4 quick and easy steps to tracking your web results

8/11/2019 4 Quick and Easy Steps to Tracking Your Web Results

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4 Quick and Easy Steps to Tracking Your Web Results 1

Copyright 2008 - Ken Scovill All Rights Reserved


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Disclaimer

This report has been written to pro ide in!or"ation about how to use #oogle $nalytics totrack and report your web statistics% &t is sold with the understanding that the author andpublisher are not engaged in rendering web statistic ser ices% &! website "onitoring' link

tracking or other e(pert assistance is re)uired' the ser ices o! a co"petent pro!essionalshould be sought% E ery e!!ort has been "ade to "ake this report as co"plete andaccurate as possible% *owe er' there "ay be "istakes in typography or content% $lso'this report contains in!or"ation on utili+ing #oogle $nalytics as a tool only up to thepublishing date% There!ore' this report should be used as a guide , not as the ulti"atesource o! web statistic and link tracking in!or"ation%

The purpose o! this report is to educate% The author and publisher does not warrant thatthe in!or"ation contained in this report is !ully co"plete and shall not be responsible !orany errors or o"issions% The author and publisher shall ha e neither liability norresponsibility to any person or entity with respect to any loss or da"age caused oralleged to be caused directly or indirectly by this report%

If you do not wish to be bound by the above, you may return this report for a fullrefund.


Published by:

Ken Scovill538 Golf Course RoadHamilton, Montana 59840 US

1WiseOwl.com

opyri!ht " #$$8 % &en 'co(ill. )ll ri!hts are reser(ed ! "o #art of t$isre#ort ma% &e re#roduced or transmitted in an% form 'it$out t$e 'ritten#ermission of t$e aut$or, e(ce#t for t$e inclusion of &rief )uotations in arevie'!

"ote* +$is e &oo- is o#timi.ed for vie'in/ on a com#uter screen, &ut it isor/ani.ed so %ou can also #rint it out and assem&le it as a &oo-! Sincet$e te(t is o#timi.ed for screen vie'in/, t$e t%#e is lar/er t$an t$at inusual #rinted &oo-s!
http://www.1wiseowl.com/http://www.1wiseowl.com/


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*essa!e +rom ,he )uthor

Hello, 1m Ken Scovill!

1ve run a cou#le of $ome &ased &usinessesover t$e %ears includin/ a ca&inet s$o# and acontractin/ &usiness! also did m% stint inCor#orate merica for 23 %ears, of '$ic$ 'eres#ent mostl% 'or-in/ overseas!

currentl% live in Hamilton, Montana, US 'it$m% 'ife and c$ildren and also $ave an olderson '$o is no' a civil en/ineer and lives ust 50miles do'n t$e road!

en o% /olf, 'ood'or-in/, doin/ t$in/s 'it$ m%famil%, and en o%in/ t$e outdoors of Montanaand all t$at it $as to offer! ccordin/ to m% 'ife can also &e a &it of a 6/ee-6! actuall% still /etent$ralled 'it$ com#uters and tec$nolo/% andtotall% love to learn ne' t$in/s!

love to &uild and create t$in/s! t $as al'a%s&een m% dream to &uild an online &usiness t$atallo's me to #ut some of t$at initiative to 'or-and to s$are 'it$ ot$ers! +o me, t$e creationand mar-etin/ of info #roducts is as close to t$eideal &usiness model as one can /et!

+$is re#ort is sim#l% one more ste# to'ardsac$ievin/ t$at dream! sincerel% $o#e t$at %ou/et somet$in/ out of it t$at %ou 'ill use andta-e action to'ard ac$ievin/ %our o'n dreams!

en Scovill

27ise 'l!com

http://www.1wiseowl.com/http://www.1wiseowl.com/


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4 Quick and Easy Steps to Tracking Your Web Results -

"4 Quick & Easy Steps to TrackingYour Web Results

Contents

&ntroduction ....................%%. /What 0an & Track

et s #et Started .................%%.. The Sign p 5rocessYour Website 5ro!ile

&nstalling Your Tracking 0ode .........%%.....%%. 11

ink to Your $dwords $ccount 6optional7 .........% 1-

Setting up #oals and 8unnels 6optional7 .........%% 1-

sing 8ilters 6optional7 .................% 19

Tagging your ad ca"paigns ............... 21

Si"ple ink 0loaking .................. 2/

0onclusion ......................%% 2:

Resources ......................%% 29



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4 Quick and Easy Steps to Tracking Your Web Results /

"4 Quick & Easy Steps to TrackingYour Web Results

Introduction

When & !irst started online a couple o! years ago all o! the research that & readand respected clearly indicated that once you had your "arketing ;syste" inplace 6sales page' opt *ow long do they stick around>What parts o! your website are they interested in> *ow "any click through towhich o! your o!!ers> What percentage sign up !or your newsletter or specialo!!er> ?o they then !ollow through with the con!ir"ation process> ?ownload>You get the picture%

$lso the e(perts all reco""end $=@ split testing on the arious ele"ents o! yoursyste" in order to see what works best and i"pro e con ersions on sales andopt


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4 Quick and Easy Steps to Tracking Your Web Results :

con oluted and con!using' o!ten o!!ering "uch "ore in!or"ation than necessaryand ulti"ately con!using the issue% To "e' this really "akes it di!!icult to getstarted%

Bh' i! only there was a set o! straight


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4 Quick and Easy Steps to Tracking Your Web Results

Lets Get Started

There are !our basic steps to begin tracking your website and links%

1% Sign up !or an account at #oogle%6&! you already ha e an $dwords' $dsense or #"ail account'you only need to register at $nalytics%7

