3rd annual mobile wallet asia 2015
TRANSCRIPT
www.mobilewallet-asia.com
Produced by: Supporting Associations:
InternationalMarketing Partner:
Media Partners:
18 – 21 August 2015Grand Hyatt HotelJakarta, Indonesia
3RD ANNUAL
Increasing ConsumerAdoption of Mobile
Wallets in Asia
New Industry Experts Include:
Rico FransSenior Executive Vice
President, TransactionBanking Directorate,
Bank Mandiri, Indonesia
Raden Andi KartikoVice President for Digital
Payment & Banking,Telkomsel, Indonesia
Kanton KulagaDivision Head Mobile
Commerce ProductManagement,
Indosat, Indonesia
Catur Adi NugrohoIT Security System
Group Head,PT. Bank Rakyat
Indonesia, Indonesia
Satyadev SarvaiyaChief of Customer
Engagement,PT Smartfren Telecom,
Indonesia
Fredrik ThomassenCEO & Co-Founder,Zalora, Indonesia
Indrasto BudisantosoCEO & Country Head,Groupon, Indonesia
Hari SivanVice President, Digital
Payments, Remittances,DBS Bank, Singapore
Matthew HulenHead of Financial Services& Travel, South East Asia,
Raymond NgSenior Manager, Financial
InfrastructureDevelopment Division,Financial Infrastructure
Department,Hong Kong Monetary
Authority (HKMA),Hong Kong
Tac WatanabeExecutive Vice President,
Brand Infrastructure &Technologies Department,
JCB, Japan
70% New Speakers from leading MNOs, Banks and Retailers to meet and network with2 Tracks to choose from:• Track A: Technology & Security• Track B: Commercial Business ModelsCountry-focused rotating roundtable discussions for more interactive learningNew location to take advantage of Indonesia’s rising mobile penetration, consumerspending, and latest mobile wallet trendsBenchmark your business strategies with Leading online retailers such as Grouponand Zalora
The Future of Mobile Wallets on Social Networks – Facebook
What’s New for 2015?
PRE-CONFERENCE WORKSHOP: 18 August 2015Mobile Money Adoption & Scale: Learnings from AfricaPOST-CONFERENCE WORKSHOP: 21 August 2015Indonesia’s Mobile Wallet Market
Kartik TanejaGlobal Head, Credit Cards,
Standard Chartered
Bank, Singapore
Presentation Sponsor
Technology SpotlightSponsor
Supporting Associations
Media Partners
8:00 Registration Opens & Morning Coffee
8:50 Welcome Address from IBC Asia & Ice Breaker
9:00 Chairperson’s Opening RemarksNader Henein, Advanced Security Solutions, Advisory Division,BlackBerry, UAE
ASIA MOBILE WALLET MARKETOUTLOOK
9:10 Driving Revenue & Growth Out of Mobile Money• Shifting from ecommerce to mCommerce – identifying issues
and challenges• Opportunities in developed versus developing mobile wallet
markets• Discussing innovative approaches to take advantage of the
unbanked population• Identifying and collaborating with different stakeholders to
improve mobile wallet adoptionPanelists:Raj Dhamodharan, Group Head, Emerging Payments, AsiaPacific, MasterCard, SingaporePradeep Shrivastava, Director / Chief Marketing & CommerceOfficer, PT XL Axiata, IndonesiaHari Sivan, Vice President, Digital Payments, Remittances,DBS Bank, Singapore
9:50 Role of Regulatory Bodies & Standards to Enable theGrowth of Mobile Wallets• How much oversight do agencies have over mobile wallets?• What regulations are necessary to encourage mobile wallet
players and adoption?• Standardisation measures to improve the mobile wallet
