minimum Turning

Radius4.9 m

Weight

Kerb Weight 995 kg

Engine

Type475 SI Multi Point Fuel Injection System, Two ECUS with 32-

bit microprocessor

Number Of Cylinders 4

Displacement 1193 CC

Transmission Manual

Max. Power70 PS @ 4800 rpm (For GLX) 65.3 PS @ 5000-5200 rpm (For

GL, GLE, GLS, GLG)

Max. Torque12.4 kgm @ 2600 rpm (For GLX) 10.2 kgm @ 2600 rpm (For

GL, GLE, GLS, GLG)


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Suspension

Front Suspension Independent McPherson strut with anti-roll bar

Rear Suspension Independent 3link McPherson strut with anti-roll bar

Front Ventilated Disc brake

Rear Drum brake

Steering Type Rack & Pinion

TATA INDIGO MANZA

Features:-

SPECIFICATIONS QUADRAJET90 SAFIRE90

ENGINE

Type4 cylinder, Common Rail,

Diese

4 cylinder, MPFI, Petrol with

INTELLIGENT PORT RESIZING

Engine Capacit 1248 cc 1368 cc

Max. Power 90 PS @ 4000 RPM 90 PS @ 6000 RPM

Max. Torque 200 Nm@ 1750-3000 RPM 116 Nm@ 4750 RPM

TRANSMISSION C549, 5+1 Speed Manual Gearbo

SUSPENSION

Front Independent; Lower Wishbone; McPherson Strut with Coil Spring


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RearSemi-independent, Twist Beam with Coil Springs and Hydraulic

Shock Absorbers

STEERING

Type Power Assisted Rack & Pinion - Hydraulic, Tilt adjustable

Turning circle radius 5.1m

BRAKES

TypeVacuum assisted independent dual circuit diagonal split hydraulic

brakes through tandem master cylinder

Front Ventilated DiscRear Drum

WHEELS &

TYRES

Wheels 5.5 J x 15

Tyre 185/60 R15 Tubeless Radials

SEATING

CAPACITY 5

FUEL TANK

CAPACITY44 Litres

DIMENSIONS

Length 4,413 mm

Width 1,703 mm

Height 1,550 mm

Wheelbase 2,520 mm


Boot Volume 460 Litres

WEIGHTS

Kerb weight Aqua: 1,200 kg 1,100 kg

Aura: 1,200 kg 1,115 kg


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Aura (ABS): 1,200 kg 1,115 kg

Aura+: 1,210 kg 1,125 kg

GVW Aqua: 1,650 kg 1,575 kg

Aura: 1,650 kg 1,585 kg

Aura (ABS): 1,650 kg 1,585 kg

Aura+: 1,660 kg 1,595 kg

TATA INDIGO CS

Features:-

Model Tata Indigo CS

Body Type Sedan

Number Of

Doors5

Seating Capacity 5


Dimensions

Length 3988 mm

Width 1620 mm


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Height 1540 mm

Wheelbase 2450 mm

GroundClearance

165 mm

MinimumTurning Radius

5.5 m

Weight

Kerb Weight N/A

Engine

TypeMPFI Petrol engine with 32 bit microprocessor (GLE, GLS, GLX)Turbocharged diesel engine with Intercooler (LE TDI, LS TDI)Direct Injection Common Rail, 16-valve DOHC (LS DiCOR)

Number OfCylinders

4

Displacement1193 cc (GLE, GLS, GLX) 1405 cc (LE TDI, LS TDI) 1396 cc (LSDiCOR)

Transmission 5 Gears, Manual

Max. Power 65 PS @ 5200 rpm (GLE, GLS, GLX) 70 PS @ 4500 rpm (LE TDI,LS TDI) 70 PS @ 4000 rpm (LS DiCOR)

Max. Torque105 Nm @ 2600 rpm (GLE, GLS, GLX) 135 Nm @ 2500 rpm (LETDI, LS TDI) 140 Nm @ 1800 rpm (LS DiCOR)

Suspension

Front Suspension Independent McPherson strut with Antiroll Bar

Rear Suspension Independent 3- link Mc Pherson strut with Antiroll Bar

Brake

Front Disc

Rear Drum

Steering Type Rack & Pinion

Tyre Size165 x 65 R 14 (GLE, GLX, LE TDI,) 175 x 65 R 14 (LS DiCOR, LSTDI, GLS)


