3x3 design portfolio
TRANSCRIPT
designx33turning complexity intoeffective communication
what we’re all about...
We are an interdisciplinary team of global minded design thinkers that work across disciplines to strategize outreach tactics, educate with new communication tools, and drive impactful programming.
design3x3
We go above and beyond average design and FRPPXQLFDWLRQ�LQ���VLJQLÀFDQW�ZD\V�
We conduct advanced research to synthesize information and identify patterns in data that can capture and express meaningful narratives;
:H�ZRUN�FORVHO\�ZLWK�FOLHQWV�WR�FRPPXQLFDWH�GHÀQHG�objectives and develop frameworks to achieve impact and improve organizational performance;
We understand cultural contexts and use the human point of view to tell stories that captivate and educate diverse audiences about a program’s larger contribution to our cities.
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We place high value on analysis and synthesis of universal issues and opportunities to help our clients build out successful projects or programs. We don’t see a project as a one-time job; ZH�ÀJXUH�RXW�KRZ�WR�PDNH�D�SURJUDP�VXVWDLQDEOH�DQG�ÁRXULVK�LQ�WKH�ODUJHU�IUDPHZRUN�RI�FLWLHV��
our strategy
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client’s needs methods used strategyx33
RESEARCH
DESIGN
COMMUNICATION
use data
tell stories
measure impact
“the big picture”
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AS CRÔNICAS TIRADENTES
3x3 created a storytelling platform to improve RXWUHDFK�PHWKRGV�LQ��GRZQWRZQ�5LR�GH�-DQHLUR��$V�&U{QLFDV�7LUDGHQWHV�GUDZV�IURP�D�UDQJH�RI�UHVHDUFK�WHFKQLTXHV�WR�FUHDWH�D�VHULHV�RI�JUDSKLF�QRYHOV��D�ZHEVLWH�DQG�DQ�RQJRLQJ�H[KLELWLRQ�WR�VWLPXODWH�FLWL]HQ�HQJDJHPHQW�
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Leveraged local culture for JUDSKLF�QDUUDWLRQ�WR�HQJDJH�D�GLYHUVH�DXGLHQFH�WR�WKLQN�DERXW�local economies and activities LQ�D�QHZ�OLJKW��
Understood local culture to ground design in historic references for captivating content.
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Used mixed methods to inform program development and product making. Interviewed businesses and documented their social and ÀQDQFLDO�QHWZRUNV�WR�VWUDWHJL]H�GHVLJQ�DQG�branding.
Translated businesses’ economic activities into a network of graphic illustrations that show daily activities.
turn analysis into illustrations2RESEARCH
Leveraged interviews, research, and cultural events to develop a uniquely Brazilian storyline that grabs attention and drives participation.
Employed real stories to develop characters that illustrate economic activities and explain larger urban phenomena.
create a public narrative3STORYTELLING + DESIGN
Developed an online platform and disseminated various print materials to engage an audience, stimulate new discussions, and emphasize the project’s overarching goals. Leveraged Brazilian culture
to create characters that not only explain a plot but also explain contemporary urban issues and policy.
Create a series of print graphics and distribute them in strategic locations for targeted participation in various workshops and exhibitions.
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INCLUSIVE PLACEMAKING
3x3 led a citizen-generated planning process IRU�LQFOXVLYH�QHLJKERUKRRG�GHYHORSPHQW�LQ�-HUVH\�&LW\��2XU�WHDP�GHYHORSHG�DQ�LQWHJUDWHG�placemaking strategy using participatory design PHWKRGV�WR�LGHQWLI\�ORFDO�DVVHWV�DQG�FDSWXUH�FRPPXQLW\�LQSXW�
FOLHQW� Redstone Townhomes Neighborhood Association; New Jersey City University
Designed and led game, surveys, and workshops to identify key goals and develop neighborhood interventions with stakeholders.
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InjuriesPedestrian Accidents0
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44 pedestrian accidents 59 car accidents in 1 year
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Conducted spatial analysis and designed qualitative mapping study to determine painpoints experienced by residents, students, and visitors surrounding urban connectivity, public safety, and neighborhood resilience.
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pinpoint problem zones 2RESEARCH
Created renderings that activate residents and students around pedestrian experience improvements through public VSDFH�UHGHVLJQ��WUDIÀF�FDOPLQJ�DQG�university public art installations.
Visually narrated physical and social programming that capitalizes on local assets, activates underutilized public space, improves public safety for walkability and community resilience.
envision vibrant public space3STORYTELLING + DESIGN
'HYHORSHG�D�ÁH[LEOH�SODQQLQJ�GRFXPHQW�WKDW�outlines shared goals for creative design and placemaking to garner local project support during phasing structures.