ecosystem• Managing risks and security of mobile walletsModerator:Thaer Sabri, Founder & Chief Executive Officer,Electronic Money Association (EMA), United KingdomPanelist:Raymond Ng, Senior Manager, Financial InfrastructureDevelopment Division, Financial Infrastructure Department,Hong Kong Monetary Authority (HKMA), Hong Kong
10:30 Morning Networking & Refreshment Break
11:00 Spearheading Mobile Wallet Developments in Indonesia• Current market outlook for mobile banking and payments in
Indonesia• Regulating mobile money- what are the current regulations in
place?• To what extent can central banks help initiate mobile wallet
projects?• How does mobile money affect the traditional bank and the
business of money transfer in Indonesia?Rico Frans, Senior Executive Vice President, Transaction BankingDirectorate, Bank Mandiri, Indonesia
SOCIAL NETWORK & ONLINERETAILERS VIEW ON MOBILEWALLETS
11:40 Redefining Your Mobile Payments Using Social Networks– How Does it Work?• Introducing and demonstrating the mobile payment project• Streamlining the process of turning social relationship with
customers into a revenue stream• Discussing how to overcome business vs technology difficultiesMatthew Hulen, Head of Financial Services & Travel, SouthEast Asia, Facebook
3RD ANNUAL
Customer Service Hotline +65 6508 2401 [email protected] www.mobilewallet-asia.com
CONFERENCE DAY ONE19 AUGUST 2015 | Wednesday
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12:20 Analysing mCommerce Growth in Indonesia & the WayForward for Mobile Wallets• Indonesia’s mCommerce and mobile wallet ecosystem: trends,
opportunities and challenges• Understanding payment system in Indonesia• Perspective on mobile payments going forwardFredrik Thomassen, CEO & Co-Founder, Zalora, IndonesiaJo Bjordal, Head of Marketing, Zalora, Indonesia
1:00 Networking Lunch & VIP Lunch Tables_____________________________________________________________________________________________
VIP 1: Aaron Xavier, Associate Director, Digital Payment,Strategy & Partnerships, Singtel, Singapore_____________________________________________________________________________________________
VIP 2: Kartik Taneja, Global Head, Credit Cards, StandardChartered Bank, Singapore_____________________________________________________________________________________________
VIP 3: Raden Andi Kartiko, Vice President for Digital Payment& Banking, Telkomsel, Indonesia
LEVERAGING WEARABLE DEVICES &MOBILE WALLETS
2:00 Analysing the Current & Future Market of WearableDevices & Mobile Wallets• Advantages of the wearable device market and mobile payments• What are some of the go-to-market advantages of wearables
over mobile phones?• Accelerating usage and adoption of wearables• What does it mean for entrepreneurs, corporate and banks?Panelists:Satyadev Sarvaiya, Chief of Customer Engagement,PT Smartfren Telecom, IndonesiaIndrasto Budisantoso, CEO & Country Head, Groupon,IndonesiaTac Watanabe, Executive Vice President, Brand Infrastructure& Technologies Department, JCB, Japan
COUNTRY FOCUSED ROTATINGROUNDTABLE DISCUSSIONSEach group will visit every table for 30 minute discussion. Roundtable leaderswill not move from their table to interact with the rest of the groups. After theentire discussion, each roundtable leader will share on stage the key takeaways.