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TATA INDIGO XL

Features:-

Model Indigo XL

Body Type Sedan

Number Of Doors 5

Seating Capacity 5


Dimensions

Length 4377 mm

Width 1620 mm

Height 1540 mm

Wheelbase 2650 mm


Minimum TurningRadius

5.5 m

Weight

Kerb Weight1130 kg (Classic Petrol) 1150 kg (Grand Petrol) 1165 kg (ClassicDicor) 1185 kg (Grand Dicor)

Engine

Type

1.4L MPFi DOHC with 32-bit Microprocessor (Classic Petrol,

Grand Petrol) 1.4L Turbo-charged DiCOR (Classic Dicor, Grand


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Dicor)

Number Of

Cylinders

4

Displacement 1396 CC

Transmission 5 Gears, Manual

Max. Power101 PS @ 6100 rpm (Classic Petrol and Grand Petrol) 70 PS @4000 rpm

Max. Torque124 Nm @ 3500 rpm (Classic Petrol and Grand Petrol) 140 Nm @1800 rpm (Classic Dicor and Grand Dicor)

Suspension

Front Suspension Independent McPherson strut with anti-roll bar

Rear Suspension Independent 3-link McPherson strut with anti-roll bar

Brake

Front Discs

Rear Drums

Steering Type Rack and Pinion

Tyre Size 175/65 R14


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TATA NANO

Features:-

Items/Variants Nano Nano CX Nano LX

AC with Heater - Yes Yes

Front Power Windows - - Yes

Cup Holders in Front Console - - Yes

IRVM Plain Plain Antiglare

Gear Shift Console Basic Basic

High EndConsole withProvision for

Mobile Charger/Cigarette lighter

Magazine and coin Holder onall doors

- -Moulded Door

Trim

Map pocket Integral withDriver & Codriver Seat

Fabric pocket Fabric pocketSeparate plastic

trim

Front Seat Headrests Integrated Integrated Integrated

Rear Seat Headrests -Integrated (With

Nap Rests)Integrated (With

Nap Rests)

Sunvisor on Driver &Passenger side Yes Yes Yes


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Driver Seat with Slider YesYes (WithRecliner)

Yes (WithRecliner)

Passenger side Seat with Slider - Yes (WithRecliner) Yes (WithRecliner)

Front assist grips Yes Yes Yes

Rear assist grips Yes Yes Yes

Head lamp levellingIntegral feature

through innovativesuspension design

Integral featurethrough

innovativesuspension

design


innovativesuspension

design

Low Fuel Warning Lamp Yes Yes Yes

Rear Seat Folding Yes Yes Yes

Intrusion beamIntegral feature

through innovativedoor system design


innovative doorsystem design


innovative doorsystem design

Radial Tubeless tyres Yes Yes Yes

Comparison

Nano Maruti 800 Alto Santro

Base Model Nano M800 Std Alto Santro Non-AC

Plus Air ConditionerNanoCX/LX

M800 AC Alto LX/LXi Santro GL/GLS

Plus HeaterNanoCX/LX

Feature NotAvailable

Alto LX/LXi Santro GL/GLS

Plus Tinted Glasses

Nano

CX/LX M800 AC Alto LX/LXi Santro GL/GLS

Fully Loaded Nano LX M800 AC Alto LXi Santro GLS

Plus Front PowerWindows

Nano LXFeature NotAvailable


Santro GLS

Plus Body ColoredBumper,Door Handle &

ORVMNano LX



Santro GLS (OnlyBody Colored

Bumper)

Plus Central Locking Nano LX

Feature Not

Available

Feature Not

Available Santro GLS


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Plus Front & Rear FogLamp

Nano LXFeature NotAvailable



Technical Specifications

Length 3099 metres

Width 1495 mm

Height 1652 mm

Engine 2 cylinder

Capacity 624 cc

Power 35 PS

Fuel Injection Multi Point Fuel Injection (MPFI)

Fuel Type Petrol, diesel versions

Body Type Sheet Metal

Seating Capacity 4 (Four)

Mileage20-22 Kmpl (City drive)

