(4-hour) leader guide · rev. date 4/18/2011 program preparation room set-up set up the room with...

Botanical Therapy

(4-Hour)

Leader Guide

Botanical Therapy

Acknowledgements

Development of this program …

Trademarks & Copyright Acknowledgements

PowerPoint® is a registered trademark of Microsoft

Corporation.

LeaderGuide Pro™ is a trademark of Great Circle Learning,

Inc.

Intellectual property of Aveda Corporation.

This leader guide was created with:

a product of Great Circle Learning, Inc.

www.leaderguidepro.com

http://www.leaderguidepro.com/

Leader Guide Table of Contents

© 2011 Page i Rev. Date 4/18/2011

Table of Contents

INTRODUCTORY MATERIAL

Getting Started ii

About This Guide ii

The Program In Perspective vi

Program Preparation vii

Training At A Glance xi

MODULES

Introduction 1

Introduction 2

Botanical Therapy Overview 6

The Importance of Improvement 7

Hair Treatment History 13

Product & Treatment Overview 16

Scalp Assessment & Treatments 20

Hair Assessment & Treatments 34

Making Recommendations 44

Practice Hair and Scalp Treatments 49

Practice Hair and Scalp Treatments 50

Taking it Home 56

Taking it Home 57

Getting Started Leader Guide

Page ii Botanical Therapy

Getting Started

About This Guide

What’s the purpose of this guide?

This leader guide provides a master reference document to help

you prepare for and deliver the Botanical Therapy program.

What will I find in the guide?

This leader guide is a comprehensive package that contains

the workshop delivery sequence

checklists of necessary materials and equipment

presentation scripts and key points to cover, and

instructions for managing exercises, case studies, and other

instructional activities.

Leader Guide Getting Started

© 2011 Page iii Rev. Date 4/18/2011

About This Guide

How is this guide organized?

This section, “Getting Started,” contains all of the preparation

information for the Botanical Therapy program, such as

learning objectives, pre-work, required materials, and room set-

up.

Following this section is the “Training At A Glance” table.

This table can serve as your overview reference, showing the

module names, timings, and process descriptions for the entire

program.

Finally, the program itself is divided into modules, each of

which is comprised of one or more lessons. A module is a self-

contained portion of the program, usually lasting anywhere

from 20 to 90 minutes, while a lesson is a shorter (typically 5-

20 minute) topic area. Each module begins with a one-page

summary showing the Purpose, Time, Process, and Materials

for the module. Use these summary pages to get an overview

of the module that follows.


Page iv Botanical Therapy

About This Guide, continued

How is the text laid out in this guide?

Every action in the program is described in this guide by a text

block like this one, with a margin icon, a title line, and the

actual text. The icons are designed to help catch your eye and

draw quick attention to “what to do and how to do it.” For

example, the icon to the left indicates that you, the instructor,

say something next. The title line gives a brief description of

what to do, and is followed by the actual script, instruction set,

key points, etc. that are needed to complete the action.

A complete list of the margin icons used in this guide is

provided on the following page.

IMPORTANT NOTE

You may also occasionally find important notes such as this

one in the text of this guide. These shaded boxes provide

particularly important information in an attention-getting

format.


© 2011 Page v Rev. Date 4/18/2011

About This Guide, continued

Graphic Cues

Module Blocks

Goal Time Overview Materials Break

Lesson Blocks

Flipchart Activity Project Q&A Say This Transition Video

Workbook wheel connect attend image inform practice

extend refine perform


Page vi Botanical Therapy

The Program In Perspective

Why a Botanical Therapy program?

To educate the Aveda network on the relaunch of Botanical

Therapy (formerly Botanical Hair and Scalp Therapy), explain

the improvements in the products and services and equip the

network to offer it to their hair color guests with success.

Learning Objectives

After completing this program, participants will be able to:

Perform the Botanical Therapy scalp and hair treatments.

Use the Botanical Therapy tools effectively during a

consultation.

Recommend the correct Botanical Therapy products and

treatments to guests.

Effectively recommend a Botanical Therapy hair treatment

as part of a hair color service.

Program Timing

4 Hours

(Second half of the one-day Color Talk Featuring Botanical

Therapy course )

Number of Participants

15-20


© 2011 Page vii Rev. Date 4/18/2011

Program Preparation

Pre-Work

Create any flip charts you want to have in advance.

Gather required materials.

Required Materials

General

Computer with DVD Player

Projector and Screen

Flip Chart, Stand and Markers

Botanical Therapy DVD

PowerPoint Slides

Pens and Markers (for each table)

Post-it Notes (2-3 pads per table)

Surge Protectors and Extension Cords (for Electricity

Station)

Electricity Outlets

Sinks (for Shampoo Station)

Towels (2 per person)

Styling Tools (Blow Dryers, Flat Irons, etc.)

Collateral (1 per person)

Botanical Therapy Positioning Chart

Botanical Therapy Service Menu

Blueprint for Healthy Hair and Scalp (color copies)

Botanical Therapy Participant Workbook

Product (place one of each product at every table)

Scalp Remedy™ Concentrates (Calming, Soothing &

Purifying)


Page viii Botanical Therapy

Program Preparation

Scalp Remedy™ Intense Detoxifier™ (including refillable

applicator bottle)

Dry Remedy™ Penetrating Moisture and Damage

Remedy™ Penetrating Protein (including refillable spray

bottle)

Dry Remedy™ Moisturizing Treatment Masque

Damage Remedy™ Intensive Restructuring Masque

Dry Remedy™ Moisturizing Shampoo and Damage

Remedy™ Restructuring Shampoo (place at Shampoo

Station)

Invati™ Solutions for Thinning Hair

– Exfoliating Shampoo

– Thickening Conditioner

– Scalp Revitalizer

Bergamot and Peppermint Oil Singular Notes

Blue Oil

Hand Relief™

Aveda Candles

Styling Products (for the Electricity Station)

Participants should bring:

Hair Color Bowl

Brush/Comb Applicator

Wide Toothed Comb

Aveda Cape

Timer

Clips (4)

Styling Tools/Brushes (for finishing)


© 2011 Page ix Rev. Date 4/18/2011

Program Preparation

Room Set-Up

Set up the room with theater style seating and round tables

(space permitting).

Place a flip chart on a stand at the front of the room.

Set up the DVD player or computer, projector and screen at

the front of the room.

The following stations should be set up in the back or sides

of the room:

Electricity Station for blow drying and flat ironing (place

styling products at this station)

Shampoo Station for washing and rinsing (place shampoo

products at this station)

Place the following items on each table:

Botanical Therapy Participant Workbook (1 per person)

Blueprint for Healthy Hair and Scalp (color copies, a stack

per table)

Botanical Therapy Positioning Chart (1 per person)

Botanical Therapy Service Menu (1 per person)

Pens or markers (enough for the entire table)

Post-it Notes (2-3 stacks per table)

Aveda Candle (1 per table)

Blue Oil (1 per table)

Hand Relief™ (1 per table)


Page x Botanical Therapy

Program Preparation

Instructor Preparation

Read through this Facilitator Guide, review the Botanical

Therapy Technical Guide and watch the Botanical Therapy

DVD prior to the training.

