4 simple low-cost ways to improve your outbound marketing efforts

PresentedbyJosephC.Kunz,Jr.KunzOnPublishing.com

Introduction•Amongthebasicfoundationsofathrivingprofitablebusinessisanactive,ongoing,andprofessional-lookingoutboundmarketingpresence.

4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts

Introduction•Itdoesn’tmatterifyouareahome-basedbusiness,orone-personprofessionaloffice,orabusinesswithmanyemployees.•Thislistdoesn’tchangenomatterhowsmallorlargeyourcompany.


FYI:SomeQuickDefinitions1.OutboundMarketing:Yourmarketingeffortsthatpushes,orhelps,customerstofindyourcompany.a.Examples:TVandradioads,directmail,productcatalogs,andtradeshowdisplays.

Ontheotherhand...


FYI:SomeQuickDefinitions2.InboundMarketing:Youcreatecontentthatpulls,orattracts,ormotivates,peopletofindyourcompany.•Thisiscontentthatisofinteresttotheconsumers.•Contentwithinformationthatconsumerswillfindhelpfultotheirownsituation.


FYI:SomeQuickDefinitions•Thiscontentisnotaboutyourcompany,butabouttheconsumer’sneeds.a.Examples:articlemarketing,blogging,freevideos,freewebinars,andfreeebooks.


FYI:SomeQuickDefinitions•Obviously,thereisalotofoverlappingbetweenthetwo.•Andeachtypehelpstheotherworkbetter.•Butthatwasaverysimpleexplanationofthedifferences.•Now,ontothesimplelow-costwaystoimproveyouroutboundmarketingefforts:


Improvement#1.KeepWebsiteCurrent•Yourwebsiteisyourmostessentialmarketingtool.•Itwillbeworkingforyou24/7/365.•It’sthefirstplacethateveryonewillgotolearnmoreaboutyouandyourbusiness.•Youmustalwaysmakesurethatit’sworkingatitspeakperformance.


Improvement#1.KeepWebsiteCurrent•Everylinkmustbeactive,andeverypictureandgraphicmustappearasitwasmeanttoappear.•Makesurethateverypdfisworkingproperly,andthatthelinksinsideeachpdfarealsoworking.•Makesurethatallofyourdates,statistics,andfactsarecurrentandaccurate.


Improvement#1.KeepWebsiteCurrent•Becertainthatyourpagesareeasytonavigateandfind.•Allofthesedetailsareveryeasytooverlookorforgetabout.•Butfirstimpressionsareextremelyimportant.•Somakesurethateverydetailofyourwebsitealwayslooksgoodandisworkingproperly.


Improvement#2.MakeAnEmotionalConnection•Themostpowerfulandfundamentalpartofasuccessfulmarketingplanisonethatcanmakeanemotionalconnectionwithyourprospectsandyourcustomers.•Yourcompany’sverysurvivalandgrowthdependonit.


Improvement#2.MakeAnEmotionalConnection•Thegreaterthisconnection,thegreateryourabilitytobeatoutothercompaniesforthehearts,minds,anddollarsofthecustomers.•Sofewcompanies,smallorlarge,bothertotrytomakeanemotionalconnectionwithprospectsandcustomers.


Improvement#2.MakeAnEmotionalConnection•Butbyshowingyourcustomershowmuchyoucareaboutthem,andprovingtothemthatyoureallywanttokeepthemascustomers,youcanbuildabaseofloyalcustomersthatwillnotbesoquicktoleaveyouforyourcompetition.•Thiscouldplayanimportantroleinyourcompany’ssurvivalduringasloweconomy,orwhentryingtobeatoutintensecompetition.


Improvement#3.BuildYourLists•BylistsImeanemaillist,directmaillist,andsocial-medialist.•Eachcanplayanimportantroleinyourmarketingplan.•Someprospectsandcustomersmightpreferoneformatovertheother.


Improvement#3.BuildYourLists•Thiswilldependonyourtypeofbusiness,andwhatyourcustomerdemographicsare.•Butwhicheverformatyourprospectsandcustomersprefer,youneedtoconstantlybebuildingtheselists.•Forexample,youremaillistmightbebuiltupbyofferingafreepdfdownload.


Improvement#3.BuildYourLists•Yourdirectmaillistmightbebuiltupbyofferingafreesample.•Yoursocial-medialistmightbebuiltuponFacebook,Instagram,orYouTube.•Althougheachlisthasitsbenefits,limits,anddemographics,allcanandshouldplayanimportantroleinyourmarketingplan.


Improvement#4.ShakeItUp•Don’tbeafraidtotrysomethingnewordifferent.•Forexample,ifyou’realwaystheonethatiscreatinganddesigningyourownmarketingmaterials,don’tbeafraidtoletsomeoneelseinyourcompany,orfamily,orsomeonefromFiverr,takeashotatdesigningnewmarketingmaterials.


Improvement#4.ShakeItUp•Youmightbeinacreativerut,orpossiblytooclosetothesubjectmatter,tocreateeffectivecopy.•Allowingsomeonewithafresh,oroutsider,pointofview,mightgiveyourmarketingmaterialsawholenewlife.•Shakingitupmightbethedifferencebetweenyourbusinessthrivingordying.


Conclusion•Thesearesomeofthebasic,butessential,marketingeffortsthatyoushouldalwaysbepayingattentiontoandimproving.•Youmustneverstopthinkingaboutthem,andworkingonthem.


Conclusion•Improvementstojustoneofthesemarketingendeavorscanquicklyimproveyouroutboundmarketingefforts.•Butifyouwanttolookmoreprofessional,andhaveamoreeffectiveandpowerfulmarketingplan,andmakemoremoney,improvethemall.fini


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4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts©2016JosephC.Kunz,Jr.

https://kunzonpublishing.com

Listenandsubscribetomypodcast,whereIshareeverythingIhave

learnedaboutpublishing,aswellasrunningmybusiness.

4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts©2016JosephC.Kunz,Jr.

https://itunes.apple.com/us/podcast/business-self-publishing/id1095049363