26 Kmpl (Highways)

Top Speed 105 K.M

Emission Norms Euro-IV, Bharat Stage-III compliant

Safety Norms Frontal Crash Tested

Versions One Standard and Two Deluxe

Compression ratio 9.7:1

Power to weight ratio 0.58

Acceleration 0-60 kmph: 8 secs

Transmission

Synchromesh on all forward gears, sliding mesh on reverse gear

with overdrive on 4th gear

Gearbox 4 forward speeds, 1 reverse, all forward gears synchronised

Suspension Front Independent mcpherson strut, shock absorber

Suspension Rear Semi trailing arm, coil spring with gas filled shock absorber

Brake Type Dual Circuit, Vertical Split operated by tandem master cylinder

Front Brake 180 mm drum

Rear Brake 180 mm drum

Tyre Type Radial & Tubeless


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Front Tyre Size 135/70 R12

Rear Tyre size 155/65 R12

Min. Turning circleradius

4 meters


Fuel Tank Capacity 15 Litres

Battery Position Semi sealed under the driver's seat

3. Fiat Cars

FIAT LINEA

Features:-

Name: Linea

Model: Diesel Emotion

Car Body Type:Sedan

Segment:

C+ Segment

168
http://autos.maxabout.com/cars/bodytype/sedanhttp://autos.maxabout.com/cars/bodytype/sedan


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Top Speed:

Fuel Consumption:

Highway

18.00 kmpl.

Fuel Consumption:

City

14.00 kmpl.

Warranty:N/A

VERDICT

FOR

Superb Looks

Feature RichReasonably Priced

AGAINST Fiat's Poor Reputation

Displacement:1248cc, Multijet, 4 cylinders

Engine Type:Diesel

Maximum Power:93 Bhp @ 4000 rpm

Maximum Torque: 209 Nm @ 2000 rpm

Length:4560 mm

Width:1730 mm

Height:1487 mm

Seating Capacity:5

Tyre Size: 195/60 R15

Suspension:Double acting Telescopic Dampers & Stabilizer Bar

Turning Circle:5.55 mtrs.

Boot Space: 500.00 ltrs.

Steering:Power

Brakes:

Front Disk, Rear Drum

5 Manual


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Gears:

Ground Clearance:161.00 mm

Kerb Weight:1291.00 kgs.

Fuel Tank:45.00

Body Color Bumpers:

Tachometer:

Alloys:

ORVM Indicator:

Xenon Headlamps:

Trip Meter:2

Headlamp Washer:

Airbag:

Parking Sensors: Fog Lamp:

Traction Control:

EBD:

ABS:

Rear Seat Belts:3


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FIAT PUNTO

Features:-

Name: Punto 1.4

Model: Dynamic

Car Body Type: Hatchback

Segment: B+ Segment

Top Speed: 182

Fuel Consumption:Highway

15.00 kmpl.

Fuel Consumption:City

12.00 kmpl.

Warranty: 2 Years Unlimited Mileage

Displacement: 1368cc, 16 Valve, DOHC, FIRE

Engine Type: Petrol

Maximum Power: 90 Bhp @ 6000 rpm

Maximum Torque: 115 Nm @ 4500 rpm

Length: 3987 mm

Width: 1687 mm

Height: 1495 mmSeating Capacity: 5

Tyre Size: 165/80 R14

Suspension: Independent McPherson Struts, Teles Stabiliser Bar

Turning Circle: 5.40 mtrs.

Steering: Power

Brakes: Front Disk, Rear Drum

Gears: 5 Manual

Kerb Weight: 1145.00 kgs.

Fuel Tank: 45.00Body Color Bumpers:
http://autos.maxabout.com/cars/bodytype/hatchbackhttp://autos.maxabout.com/cars/bodytype/hatchback


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Tachometer: Alloys:

ORVM Indicator: Xenon Headlamps:

Trip Meter: 2

Headlamp Washer:

FIAT PAILO

Features:-

Dimensions & Weight

Length (mm) 3827

Width (mm) 1620

Height (mm) 1440

Wheelbase (mm) 2373

Kerb Weight (kgs) 990

Seating Capacity 05

Engine

Model Designation Petrol 4 Cylinder FIRE

Valves per Cylinders SOHC, 2 Valves


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Configuration SOHC

Displacement (cc) 1108

Suspension

Front Independent McPherson strut

RearTorsion axle, coil springs, stabilizing bar and telescopic dual effect

shock absorbers

Brakes

Type Rack & Pinion Power Steering

Front / Rear Brakes Ventilated Discs/ Drum, Self adjusting Type

Tyres

Type Tubeless 165/80 R 13

Wheels 5.0 B X 13

Fuel Tank 47

Performance

Max. Horsepower

(ps/rpm)57 PS @ 5250 rpm

Max. Torque (kg

m/rpm)92 Nm @ 2750 rpm

Steering

Steering Type Rack & pinion Power Assisted


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STUDY OF TOPIC

INDIAN AUTOMOTIVE PLAYERS: OVERVIEW OF THE

PLAYERS IN THE INDIAN INDUSTRY

The Indian auto industry is highly competitive with a number of global and Indian auto

companies present. Hence, we have conducted an Inter company analysis of Tata with

Mahindra and Mahindra and Maruti Udyog, to get an idea of the companys position

(operation and profitability) vis a vis its competitors.