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5:40 Chairperson’s Summary of the Day &End of Conference Day One
3:40 Afternoon Networking & Refreshment Break
2.40SINGAPORE
Aaron Xavier,Associate Director,Digital Payment,
Strategy & Partnerships,Singtel, Singapore
3.10CHINA
Alvin Wong KeeChoong
Regional ProductManager – Mobile,
Contactless, Ecommerce,Unionpay,Singapore
4.10SOUTH KOREA
Jonathan Suh
Global Director, GlobalBusiness Division, Korea
Smart Card, SouthKorea
4.40JAPAN
Tac Watanabe
Executive Vice President,Brand Infrastructure &
TechnologiesDepartment, JCB,
Japan
5.10INDONESIA
Graham Wright
Group Director,Microsave, UK
3RD ANNUAL
CONFERENCE DAY TWO20 AUGUST 2015 | Thursday
Customer Service Hotline +65 6508 2401 [email protected] www.mobilewallet-asia.com
9:00
Track B: Commercial Business ModelsTrack A: Technology & Security
Chairperson’s Opening RemarksNader Henein, Advanced Security Solutions, Advisory Division,BlackBerry, UAE
Chairperson’s Opening RemarksTimothy Lee, Vice President, Global Strategy,Singapore Post, Singapore
Optimal Profitability StrategiesInteroperability & Standardization
9:10 Achieving an Interoperable Mobile Wallet Ecosystem• How can you take mobile wallets to the mass market: learning from
Kenya• Is the ecosystem in Asia Pacific ready?• Which country is under-punching its potential?• What are the implications on banking, telco and technology/internet
infrastructure and regulatory frameworks?E Owureku Asare, Cluster Head,Cards & eBanking WAMZ, Ecobank, Ghana
Case Study: Mobile Payment for Digital Business Monetization• Current stage of Direct Carrier Billing implementation and how it
differs from traditional Premium SMS payment• eVoucher Distribution System: How Mobile Payment combined with
retail application changes traditional ways of distributing physicalvouchers
• Optimizing Online Gaming BusinessWidi Nugroho, CEO, Metranet, a Member of Telkom Group, Indonesia
9:50 Network Interoperability Used for Cross-Border or Cross-RegionalPayments• The rise of mobile wallet-to-wallet cross-border remittance services:
challenges and opportunities in the technology side• Embedding payment credentials in a secure element• Making it work without sharing consumer and transaction data with
additional partners• What will this do to the traditional remittance kiosk?Catur Adi Nugroho, IT Security System Group Head,PT. Bank Rakyat Indonesia, Indonesia
Case Study: Utilising Benefits of Real Time Payments to Execute aSuccessful Mobile Wallet Marketing Strategy in India• Discussing digitalisation in India• Analysing different options of real time mobile payments
~ Person to account ~ Person to person ~ Person to merchant• Successful mobile wallet marketing strategy to achieve ROI• Identifying different issues in mobile wallet business in India
~ Regulatory issues ~ Technical issues ~ Operating modelDarpan Shah, Vice President & Head – Global Payments & Ecommerce,IndusInd Bank, India
Product Design & ProductDevelopment
Latest Innovative MobilePayment Methods
11:00 Utilizing Host Card Emulation (HCE)• Will HCE be the catalyst NFC needs?• Is HCE ready to transform POS?• Using tokenization and HCE in an existing financial infrastructure• What are the limitations?• What does the future hold for HCE?Alvin Wong Kee Choong, Regional Product Manager – Mobile, Contactless,Ecommerce, Unionpay, Singapore
Case Study: Localising Mobile Wallet Offerings• Why localize mobile wallet applications?• Encouraging local consumers to adopt mobile wallets• How large merchants need to utilise mobile to connect with their
local customers?Kanton Kulaga, Division Head Mobile Commerce Product Management,Indosat, Indonesia
10:30 Morning Networking & Refreshment Break
11:40Future Mobile Wallet Approach towards Emerging Technologies• Utilizing HCE for easier NFC Payment implementation• Understanding activities towards payment tokenization standards• OTP generation for multiple services/platforms• Card/Mobile-less payment using biometricsTac Watanabe, Brand Infrastructure & Technologies Department,JCB, Japan
Case Study: Mobile Wallet Product Development: Using a CustomerCentered Approach• Developing mobile money products: Perspectives from Indonesia
and around the globe~ Cultural/ Social context ~ Financial behaviour~ Existing cash ecosystem
• How to look for anchor products that provide value to the client anddrive mobile money adoption
• To what extent should we relook at the existing products and the waythey are being offered before we develop new products?