Set up DVD player or computer, projector and screen and

make sure the audio and video are working properly.

Set up the flip chart at the front of the room and have

markers ready.

Play upbeat music or loop the inspirational chapter from the

Botanical Therapy DVD as the learners enter the room (this

video automatically launches when you insert the DVD).

4MAT Wheel

Concept: Improvement

Leader Guide Training At A Glance

© 2011 Page xi Rev. Date 4/18/2011

Training At A Glance

Time Module Description

10 Minutes

Introduction

Welcome learners back to the training, lead

the group through a moment of wellness and

share the Botanical Therapy learning

objectives.

1 Hour, 40

Minutes

(plus a 10

minute

break)

Botanical

Therapy

Overview

Introduce Botanical Therapy, review the

products and treatments, review the

consultation tools, perform scalp and hair

assessments, demonstrate and practice

making recommendations to guests.

1 Hour, 30

Minutes

Practice Hair

and Scalp

Treatments

Get into pairs and practice the Botanical

Therapy treatments on each other.

30 Minutes

Taking it Home

Record their personal experience with

Botanical Therapy, write elevator speeches

for different guest types, discuss pricing and

revenue growth opportunities and determine

the benefits of offering Botanical Therapy to

guests.

Leader Guide Introduction

© 2011 Page 1 Rev. Date 4/18/2011

Introduction

Goal

The purpose and goal of this module is to introduce the second

half of the day’s training and share the Botanical Therapy

learning objectives.

Time

10 Minutes

Overview

Welcome learners back to the training, lead the group through a

moment of wellness and share the Botanical Therapy learning

objectives.

Materials Needed

See the Required Materials list at the beginning of this guide.

Introduction Leader Guide

Page 2 Botanical Therapy

Introduction

Show Slide 1: Botanical Therapy Title Slide

Beauty Image

Say:

Welcome to the second half of today’s training, which is all

about Botanical Therapy—a series of balancing scalp and hair

treatments to help every guest build a foundation for healthy,

beautiful hair.

This morning, we focused on building your hair color

consultation skills, and this afternoon you’re going to learn

how to perform the Botanical Therapy treatments, how to

incorporate them into the consultation and how to recommend

the right treatment to the right guest.

And since a Botanical Therapy hair treatment is an essential

part of a hair color service, we will also learn how to

effectively tie Botanical Therapy into your hair color

services—and any other type of hair service you offer.


© 2011 Page 3 Rev. Date 4/18/2011

Introduction

IMPORTANT NOTE

Go over any necessary housekeeping information before you

continue the training:

Announcements

Questions from the Color Talk training

Agenda/breaks

Say:

Since we just finished lunch, let’s do a quick moment of

wellness to refresh our minds and bodies before we continue

the training.

IMPORTANT NOTE

Lead the group through a wellness activity of your choice. Here

are a few options:

Breathing or visualization exercise

Stretching or dancing

Have the learners pair up and perform a Stress-Relieving

Neck and Shoulders Ritual on each other

Say:

Now that we’re all feeling rejuvenated and ready to tackle

Botanical Therapy, let’s take a look at our learning objectives.

Introduction Leader Guide


Introduction

Show Slide 2: Learning Objectives

learning objectives

After this training, you will be able to:

• Perform the Botanical Therapy scalp and hair

treatments

• Use the Botanical Therapy tools effectively

during a consultation

• Recommend the correct Botanical Therapy

products and treatments to guests

• Effectively recommend a Botanical Therapy

hair treatment as part of a hair color service

Direct participants to PAGE 2 in the Participant Workbook.

Say:

After this training, you will be able to:



consultation.

Recommend the correct Botanical Therapy products and

treatments to guests.



Ask:

Are there any questions before we begin?

Say:

Great! Then let’s get started.


© 2011 Page 5 Rev. Date 4/18/2011

Introduction

Transition to Botanical Therapy Overview

Botanical Therapy Overview Leader Guide


Botanical Therapy Overview

Goal

The purpose and goal of this module is to provide an overview

of the Botanical Therapy products, treatments and consultation.

Time

1 Hour, 40 Minutes (plus a 10 minute break)

Overview

Introduce Botanical Therapy, review the products and

treatments, review the consultation tools, perform scalp and

hair assessments, demonstrate and practice making

recommendations to guests.

Materials Needed


Leader Guide Botanical Therapy Overview

© 2011 Page 7 Rev. Date 4/18/2011

The Importance of Improvement

connect

Draw a continuum on the top half of the flip chart, with VHS at the far left, DVD in the middle and Blu-Ray on the far right.

VHS DVD Blu-Ray

Ask:

With a show of hands, how many of you are using a VHS

machine to view movies?

How many use a DVD player?

Who has progressed to Blu-Ray?

Ask:

Out of these three, which do you think is the best?

(Circle the answer that the group thinks is best—the goal is for

them to select Blu-Ray.)

Ask:

What makes Blu-Ray the best?

(Accept any answers, but listen for the concept of

improvement.)

Say:

Let’s look at another example.




Draw another continuum on the lower half of the flip chart, with Cut or Color on the far left, Cut + Color in the middle and Cut + Color + Service Enhancement on the far right:

Cut or Color Cut + Color Cut + Color + Service Enhancement

Ask:

What about the majority of your guests? How many are cut

or color only?

How many get a cut and color?

How many receive a cut, color and service enhancement?

Ask:

Out of these three, which do you think is the best?

(Circle the answer that the group thinks is best—the goal is for

them to select Cut + Color + Service Enhancement.)

Ask:

Why is Cut + Color + Service Enhancement the best?

(Accept any answers, but listen again for the concept of

improvement related to revenue or the guest’s outcome.)

Say:

For both of these scenarios, you selected the “most improved”

version as the best because it delivered the best results.

attend


© 2011 Page 9 Rev. Date 4/18/2011


Show Slide 3: Improvement

improvement

to enhance

in value or

quality and

make better


Say:

The word “improve” means to enhance in value or quality and

make better. There’s space in your workbook to write down

this definition.

Ask:

In life—and in the salon—why is it important to improve

things?

(Listen for: makes things the best they can be, makes things

easier, makes you feel good, people want to buy the latest and

greatest version of something, etc.)

Ask:

What happens when we don’t improve things?

(Listen for: lose guests to competitors, get stuck in a rut, etc.)




Say:

Things around us are constantly changing and improving to

make things better, easier or more profitable—everyone wants

the best!

image

Show Slide 4: Evolution of the Wheel

evolution of the wheel

Say:

Consider the evolution of the wheel. The first wheel was made

of wood and stone, and now we have wheels made of metal and

rubber.

Ask:

Which of these wheels do you think will deliver the best

results?

(Listen for: the modern tire)


© 2011 Page 11 Rev. Date 4/18/2011


Show Slide 5: The Improved Botanical Therapy

the improved botanical therapy

• Improved products and

treatments with better

results

• Streamlined consultation

tools

• Flexible service options

• Simplified product

application

• Minimized packaging

• Invati™ Solutions for

Thinning Hair


Say:

Imagine if no one had ever thought to improve the wheel—

we’d still be trying to get around on stone wheels! At Aveda,

we strive to create the very best products and services for our

guests. And as service providers, you strive to give every guest

the best results and service experience.

