4 (simple) ways to improve your seo in 2015
TRANSCRIPT
4 Ways to Improve
your SEO in 2015 AuDseo | Digital Marketing
#1 (Consistent) Blogging
• Blogging = more content on
your website
• Blogging helps your site get
valuable traffic from long tail
keywords
• Businesses that blog regularly get 55%more website visitors
(Hubspot, 2010)
Blogging Tips
•Make sure your blog posts are 250+ words (350+ recommended)
• Create blog posts around keyword and keyword
phrases that you would like to rank for
• Keep it engaging and do NOT keyword stuff
• Add an interesting picture to the post. Visual
media help grab attention
#2 Claim Your Yelp Page
• Yelp as of Q3 in 2014 had 139
million unique visitors a month
• Many Yelp listings will show up
on 1st page of Google results
• Yelp powers Bing results
• Apple Maps & Siri
Yelp listing tips
• Make sure to include a lot of pictures
• Include Owner bio and headshot
• If you have a storefront, keep hours up-to-date
• Include your website url
• Respond politely to both positive and negative
reviews
#3 Check your Page Load
Speed
• Search Engines take user
experience into account
• 47% of visitors expect a web
page to load in 2 seconds or
less
• Decrease your site bounce rate
• Choose a quality
premium hosting company
Pagespeed Insights
• Head over to Google Pagespeed Insights
• Enter your url and submit
• Scores >50 = major problem
• Scores 51-70 = average
• Scores 71+ = good
#4 Verify how mobile
friendly your site is
• Mobile friendly sites are critical for SEO
• Google now shows an indicator to web users of which sites are
mobile-friendly
• 60% of web traffic now mobile (comScore)
• To check, you can Google “Google Mobile Friendly Test”
• Enter your url and submit
• If you are not mobile friendly, discuss with your developer or
agency