Reserve your Space Now

Vendor Package 2015

FROSECREATIVE SOLUTIONS INC.

Organized by In support of

2015 Media Sponsors2015 Event Sponsor

healthy living, aging and more

LIFE4EXPO

Saturday, April 25, 2015At Cataraqui Arena, Kingston

The purpose of this event is to provide information to the hundreds of seniors, their families and caregivers, and those on their way to becoming seniors who reside in the Kingston area, and to facilitate access to government and community services and to encourage healthy living. This is a wonderful opportunity to interact with families and businesses in our region and we look forward to having your organization/business in attendance. The 4 Life Expo is a chance to offer the personalized service that makes for a memorable shopping experience. Relationships are key for good business.

The Frontenac-Kingston Council on Aging (COA) invites you to participate in their second annual 4 Life Expo designed especially for people ages 45 and above who want to live well and celebrate life. You’ll find it all and more at the 4 Life Expo. A day filled with inspirational speakers, interesting displays and live entertainment.

Frose organizes this event in support of the COA, who for 20 years has helped advocate for and support seniors in our community. Supporting seniors is our number one priority. Every resident must be given the opportunity to actively participate in our commu-nity with health and well-being. No one should be held back or limited because of a age or disability. Funds raised during this expo will go toward enhancing the services and supports we offer in the process of fulfilling our mission to “enhance the quality of life for our community’s seniors.”

Your participation in this event will make a difference to the people that rely on our advocacy and support programs by helping us to expand our publications, our in-office support, and the educational programs and seminars we run in the local community.

Business Exposure

Networking Opportunities

Showcase products and services while establishing new relationships with potential customers

Learn about other associations and services

offered to the aging population, and develop

contacts to broaden your business network

Senior couples appear to enjoy greater flexibility in their consumer decisions.

(Office of Consumer Affairs, 2002)“

“

What does the 4 Life Expo offer this year?The 4 Life Expo offers an exceptional opportunity to connect businesses, products, and services with the aging dem graphic of Kings-ton and the surrounding area. Our Expo will appeal to residents of the region including Brockville, Belleville, Napanee, Ganaoque, Battersea, Elginburg, Elgin, Seeley’s Bay, Odessa, Yarker, Amherstview and more.

This one day event will be held on Saturday, April 25, 2015 at the Cataraqui Arena (Kinsmen Arena). Conveniently located next to the 401 with Free Parking and accessibilty with Kingston Transit.

Again this year, it will be rich in resources and information. Visitors and participants will have the opportunity to visit over 120 booths in two seperate sections: Health & Lifestyle and Education & Information; With something of value to offer everyone to from young adults, baby boomers, those in midlife and older adults.

The Council On Aging

Why the 4 Life Expo?

LIFEexpo4

Highlights for Ontario - New 2012–2036 projections are for the reference scenario:• Ontario’s population is projected to grow by 28.6 per cent, or almost 3.9 million, over the next 24 years, from an estimated 13.5 million on July 1, 2012 to almost 17.4 million by July 1, 2036.• The number of seniors aged 65 and over is projected to more than double from about 2.0 million, or 14.6 per cent of population, in 2012 to almost 4.2 million, or 24.0 per cent, by 2036. The growth in the share and number of seniors will accelerate over the 2012–2031 period as baby boomers turn age 65. After 2031, the growth in the number of seniors will slow significantly.• The number of Ontarians aged 15–64 is projected to grow from 9.3 million in 2012 to almost 10.5 million by 2036. This age group is projected to decline as a share of total population, falling from 69.1 per cent in 2012 to 60.4 per cent by 2036. As baby boomers turn age 65, the growth in population aged 15-64 will slow down until 2027–28 and then accelerate over the remainder of the projection.• All regions will see a shift to an older age structure. Regions where natural increase and net migration are projected to become or remain negative will see the largest shifts in age structure. The GTA is expected to remain the region with the youngest age structure as a result of strong international migration and positive natural increase.Source: ontario MiniStry of finance - http://www.fin.gov.on.ca/en/econoMy/deMographicS/projectionS/

As a business, it is crucial to understand the aging consumer, and to use marketing that reaches them. The office of Consumer Affairs (OCA) has found that Senior household are spending on average 4.7% more now than they did 5 years ago. With heavy satu-ration of advertising in the media, messages can get filtered out. Consumer tradeshows are an opportunity for businesses to connect directly with customers.

