4 tactics to online video supremacy

Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.

4 Tactics to Online Video Supremacy

FORGET THE FLUFF AND SELL SOME STUFF!

Jeneen Arnao, VP East Coast Sales, May 26, 2010


Jeneen ArnaoVP of East Coast SalesTK Carsites, Inc.

[email protected] ext. 310

PRESENTER

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• If you have questions during the presentation,

please submit them using the “Questions” feature

• Questions will be answered at the end of the webinar

QUESTIONS

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5 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.

TK CARSITES – COMPANY PROFILE

TK Carsites, Inc. has been in business for over 9 years with our corporate offices located in Orange, California.

TK specializes in “Automotive Website Development”, “Search Engine Optimization” and “Social Media” with dealerships in all 50 states.

We are proud to announce that TK Carsites is the only vendor to have won Auto Dealers Monthly’s coveted “Dealers Choice” Award for an unprecedented 6

consecutive years!


Webinar Topics

Topics that will be covered today• Questions

• Why Video

• 4 Tactics to Online Video Supremacy

• Viral Videos

7 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com

Why Video

• Appeals to both Audio and Visual Senses

• Size and Age DO NOT Matter

• Video is 53% more likely to appear on the first page

Blended Search is the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search result.


#1 Have a Plan of Attack

Decide What Type of Video You Want to Create

• How-to Videos

• Video Walk Arounds

• Cross-brand Marketing

• Employee Bios

• Customer Testimonials



Set Your Video Goals

•Increase brand or dealership awareness

• Increase “direct traffic” to your dealership website

• Grow your YouTube Channel

• Enhance your Social Media pages and Blogs

• Build inbound links into your website

• Develop Viral Marketing Videos


Story board Your Video

• Pick your topic

• Write a script


• Choose your background

• Keep it less the 4 minutes


Decide on your video’s call-to-action

• Take a Test Drive


• Subscribe to our blog or newsletter

• Friend us on Facebook

http://www.google.com/imgres?imgurl=http://www.1000-per-day.com/p2wtemplate/images/testdrive.jpg&imgrefurl=http://www.1000-per-day.com/testdrive/&usg=__lq1Y1yiMfGjabvtYHIH1-OJf83A=&h=388&w=507&sz=38&hl=en&start=20&um=1&itbs=1&tbnid=FA6b5YAYCxUF5M:&tbnh=100&tbnw=131&prev=/images?q=take+a+test+drive&um=1&hl=en&sa=N&rlz=1T4ADRA_enUS370US370&tbs=isch:1


#2 Record A Quality Video

Set the Scene for Your Video

• “Set your Stage.” Use a tripod and make sure it’s level!

• Check your background: get rid of trash, stacks of papers, coffee mugs, etc.



Pay Attention to Lighting

•Don’t shoot video in front of a window

•Avoid creating shadows

•Avoid harsh light

•Natural light is best

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#2 Record a Quality Video


Use the Correct Camera Angle

• Low-Angle Shot:

• High-Angle Shot:

http://www.google.com/imgres?imgurl=http://wwwdelivery.superstock.com/WI/223/1560/PreviewComp/SuperStock_1560R-2054260.jpg&imgrefurl=http://www.superstock.com/stock-photos-images/1560R-2054260&usg=__Y4-onGMdFJqYkgHoHkX4SMDz-LI=&h=350&w=248&sz=79&hl=en&start=65&um=1&itbs=1&tbnid=JEl5TmY6yzLxDM:&tbnh=120&tbnw=85&prev=/images?q=high+angle+shot&start=60&um=1&hl=en&sa=N&rlz=1T4ADRA_enUS370US370&ndsp=20&tbs=isch:1


#2 Record a Quality Video

Use the Correct Camera Angle (continued)

• ¾ Shot

• Wide Angle Shot:

• Close Up

http://www.google.com/imgres?imgurl=http://www.purefashion.com/uploads/galleries/7/4-Chloe-3-4-Shot.jpg&imgrefurl=http://www.purefashion.com/galleries/browse/7&usg=__3kCTAl5UWpCccb40uyjgzZ8Dgqo=&h=500&w=333&sz=30&hl=en&start=5&um=1&itbs=1&tbnid=Wec_n_zscQ7qmM:&tbnh=130&tbnw=87&prev=/images?q=3/4+shot&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1

http://www.google.com/imgres?imgurl=http://bizbox.slate.com/blog/butler-car-dealership.jpg&imgrefurl=http://bizbox.slate.com/blog/2009/01/index.php&usg=__q_PyoDSgbXl8KD7RVs1lKHVgXQw=&h=306&w=500&sz=68&hl=en&start=2&um=1&itbs=1&tbnid=ht9sOewpP884AM:&tbnh=80&tbnw=130&prev=/images?q=car+dealership&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1

http://www.google.com/imgres?imgurl=http://zeekeekee.files.wordpress.com/2009/03/car_radio.jpg&imgrefurl=http://zeekeekee.wordpress.com/2009/03/18/horror-movies-face-it-youre-screwed-anyway/&usg=__-qRKyYz4aaqvtO8ORQ9pFAz7d5U=&h=273&w=384&sz=38&hl=en&start=1&um=1&itbs=1&tbnid=LUy_j6t5qTCRiM:&tbnh=87&tbnw=123&prev=/images?q=car+radio&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1



Record Quality Audio

•Always do a sound check before you begin recording final video

•Remove as much background noises as possible

•Avoid recording in open rooms with tile



• Fade-In/Fade-Outs

• Watermarks/ logos

• Bookends

Use Video Editing Tools


#3 Off Site Video Optimization

Upload your video to YouTube

•Disadvantage: anyone who clicks on a YouTube result will be taken to YouTube

Factoid: Twenty-four hours of video are uploaded to YouTube

every 60 seconds!

