4 Mobile App Marketing that you Must Avoid

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4 Mobile App Marketing that you Must Avoid

If we take a look at the past few years, then mobile comes out as the one thing that has changed the entire landscape of consumerism. And, mobile app marketing has emerged as the most powerful tool with which the developers can connect to their potential audience and make the most of their marketing endeavors.

. However, as they say we all make mistakes and

so is the case with mobile app development. So, here I am going to share some of the common mistakes that even the most experienced developers tend to make. Let us have a look at them one by one –

.1. Your mobile is not your desktop; don’t

treat your app like a website Can you put your mobile and desktop under the

same category when it comes to usability? You can’t. Am I Right? So, why treat your mobile apps like they are the smaller versions of your website, offering the same functionality. Don’t forget that the mobile users are never going to like a shrunken version of the desktop site put in the app. So keep your focus on giving the users what matters the most rather than stuffing everything that your desktop version does.

.2. Mobile app marketing requires planning

just like everything else does Success of a mobile app is all about numbers – the

number of downloads that it has received in the app store. But, how exactly can you get maximum number of people to download the app? This is where planning comes into the picture. Your mobile app should be marketable. Spend time in advertising your mobile app and at the same time don’t neglect the importance of optimizing your mobile app as per the search engine guidelines.

.3. Are you giving the users enough reasons

to come back to your app? Did you know that within a period of six months

apps lose more than 90% of their users? Well, this is the hard reality of mobile app marketing. You’ve got to give the users reasons so that they can come back to your app. People are going to come back to your app only if your app is going to offer them some value. From design to apps presence on their device to benefits they are going to get from the app, you’ve got to take care of all these factors!

.4. Every app has a set target base. Don’t

ignore them Most important thing that developers need to keep

in the back of their mind when it comes to mobile app marketing, just like any other form of marketing, is that there is a set target audience for every app. However, the biggest mistake that developers make is to ignore their audience base. As they say in the industry, creating an app is like two-way communication between the audience and the developer. And, you’ve got make your audience feel privileged. After all, that’s what the ultimate motive of every app is!

.Believe it or not, but you would also have made

these mistakes if you have taken the ordeal of app marketing seriously. So, the next time you are planning to create an app that can cater your audience needs, then I am sure you are going to see the downloads flowing and your app becoming a big hit!

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