This targeted event is your opportunity to get face-to-face with hundreds of consumers who want to see, sample, touch and buy your product.

As a 4 Life expo exhibitor, you will have concentrated exposure to potential clients and brand support for the expected attendees. There will be a ripple effect promotion through attending consumers, and exhibitors. You will gain heightened public relations as you connect with this target population face-to-face.

Reach people from all over the Kingston region who will come to the show to explore new ways to stay healthy, manage busi-ness, discover new career opportunities, deal with family issues, and connect with others. Our show audience is eager to discover and shop for the latest products and services and place a high value on the relationships they build with exhibitors and company representatives on the show floor. You already play an important role in the community; now let people know all about it at the 4 Life expo – become an exhibitor today!

Most people think that aging is irreversible and we know that there are mechanisms even in the human machinery that allow for the reversal of aging, through correction of diet, through

anti-oxidants, through removal of toxins from the body, through exercise, through yoga and breathing techniques, and through meditation.

~ Deepak Chopra ~

“ “4 Life Expo BenefitsLIFEexpo4

CAFE AREA

COFFEE TRENDS

LIFEexpo4

Lifestyle & LeisureLIFEexpo4*Floorplan subject to change - Not to scale

DOOR PRIZEREGISTRATION

LIFEexpo4

SEP

ERA

TIO

N

SEPERATION

SEMINAR

SEATING AREA FOR APPROX. 25 PEOPLE

Education & InformationLIFEexpo4*Floorplan subject to change - Not to scale

DetailsSet up: Friday, April 24, 2015Dates: Saturday, April 25, 2014 from 9:00 a.m. to 5:00 p.m. Location: Cataraqui Arena (Kinsmen) Kingston, ONVendor’s Lounge Open throughout the Expo - Refreshments provided

NEW!!Vendors Mixer Join all the vendors after setting up for refreshments and networking. When: Friday night, April 24, 2015 from 7:00 to 9:00 pm

DisplayVisual appeal is important to an exhibit, so give careful consideration to what and how you will show your product along with any interactive activities or demonstrations offered. Signage is a crucial element, and often benefits from a professional touch. For those starting out with tradeshow marketing, or anyone wanting to update their exhibit, contact Sacha Frederiks at 613-484-3309.

Food & Beverage Sales or SamplingAnyone interested in sampling or selling food and/or beverages off of the expo floor must complete an additional form, and must abide by the criteria and rules provided. Permission must be requested and granted through the on site restaurant, KFL&A Public Health and show coordinators. Detailed information must be provided to facilitate this process. Any vendor providing samples or taste testing without written permission will be asked to vacate the vendor area. No refund will be provided.

Procedures1. Fill out the attached applications as completely as possible2. Submit along with payment by email or mail (No application will be processed without payment) 3. Confirmed registrations will be emailed receipt4. Review Exhibitor Rules and Regulations (follow the directions/instructions as they are applicable to your needs)6. Send in exhibitor staff list form by required date (This will be emailed with receipt)

ExHIBItOR’S DEtAILSPlease be clear and concise. This is how the information will appear in all printed materials promoting your display.

Company Name

Contact Person

Address

City/Postal Code

Phone Number

Email Address

Website

Exhibitors InformationLIFEexpo4

•• REquESt •• Many Silent Auction

DonationsItems will be featured on

Facebook, our Website and in the 4 Life Expo Guide.

Date to submit byApril 3, 2015

Each booth rental includes:1. Full pipe and black drapery (10 ft back drape and 3ft sides drape )2. One (1) 6ft by 3ft table and one (1) chair3. Free exhibitor parking and admittance4. Free participation in the 4 Life Expo swag bags* handed out to attendees (All items must be provided to COA by April 6, 2015) *Swag bag items must be something other than business cards and brochures.5. Text listing on COA website as event participant

Please indicate the Exhibitor Package and Additional Options you would like to purchase:

Exhibitor Package*: Additional Costs:

❑ Option 1: 10’x 10’ Single Exhibit Space .......................... $325

❑ Option 2: 10’x 20’ Double Exhibit Space ....................... $475

❑ Option 3: Non-Profit Single Exhibit Space .................... $225

❑ Option 4: 10’x 20’ Non-Profit Double Exhibit Space ... $325

INCLuDES: • Pipe and drape (8’ back wall and 3’ side walls) (1x) 6’ table, (1x) chair • Company name included in the Expo Guide distributed at the Expo and posted on the 4 Life Expo and Council on Aging’s website

* All booth sizes are approximate.