• Advantage: 100% guaranteed to be indexed into Google’s search engine

http://www.google.com/imgres?imgurl=http://www.erikbosgraaf.com/images/youtube-logo.png&imgrefurl=http://www.erikbosgraaf.com/news.html&usg=__KfPspx_u8Xh3y2gcFArjq4Pd3T8=&h=424&w=640&sz=191&hl=en&start=2&um=1&itbs=1&tbnid=NLKLllaxCevhfM:&tbnh=91&tbnw=137&prev=/images?q=youtube&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1


19Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.

4. Save and publish!

1. Enter as much information about your video as possible in the relevant fields (including Title, Description, Tags, and Category). The more information you include, the easier it is for users to find your video!

3. Add an intriguing title and add tags that folks might use to search for a video like yours.

2. Add a URL linking to your website at the beginning of the video description, followed by a sentence or two about your video.

Uploading Video to YouTube

For More Information Check out

http://www.tkcarsites.com/seo-webinars

http://www.tkcarsites.com/seo-webinars-pid12779

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Additional FREE Sites to Post Video

• Daily Motion

• BrightCove


• Google Video

• Photo Bucket

• MySpace

http://www.google.com/imgres?imgurl=http://www.imca.fr/mediaSports/dailymotion.jpg&imgrefurl=http://www.imca.fr/mediaSports/2010/01/&usg=__oM_wjQ4duir24nw6sl_QYuU9GMo=&h=300&w=300&sz=79&hl=en&start=3&um=1&itbs=1&tbnid=82dZTZ322-PtPM:&tbnh=116&tbnw=116&prev=/images?q=daily+motion&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1

http://www.google.com/imgres?imgurl=http://dreamingofesheep.com/wp-content/uploads/2009/10/brightcove.png&imgrefurl=http://www.dreamingofesheep.com/tag/film/&usg=__cTfGjGKauxTYPnJgl9QURxX6t3U=&h=311&w=616&sz=409&hl=en&start=3&um=1&itbs=1&tbnid=9_rfRuBtUU-YnM:&tbnh=69&tbnw=136&prev=/images?q=bright+cove&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1

http://www.google.com/imgres?imgurl=http://www.web-strategist.com/blog/wp-content/uploads/2006/07/google_video%5B1%5D.jpg&imgrefurl=http://www.web-strategist.com/blog/2006/07/&usg=__AaEwRxRXkUblAy5_qcNn9S7p_7Y=&h=223&w=338&sz=19&hl=en&start=5&um=1&itbs=1&tbnid=tvWBdF_Od1EeHM:&tbnh=79&tbnw=119&prev=/images?q=google+video&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1

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http://www.google.com/imgres?imgurl=http://ceoworld.biz/ceo/wp-content/uploads/2009/05/myspace_logo.jpg&imgrefurl=http://ceoworld.biz/ceo/author/jeffbressler&usg=__CVK2s0ir_K6R1F1G8WlHObv2d8M=&h=300&w=400&sz=9&hl=en&start=3&um=1&itbs=1&tbnid=3HBZXOEGbLgJkM:&tbnh=93&tbnw=124&prev=/images?q=myspace+logo&um=1&hl=en&rlz=1T4ADRA_enUS370US370&tbs=isch:1

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Promote Your Video

• Embed the video in a blog

• Tweet a link to that blog post on Twitter

• Embed a YouTube video to your Facebook Page

• Embedded the Video on your dealership Website

• Embedded the Video on your dealership Website

• Email! Email! Email!


#4 On Site Video Optimization

•Embed Video on relevant text pages on your site.



•The text on your website pages will help the search engines figure out what your videos are about.



• Google likes it when the title tags of the page matches the title of the video. If done properly Google will give it a higher rank!



Create a video sitemap on your site, so Google knows where to find your video content


Google: Chevy Cobalt Memphis


The Results

http://www.google.com/search?hl=en&rlz=1T4ADRA_enUS370US370&ei=Ken2S5HmLIjMMI32pYQI&sa=X&oi=spell&resnum=0&ct=result&cd=1&ved=0CBQQBSgA&q=chevy+cobalt+memphis&spell=1


Viral Video

A Viral Video is one that becomes popular through the process of internet sharing, typically through video sharing websites and or email.


Summary

…in a nutshell

Video is a great way to boost SEO Quickly

Short and Long term benefits of video.

It is important to produce a quality video

You can use video on or off your website


FREE CONSULTING TIME!!!

QUESTIONS?


CONTACT INFORMATION

A link to the recorded webinar and presentation slides will be emailed to you within 24 hours along with your

local representative’s contact information.

www.tkcarsites.com

[email protected]

856.226.3286 ext. 280


Proven Internet Marketing for Fixed Ops

Strategies to make your Fixed Ops more profitable

Andrew Fidelman, Dealer Advocate Leader, June 2, 2010

4 tactics to online video supremacy

Technology

quality video

video description

video goals

video appeals

final video

hours of video

type of video

video editing tools