That’s why Aveda has improved Botanical Therapy to benefit

both you and your guests. Please take notes in your workbook

as I review the improvements:

Improved products and treatments deliver better results to

guests

– Reformulated products

– Aroma-therapeutic oils

– Updated massage techniques

– Faster results

– Products align with existing product families

– New Invati™ system for guests with thinning hair and hair loss concerns




Streamlined tools to make it easier for you to recommend

Botanical Therapy to guests

– Blueprint for Healthy Hair and Scalp

– Positioning Chart (to help you choose the correct products/treatments for guests)

– Service Menu (for presenting recommendations to guests)

Flexible service options allow you to create a custom

Botanical Therapy treatment for every guest

– Standalone scalp or hair treatments

– Combined hair and scalp treatments

– Enhancements to other hair services

Simplified product application and minimized packaging

reduces waste

– No more syringe applicators

– Refillable applicator and spray bottles

Now that we understand the power and importance of

improvement, let’s learn how Botanical Therapy improves the

condition of your guest’s scalp and hair.


© 2011 Page 13 Rev. Date 4/18/2011

Hair Treatment History

inform

Show Slide 6: Deep Conditioning Treatments of the Past

deep conditioning treatments

of the past

Write “Deep Conditioning Treatments” on the flip chart.

Ask:

Think back to the beginning of your career. What types of deep

conditioning treatments were popular at that time?

(Listen for: hot oil, protein-based conditioners, deep

conditioning salon treatments, etc.)

Write the group’s answers on the flip chart.




IMPORTANT NOTE

If you have a diverse range of learner ages, start with the more

seasoned professionals in the room and build a progression of

treatments from past to present.

Say:

As you can see, these treatments evolved and improved over

the years. But these services were often more about us as

service providers than the guest. We used them as ways to buy

time while we finished another service or to reward guests for

being great clients.

Show Slide 7: Botanical Therapy Overview

botanical therapy overview


Say:

Today, our Botanical Therapy treatments are all about giving

guests the healthiest hair and scalps possible and creating a

foundation for beautiful hair, because:

Balanced Scalp + Healthy Hair = Beautiful Hair


© 2011 Page 15 Rev. Date 4/18/2011


Botanical Therapy’s customizable hair and scalp treatments

give you a unique point of difference that can set you apart

from other service providers and build your clientele.

For the rest of the training, we’re going to:

Learn about the Botanical Therapy products and treatments

Learn how to recommend the treatments to guests during the

consultation

Practice the treatments on each other

Develop an action plan for success



Product & Treatment Overview

inform


Say:

We’re going to watch a quick video that will introduce you to

Botanical Therapy. Feel free to take notes in your workbook.

Show the Botanical Therapy Overview Chapter on the Botanical Therapy DVD.

Show Slide 8: Research Activity

research activity

Use your Positioning

Charts to research the

Botanical Therapy

products and treatments

Say:

Now that you’ve been introduced to Botanical Therapy as a

whole, let’s do some in-depth research about the products and

treatments using the Botanical Therapy Positioning Chart,

which you each have at your tables and in your workbook. You

will be working together in groups to learn about the products

and treatments and then present what you learned back to the

group.


© 2011 Page 17 Rev. Date 4/18/2011


Direct participants to PAGES 4-6 in the Participant Workbook.

Run the Product Research activity:

Divide the learners into three groups and assign them

different topics to research on the Positioning Chart:

– Group 1: Scalp section

– Group 2: Hair section

– Group 3: Hair and Scalp section

Have each group discuss and write down the following

information in their workbooks:

– Ideal Guests

– Products and Treatments

– Ingredients and Benefits

– Results

Give the groups 5 minutes to complete their research.

Have each group share the information they discovered

about the products and treatments they researched. Ensure

they pass the corresponding products around the room

during their presentation.

During the presentations, encourage the rest of the learners

to follow along with the Positioning Chart and take notes in

their workbooks.




Show Slide 9: Points of Difference

points of difference

• Aroma + Touch

• Outstanding

Performance in

Less Time

• Innovative Plant

Micro Technology

• Customized

Solutions


Say:

We’ve come a long way from our deep conditioning treatments

of the past! And now we’ve improved them by offering scalp

treatments, which help create a strong foundation for healthy

hair. Botanical Therapy has four key points of difference,

which you can write down in your workbook:

Aroma + Touch—Each Botanical Therapy treatment

merges aroma and high-touch massage techniques to renew

and refresh the guest's mind, body and senses.

Outstanding Performance in Less Time—Guests witness

a dramatic improvement in the condition of their scalp and

hair in a matter of minutes.

Innovative Plant Micro Technology—Enables deeper

penetration of the Moisture and Repair Treatments into the

hair’s cortex, intensely moisturizing and repairing each

strand from the inside out by up to 86%.

Customized Solutions—Botanical Therapy was designed

to meet each guest’s unique hair and scalp needs through a

fully customized treatment experience powered by

botanicals.


© 2011 Page 19 Rev. Date 4/18/2011


The improved Botanical Therapy products give better results in

less time, are clinically proven and are good for the mind and

body.

Show Slide 10: Aveda Service Cycle

aveda service cycle

Say:

Now we’re going to review a critical step in every great Aveda

service—the consultation. This discussion will help you

determine which products and treatments will be best for your

guest based on their scalp and hair condition.



Scalp Assessment & Treatments

inform


Say:

Now that we are familiar with the Botanical Therapy products

and treatments, we’re going to focus on the consultation and

how to recommend the right products and treatments to your

guests.

Let’s start by watching a quick video that shows a Botanical

Therapy consultation from start to finish. Please grab your copy

of the Blueprint and feel free take notes in your workbook.

Show the Guest Consultation Chapter on the Botanical Therapy DVD.

Show Slide 11: Blueprint for Healthy Hair and Scalp

blueprint for healthy hair and scalp

Say:

As you saw in the video, the consultation will be essential in

determining the correct products and treatments to use—and


© 2011 Page 21 Rev. Date 4/18/2011


the Blueprint for Healthy Hair and Scalp is a tool designed to

help you.

Please follow along with your Blueprint as I point out a few

key things to note:

The Discover Needs section is split into scalp and hair

assessment sections with space to record both the guest’s

concerns and your own observations.

The Offer Solutions section is organized by treatment, and

the products are color-coded for easy recommendations.

The dots after some checkboxes indicate that multiple

products/treatments could address that specific concern.

There is a tear-off section for the guest that includes:

– Service cost

– Next appointment date and time

– Maintenance schedule

– Home care recommendations

There are service snapshots of the scalp treatments and the

Treatment for Thinning Hair on the back for quick and easy

reference.

The Blueprint is available to print on PurePro and will be

inventoried after January 2012.