INTER COMPANY ANALYSIS:

Key Players in the Indian auto industryPassenger Cars


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DIRECT COMPETITORS OF TATA MOTORS

Tata motors is the flag bearer o f the Indian manufacturing industry , being t he

first Indian manufacturing company to have its own indigenously manufactured

passen ger car and being the first to mak e fora ys into the gl obal market . It is a

showcase for the whole industry with world class process management

techniques being incorporated . But inspite of all this Tata motors have not been

able to make a dent in the global market , neither in the p assenger car market and

nor in the heavy commercial vehicles market. Although it holds the 2nd position

in the passenger car market in India, its increasingly feeling the heat from global

competitors like Hyundai , Suzuki etc.in the domestic market too.

Suzuki: Suzuki through its subsidiary, Maruti Suzuki in the Indian marketmay also be alarming. Maruti has aggressively launched family cars to

undermine the Tata models.

Hyundai: The Indian subsidiary of the Korean auto major, Hyundai MotorIndia is currently on an expansion mode and the company is planning to

expand its capacity and launch new models to maintain its share of around 20

pe r cen t in the growing In dian pas senger ca r market. Hyundai Motors ha ve

high sale of i10 & i20. Park also pointed out the fact that the Korean auto

major has plans to launch new models with technology that models sold by

competition do not have. Hyundai Motors India said that the company is

focusing is on the domestic market as the demand is increasing. The officials

of the company also said that the ratio of domestic sales to exports for this

year will be 58:42.

Mahindra and Mahindra: JV with ITEC, North American leader in heavytrucks. M&M has formed a 51:49 JV called Mahindra International with

ITEC, USA (parent Navistar International), to manufacture commercial

vehicles and to bolster its position in the CV business. ITEC is the leader inmedium and heavy trucks and buses in North America, and is the world's


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largest manufacturer of medium-duty diesel engines. Mahindra International

aims to have a presence across the CV market (6-35 tonnes GVW) with

variants of passenger transport, cargo and specialised lo ad applications and islikely to start producing medium/heavy commercial vehicles from FY09.

COMPANY POSITION OF TATA MOTORS

After more than two years, Tata Motors has dislodged Koreas Hyundai Motors

in India from the second spot in monthly domestic passenger vehicle sales. The

spurt in Tatas June numbers has primarily been due to a dramatic increase in

sales of the Nano, after th e mother plant at Sanand in Gujarat went onstream last

month, as well as a surge in that of the Indigo.

Tata Motors domestic sales went up by 63.2 per cent in June, with the company

selling 27,811 units compared with 17,039 in the same month last year. Hyundai

saw its car sales grow by 18.9 per cent, selling 27,366 units.

Sales of the Nano, the much-reported small car of Tata, more than doubled from

an average of 3,500 units in recent months to 7,704 in June, pushing up overall

numbers. The Indigo range recorded sales of 7,502 units, growth of 113 per cent

over June last year, when 3,522 units were sold.

A Tata Motors spokesperson said: Going forward, our expectation would be to

maintain the No 2 position in the industry.

Analysts said Tata would be able to sustain its growth in sales. The newly -

created Nano segment has huge opportunities and, therefore, Tata Motors is

likely to sustain its numbers because of the higher volumes it will generate,

said Abdul Majeed, national head of automotive practice in

PricewaterhouseCoopers.

However, Hyundai executives said that as they made only passenger cars, unlike

utility vehicles made by Tata such as the Sumo, the comparison should be only

within the former category, where the Korean major is still No 2.


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Others are more sceptical of a Tata lead. While Nano numbers are the pre -sold

orders and the company is only ac celerating the deliveries from its new plant, we

need to wait and watch for at least a quarter to see if it is sustainable. Moreover,

Tatas will need more products in the passenger car category to remain ahead ofHyundai in the long run, said Rakesh Batra, national head (automotive

pra ct ice ), Ernst & Youn g. Mo re, as Hyundai wo uld be launchi ng a small sub -

Santro car, whose date of launch has not been disclosed.