❑ Electricity ............................................................................... $55

❑ Additional Chairs ............................................................. $6/ea.

❑ Additional Table .............................................................. $9/ea.

❑ Table Skirting ............................................................ $30/table

❑ Floor Matting.........................................................................TBD

❑ Wireless Fee ..........................................................................TBD

SuBtOtAL $ _____________

Booth RentalLIFEexpo4

Additional Costs Subtotal $ _____________Subtotal $ _____________

Exhibitor Package $ _____________Subtotal $ _____________

A B

Advertisement details

Ad Size Cost (Excl. Tax)Outside Back Cover $250Full page $2001/2 page $150Banner $99

• All artwork should be in CMYK colour• Acceptable file formats are .pdf, .tiff, or .eps• Files should be a minimum of 300 dpi/ppi• Do not include crop marks or any other printer’s marks• Include a minimum of 0.125” bleed for full page ads• We cannot guarantee 100% colour accuracy

Circulation: 1,000 annuallySize: Digest formatPublished: April, 2014Distribution: Print copies available at the 4 Life Expo and a variety of dropsite location throughout Kingston and surrounding areas

1/2 Page4.5”x 3.65”

Banner4.5”x 1.75”

FULL PAGE5.75” X 8.75”(bleed is 1/8”)

***Live Area4.5”x 7.5”

Cutsize5.5”x 8.5”

***It is recommended you do not extend text or images outside this area unless they are intended to “bleed” off the page.

Sample pages of last year’s Expo Guide

Healthy Living, Positive Aging and Educational

Information for ALL Ages

March 2014

The hearing’s bone is connected to the what?

Are you over 65? Save money at Taxtime

Eating well at any age: How to fuel your mind, body and soul 8 4 LIFE EXPO living, aging & more

(NC)—Thanks to healthier lifestyles, as well as advances in oral and medical care, Canadians can expect to keep most, if not all of their natural teeth as they enter their senior years. But keeping those teeth healthy can be a challenge.

According to the Canadian Health Mea-sures Survey, 53% of adults ages 60 to 79 do not have dental insurance, and the lack of coverage is one of the main reasons why they don’t see a dental professional. Because older adults have specific dental needs, seniors and their caregivers should be aware of the importance of regular dental care.

Bacteria from the mouth can travel and develop into serious infections affecting overall health, specialists say. Many medi-cations can cause dry mouth, a condition that can contribute to cavities and other

oral problems. Seniors also develop more cavities on the roots of their teeth than younger adults. As a result, all older adults should be encouraged to brush natural teeth twice a day with fluoride tooth-paste and clean in between the teeth at least once a day. Dentures (full or partial) should be cleaned and soaked daily and the gums should be brushed and mas-saged, either with a soft toothbrush or with a warm, damp cloth.

Whether you’re at home or in a long-term care residence, good oral hygiene coupled with regular treatments by a dental hy-gienist can help to prevent more serious health problems. Together, you can plan a daily oral care routine that will keep your teeth, and you, healthy for life.

More information on this topics available online at www.dentalhygienecanada.ca.

22 4 LIFE EXPO living, aging & more

FMHIIFrontenac

Modular Homes

Submitted by Rubi Sulyma

Remember when a modular home was considered a mobile home? Nothing more than a beefed up travel trailer with the wheels taken off and dropped onto the bed of your home site's foundation. That is no longer the case these days.

Today's modular homes are something to behold. The type of homes that are built to the exacting specifications of our On-tario climate, complete with a beautifully, fully functional kitchen, with cove mould-ings on top of the cabinetry, pot drawers, plenty of lighting and more; the perfect kitchen.

