4 ga goals everyone needs to track
DESCRIPTION
A 101 level walkthrough of the basic goals everyone needs to track in Google Analytics, by Portent's Timothy GillmanTRANSCRIPT
Portent, Inc.4 GA Goals That Everyone
Needs
November 20, 2014
@TimGillmanDrums?
portent.co/4-GA-Goals?
What We’ll Cover?
What goals are
Why they’re important
Goals you should have
How to set them up
✔
I have a website!?
What does my website do??
Revenue
?
Revenue
Leads
?
Revenue
Leads
?
What does my website do??
Micro Micro Micro MACRO
Okay Tim, goals are cool.
What else can goals do??
Goals help set a clear bar for
success?
Goals help identify quality traffic?
Goals can confirm seasonality or other trends
Setup
Verify
Save
Annotate
Goal 1 – Newsletter Signups?
/subscribe/Registration.asp
?/subscribe/ConfirmSignEmail.asp
?
http://www.portent.com/newsletter-signup/
http://www.portent.com/newsletter-signup/
/newsletter-signup/13ABP91RCGQ2
/newsletter-signup/13ABP91RCGQ2
/newsletter-signup/13ABP91RCGQ2
/services/strategy? /services/strategy?
Goal 2 – Resource Downloads?
Remember to Annotate!
Goal 3 – Social Media Follows?
Remember to Annotate!
Macro 1 – Lead Generation?
Macro 2 – Transactions & Revenue?
Step 1 - Have your developer add code?
Step 2 – Click a button
Setup
Verify
Save
Annotate
High Visit Duration
High Pages Per Session
Comments on Blogs
New User Registrations
ThankPortent, Inc. 506 2nd Ave. Suite 1700 Seattle. WA 98104-2354 | Tel: 206.575.3740
YOU.
Timothy Gillman
@TimGillmanDrums