COVERAGE REPORT12/21/2012

Prepared by:

INFLUENCER VIDEOS

INFLUENCER VIDEOS

TOTAL VIEWS...............214,893TOTAL LIKES................12,580TOTAL COMMENTS.......2,366

SourceFed

159,435 Views9,580 Likes1,926 Comments

INFLUENCER VIDEOSAWARDS:

#3 video under the Howto & Style category

#65 top favorited & most liked video on YouTube (of all videos across all categories)

47,210 Views2,906 Likes412 Comments

INFLUENCER VIDEOS

Wheezy Waiter

6,572 Views71 Likes26 Comments

INFLUENCER VIDEOSWhat’s Trending

1,676 Views23 Likes2 Comments

INFLUENCER VIDEOSNew Media Rockstars

SLIDESHARE

The Slideshare presentation was highlighted in the ‘Featured’ section on the home page and peaked as 2nd most popular presentation on 12/13.

SLIDESHARE

SLIDESHAREThe presentation also made the ‘Hot on Facebook’ and ‘Hot on Twitter’ section which were on home page.

BLOG COVERAGE

Available now, The Four Hour Chef by Tim Ferriss isn’t just a cookbook (though, you’ll find plenty of recipes in it like this one for beef jerky). It’s a guide on how to learn anything (like cooking) as quickly as possible using a simple system Ferriss has designed to master a wide range of skills.

BLOG COVERAGE

The Art of Manliness Reach: 543,529 Comments: 42

Up above, we have Timothy Ferriss, creator of Four Hour Body, which his site calls “an uncommon guide to rapid fat-loss.” Debuting #1 on the New York Times Bestseller list, people have been jumping on that system and working to lose that weight.

We already get a good dose of that in the video, so I’ll dig into a couple of other options.

BLOG COVERAGESource FedReach: 769,000Comments: 10

Ferriss, who previously used a video trailer to promote The 4-Hour Body, has redoubled his efforts for his new book, releasing two engaging trailers to his 4-Hour Chef YouTube channel, becoming one of the first authors to utilize YouTube as a video market- ing tool. “I really do enjoy being first to try things,” said Ferriss, “even if I end up taking a couple arrows in the back as the guy on the front lines.”

BLOG COVERAGE

Tube FilterReach: 34,951

Tim Ferriss is his own lab rat.

Now, he wants to .... cook. Specifi-cally, with his new book “The 4-Hour Chef,” he wants to show you how his own system of learning can be applied not only to mastering Michelin star-quality food, but any skill in life. Like speaking Indone-sian. Or becoming a sniper.

BLOG COVERAGEInside HookReach: 46,529

The 4-Hour Chef is much more than just a collection of recipes: it’s a guide to deconstruction as a way of breaking difficult skills into manageable pieces; it’s an instruc-tion manual for using sequencing to improve learning; it’s a picture book for chef’s knife rookies; it’s a list of the top 10 U.S. hunting trips; and it is, after all, a recipe collection for everything from scrambled eggs to 30-second cocoa-Goldschläger ice cream made using liquid nitrogen.

BLOG COVERAGEGear PatrolReach: 167,290

In Tim Ferriss’ new book The 4-Hour Chef, Tim (a lifelong non cook) takes you from Manhattan to Okinawa, from Silicon Valley to Calcutta, unearthing the secrets of the world’s fastest learners and greatest chefs. Ferriss uses cooking to teach “meta-learning,” a step-by-step process that can be used to master anything, whether searing steak, speaking Spanish, or shooting 3-pointers in basketball.

BLOG COVERAGE

5 Minutes for Mom Reach: 113,970Comments: 2

One of the most important piecesI believe readers should focus on during this interview is when he explains how he took the “bottom-up” approach to marketing his products and found success. We then close out our discussion by talking about his newest book, “The 4-Hour Chef,” which isn’t just a cookbook, but rather a choose-your-own-adventure guide to the world of rapid learning.

BLOG COVERAGE

New Media Rockstars Reach: 26,969Comments: 4

You might not know this, but without Tim Ferriss, The Danny Roddy We-blog would not exist.

While I started weblogging back in 2007, it was only a supplement to keep me sane while working the drudgeries of the music biz/retail.

Recently, I was able to talk with Tim about self-experimentation and his new book The 4-Hour Chef. I’ve concluded that he’s a rad dude.

BLOG COVERAGEDanny RoddyReach: 3,812Comments: 24

THANK YOU