Why stop there, keep walking through your house. Notice the smooth finish ceilings or maybe a tray ceiling, gran-ite topped vanities, glass door showers, low e-argon filled windows with sills,

everything you would expect to have and more in your new home. These homes are built with R50 insulation in the attic, R24 in the walls, 2” x 10” floor joists and 2” x 6” walls and 30 year archi-tectural shingles.

They come complete with a furnace, hot water tank, even a HRV (Heat Recovery Ventilation system). These modular homes are built in a climate controlled factory, built with the home owner's additional specifications which may include grab bars, larger interior doors or wheelchair friendly plans. They can even come with the garage attached.

Homes come in two or more sections, delivered and installed right onto your foundation, where the tradesmen com-plete your home. In less than 10 weeks the keys are handed over and you move into your brand new customized maintenance free modular home. Best of all, even the banks and government recognize these new energy-efficient modular homes by offering mortgages and rebates.

4 LIFE EXPO living, aging & more22

LIFEexpo4 Media Options

Community Newspaper Feature

Expo Guide

• Circulation:local36,000copies• DistributionArea:Kingston&Frontenac

Advertisement details

Ad size Rates + tax1/2 Page $4501/4 Page $2751/8 Page $150Business Card $99

FROSECREATIVE SOLUTIONS INC.

Advertising Cost $ _____________Subtotal $ _____________

AdvertisingC

PaymentLIFEexpo4

Payment in Full due by march 21, 2015

❏ Visa ❏ Mastercard ❏ Money Order ❏ Cheques ❏ EFTCredit Cards Payments: All Credit Card payments will be subject to a 3% processing charge.

EFT Payments: Send EFT to: frose@kingston.net

Make Cheques Payable To: Frose Creative Solutions Inc.4185 Mangan Blvd., Kingston, ON K0H 2N0

CVV Code (Security Code)*: __________

*ForVisa®andMasterCard®cards,thecardcodeisthelast3digitnumberlocatedonthebackofyourcardonoraboveyoursignatureline.ForanAmericanExpress® card, it is the 4 digits on the FRONT above the end of your card number. This number helps validate that a genuine card is being used during a transaction.

Credit Card Number:__________–__________–__________–__________

Card Holder:___________________________________________

Signature:__________________________________________

Expiry Date:__________/__________

Exhibit Package $ _____________Additional Costs $ _____________Advertising Cost $ _____________Subtotal $ _____________HST13% $_____________

total Payment (to Frose) $ _____________

Payment enclosed $ _____________

PaymentCA B

WE AgREE To PAy FRoSE CREATiVE SoluTionS inC.

For A. Exhibitor’s Package; B. Additional Costs; C. Advertisement Cost for a total of $ _______________

and to abide by the 2015 - 4 Life Expo Terms and Conditions of Contract.

PleaSe read the termS oF uSer exibitor’S contract and conditionS oF contract (attached) beFore Signing• Alllateapplicationsaresubjecttoa3%processingfee• Feesare50%non-refundable• 50%offeeisdueuponsubmissionofcontract,remaining50%byMarch21,2015. Uponcancelationthe50%depositisnon-refundable,anappealmaybesubmittedtotheorganizersfor consideration under special circumstances