Buoyed by a spurt in demand, the overall passenger vehicles market continued

its steady growth, with sales up by 26.8 per cent in the month. As many as

176,920 units were sold by leading auto companies (see chart). Maruti Suzuki

continued to be in the top spot, selling 72,812 units, much ahead of the

POLE POSITION

June11 June 12 Growth (%)

Maruti 61,773 72,812 17.9

Tata Motors 17,039 27,811 63.2

Hyundai 23,016 27,366 18.9

M&M* 18,154 17,573 -3.2

GM India 4,492 9,539 112.0

Ford India 1,982 7,269 267.0

Toyota

Kirloskar4,367 6,180 42.0

Honda Siel 5,048 4,595 -8.9

Fiat India 2,474 2,137 -13.6

SkodaAuto

India 1,145 1,638 43.0

Total 139,490 176,920 26.8


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competition, a growth of 17.9 per cent. The growth in June is extremely high

as you must remember the base was very high last year in June, said R C

Bhargava, chairman of Maruti Suzuki. The fundamentals of the economy aregood and demand is picking up on the back of new models. The industry is

expecting an annual growth of 12 per cent in 2010-11.

Many of the new car models have helped their companies to show good numbers.

GM India saw its sales go up 112 per cent in June, thanks to growing demand for

its recently launched Beat, which sold 3,415 units. Ford India has a three-month

waiting list for its small car, the Figo.


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RESEARCH METHODOLOGY

The purpose of methodology is to describe the process involved in research work. This

includes the overall research design, data collection method, the field survey and the analysis

of data.

OBJECTIVES OF STUDY:

The object of report is not only to focus on competitors but also to get the competitive

position in the national as well as international market through customer satisfaction. These

are as follows.

To study the customer satisfaction level. To study the customer perception regarding product and services of TATA Motors

and also to inculcate necessary suggestions.

STEP IN SAMPLING PLAN:-

Sampling Frame:The list of sampling units from which sample is taken is called sampling

frame. Sirsa city map was studied thoroughly and samples were selected from the place in a

scattered manner to get effective result.

SAMPLING TECHNIQUE:

Because it was not possible to consider each and every person of those cities or ofvillages so CONVIENIENT SAMPLINGis taken.

SAMPLING SIZE:Total sample size is 100. The following sample is taken

according to area wise is as follows:

Sample:

Delhi Road Bypass, Sirsa 20 M C Colony, Sirsa 20 Mansa Road, Sirsa 20 CDLU, Sirsa 20 GGS Marg, sirsa 20


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SAMPLING PROCEDURE:

The selection of respondents were accordingly to be in a right place at a right time and so

the sampling were quite easy to measure, evaluate and co-operative. It was a randomly

area sampling method that attempts to obtain the sample of convenient.

Source of data collection:-

PRIMARY:

Observation Experiment Survey

For the survey primary data have been used as a questionnaire to collect the data.

SECONDARY:

The secondary data has been collected from the following modes:

Magazines

Newspaper Data through internet sources Data collected from organization.

LIMITATIONS OF THE STUDY:

Since the road to improvement is never ending, so this study also suffers from certain

limitations. Some of them are as follows:

Because of illiteracy, it was a time consuming method in which continuous guidancewas required.

Questionnaire method involves some uncertainty of response. Co-operation on the partof informants, in some cases, was difficult to presume.


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It is possible that the information supplied by the informants may be incorrect. So, thestudy may lack accuracy.

SCOPE OF THE STUDY:

These are some of the scope of the study :

The present study can be extended to access the present marketing condition of Indianautomobile sector.

The study can be used to design a proper product, price, place and promotionalstrategy for the market.

From the present study we can know the market share of different products andaccordingly formulated strategy to enhance it.

The result of marketing success can be interpreted to assess the rate of employeesatisfaction in various departments.

This study can be applied to find out an effective distribution channel to enhance thesale of various products of Tata motors.

DATA ANALYSIS AND INTERPRETATION


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Q1 PERCENTAGE OF TATA OWNERS

INTERPRETATION:

YES NO

TATA OWNERS24% 76%

24% of the respondents were owners of TATA 76% of the respondents were owners of Others.

Q2 CUSTOMER SATISFACTION RATING


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INTERPRETATION:

SATISFIED DISSATISFIED

CUSTOMER

SATISFACTION

17% 83%

83% of the Respondents were satisfied with their cars and the services of TATA

However 17% of the Respondents were dissatisfied at the same time

Q3 PREFERENCES OF BUYING A NEW CAR

CUSTOMER SATISFACTION

83%

17%

SATISFIED

DISSATISFIED


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INTERPRETATION:

Sr. No Preference of buying New Car Company

1. TATA 18%

2. HYUNDAI 21%

3. MARUTI 37%

4. HONDA 24%

18% of the respondents would prefer to buy a Tata car against its competitors. 37% of respondents preferred for Maruti. 21% and 24% respectively preferred for Hyundai & Honda.