Graham Wright, Group Director, Microsave, United Kingdom
Networking Lunch & VIP Lunch Tables12:30VIP 1: Satyadev Sarvaiya, Chief of Customer Engagement, PT Smartfren Telecom, IndonesiaVIP 2: Catur Adi Nugroho, IT Security System Group Head, PT. Bank Rakyat Indonesia, IndonesiaVIP 3: Tac Watanabe, Brand Infrastructure & Technologies Department, JCB, Japan
Addressing Financial InclusionConsumer Authentication & EnhancingSecurity
2:00
Case Study: Why & How MyCash Differentiates with ServiceInnovations Among Competitors• Overview of mobile financial system in Bangladesh
~ MFS Ecosystem & business models ~ Market penetration analysis ~ Why alternative payment service is required instead of bank
branches? ~ Regulatory framework and government initiatives• Key MFS players in Bangladesh with their success stories• Addressing five (5) pillars of success in MFS• Key challenges and risk mitigation strategies moving forwardMohammad Jakirul Islam, First Vice President & Deputy Head, MobileBanking Division, Mercantile Bank, Bangladesh
2:40 Case Study: Uber Rider Mobile Payments: Post-Paid Model & VendorIntegration – Fraud & Authentication Analysis• Analysing Uber’s unique challenges in rolling out payments
internationally• Working individually with each partner to find a custom payment
solution• Peculiarities of how Uber uses payments in US, Europe, India and
China and some of the payment gateways and wallet solutions tointegrate with
• Post-paid model’s fraud and authentication analysisAlexey Nikitin, Rider Payment Lead, Uber, United States
3:30 Afternoon Networking & Refreshment Break
Case Study: BBM Money – Enabling Social Commerce• Social Commerce in a nutshell• Impacts on Marketing & Payment• Real case of implemetation : BBM Money• What lies ahead for Social CommerceFahmi Pandu Adhyatmaka, BBM Money Product Head, PermataBank,Indonesia
Philippines Case Study: Mobile Wallet Technology Capabilities,Security Features & Processes• Mobile Wallet business model in an emerging market• Strategies and business drivers for mobile wallet in the market• Key technology capabilities• Security features and processes• What is next? Innovations being tested in the marketXavier Marzan, Chief Operating Officer, Globe M-Commerce,G-Xchange Inc (a Wholly Owned Subsidiary of Global Telecom),Philippines
Customer Service Hotline +65 6508 2401 [email protected] www.mobilewallet-asia.com
3RD ANNUAL
CONFERENCE DAY TWO20 AUGUST 2015 | Thursday
4:00
Track B: Commercial Business ModelsTrack A: Technology & Security
Mobile Wallet &Cross-Border Remittances
Bitcoin Adoption & Technology
4:40
5:20 Chairperson’s Summary of the Day & End of Conference
Securing Global Cloud Payment Services• How is the payment cloud secured• The technology shift: how is encryption and authentication changing• Overcoming challenges in traditional payment• Where’s the usual weakest link in the Mobile Wallet ecosystem?