Signature: __________________________________________________________________

Date: ______________ day of _______________________________, 2015

Contract

1. liABiliTy AnD inDEMniFiCATion WAiVER Exhibitor agrees to comply with all fire, safety rules and regulations adopted by all applicable governmental authorities and the show. In the event Frose shall be held liable for any occur-rence that results or might have resulted from the Exhibitor’s action(s) or failure to act, includ-ing, but not limited to, acts or omissions constituting negligence, deceptive trade practices, strict liability, or the creation of liability resulting from an unreasonably dangerous product (product liability), Exhibitor shall reimburse and indemnify Frose and The City of Kingston and related entities, its officers, agents and employees for damages resulting from such liability and the costs incident thereto, including attorney’s fees. Exhibitor further agrees that it shall hold harmless and indemnify Frose or The City of Kingston and related entities, its officers, agents and employees from and against all claims of demands, costs, actions, suits, loss, damage, expense or penalty arising from any action including any action based on strict liabil-ity or negligence, on account of personal injury or property, including attorney’s fees incurred in connection therewith , or other proceedings by whomsoever made, sustained, brought or prosecuted in any manner, based upon, occasioned by, or attributed to any injury or damage arising or resulting from any act or omission of the applicant, its servants or agents in using said premises.2. HouRS oF oPERATion Exhibitor set up hours are Friday, April 24, 2015 from 4:30 p.m. to 7:00 p.m. and Satur-day, April 25, 2015 from 7:00 a.m. to 9:45 a.m. The Exhibitor shall have its exhibit(s) com-pletely assembled and ready to be viewed by guests no later than 8:45 a.m. on Saturday, April 25, 2015. The hours in which the show is open is Saturday, April 25, 2015 from 10:00 a.m.-5:00 p.m. Exhibitors shall staff booth during all hours this Expo is open to the public. Exhibitors shall not begin disassembling exhibit(s) until 4:00 p.m. on Saturday, April 25. Exhibitors who do not comply with these provisions will not be asked to participate in next year’s Expo. If additional set up or tear down time is required please notify event organizers at time of application submission. Exhibitor disassembly and move out time is Saturday, April 25, 2015 from 4:00 p.m. to 6:30 p.m.3. SECuRiTyFrose will NOT provide security during this event or during the set up times. Frose will NOT be held responsible for any losses Exhibitors may ensue as a result of items stored in or at the exhibitor’s booth space during the show; this includes move in and move out times.4. RulES & REgulATionS The Exhibitor agrees to abide by all regulations and rules adopted by Management in the best interest of the Expo, and agree that Management shall have the final decision in adopting any rule or regulation deemed necessary prior to, during and after the Expo. All Exhibitors will be required to observe such further rules and regulations as Management may consider it necessary to impose for the success, safety, and well-being of the Expo, Exhibitors, and others attending the Expo.5. loSS oR DAMAgE Exhibitor will be liable for and will indemnify and hold harmless Management from any loss of damages whatsoever suffered by the Expo as a result of any loss or damages whatsoever occurring to or suffered by any person or company, including, without limiting the generality of the foregoing, the Exhibitor, other Exhibitors, Expo Sponsors, Management, the Expo, the owners of the building, their respective agents, servants and employees, and attendees of the Expo (public), either on the said space or elsewhere if said loss or damages arose from or were in any way connected with Exhibitor’s occupancy of said space. Management assumes no responsibility whatsoever for loss or damage of goods before, during the period of the Expo, or after its close. Management is hereby expressly released and discharged from any and all liability from any loss or damages.6. FoRCE MAJEuRE Management shall not be liable in damages or otherwise for failure to carry out the terms of this agreement in whole or in part where caused directly or indirectly by or in consequence of fire, storm, flood, war, rebellion, insurrection, riot, civil commotion, strike or by any cause whatsoever beyond the control of Management whether similar to or dissimilar from the causes enumerated herein.7. CAnCEllATion This contract may be cancelled by either party provided written notice is received by the other at least six (6) weeks prior to the day of the Expo, in which case the Exhibitor will be respon-sible for 50% of the total contracted amount. If the Exhibitor cancels within 7 days prior to the Expo, he will be liable for 100% of the total contracted space costs. By cancelling this contract the Exhibitor forfeits all rights or claims to the allocated space and Management is free to rent it to others and collect the cancellation charge as liquidation damages. Management reserves the right to cancel this contract and to withhold possession of exhibit space if the Exhibitor fails to perform any material condition of this contract or refuses to abide by the Conditions of