Show Slide 12: Consultation Checklist

consultation checklist

1. Determine the Guest’s Primary

Scalp and Hair Concerns

2. Analyze the Scalp and Hair

3. Discuss Treatment Options

4. Recommend Products and

Services





Say:

The Blueprint is a great support tool during the consultation to

help you discover your guest’s needs and offer the best

solutions.

A Botanical Therapy consultation consists of four key steps.

Follow along in your workbook as we review each one:

Determine the Guest’s Primary Scalp and Hair

Concerns—There are two key questions you should ask to

determine their key concerns:

– Tell me about your scalp and hair.

– Do you have any specific scalp and hair concerns?

Show Slide 13: Questions for Guests Concerned with Thinning Hair

questions for guests concerned

with thinning hair

• Where do you notice thinning the

most?

• Do you find excessive hair in the

shower drain, on your hair brush,

or on the bathroom floor?

• Do you have any family members

(on either side) with thinning

hair?

• Has your stress level at work or

home changed recently?


© 2011 Page 23 Rev. Date 4/18/2011


Say:

For guests who indicate they have concerns about thinning hair,

you can explore further with some additional questions:

Where do you notice thinning the most?

Do you find excessive hair in the shower drain, in your hair

brush or on the bathroom floor?

Do you have any family members (on either side) with

thinning hair?

Has your stress level at work or home changed recently?

Show Slide 14: Consultation Checklist

consultation checklist

1. Determine the Guest’s Primary

Scalp and Hair Concerns

2. Analyze the Scalp and Hair

3. Discuss Treatment Options

4. Recommend Products and

Services

Say:

Let’s move on to remaining three steps in our checklist.

Analyze the Scalp and Hair—In addition to examining the

scalp, you will perform two important tests on the hair:

– Elasticity

– Porosity

Discuss Treatment Options—Based on the type of

concerns your guest has, you would share all the available

options.

Recommend Products and Services—At your tables,

please find the Botanical Therapy Service Menu. This is a




great visual tool to help walk your guest through your

recommendations.

Remember to write down all the information you gather during

the consultation on the Blueprint.

Ask:

Are there any questions about the consultation or the Blueprint?

Show Slide 15: Scalp Assessment

scalp assessment

1. Part the hair down the middle, along

the parietal ridge and above the ear.

2. Using your thumb, gently rub the

scalp using short, circular friction

motions.

3. Evaluate and determine the guest’s

scalp condition.

Say:

Now we’re going to focus on the scalp assessment, which is the

top portion of the Blueprint. Once you’ve talked to your guest

about their scalp and recorded their concerns on the Blueprint,

it’s time to analyze the scalp.

Let’s review how to perform a scalp assessment on your guest:

Part the hair down the middle, along the parietal ridge and

above the ear.

Using your thumb, gently rub the scalp using short, circular

friction motions.

Evaluate and determine the guest’s scalp condition.


© 2011 Page 25 Rev. Date 4/18/2011


Show Slide 16: Scalp Conditions & Characteristics

scalp conditions & characteristics

• Translucent, free of flakes, clear pores, cool, blue toneHealthy

• Dry patches and small, dry flakesDry

• Visible redness and irritationRed/Irritated

• Excess sebum, large oily flakesOily

• Clogged pores, product build-up Congested

• Dry, tight or congested scalp; weak hair that breaks easily and often at the scalpThinning


Say:

The goal of the scalp assessment is to determine the condition

of the scalp. In your workbook, please fill in the characteristics

of each scalp condition as I review them.

Healthy

– Translucent, free of flakes, clear pores, cool, blue tone

Dry

– Dry patches and small, dry flakes

Red/Irritated

– Visible redness and irritation

Oily

– Excess sebum, large oily flakes

Congested

– Clogged pores, product buildup

Because thinning hair is affected by scalp condition, we will be

reviewing it along with the other scalp conditions.

Thinning




– Dry, tight or congested scalp, weak hair that breaks easily and often at the scalp

After your analysis, you would make note of your observations

on the Blueprint.

Ask:

Are there any questions about the scalp analysis?

Show Slide 17: Scalp Balance Treatment

scalp balance treatment


Say:

Now we’re going to watch videos of both scalp treatments.

Please follow along with the Service Snapshots in your

workbook and take notes during the videos.

The first video we’re going to watch is for the Scalp Balance

Treatment, which features the Scalp Remedy™ Concentrates.

This treatment is best for guests with dry, oily or red/irritated

scalps.


© 2011 Page 27 Rev. Date 4/18/2011


Show the Scalp Balance Treatment Chapter on the Botanical Therapy DVD.

Ask:

What are your overall impressions of the Scalp Balance

Treatment?

(Accept any answers.)

Say:

Let’s look at the Blueprint again and identify the scalp

concerns and observations that would lead you to recommend

the Scalp Balance Treatment.

Ask:

Which checkboxes would make you recommend a Scalp

Balance Treatment?

(Listen for:

Dry, Tight =Conditioning Concentrate

Red/Irritated, Itchy = Soothing Concentrate

Oily = Purifying Concentrate)

IMPORTANT NOTE

Be sure to point out that the checkbox colors align with a

different Scalp Remedy™ product on the right for easy

recommendations:

Yellow= Conditioning Concentrate

Red=Soothing Concentrate

Green=Purifying Concentrate




Also explain that there are dots after some of the checkboxes,

indicating multiple treatment options for this concern. In every

case, the service provider should make their recommendation

based on the guest’s primary concern.

Ask:

Are there any questions about the Scalp Balance Treatment?

Show Slide 18: Scalp Detox Treatment

scalp detox treatment


Say:

The next video will demonstrate the Scalp Detox Treatment,

which features Scalp Remedy™ Intense Detoxifier™. It is

designed for guests with scalp congestion, excess sebum,

product buildup and clogged pores. This treatment is also the

first part of the Treatment for Thinning Hair using the Invati™

system.

Follow along with the Service Snapshot in your workbook and

take notes as needed.


© 2011 Page 29 Rev. Date 4/18/2011


Show the Scalp Detox Treatment Chapter on the Botanical Therapy DVD.

Ask:

What are your overall impressions of the Scalp Detox

Treatment?


Ask:

Looking at the Blueprint, which checkboxes would make you

recommend a Scalp Detox Treatment?

(Listen for:

Oily/Flaky

Excess Sebum

Product/Dead Skin Build-up

Flaky

Thinning/Hair Loss)

IMPORTANT NOTE

Be sure to point out that the grey checkboxes align with the

Scalp Remedy™ Intense Detoxifier™, which is listed under

both the Scalp Treatments and the Treatment for Thinning Hair

on the Blueprint.




Say:

Remember that you would not perform the Scalp Detox

Treatment on a guest with a red or irritated scalp.

Now let’s take at look at the Treatment for Thinning Hair,

which consists of the Scalp Detox Treatment and a few

additional steps.

Show Slide 19: Treatment for Thinning Hair

treatment for

thinning hair


Say:

Please find the Treatment for Thinning Hair service snapshot in

your workbook and take a few minutes to review the steps to

yourself.

Ask:

What additional steps would you perform after the Scalp Detox

Treatment if you were performing the Treatment for Thinning

Hair on a guest?