Q4 WHERE DO YOU MANAGE TO FIND INFORMATION ABOUT TATA


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INTERPRETATION:

Sr.No. MEDIA/SOURCE PERCENTAGE

1. DEALERS 12%

2. PRIENT MEDIA 20%

3. TV 13%

4. INTERNET 55%

Information through Internet and Print media accounts for more than half or 75% ofthe information shared with the masses.

Rest 25% was shared by T.V. and Dealers for providing the information.

Q5 TATA CARS HAS THE MOST FUEL EFFICIENCY


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INTERPRETATION:

YES NO

FUEL EFFICIENCY 78% 22%

78% of the respondents felt that Tata has the most fuel efficiency. While 22% felt it isnt the most fuel efficient

Q6 THE FEATURES OF TATA AS COMPARED TO OTHER CARS


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INTERPRETATION:

Sr.No. SATISFACTION LEVEL %AGE OF RESPONDENT

1. GOOD 70%

2. VERY GOOD 10%

3. NOT SO GOOD 8%

4. SATISFACTIORY 12%

70% of the respondents felt that the features of the Tata are good.

While 8% of respondents thought it was not so good, 10% thought it was very goodand 12% felt satisfactory about the features.

Q7 THE QUALITIES THAT BEST DESCRIBES TATA


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INTERPRETATION:

Sr.No. FEATURES PERCENTAGE

1. HANDLING 15%

2. FUEL EFFICIENCY 18%

3. DESIGN 38%

4. COMFORT 29%

Tata is best known for its design & comfort. Then comes Handling and Fuel Efficiency.

Q8 HOW DO YOU FIND THE INTERIORS OF TATA?


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INTERPRETATION:

Sr.No. SATISFACTION LEVEL PERCENTAGE

1. GOOD 74%

2. VERY GOOD 16%

3. NOT SO GOOD 3%

4. SATISFACTORY 7%

The interiors of Tata are very good according to 74% of the respondents. 16% said it was very good, 7% said it was satisfactory and 3% felt it was not so good .

Q9 WHAT SHOULD BE DONE TO IMPROVE TATA ?


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INTERPRETATION:

Sr.No. FEATURE TO IMPROVE TATA %AGE

1. MAKE IT AFFORDABLE 72%

2. CHEAPER SPARE PARTS 15%

3. MORE SERVICE STATION 13%

If Tata is made more affordable then it would win more customers, a theorywhich was backed by 72% of the respondents.

15% and 13% respectively want cheaper spare parts and more servicestations.

Q10 WHAT SHOULD BE DONE TO MAKE TATA THE BEST CAR?


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INTERPRETATION:

Sr.No. FEATURES TO MAKE TATA BEST CAR PERCENTAGE

1. MAKE IT MORE FUTURISTIC 60%

2. MAKE IT MORE SPORTY 15%

3. GIVE IT A RETRO LOOK 10%

4. GIVE IT ACONCEPT CAR LOOK 15%

To make it the best car in its class it should be made more futuristic whichwas felt by 60% of the respondents.

15% of the respondents thought it should be made more sporty. 10% wanted it to have a retro look and 15% wanted to give it a concept car

look.

Q11 AREYOUHAPPYWITHTHEAFTERSALESSERVICES PROVIDED

BY TATA?


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INTERPRETATION:

HAPPY UNHAPPY

SATISFY WITH AFTER SALES SERVICES 85% 15%

Overall 85% of the respondents were happy with the after sales serviceprovided by Tata.

15% were unhappy with Tata due to poor after sales services provided bythem.


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FINDINGS

76% of the respondents were owners of Tata

83% of the Respondents were satisfied with their cars and the services of Tata,However 17% of the Respondents were dissatisfied at the same time

18% of the respondents would prefer to buy a Tata car against its competitors Information through Internet and Print media accounts for more than half or 75%

of the information shared with the masses. Rest 25% was shared by T.V. and

Dealers for providing the information

78% of the respondents felt that Tata has the most fuel efficiency 70% of the respondents felt that the features of the Tata are good. While 8% of

respondents thought it was not so good, 10% thought it was very good and 12%

felt satisfactory about the features

Tata is best known for its design & comfort. Then comes Handling and FuelEfficiency.

If Tata is made more affordable then it would win more customers, a theory whichwas backed by 72% of the respondents.15% and 13% respectively want cheaper

spare parts and more service stations.

