tomferry.com/success · 4. facebook advertising – (the secret weapon) 5. zillow, realtor and...

tomferry.com/success


Send me a Tweet @TomFerry

w/#2016BYE


How’s The

Market?


Goals For

2016?


OUR CLIENTS EARN 8X MORE

THAN THE INDUSTRY AVERAGE.

THEY AVERAGED

$372,578 IN G.C.I ON 33 SALES


5 Challenges



w/#2016BYE


Struggling

Good

THE RICH

LEAD GENERATION

SYSTEMS

= 1 to 3

= 4 to 6

= 10+


WANT LISTINGS?

C 1. Database Management for Referrals (be the hub)

O 2. Geographic Farm (be the expert)

R 3. Open Houses (sellers attraction)

E 4. Online Leads – that need to sell.


WANT LISTINGS?

1. Database

management for

referrals


4 ACTIONS

1. Map your Clients (google)

2. Append your data in one

CRM. (Speedeon)

3. Upload to Facebook

4. Call them


3 QUESTIONS

1. Have you had any thoughts of

selling?

2. Are you curious about the NEW

value of your home?

3. At what price… would you

become a seller?


WANT LISTINGS?

2.Geographic

Farming


GEO-FARMING

DOMINATION PLAN

1. Map your track record/database.

• Google.maps.

2. Where is the annual turnover higher than 6%

3. How many homes can you effectively manage?

4. What’s your budget (sweat or check equity)?


CAMPAIGNS 2 DOMINATE

1. Direct Mail - (shhhh, don’t tell anyone)

2. Door Knocking/Door Drops – (courage = Rewards!)

3. Mega and Open Houses – (attract future sellers)

4. Facebook Advertising – (the secret weapon)

5. Zillow, Realtor and Trulia – (control the footprint)

6. Zillow - Make Me Move’s – (one day listings!)

7. Video’s on the community

8. Expireds (old and new) and FSBO’s

9. Community Functions – (see and be seen)

10. NOD’s – (help them)


This needs a lot of help!


THE #’s… 500 homes w/ A.S.P. of $500k x 6% TO

= 30 listings sold (and 30 buyer sales)

= $15mil in LS Volume and $450k in LS $

= $15mil in BS as well.

Marketing:

2 mailers a month = $948 x 12 = $11,376

1 LS = $15,000 3 LS = $45,000

5 LS = $75,000 7 LS = $105,000


WANT TURN KEY

FARMING?

GeographicFarm.com


WANT LISTINGS?

3. Mega

Open Houses


STRATEGY

1. Create a reason to come

2.Invite the neighbors – future sellers

3.Capture neighbors with landing

page/Open Home Pro

4.Schedule 3 to 5 follow ups “curious

about their value”


WANT LISTINGS?

4. Direct Mail &

- Zillow Zestimates


I know your home

is worth more than

this … Want to

know your REAL

value? Call, text or

email?



w/#2016BYE

tomferry.com/success · 4. facebook advertising – (the secret weapon) 5. zillow, realtor and...

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