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Assignment 5A “Syntactic 1”

Explore the various abstract representational possibilities of different objects using different basic design element but using only black & white.

SYNTACTIC – SEMANTIC SUBJECT - FORM - CONTENT

A FACE | SMILING | “HAPPY” SEM

IOTIC

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Signifier = subject = whatSignified = form = howSign = content = why

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Semiotics

Semantics

Syntactics

Abstract Representation

The theory of signs first set forth by Charles Morris. Semiotic describes relationships between signs and their referents and its effect on the process of creating purposeful signs, symbols, and messages.

The relationship among signs and symbols and the objects they represent.

The study of the formal properties of signs and symbols and their relationships to other signs.

Images are not literal or realistic visual representations of actual objects, people, or environments. Abstract Symbols such as pictographs have a general likeness to the original subject so that the viewers associate them with the real object, person, or environment.

Sumber: BASIC VISUAL CONCEPTS & PRINCIPLES, pg. 373

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TYPES OF VISUAL REPRESENTATIONS

REPRESENTATIONAL FORM

NON-REPRESENTATIONAL

FORMVERBAL FORM

OBJECT REPRESENTATION

ABSTRACT REPRESENTATION

ABSTRACT PAINTING, etc. LETTER

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HOW TO CREATE SYMBOLS?

HOW TO CREATE SYMBOLS?

Gestalt (Figure & Ground) =

Form and Space (+ / - space)

• Form is positive space, space that is occupied.

• Unoccupied space surrounding a form is Negative space.

POSITIVE space

Positive SHAPENEGATIVE space

Negative SHAPE

Flat

Overlaps

Folded

Different size to show

depth

Flat

Curled

Flipped

Thickness or volume

Thin Outline

Thick Outline

Outline with

detail

Silhouette

Using lines and shape to create details

Using dots and texture to create shape

Design and Forms

SingularForms

Plural Forms

Compound Forms

Design and Forms

Unit Forms Superunits Forms

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GEOMETRIC ABSTRACT

REALISTIC

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