To make it the best car in its class it should be made more futuristic which wasfelt by 60% of the respondents.15% of the respondents thought it should be made

more sporty.10% wanted it to have a retro look and 15% wanted to give it a

concept car look.


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RECOMMENDATIONS

Tata Motors try to provide best service to customer when we compare Tata cars with other

brands, tata provide better facilities from other cars. Tata cars is successful in indian market

& people want Tata car to change the models & name of car like (Tata indica vista is totaly

change from Tata indica but name is indica).

Tata NANO customers have problem with Tata NANO, Tata NANO is totaly unsuccessful

in Indian market. NANO customers are unsatisfied. That is demerit of Tata Motors.

Maruti Suzuki India has been subdued and moving probablyselling pressure coming in it

on high levels, Tata Motors seemingly to be highly volatile stock but lot of customers are

coming in the lower end of that particular stock. Tata Motors would be the best among the

autos if you want to go long on any of the auto pack.

In spite of these conditions, Company has made a giant leap forward thanks to its advanced

management philosophy, designed to ensure a better future for Company and its customers.

Company is growing and the brand appreciated by its customers because it is

continuously striving to achieve the single goal of making good quality products with an

emphasis on the customer first principle across all management levels, including

production, sales, and service.


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SUGGESTIONS

A Tata motor is one of the best cars manufacturing company in India, customers are satisfied

because of affordable price, but the maintenance problem and resale value is too low. Theseare the two main reasons of customers dissatisfaction and other reason is not responding to

customers complaints quickly especially said by nano customers, that means all the

comments are not fulfilled properly, and indigo customers says engine performance are not

good.

That is the big reason of Tata motors is no 2 position in Indian market, thus, we can say that

Tata only focus on their sales but not on the customers satisfaction. So, Tata motors should

give proper attention towards their loyal customers.

As statics suggests that on an average more than 73% people feel that the prices are

affordable whereas 12% do not agree, 74% believe that attractive discounts are offered

whereas 26% are not satisfied with the discounts offered. 20% said that the test drives are not

offered and 15% said that post sales follow ups are not done regularly whereas 85% said that

they were done regularly, 86% people agreed that the sales persons are knowledgeable and

14% strongly disagreed that the sales persons are knowledgeable. 64% people agreed that the

sales persons spent enough time with them before the sales and 36% strongly agreed with

this. 62% agreed that sales persons spent enough time with them during the sales, while 34%

strongly agreed that the sales persons spent enough time with them during sales and only 4%

disagreed with this.

60% agreed that the sales persons spent enough time with them after sales, 26% strongly

agreed with this and 14% disagreed that the sales persons spent enough time with them after

sales.

94% agreed that the display of merchandize was attractive and 6% strongly agreed that the

display of merchandize was attractive. 91% agreed that the availability of the product was

there, 5% strongly agreed that the availability was there while only 4% said they disagreed

with this. 87% agreed that there was variety/selection of merchandize whereas 7% strongly

agreed that enough variety was there and 6% disagreed with this. 82% agreed that the vehicle

was in good condition when delivered, 16% strongly agreed with this whereas only 2%

disagreed with this. 64% strongly agreed that the prices are affordable, 21% agreed that the

prices are affordable whereas only 15% said that they neither disagreed nor agreed with this.


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55% agreed that the discounts offered are attractive, 34% strongly agreed with this while

11% disagreed and said that the discounts offered were not attractive. 80%agreed that the

dcor of the waiting area was pleasing while 20% strongly agreed that the dcor of thewaiting area was pleasing74% agreed that the test drive was offered to them, 6% strongly

agreed that the test drive was offered while 20% disagreed with this. 59% agreed that the post

sales follow ups are done regularly, 26% strongly agreed and 15%disagreed with this. 4%

agreed that the response to complaints is quick, 18% strongly agreed, 12% neither agreed nor

disagreed and 6% disagreed with this. 82% said that the service at TATA service station is

excellent, 14% strongly agreed while only 4% disagreed with this. 85% agreed that yes they

were careful with personal information, strongly agreed with this and 8% neither agreed nor

disagreed. 94% strongly agreed that all the commitments were fulfilled and 6% agreed with

this. 98% said yes that they are aware about TATA insurance while only 2% said that they

were not aware.