(Accept any answers, but focus on the use of the Invati™

system—especially the Scalp Revitalizer—as part of the

treatment.)


© 2011 Page 31 Rev. Date 4/18/2011


Say:

The key steps to remember after the Scalp Detox Treatment

are:

Use Invati™ Exfoliating Shampoo and Thickening

Conditioner

Apply 16 sprays of Scalp Revitalizer into the scalp

No rinsing—just style and finish

IMPORTANT NOTE

Inform learners that detailed steps of all the scalp treatments

and the Treatment for Thinning Hair in the Botanical Therapy

Technical Guide.

Ask:

Are there any questions about the Scalp Detox Treatment or the

Treatment for Thinning Hair?

Show Slide 20: Practice Scalp Assessments

practice scalp assessments

Perform a scalp

assessment on

your partner and

record your

answers on the

Blueprint





Say:

Now we’re going to practice performing scalp assessments.

Please find a partner and get your Blueprint ready. Use the

steps in your workbook for reference, if necessary.

Run the Practice Scalp Assessments activity:

Have the learners ask their partners about their main scalp

concerns.

Then have the learners follow the scalp analysis steps on the

screen or in their workbook and analyze their partner’s scalp

condition.

Remind them to record their answers on the Blueprint for

Healthy Hair and Scalp.

Have each person recommend a product and treatment for

their partner based on their evaluation.

Have a few volunteers share their analysis and

recommendations and coach as needed.


Say:

Let’s review the five things you are looking for during the scalp

analysis:

Healthy scalp

Dry scalp

Red, irritated scalp

Oily scalp


© 2011 Page 33 Rev. Date 4/18/2011


Congested scalp

Thinning hair

Ask:

Are there any questions about the scalp assessment or

treatments?

Say:

Let’s take a quick 10-minute break. When we get back, we’ll

transition to the hair assessment and treatments.

Take a 10-Minute Break



Hair Assessment & Treatments

inform

Say:

Welcome back everyone. Let’s pull out our Blueprints again

and locate the hair assessment section at the bottom of the

page. Just like the scalp, there is a place for you to record the

guest’s answers and your observations.

IMPORTANT NOTE

Point out that the “Hair Color Preservation” checkbox doesn’t

correlate to a Botanical Therapy hair treatment, but was added

because it is often a main hair concern for our guests. If a guest

wants to maintain their hair color, recommend the appropriate

Aveda products for home care (Color Conserve™, Sun Care,

etc.) in addition to a Botanical Therapy treatment.

Show Slide 21: Hair Assessment

hair assessment

• Hair Condition

• Texture

• Density

• Elasticity

• Porosity


© 2011 Page 35 Rev. Date 4/18/2011


Say:

Once you’ve talked to your guest about their hair and recorded

their concerns on the Blueprint, it’s time to perform a hair

assessment.

Start by finding out your guest’s primary hair concerns:

“Tell me about your hair.”

“Do you have any hair concerns?”

IMPORTANT NOTE

Remind participants about the questions for guests concerned

with thinning hair:

Where do you notice thinning the most?

Do you find excessive hair in the shower drain, hair brush or

on the bathroom floor?

Do you have any family members (on either side) with

thinning hair?

Has your stress level at work or home changed recently?

You would not necessarily need to repeat the questions , but

you would make note of these concerns under the hair

assessment category as well.


Say:

When assessing the hair, the key things you need to assess are:

Hair Condition—Please write down the key things to look

for in your workbook:




– Dry, brittle, coarse

– Damaged, weak, porous

– Thinning or hair loss

– Color-treated

– Chemically treated

Texture

Density

Elasticity

Porosity

Ask:

How many of you think dry hair feels similar to damaged

hair?

How do you tell the difference?

(Accept any answers, but listen for elasticity and porosity

tests.)

Say:

Diagnosing your guest’s hair condition can be difficult since

dry and damaged hair can feel and look the same. The good

news is that both treatments will improve the condition of your

guest’s hair—but performing elasticity and porosity tests will

help you make the correct assessment.

Ask:

Why do we need good elasticity in our hair?

(Accept all answers.)

Say:

Hair with good elasticity bounces back, looks healthy and shiny

and can handle chemical services like hair color and thermal

processing.


© 2011 Page 37 Rev. Date 4/18/2011


Show Slide 22: Elasticity Test

elasticity test

1. Hold a strand of hair and scalp

and ends.

2. Gently stretch and release the

hair.

3. Evaluate the results:

– Bounces back = great elasticity

– Slightly stretched = good

elasticity

– Breaks, stretched out = poor

elasticity


Say:

Let’s review the quick and easy steps for conducting an

elasticity test:

Hold a strand of hair and scalp and ends.

Gently stretch and release the hair.

Evaluate the results. Please write down the three elasticity

definitions in your workbook as I review them:

– Bounces back = great elasticity

– Slightly stretched = good elasticity

– Breaks, stretched out = poor elasticity

Ask:

If your guest’s hair has poor elasticity, which hair treatment

should you recommend?

(Listen for: Repair Treatment.)




Say:

That’s right—hair that lacks elasticity needs to regain its

strength, so a Repair Treatment would be the best choice.

Please fill in the blank in your workbook with the answer.

Now let’s talk about porosity.


Ask:

Why is it important to evaluate the hair’s porosity?

How does color perform on porous hair or hair with uneven

porosity?


Say:

Porosity is the hair’s ability to absorb or hold moisture.

Improving the hair’s porosity is important because it can make

the hair look shiny and healthy.

Show Slide 23: Porosity Test

porosity test

1. Take a section of hair and lightly

backcomb the hair strands from

ends to scalp with your fingers.

2. Evaluate the results:

– Smooth, not easy to backcomb =

non-porous

– Rough, easy to backcomb =

porous


© 2011 Page 39 Rev. Date 4/18/2011


Say:

Let’s review how to test the porosity of your guest’s hair:

Take a section of hair and lightly backcomb the hair strands

from ends to scalp with your fingers.

Evaluate the results:

– Feels smooth, not easy to backcomb= non-porous

– Feels rough, easy to backcomb = porous

Ask:

If your guest’s hair is not excessively porous, which hair

treatment should you recommend?

(Listen for: Moisture Treatment.)

Say:

Some guests may have hair that is both non-porous and lacks

elasticity. In this case, the guest would be a good candidate for

a Repair Treatment plus the optional hair masque. Please fill in

the blank in your workbook with the answer.

And don’t forget to make home care recommendations to help

your guest build up strength and retain moisture in their hair at

home.

Show Slide 24: Essential Part of a Hair Color Service

essential part of a

hair color service

• Delivers maximum

condition and shine to the

hair

• Introduce to every hair

color guest during the

consultation





Say:

The Botanical Therapy hair treatments are an essential part of a

hair color service, helping to give the hair maximum condition

and shine. Botanical Therapy should be introduced and

discussed during every consultation with a hair color guest.

Just like we learned in Color Talk, you would include Botanical

Therapy as part of your consultation discussion. The hair

treatment is quick and easy, so it will not increase your service

time by much. But it can improve the condition of your guest’s

hair up to 86% and deliver maximum shine.