2% 0reate a pro!ile !or your website%3% $dd the $nalytics tracking code to all o! the pages you wish to

track%4% Tag all o! your ad ertising links !or tracking

The Sign Up Process

&! you don t already ha e a #oogle account o! any kind 6$dwords' $dsense' or#"ail accounts will all link with your $nalytics $ccount7 then you !irst need tocreate an account at #oogle by going to their ho"e page % Bnce there click on@usiness Solutions 'E+ine$rticles'article1'4QandE

&n other words'

http ==www%DyWebsite%co"=>'Source'Dediu"'5roductAa"e

etHs try another one% & ha e a blog and & want to track the clicks that & get on ana!!iliate banner & placed in the sidebar !or H$to"ic @loggingH%

Your ?o"ain Aa"e Separator

Source Dediu" 0a"paign or5roduct Aa"e

http ==www%@log%co"= > "yblog banner1 $to"ic@log

http ==www%Dy@log%co"=>'"yblog'banner1'$to"ic@log

*"""' not too bad%



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Bne Dore%%% & put out a weekly newsletter to "y subscribers ia e"ail% &nissue N21 & ha e placed a s"all pro"otion with an a!!iliate link to $to"ic@logging%

Your ?o"ain Aa"e Separator

Source Dediu" 0a"paign or5roduct Aa"e

http ==www%DyWebsite%co"=uses= > newsletter21 e"ail $to"ic@log

http ==www%DyWebsite%co"=uses=>'newsletter21'e"ail'$to"ic@log

See how this enables you to di!!erentiate between 2 totally di!!erent ad ertisingca"paigns !or $to"ic @logging>

See" too easy> Well' un!ortunately' you are absolutely right% @ut it really

doesnHt get too "uch worse% #oogle actually uses so"e !airly "essy synta( thatgoes in place o! the co""as in the tracking code that looks like this

utm_source=(Source)&utm_medium=(medium)&utm_campaign=(ProductName)

Now, don3t panic4 $s you can see' #oogle has only replaced each co""a withut"O((((((P% Aot nearly as con!using as it looks%

$nd the really good news is that $nalytics also gi es you an easy


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Si"ply !ill in the !or" 6only the Website R ' the ca"paign Source theca"paign Dediu" and 0a"paign Aa"e are re6uired 7% 0lick on the;'enerate U() button and your tagged link will be generated !or you%

Aow you only need to highlight it' copy and paste it into your ad' and you are setto go%

YouHll notice that there are a couple o! e(tra ariables that you can use in theretoo% They are optional and could be used i! you were interested in doing so"e

$=@ Split testing with your ads% 8or e(a"ple' you could use HTer"H to "ark yourads using di!!erent keywords in your ad to see which keywords per!or" the best%You could also use a ariable in H0ontentH to track which ersion 6headline'

copywriting' color7 o! your ad ertise"ent works the best%8or now' letHs lea e those !or when you beco"e "ore ad anced and co"!ortablewith the process% The key right now is to keep things as si"ple as possible andonly use the bare "ini"u" o! tags you need to get your desired results%



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etHs now take another look at that last e(a"ple that we did abo e with thenewsletter issue N21 and the a!!iliate link !or $to"ic @logging%

8ill out the !or" with your HtagH words% 0lick the H#enerate R H button and yourcode "agically appears in the botto" bo(%

*ighlight it' copy and paste' and oila%%%% your !inished link is ready to use%

http ==www%DyWebSite%co"=uses=>ut"OsourcePnewsletter21 ut"O"ediu"Pe"ail ut"Oca"paignP$to"ic@log

ust to eri!y that only the co""as ha e been changed' let "e highlight whatR @uilder has changed !ro" our earlier e(a"ples%

http ==www%DyWebSite%co"=uses=>ut"OsourcePnewsletter21 ut"O"ediu"Pe"ail ut"Oca"paignP$to"ic@log

See' i! you replaced the highlights with co""as we would ha e e(actly what wehad built originally%

http ==www%DyWebsite%co"=uses=>'newsletter21'e"ail'$to"ic@log



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4 Quick and Easy Steps to Tracking Your Web Results 2/

Si$ple Link Cloaking

?on t like the look o! that huge busy link> De neither% *ere s a !airly easy way tocreate a si"ple ;rephpheader6L ocation http ==www%"ywebsite%co"=Dy5roductSales5age>ut"OsourceP S8ree$ds ut"O"ediu"P0lassi!ied ut"Oca"paignPpr oduct1 M7U>J

$!ter ; ocation ; Cust copy in the tracking or a!!iliate link that you wantto "ask or re


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4 Quick and Easy Steps to Tracking Your Web Results 2:

tracking or a!!iliate link%

Anchor te t for articles, forums, classified ads and blo"s

8or "asking your link !or use in article resource bo(es' !oru"s or e en classi!iedads you can replace the tracking link with anchor te(t using a !or" si"ilar to this

Ia hre!PVhttp ==www%Dy*uge@ig gly ink%co" ">4 Quick and Easy Steps

bb code !or bulletin boards or !oru"s

urlPMhttp ==www%Dy*uge@ig gly ink%co"MX4 Quick and Easy Steps =urlX

Bnce inserted these would read si"ply as "y 4 Quick and Easy Steps%

Dost o! these types o! sites ha e tools or buttons on their data entry screens toauto"atically do this process !or you%

That s it B! course' there are "any other ways to dress up your links' but thesebasic "ethods work pretty well%

Conclusion

Well' there you ha e it% & sincerely hope that this step


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%esources

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8evin (iley3s (ecipe for ;uic! and $asy Product Creation

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4 quick and easy steps to tracking your web results

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