Organized an open forum for dialogue around desired area changes that align city-wide stakeholders with community-generated collaborative proposals.
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COMMUNICATE
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MAPPING FOOD ACCESS
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FOLHQW� Local Bee
Employed location-based suitability modeling and consumer behavior UHVHDUFK�WR�GHÀQH�FXVWRPHU�SURÀOHV�DQG�identify the market size.
identify target end-user1Mapped underserved QHLJKERUKRRGV�WR�LPSURYH�DFFHVV�to and boost production of locally-PDGH�DQG�ORFDOO\�VRXUFHG�IRRGV���
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Developed site and consumer surveys to verify food culture, site suitability, and FRQVXPHU�SUHIHUHQFHV�ZLWKLQ�LGHQWLÀHG�neighborhoods to pinpoint exact distribution locations.
&UHDWHG�D�ÁH[LEOH�UDQNLQJ�IUDPHZRUN�WR�measure food culture and density of target customers for service locations throughout New York City.
spatialize access2RESEARCH
Translated spatial analysis into an interactive digital platform to crowdsource consumer information for the company’s growth strategy and disseminate information about food servicing to the consumer.
Designed and integrated an online interface into the existing brand experience, utilizing research outputs, maps, and vendor information.
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STORYTELLING + DESIGN
3x3 developed a robust case to protect and VWLPXODWH�VWUHHW�YHQGLQJ�XVLQJ�LQIRJUDSKLFV�DQG�VSDWLDO�YLVXDOL]DWLRQ���:H�FUHDWHG�D�FDPSDLJQ�WKDW�KLJKOLJKWV�WKH�VWUHHW�YHQGLQJ�H[SHULHQFH�ZLWKLQ�WKH�ODUJHU�FXOWXUDO�DQG�KLVWRULF�IUDPHZRUN�RI�D�1HZ�<RUN�&LW\�WUDGLWLRQ�
CLIENT��The Street Vendor Project
BUSTED!
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uncover an unsustainable model1
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Obtained and rendered various data sets for spatial analysis and impactful visualizations. 8QFRYHUHG�FOHDU�IDFWV�DERXW�ZKHUH�ÀQHV�RFFXU�and how much revenue is actually generated from police enforcement.
Launched a map study to visualize the patchwork of illegal codes that vary by vending type, streets, and times of day.
expose a complicated model2RESEARCH
Packaged in-depth report to illustrate street vending’s relevance for New York City’s culture DQG�FLW\�EXGJHW�XQGHU�RQH�XQLÀHG�PHVVDJH��PDNH�YHQGLQJ�UXOHV�FOHDU�DQG�ÁH[LEOH�
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Reported and exposed how restrictions are counter productive using infographics, storytelling, and mapping.
present a clear case
Used vendor’s stories to add the personable side of street vending.
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STORYTELLING + DESIGN
FRAGMENTED CITY
�[��DQDO\]HG�FHOO�SKRQH�GDWD�IURP�0H[LFR·V�largest cellular provider to identify meaningful storylines and develop animated visualizations WKDW�VKRZFDVH�YDULHG�DSSOLFDWLRQV�IRU�GDWD�DQG�LWV�SRWHQWLDO�LPSDFW�RQ�WKH�IXWXUH�RI�FLWLHV�
FOLHQW� Telefonica
map mobility patternsInvestigated socioeconomic status and its impact on mobility to improve transportation networks throughout Mexico City.
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Analyzed Big Data to visually QDUUDWH�QHZ�XWLOLW\�DQG�promote its potential value for VPDUWHU�FLWLHV��
Analyzed and compared two boroughs that vary in socioeconomic status. Measured health care coverage to understand how social networks, livelihoods, and city services incentivize travel
Used geospatial analysis to measure disparities in transportation access and identify mobility patterns. Added new value to existing data by incorporating and analyzing additional data sets that may have an impact on transportation.
XQFRYHU�KLGGHQ�PHDQLQJV2RESEARCH
Created a compelling video narrative about mobility patterns to grab audience attention and highlight “big data’s” ability to improve city services.
YLVXDOL]H�DQG�FRPPXQLFDWH�LQVLJKWV7UDQVODWHG�NH\�ÀQGLQJV�LQWR�YLGHR�IRUPDW�WR�reveal the impact of socioeconomic status on connectivity and distance traveled.