Contract, in which case the Exhibitor shall forfeit as liquidated damages all space rental pay-ments made by him and any further occupancy of such space. It is understood that the venue owner, The Corporation of the City of Kingston reserves the right to cancel any scheduled activity, in the event that the facility is required for an event of Municipal significance or for a special event sponsored by a community group. The City of Kingston will only issue a refund of rental costs that are directly affected by such cancellation.b) It is understood that the Corporation of the City of Kingston, Recreation & Leisure Services, or its duly appointed representative, will have the right to revoke this permit and cancel the event at anytime in order to ensure the safety of the public or for any reason including any breach of these terms and conditions.8. DATE/VEnuE CHAngEIf the Management shall consider it inadvisable to hold the said Expo at the time and/or place herein provided, Management shall have the right to change the date and/or place within the same City, giving the Exhibitor written notice thereof by e-mail addressed to the e-mail address given herein.9. BooTH ASSignMEnTManagement reserves the right to alter or change the space assigned to the Exhibitor.10. EXCluSiViTyManagement does not provide Exhibitors with exclusivity to any one particular product or service unless specifically negotiated in writing through sponsorship.11. inSuRAnCEThe Exhibitor is responsible for the acquisition and cost of insurance related to his participa-tion in the Expo and shall provide management with proof of the same. A minimum of 2 million liability is required.12. DiSPlAyThe Exhibitor agrees that no display may be dismantled or goods removed during the entire run of the Expo but must remain intact until the closing hour of the last day of the Expo. The Exhibitor also agrees to remove his exhibit, equipment and appurtenances from the Expo building by the final move-out time limit, or in the event of failure to do so, the Exhibitor agrees to pay for such additional costs as may be incurred.13. oPERATion oF EXHiBiT SPACE/SuBlETTingExhibitors are prohibited from gluing or nailing any material to the floor, pipe and drapery or tables within their booth area. The Exhibitor is responsible for clean up of the immediate area of their booths. All displays are subject to approval by Frose Creative Solutions, and they expressly reserve the right to modify your display if the table contents are inappropriate for the public. Space contracted by the Exhibitor may not be sublet or re-sold without the prior written permission of Management.14. THiRD PARTy PRoMoTionExhibitor agrees to promote only the business(es) registered for and approved by Manage-ment. No third party promotion will be permitted without prior authorization by Management, in writing. This includes, but is not limited to, display and any sampling or distribution of materials (ex. business cards, brochures, etc.). 15. ligHTing & ElECTRiCAlAll electrical wiring and outlets shall be at the Exhibitor’s expense, unless agreed upon in writ-ing with Management in advance of the Expo. All operating electrical equipment used in the exhibit must have C.S.A. or equivalent provincial power authority approval.16. REMoVAlManagement reserves the right at any time to alter or remove exhibits or any part thereof, including printed materials, product, signs, lights or sound, and to expel Exhibitors or their personnel if, in Management’s opinion, their conduct or presentation is objectionable to other Expo participants. Management reserves the right to approve or disapprove of any and all products, materials or displays that are to be carried by the Exhibitor. The Exhibitor acknowl-edges that he is one of many Exhibitors and agrees to cooperate with the other Exhibitors and Sponsors and not to interfere with them or create any nuisance to them, the Management, or the people attending the Expo. Any dispute among Exhibitors and/or Sponsors, including any conflict of products, or other materials, shall be settled by the Management, who shall have the final determination as to any such dispute.17. PRiVACyExhibitor agrees to abide by all federal and provincial laws regarding the collection of personal information, including but not limited to, abstaining from the sale or sharing of personal in-formation to a third party.18. PHoTogRAPHS & ViDEoManagement reserves the rights to reproduce all photographs, images and likenesses taken during the Expo for future promotional purposes.

For the purposes of these conditions Frose Creative Solutions Inc. (Frose) shall herein be referred to as Management, the event shall be referred to as the Expo, and the exhibitor shall be referred to as Exhibitor.

4 Life Expo 2015 - Rules and RegulationsLIFEexpo4

LIFEexpo4

FROSECREATIVE SOLUTIONS INC.

Contact: Frose Creative Solutions Phone: 613-532-6661 or 613-484-3309

Email: frose@kingston.net or frose-creative@kingston.net

Thank you

The 4 Life Expo is an opportunity for us all to continue to support the work of the COA and their support of the aging population in South Eastern Ontario. Your participation in this event will make a difference to the people that rely on the Council on Aging’s advocacy and support programs by

helping them to continue the educational programs and seminars ran in the local community and the regional Elder Abuse Peer Support Phone Line.

Also, our thanks goes out to the many volunteers and corporate sponsors who continue to help the Council on Aging achieve so much. With their continued patronage - and yours – the 4 Life Expo

is sure to remain a success for many years to come!

Enhancing the quality of life for our community’s seniors.

“”