Case Study: Justifying Investment in Cross-Border Remittances &Payments• Wallets for cross border transactions - The market landscape & the
opportunity• Bank accounts vs Mobile Wallets - What drives customer choice• Accelerating wallet adoption - Defining customer journeys and shifting
preferences• Asian Regulatory landscapeHari Sivan, Vice President, Digital Payments, Remittances, DBS Bank,Singapore
(Continued)(Continued)
Agent Network – The Mobile Financial Services Gateway• Agent on-boarding – Macro and micro level factors to consider in
agent selection• Scaling phases – how to grow a viable agent network• Rewards – balancing commissions and key performance indicators
for mutual benefit• Liquidity management – practical float management strategies• Reporting – what information is relevant and why?Jacqueline Mpare, Head, Branchless Banking, Ecobank, Ghana
Case Study: Bitcoin for Remittance Technology & Travelling withBitcoin Successful Implementation• Introducing Bitcoin for remittance technology• Overcoming fluctuating Bitcoin value issue• Consumer adoption of Bitcoin: what is preventing Bitcoin’s mainstream
adoption• What incentive do consumers have to use Bitcoin at all?Oscar Darmawan, Chief Executive Officer, Bitcoin.co.id, Indonesia
PRE-CONFERENCE WORKSHOP:18 August 2015 | Tuesday | 9am - 5pmMobile Money Adoption & Scale:
Learnings from Africa
POST-CONFERENCE WORKSHOP:21 August 2015 | Friday | 9am - 5pm
Indonesia’s MobileWallet Market
ABOUT YOUR WORKSHOP LEADERS:
Jeffrey Bahar is currently serving as Deputy Chief Executive Officer at Spire Research andConsulting – a leading research consultancy focused on global emerging markets. Spirehas worked with local, regional and international telecommunication and finance &banking industries for market research and consulting projects across different countriesin Asia.Though Jeffrey is based in Jakarta, Indonesia, he frequently travels within the ASEANregion and offers his consulting expertise to leading companies in various industries.He consulted one of the largest banks in Indonesia in launching e-Money in Indonesiain 2007, mobile wallet product development for telecommunication operators in Malaysiaand recently contributed with in-depth market knowledge on mobile money andbranchless banking in Indonesia through market research studies for his clients. A fewof the study outcomes are published as working paper for public or shared in the formpublic dissemination seminars.Jeffrey continues to play advisory role to mobile phone operators in Indonesia andMalaysia, with its strong understanding and interest of the telecommunication industry,which he has been following closely for the past 10 years.He holds a Master of Science and Bachelor of Science in Industrial Engineering from theUniversity of Wisconsin, Madison.
Mobile wallets in Indonesia represent a huge potential with over 200 millionmobile phone subscribers today and a growing banking and consumerspending market, with key drivers coming into place. In order to be successfulhowever, the market dynamics of user segments, functions, competitivelandscapes, regulations as well as the right go-to-market strategies, planningand execution, need to be carefully considered. This workshop will providea deeper understanding into the current state of Indonesia’s mobile walletmarket, its market characteristics, how to navigate through major constraintsand opportunities, that will help you come out with clearer strategies andplans to access and penetrate the growing market.
KEY TOPICS TO BE DISCUSSED INCLUDE:• The development of mobile wallet market in Indonesia 2007-2015, with
several case studies from existing players• The market characteristics
~ Current and potential target segments~ Functions~ Competitive landscape~ Regulations and standards~ Technology
• Selecting target markets, product positioning, delivery execution plansand customizing to the current market landscape
• Building scenarios, projections, specific parameters for KPI targets andforecasting figures for mobile money business models in Indonesia
ABOUT YOUR WORKSHOP LEADER:
E Owureku Asare,Head, Cards & Electronic Banking,Ecobank, Africa
Agent Network Management
More than a billion people in emerging and developing markets have cellphones but no bank accounts. Many low-income groups use informal networksto transfer and save their funds, but these have high transaction costs andare prone to theft. Mobile money is gradually closing the gap between thebanked and the unbanked by offering mobile financial services, that is fromsimple person-to-person transfers to more complex banking services. To date,there have been more than 100 mobile-money deployments in emergingmarkets. However, only a handful of these deployments have reached asustainable scale; some notable examples include M-Pesa in Kenya, MTNUganda, Vodacom Tanzania, GCASH and Smart Money in the Philippines.
KEY TOPICS TO BE DISCUSSED INCLUDE:• Mobile ownership and literacy doesn’t always translate to usage• Using human centered designs to address needs, capabilities and behaviors
of the unbanked.• Compelling product offering is key• Does a successful Agent network have an impact?• Shift from scale to innovation.
Jeffrey Bahar, Group Deputy CEO,Spire Research and Consulting,Indonesia
Mr. Asare is currently the Cluster Head, Cards and Electronic Banking, Ecobank WAMZ(overseeing Ghana, Guinea Conakry, Liberia, Sierra Leone and Gambia) with focus on thedevelopment of digital banking for the banked and providing Financial Inclusion accessto the poor. He doubles up as the Grant Manager for Mass Savings Project; a partnershipbetween Ecobank Group and Gates foundation. He has rich experience in the developmentof Agent Network, credit and Relationship Management, Banking Operations, Finance,Structured Trade, Project Management and Cash Management. Leads digital financialservices initiatives in more than 15 countries in Central, East and West Africa.