Ask:

Are there any questions about the hair assessment?

Show Slide 25: Moisture/Repair Treatment

moisture/repair treatment



© 2011 Page 41 Rev. Date 4/18/2011


Say:

Let’s watch a video demonstration of the Moisture and Repair

Treatments, which feature the two penetrating hair treatments

and two optional masques. Unlike the scalp treatments, there is

only one treatment that applies to all the products.

Please follow along with the Service Snapshot in your

workbook and take notes during the video.

Show the Hair Treatments Chapter on the Botanical Therapy DVD.

Ask:

What are your overall impressions of the hair treatments?


Say:

Let’s look at the checkboxes on the Blueprint again—this time

in the hair assessment section.

Ask:

Which checkboxes would make you recommend a Moisture

Treatment?

(Listen for:

Dry/Brittle/Rough to Touch

Chemically Treated

Color-Treated)




Ask:

Which checkboxes would make you recommend a Repair

Treatment?

(Listen for:

Damaged/Breaks Easily

Damaged/Weak

Porous

Poor Elasticity)

IMPORTANT NOTE

Explain that some hair concerns/observations (color-treated,

chemically treated, etc.) could benefit from both the Moisture

and Repair Treatments. Point out that there are dots after some

of the checkboxes, indicating multiple treatment options for

this concern. In every case, the service provider should make

their recommendation based on the guest’s primary concerns.

Ask:

Are there any questions about the hair treatments?

Say:

Then let’s practice conducting hair assessments with the same

partners you used before.

practice


© 2011 Page 43 Rev. Date 4/18/2011


Show Slide 26: Practice Hair Assessments

practice hair assessments

Perform a hair

assessment on

your partner and

record your

answers on the

Blueprint

Run the Practice Hair Assessments activity:

Have learners use the Blueprint for Healthy Hair and Scalp

to assess their partner’s hair concerns and condition.

Have each person recommend a product and treatment for

their partner based on their evaluation. Remind them about

the optional masque.

Have a few volunteers share their analysis and

recommendations and coach as needed.

Ask:

Any questions about the hair assessment and treatments?



Making Recommendations

inform

Say:

Once you’ve finished your assessment, it’s time to share your

recommendations with your guest.

Show Slide 27: Salon Service Options

salon service optionshair cut guest

hair color guest

botanical therapy guest

Say:

One of the great things about Botanical Therapy is how easy it

is to customize for your guest. You can recommend a Botanical

Therapy treatment in two ways:

An enhancement to other hair services

A standalone treatment


Say:

The Salon Service Options graphic in your workbook shows

the different treatment options depending on the type of guest

you have:


© 2011 Page 45 Rev. Date 4/18/2011


Hair Cut Guest (All treatments)

Hair Color Guest (Moisture/Repair Treatment only)

Botanical Therapy Guest (Hair and Scalp

Treatment/Treatment for Thinning Hair)

Ask:

Can anyone tell me why a scalp treatment isn’t an option for a

hair color guest?

(Listen for: it would overstimulate the scalp.)

Say:

Another thing to keep in mind is that the guest’s service

appointment will dictate when you perform the Botanical

Therapy treatment during the service.

For example, you would perform a Botanical Therapy

treatment after a hair color service but before a hair cut

service.

And if your guest was just receiving a hair and scalp treatment,

you would perform the service first and then recommend a

future cut or color service to show off their healthy-looking

hair.

Ask:

Are there any questions about the Botanical Therapy service

options?




Show Slide 28: Botanical Therapy Service Menu

botanical therapy service menu

Say:

Once you’ve assessed your guest’s hair and scalp and decided

on your recommendations, it’s time to share those

recommendations with your guest using a great visual tool—

the Botanical Therapy Service Menu.


Ask:

What do you observe about this tool?

How do you think this will help you during the

consultation?



© 2011 Page 47 Rev. Date 4/18/2011


Say:

Let’s review how to use this menu, and then you’ll get a chance

to practice:

Locate the guest’s primary hair and/or scalp concern.

Recommend the treatment that will address their

concern. If the guest has both hair and scalp concerns,

recommend a combination of hair and scalp treatments.

Highlight the treatment results and plant-derived

ingredients.

Ask:

At Aveda, we make recommendations to guests using the

Solutions Formula. Can someone tell me what the Solutions

Formula is?

(Listen for: Because you said/I recommend/which will)

Write the Solutions Formula on the flip chart.

practice

Say:

Get together with your previous partner and practice making

recommendations to each other using the Botanical Therapy

Consultation Menu. Be sure to recommend both a scalp and

hair treatment.




Run the Service Menu activity:

Have the group pair up with their previous partners and

practice making their recommendations.

Ask a team to share their role play with the group.

Have the group give feedback on what worked and what

could be improved and coach as needed.

Say:

Great job! Now that you’ve made your recommendations,

you’re going to practice performing the treatments on each

other.

Transition to Practice Hair and Scalp Treatments

Leader Guide Practice Hair and Scalp Treatments

© 2011 Page 49 Rev. Date 4/18/2011

Practice Hair and Scalp Treatments

Goal

The purpose and goal of this module is for the learners to

practice the Botanical Therapy treatments and learn to perform

them on guests with confidence.

Time

1 Hour, 30 Minutes

Overview

Get into pairs and practice the Botanical Therapy treatments on

each other.

Materials Needed


Practice Hair and Scalp Treatments Leader Guide



practice

Show Slide 29: Practice

practice

Say:

Now you’re going to practice performing Botanical Therapy

treatments on each other.

Take a moment and look back at the product and treatment

recommendations you made for your partner during the earlier

practice.

Ask:

With a show of hands, how many of you recommended the

Scalp Balance Treatment for your partner?

Ask:

How many of you recommended the Scalp Detox Treatment or



© 2011 Page 51 Rev. Date 4/18/2011


Say:

As you can see, the majority of you recommended the Scalp

Balance Treatment. The same will hold true with your guests—

this is the scalp treatment you will perform most often. And

this is the scalp treatment I’m going to demonstrate for you

during our practice session.

However, I encourage you to practice the Scalp Detox

Treatment massage techniques on your own so you will be

prepared to perform them on a guest. And remember that the

scalp treatment service snapshots are on the back of the

Blueprint for easy reference.

IMPORTANT NOTE

If someone in the group recommended the Scalp Detox

Treatment or Treatment for Thinning Hair, instruct them to

watch you demonstrate the Scalp Balance Treatment but

perform the Scalp Detox Treatment on their partner following

the steps in their workbook.

Be sure to pay special attention to any learners performing the

Scalp Detox Treatment and coach them as needed.


Say:

Find the list of tools you need for your selected scalp treatment

on the Service Snapshot in your workbook. Gather everything

you need to perform the service and keep in mind that you’ll be

sharing product at your tables.

Please follow along with me as I demonstrate the Scalp




Balance Treatment.

IMPORTANT NOTE

You can show the Scalp Balance Treatment chapter of the

Botanical Therapy DVD in the background as another teaching

option.