People feel that Tata Cars are peoples car as it is satisfactory on all parameters they have

knowledgeable sales persons , employees spent enough time before and during sales, display

of merchandise is attractive, availability of product, variety of merchandize, vehicle in good

condition, prices are affordable, attractive discounts are offered, dcor of the waiting area ispleasing, responds to complaints quickly, service at TATA Motors service station is

excellent, careful with personal information and is value for money . The overall opinion

about TATA Motors is very good.


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BIBLIOGRAPHY

Books:1. Philip Kotler, Kevin Keller (2009), Marketing Management (Thirteenth Edition)

2. Marketing Management, The McGraw.Hill Company Rajan Saxena (Third Edition)

3. Berman, Berry and Joel r Evans (Oct- 1997) Retail Management: A strategic approach

8th edition Englewood cliffs NJ printcehall

4. Country analysis 1997 A framework toidentify and evaluate the national business

environment

Hardward business review.

MAGAZINES:

A) OUTLOOK BUSINESS (FEB, 2013)

B) BUSINESS STANDARD (April-July 2013)

C) 4PS OF BUSINESS AND MARKETING (June 2013)

D) BUSINESS TODAY - Pick and Choose

E) BUSINESS TODAY - Tata Motors to bring Jaguar, Land Rover to India

INTERNET:

1. Tata Motors' Official Website

2. Wiki - Tata Motors Ltd

3. http://www.docasi.com/doc/12248800/Grand-Project-on-NANO-Car

4. http://www.capitaline.com

5.http://www.tatamotors.com/our_world/press_releases.php?ID=458&action=Pull

6.http://www.tatamotors.com/our_world/press_releases.php?ID=500&action=Pull

7. http://money.rediff.com/companies/tata-motors-ltd/10510008/cash-flow

8. htttp://www.moneycontrol/com/tata-group/tatamotors

9. http://www.yahoofinance.com/tatamotors

10.http://www.carwale.com/research/cars/tata
http://www.carwale.com/research/cars/tatahttp://www.carwale.com/research/cars/tata


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APPENDIX

QUESTIONNAIRE FOR CONSUMER

A)NAMEB)ADDRESSC)CONTACT NUMBERD)INCOME GROUP

_________15,000-25,000 _________25, 000-50,000

_________50,000-75,000 _________ABOVE 75,000

1. DO YOU OWN A CAR?o YES NO

IF YES, THEN WHICH ONE?

(I)TATA (II) HYUNDAI (III) MARUTI

2. HOW SATISFIED ARE YOU WITH THE SERVICES OFFERED BY TATA ?(I)SATISFIED (II) DISSATISFIED

3. IF SATISFIED, THEN ARE YOU HAPPY WITH THEIR CHARGES ANDTIMELY DELIVERY THEY WERE OFFERING?

(I)HAPPY (II) UNHAPPY

4. IF GIVEN A CHOICE TO CHOOSE A CAR COMPANY, WHICH COMPANYWOULD YOU CHOOSE?

(I) TATA (II) MARUTI (III) HYUNDAI

5. WHERE DO YOU MANAGE TO FIND INFORMATION ABOUT TATA ?(I)DEALERS (II) PRINT MEDIA

(III)T.V. (IV)INTERNET


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6. DO YOU THINK TATA HAS THE MOST FUEL EFFICIENCY?(I)YES (II) NO

7. HOW DO YOU FIND THE FEATURES OF TATA AS COMPARED TOOTHER CARS?

(I)GOOD (II) VERY GOOD

(III)NOT SO GOOD (IV) SATISFACTORY

8. WHICH OF THESE QUALITIES DO YOU THINK BEST DESCRIBES TATA?(I)HANDLING (II) FUEL EFFICIENCY

(III)DESIGN (IV)COMFORT

9. HOW DO YOU FIND THE INTERIORS OF TATA?(I)GOOD (II) VERY GOOD

(III)SATISFACTORY (IV) NOT SO GOOD

10. ACCORDING TO YOU WHAT SHOULD BE DONE TO IMPROVETATA?

(I) MAKE IT MORE AFFORDABLE

(II) CHEAPER SPARE PARTS

(III)MORE SERVICE STATIONS

11. ACCORDING TO YOU WHAT SHOULD BE DONE TO MAKE TATATHE BEST CAR?

(I)MAKE IT MORE FUTURISTIC

(II)MAKE IT MORE SPORTY

(III)GIVE IT A RETRO LOOK

(IV)GIVE IT A CONCEPT CAR LOOK


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12. ARE YOU HAPPY WITH THE AFTER SALES SERVICES PROVIDED BYTATA ?

(I)YES (II) NO(III) HAPPY BUT IT CAN BE BETTER.

4 tata motors summer training report

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