Mobile Social CommerceDiscussion on the impact of Mobility

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eCommerce StatsWORLD INTERNET USAGE AND POPULATION STATISTICS

World Regions Population( 2010 Est.)

Internet UsersLatest Data

Penetration(% Population)

Growth2000-2010

Users %of Table

Africa 1,013,779,050 110,931,700 10.9 % 2,357.3 % 5.6 %

Asia 3,834,792,852 825,094,396 21.5 % 621.8 % 42.0 %

Europe 813,319,511 475,069,448 58.4 % 352.0 % 24.2 %

Middle East 212,336,924 63,240,946 29.8 % 1,825.3 % 3.2 %

North America 344,124,450 266,224,500 77.4 % 146.3 % 13.5 %

Latin America/Caribbean 592,556,972 204,689,836 34.5 % 1,032.8 % 10.4 %

Oceania / Australia 34,700,201 21,263,990 61.3 % 179.0 % 1.1 %

WORLD TOTAL 6,845,609,960 1,966,514,816 28.7 % 444.8 % 100.0 %

telecom statistic forecasts

Population 6.9 billion

Fixed lines 1.4 billion

Mobile subscribers 5.1 billion

Mobile text messages sent 4.2 trillion

Internet users 1.9 billion

Fixed broadband subscribers 580 million

(Source: BuddeComm forecasts, 2010)

(Source: internetworldsats.com 2010)

“In US, eCommerce value is 5% of overall retail sector value”

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Mobile Commerce Elements

mCommerceMobile Commerce is any

commercial transaction, involving the use of mobile device in some

part of that process

5. Mobile Ticketing 6.

Coupons, Loyalty Cards

7. Payments

8. Location Services

9. Info Services

10. Banking

1. Stores

2. Auctions

3.Marketing Advertising

4. Discovery

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Social Commerce Elements

Social CommerceCommercial transaction that supports

social interaction and user contributions, to assist in the online buying and selling of products and

services.

1. Ratings

2. Reviews

3.Shared shopping

lists

4. Recommend

ations5. Referrals

6. Wish lists

7. Social Marketplace

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Concluding that Social mCommerce can happen anytime, anywhere is true

...but it likely won’t make any of us millionaires

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Mobile Social Commerce is combination of Ecosystems

Mobile SpaceUnderstanding people’s context

the user is normally in this locationthe user often visits this neighborhoodthe user operates within a certain time framethe user is heading in to a certain anchor pointUser has contact list of friends & methods to communicateUser tends to use device certain way in different times

Understanding people’s buying preferencesthe user prefers this merchantthe user prefers this type of merchandise the user prefers this brandthe user prefers this type of cuisinethe user prefers this restaurantthe user prefers this news source

Understanding people’s social preferencesUser claims personal information and preferencesUser belongs to certain social networks and groupsUser has personal network of friendsUser likes/follows/interacts with certain brands Social ethics differ from commercial ethics

Commerce Space

Social Space

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Discovery Phase - examples

Social Badges

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Discovery through social games

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Recommendations from Quizzes & Polls

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Coupons Affiliate Network

Purchase Phase examples

Friends Affiliate Network

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Product Customization – Social Content Creation

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Consumer Self-Care & Support

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Shops in Social Sites ?

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Recommendation Engines