Run the Scalp Balance Treatment Demonstration and Practice activity:

Have the pairs assign the roles of service provider and guest.

Demonstrate each step of the Scalp Balance Treatment

while the group follows along (except for learners

performing the Scalp Detox Treatment).

Answer questions and coach as needed throughout the

treatment.

For those performing the Scalp Detox Treatment, point out

that there is an additional step at the shampoo bowl—a scalp

massage to emulsify the product into a lather.

Instruct learners to return to their seats once they have

shampooed/removed the scalp product so you can lead them

through the hair portion of the treatment.

When everyone is seated, debrief as a group.

Ask:

Are there any questions about the Scalp Balance Treatment?


© 2011 Page 53 Rev. Date 4/18/2011


IMPORTANT NOTE

If anyone performed the Scalp Detox Treatment, ask if they

have any questions.

Say:

Now let’s move into the hair treatment. Look back at the hair

treatment recommendations you made for your partner on the

Blueprint.

Ask:

With a show of hands, how many of you recommended the

optional hair masque?

Say:

Even though some of you didn’t recommend the masque, I will

be demonstrating it today as part of the hair treatment.

IMPORTANT NOTE

If someone in the group recommended the Treatment for

Thinning Hair, instruct them to watch you demonstrate the

Moisture/Repair Treatment, but perform the Treatment for

Thinning Hair steps on their partner.

Be sure to pay special attention to any learners performing the

Treatment for Thinning Hair and coach them as needed.





Say:

Using the Service Snapshot in your workbook, gather

everything you need to perform the service and keep in mind

that you’ll be sharing product at your tables.

Before I start the demonstration, make sure that you have

towel-dried your partner’s hair well. It is important to remove

excess water from the hair so that the penetrating treatments

can deliver the best results.

Remember that there are two different penetrating treatments,

but the service is performed the same no matter which product

you use.

Please follow along with me as I demonstrate the

Moisture/Repair Treatment.

IMPORTANT NOTE

You can show the Hair Treatments Chapter of the Botanical

Therapy DVD in the background as another teaching option.

Activity: Hair Treatment Demonstration and Practice

Demonstrate each step of the Moisture/Repair Treatment

(including the optional hair masque) while the group

follows along (except for learners performing the Treatment

for Thinning Hair).

Answer questions and coach as needed throughout the

treatment.

Remind the group that the optional masque should be used

on guests with extremely dry, damaged or coarse hair.

While their partner’s hair treatment is processing, have them

perform a Stress-Relieving Hand Ritual on their partner and

tidy up their workstations in preparation for the next round


© 2011 Page 55 Rev. Date 4/18/2011


of practice.

Point out that they do not need to shampoo or condition

after the treatment—just rinse.

For those performing the Treatment for Thinning Hair,

review the additional steps they would perform after the

Scalp Detox Treatment.

Remind the pairs to return to their seats once they have

rinsed the hair treatment and towel-dried the hair. Do not

have the pairs blow-dry and finish their partner’s hair. Let the group know that everyone will have time to finish

their hair at the end of the class.

When everyone is seated, debrief as a group.

Ask:

Are there any questions about the hair treatments or the


Say:

Great job everyone—let’s switch roles and practice it again.

IMPORTANT NOTE

Repeat the scalp and hair treatment demonstration and

practice on pages 50-55 in this facilitator guide.

Instruct the pairs to finish each other’s hair once they have

completed the service and return to their seats. Encourage them

to take a break if they finish early.

Begin the final segment of the class when everyone’s practice

is complete.

Transition to Taking it Home

Taking it Home Leader Guide


Taking it Home

Goal

The purpose and goal of this module is to help the learners

apply what they’ve learned at their salon/spa and develop an

action plan for incorporating Botanical Therapy into their

services.

Time

30 Minutes

Overview

Record their personal experience with Botanical Therapy, write

elevator speeches for different guest types, discuss pricing and

revenue growth opportunities and determine the benefits of

offering Botanical Therapy to guests.

Materials Needed


Leader Guide Taking it Home

© 2011 Page 57 Rev. Date 4/18/2011

Taking it Home

extend

Show Slide 30: Personal Experience

personal experience

• What did you love about

your Botanical Therapy

experience?

• How does your scalp

feel?

• How does your hair feel?


Say:

Now that you’ve experienced Botanical Therapy firsthand, I’d

like you to write down your impressions of the service by

answering the questions in your workbook.

(Give learners a few minutes to do this.)

Write “Botanical Therapy Benefits” on a flip chart.



Taking it Home

Ask:

Let’s hear from the group. What did you love about your

Botanical Therapy experience?

How does your scalp feel?

How does your hair feel?

(Accept all answers.)

Write the group’s answers on the flip chart.

Say:

Personal testimony is one of the most powerful sales tools you

have. Now that you’ve had this experience with Botanical

Therapy, you can refer to it when talking to your guests.

To help you do this, we’re going to get into groups and create

elevator speeches for different types of guests. Use the list of

benefits we just created to help you.


Run the Elevator Speeches activity:

Divide the room into 5 groups and assign each one a

different guest type, which are written in the workbook:

– Guest with Thinning Hair

– Guest with Scalp Congestion

– Guest with a Red, Irritated Scalp

– Guest with Severely Damaged Hair

– Guest who is Receiving a Color Service

Instruct each group to draw from their personal experience

and the Botanical Therapy Positioning Chart and Service


© 2011 Page 59 Rev. Date 4/18/2011

Taking it Home

Menu to create an elevator speech they would use on their

assigned guest.

Give the groups 5 minutes to complete the activity.

refine


Say:

Let’s go around the room and have each table share their

elevator speech with the group. Please write down the elevator

speeches for the other guest types in your workbook so you

have a speech for every type.

Ask:

Does anyone have feedback on any of the elevator

speeches?

Anything you would change or add?

Say:

Based on that feedback, take a few minutes to fine-tune your

own elevator speeches.

(Give the learners a few minutes to do this.)




Taking it Home

Say:

Great! We’ve talked a lot about the guest’s benefits today, but

incorporating Botanical Therapy into your services can deliver

benefits to you, your salon, and Aveda as a whole.

Take a few minutes to think about the benefits and fill in the

benefits circle in your workbook.

Ask:

Could someone share what they wrote down with the group?

(Accept any answers, but listen for increase revenue.)

Say:

Botanical Therapy is a win-win for service providers and

guests. You’ll increase your Service Per Service Ticket (SPST)

and grow your income while the guest receives a luxurious

treatment with beautiful results.


Say:

Pull out your Positioning Charts again, find the Recommended

Service Prices for each treatment, and write them down in your

workbook.

(Give learners a few minutes to do this.)