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BRAND EXPERIENCE
3x3 creates integrated brand and service experiences, FRQWH[WXDOL]HG�LQ�XVHU�UHVHDUFK�DQG�EDFNHG�E\�GDWD�
Design is subjective and contingent on cultural phenomena. Our design strategies are derived from creative methods that are contextual and culturally insightful.
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Developed brand identity, user experience, and an operating strategy for a mobile app about audio storytelling and urban exploration.
CITY SECRETS
[email protected] . 601 . 5010
Wylie Goodmancity secrets
Prototyped and packaged an educational tool kit that demonstrates how smart technologies can be used to create user-friendly interfaces that engage a wider audience and capture strategic information.
BARRISTA CONUNDRUM
a barrista conundrum the carioca bias
Customized branding and delivered a simple and impactful website to express our client’s mission and capture a wider customer base.
MEN ELECTRONICS
Designed plotline and characters that turn the science classroom into an interactive adventure elementary students can embrace and enjoy.
SOLSTICE AND THE SCIENTIST
Data contains hidden meanings and unknown patterns. We facilitate data literacy by crafting storylines that engage and educate people from diverse backgrounds through infographics, systems mapping, and spatial visualizations.
VISUAL STORYTELLING
We translate complex information about cities and FRPPXQLWLHV�LQWR�VLPSOH�DQG�FRPSHOOLQJ�YLVXDO�QDUUDWLYHV��
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According to recently released census data, 2010 was a historic year for
New York State – it was the !rst year in decades that more Americans moved in than out. Domestic migration, just like international migration, tends to increase during economic booms, and ebb during recession. "is was especially true during the recent
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New York State – it was the !rst year in decades that more Americans moved in than out. Domestic migration, just like international migration, tends to increase during economic booms, and ebb during recession. "is was especially true during the recent
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housing bust, when many Americans were trapped by underwater mortgages. Given that unemployment is higher than the national average and incomes are lower, what exactly is it that newcomers !nd so appealing about New York now? With the majority of immigrants heading to the New York City region, and out-
migrants largely leaving other parts of the state, access to jobs could be one explanation. However, a recent report from the Empire Center for New York State Policy found the high tax burden (highest in the United States) and the high cost of housing to be the reasons most cited for out-migration. A cause for concern is that they are taking
their above-median incomes with them, causing a “hollowing out” of the region’s socioeconomic spread and potentially troublesome consequences for state tax rolls. Has this trend !nally reversed? Or should New York’s planners and policymakers be doing more to address increasing disparities and retain higher income residents?
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NEW MEDIA AND SOCIAL ‘MOVEMENTS’Charted social and traditional media’s direct LQÁXHQFH�RQ�2FFXS\�:DOO�6WUHHW·V�VSDWLDO�movement throughout Manhattan.
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A study of social media versus official media
aggregates of total flickr photo uploads :(”occupy wall street “+ “zuccotti park”)
flickr new york times v flickr(number of articles written on occupy wall street + zuccotti) (number of uploders)
Physical Expanse of ProtestsTimeline of Media Activity
mm/dd
EVOLUTION OF AN INNOVATIONIllustrated the evolution and adoption of two information WHFKQRORJ\�SODWIRUPV�XVHG�LQ�+DLWL·V������HDUWKTXDNH�UHVSRQVH��8VKDKLGL��IRUHLJQ�DSSOLFDWLRQ��DQG�1RXOD��GRPHVWLF�DSSOLFDWLRQ��
3000
2000
1000
JAN2010 FEB MAY SEPT
0
USHAHIDI
TOTAL MESSAGES RECEIVED PER MONTH
CASE 3: COMMUNICATION FLOW/SYSTEM ANALYSIS: USHAHIDI -> NOULA
NOULA
communication vector
uncertain communication vector
app
actor
funder
domestic
foreign
Solutions S.A.
177
Noula
georeference+record
immediateadvice
advice + counseling questionaire
respond
respond
respond
respondRed Cross
IOM
Police Department
O!ce for Public Security
RadyoTap Tap
Program16-6
Program16-6
��
� �
� � �CrowdFlower
4636
Ushahidi
coordinate+funds
translate
georeference
rss feed
georeference
respond
respond
SMS
Georgia Tech School of Comp Science
MarinesSouthern Command
US Coast Guard
UHP Fletcher School
Mission 4636
InSTEDDState DepartmentSMS Medic
USHAHIDIKEY NOULA OUTCOMES
Ushahidi Noula
2-way communication flows
0 3
closed loop systems 0 2
derivative applications 0 4
foreign actors 8 2
local actors 0 3
state actors 0 2
tapped into humanitarian response
No Yes