© 2011 Page 61 Rev. Date 4/18/2011

Taking it Home

Show Slide 31: Recommended Service Pricing

recommended service pricing

scalp treatments

50% of single-process

hair color

hair treatments


hair color

hair and scalp

treatment

Same as single-process

hair color

treatment for thinning

hair


hair color +

retail price of Invati™

Scalp Revitalizer

Say:

Let’s review the recommended pricing:

Scalp Treatment: 50% of a single-process hair color service

Hair Treatment: 30% of a single-process hair color service

Hair and Scalp Treatment: Same as single-process hair color

service

Treatment for Thinning Hair: 50% of a single-process hair

color service plus the retail price of Invati™ Scalp

Revitalizer. Be sure to share the total cost with your guest

and explain that the retail products are included in the

service price.

Ask:

Are there any questions about the recommended pricing?




Taking it Home

Say:

Now let’s use these pricing guidelines to calculate how

Botanical Therapy can impact your revenue. In your workbook,

fill out the Personal Income Booster calculation to determine

your monthly and yearly revenue increase.

(Give the learners a few minutes to make their calculations.)

Write down the Personal Income Booster equation on the flip chart.

# of possible enhancements in the next month

X

Price of enhancement =

Increased revenue for one month

Ask:

Would someone like to share their personal revenue

opportunity with the group?

Write their equation on the flip chart as an example.

perform


© 2011 Page 63 Rev. Date 4/18/2011

Taking it Home

Show Slide 32: Knowledge Check

knowledge check


Say:

Please take a few minutes to complete the Knowledge Check in

your workbook to reinforce what you’ve learned about

Botanical Therapy.

(Give learners 5 minutes to complete the Knowledge Check.)

IMPORTANT NOTE

If you have time, go over the answers to the Knowledge Check

(listed below) with the group and coach as needed.

Knowledge Check Answer Key:

Let’s go over the answers together as a group.

(1) Botanical Therapy consists of holistic services that

balance the hair and scalp.

(2) List the Botanical Therapy scalp and hair products and



Taking it Home

their accompanying treatments:

– Scalp Products & Treatments

– Scalp Remedy™ Intense Detoxifier™ (Scalp Detox Treatment and Treatment for Thinning Hair)

– Scalp Remedy™ Conditioning Concentrate (Scalp Balance Treatment)

– Scalp Remedy™ Soothing Concentrate (Scalp Balance Treatment)

– Scalp Remedy™ Purifying Concentrate (Scalp Balance Treatment)

– Hair Products &Treatments

– Dry Remedy™ Penetrating Moisture (Moisture Treatment)

– Damage Remedy™ Penetrating Protein (Repair Treatment)

– Dry Remedy™ Moisturizing Treatment Masque (Moisture Treatment)

– Damage Remedy™ Intensive Restructuring Masque (Repair Treatment)

– Invati™ Solutions for Thinning Hair & Treatment

– Invati™ Exfoliating Shampoo

– Invati™ Thickening Conditioner

– Invati™ Scalp Revitalizer

(3)On which scalp condition(s) should you perform the

scalp treatment using Scalp Remedy™ Intense

Detoxifier™?

– f. C & E

(4) On which scalp condition(s) should you NOT perform

the scalp treatment using Scalp Remedy™ Intense

Detoxifier™?

– b. Red, irritated scalp

(5) On which scalp condition(s) should you perform the


© 2011 Page 65 Rev. Date 4/18/2011

Taking it Home

scalp treatment using Scalp Remedy™ Concentrates?

– e. A, B & D

(6) How long does it take for the Botanical Therapy hair

treatments to improve the hair’s condition?

– a. 5 minutes

(7) What are the three tools that will help you recommend

the correct Botanical Therapy products and treatments to

guests?

– 1. Positioning Chart

– 2. Service Menu

– 3. Blueprint for Healthy Hair and Scalp

(8) If you have a hair color guest receiving Botanical

Therapy as an enhancement, number the following steps in

their correct order (1= first step, 3= last step):

– 3. Botanical Therapy Treatment

– 1. Consultation

– 2. Color Service

(9) You should recommend a combined Botanical Therapy

scalp and hair treatment to a hair color guest.

– False

(10) When would you apply the optional hair masque during

a hair treatment?

– You layer it on the hair after applying the penetrating treatment

(11) Why is a Botanical Therapy hair treatment an essential

part of a hair color service?

– It delivers maximum condition and shine

(12a)How has Botanical Therapy improved its products and

treatments?

– Better products and results

– Streamlined tools



Taking it Home

– Flexible options

– Easy application

– Minimized packaging

– New Invati™ Solutions for Thinning Hair

(12b) How does Botanical Therapy improve the hair and

scalp?

– Balances the scalp

– Improves the condition of the hair

– Helps prevent hair loss

(12c) How can Botanical Therapy improve your revenue

and service offerings?

– Adding Botanical Therapy to your other services can make a big impact on your revenue and guest

satisfaction

(13) The Treatment for Thinning hair combines the Scalp

Detox Treatment with home care products to ensure its

benefits.

(14) Invati™ Solutions for Thinning Hair home care

includes:

– b. Exfoliating Shampoo

– e. Thickening Conditioner

– f. Scalp Revitalizer

(15) Guests who are concerned with thinning hair may be

experiencing the following:

– a. Dry, tight or congested scalp

– c. Hair loss

– f. Weak hair that breaks easily


© 2011 Page 67 Rev. Date 4/18/2011

Taking it Home

Show Slide 33: Action Plan

action planWhat will you do in

the next…

• 10 days?

• 10 weeks?

• 10 months?

Say:

Now that we’ve seen the proven benefits of Botanical Therapy

for both you and your guest, let’s focus on developing an action

plan and making commitments.

The key thing to remember is that Botanical Therapy should

not be offered as a way to buy time between appointments or

as a thank you for your favorite guests.

It is a premium service that should be offered to every guest to

improve the condition of their scalp and hair.


Say:

Take a few minutes to think about some ways you can improve

your service with Botanical Therapy based on what you learned

today.

In your workbook, you’ll find another continuum where you

can commit to one improvement you will make in the next 10

days, 10 weeks and 10 months.

(Give the learners a few minutes to complete the activity.)



Taking it Home

Ask:

What are some commitments you will make in the next 10

days?

10 weeks?

10 months?

What will it take to achieve each goal?

What do you expect the results to be?

Show Slide 34: Learning Objectives

learning objectives

You should now be able to:

• Perform the Botanical Therapy scalp and hair

treatments

• Use the Botanical Therapy tools effectively

during a consultation

• Recommend the correct Botanical Therapy

products and treatments to guests

• Effectively recommend a Botanical Therapy

hair treatment as part of a hair color service

Say:

Great job everyone. Let’s review our learning objectives. You

should now be able to:



consultation.

Recommend the correct Botanical Therapy treatment to

guests.




© 2011 Page 69 Rev. Date 4/18/2011

Taking it Home

Ask:

How many of you feel that Botanical Therapy improved the

condition of your scalp and hair today?

How many of you believe that doing Botanical Therapy

treatments on your guests will improve your service and

revenue?

Ask:

Are there any final questions?

Show Slide 35: Botanical Therapy Title Slide

Beauty Image

Say:

Thanks for your participation everyone!

IMPORTANT NOTE

Hand out certificates and remind learners to complete their

course evaluations.

(4-hour) leader guide · rev. date 4/18/2011 program preparation room set-up set up the room with...

Documents