Jacqueline Mpare,Head, Branchless Banking,Ecobank, Africa
Jacqueline is leading the building of Agent Distribution Network and strategic partnershipsfor digital financial services. She oversees design and implementation of Value AddedServices to enhance adoption and scale of Digital Financial Services. She doubles asProject Manager for the Mass Savings Project; a partnership between Ecobank Groupand the Gates Foundation aimed at Financial Inclusion for the poor. She is a BusinessDevelopment professional with expertise in corporate strategy, international businessnegotiations and banking relationship management. She has rich experience in cardissuing and acquiring, credit analysis, real estate management and public relations.
18 – 21 August 2015
WHO YOU WILL MEET
Country■ Southeast Asia 50%
■ Other APAC Countries 45%
■ US/Europe & Middle East 5%
Industry■ Banks/ Finance 25%
■ Telcos 25%
■ Government 5%
■ Retail/Merchant 5%
■ Cards/Network Association 10%
■ Mobile Device, Application &Technology 10%
■ Payment Processor 10%
■ Software Developer 5%
■ Consultants 5%
Dear Colleagues and Friends,Over the course of the past 12 months we have seen an upsurge inmobile money usage across the Asia Pacific region. Consumers haveflocked to it to capitalize on exclusive offers and continue to use it forits convenience. Businesses on the other hand view it as a guaranteedpath to boost sales, widen the market and ultimately as a better wayto transact with their customers and track purchase metrics, providinga wealth of analytics, all while reducing the risk that comes withstoring, transporting and depositing hard cash.But as more transactions and wealth migrate into the digital space,so does the criminal element, and unlike with paper money, theadversary here is global, capable of carrying out their attacks fromvirtually any connected corner of the planet.Come and be part of IBC’s 3rd Annual Mobile Wallet Conference,where we will dive into transformation strategies to capitalize onadvancements in the mobile money space to energize sales withoutadditional risk exposure. You’ll be able to listen to industry leadersand challenge them in an open forum. View case studies across arange of varied industries to provide you with ideas on what you couldbe doing today to change your business. Network with both customersand vendors to put together a truly compelling offer for both yourexisting and new markets. On behalf of the organizing committee, itwould be a pleasure and honor to have you join us. – Read the fullarticle here: www.mobilewallet-asia.com
Sincerely yours,Nader HeneinChairman & Advisory Board Member3rd Mobile Wallet Conference
TOP REASONS TO ATTENDGain insights on the latest mobile wallets initiatives and leadingprojects in AsiaUnderstand banks, Mobile Network Operators (MNOs) businessmodels and retailers’ partnerships and collaboration onaccelerating adoption ratesEvaluate the latest tech enablers and how it moves the mobilewallet services industryLearn the latest security features and ways to fight deceitfulactivitiesMaximize ROI on your mobile wallet investment to understandconsumer buy in and engagementUnderstand Indonesia’s mobile wallet trends and opportunitiesTake advantage of Asia’s growing mcommerce market
Customer Service Hotline +65 6508 2401 [email protected] www.mobilewallet-asia.com
SPONSORSHIP SOLUTIONSCAN BE TAILORED TO YOURNEEDS!To position your company as a market leader at this event, andto explore the range of thought leadership, speaking, brandingand marketing opportunities available, please contactCatherine Wong
+65 6508 [email protected]
Nader HeneinAdvanced SecuritySolutions, AdvisoryDivisionBlackBerry
2015 ADVISORY BOARDMEMBERS:
Alvin Wong Kee ChoongRegional Product Manager– Mobile, Contactless,EcommerceUnionpay
Timothy LeeVice President,Global Strategy,Singapore Post
E Owureku Asare,Head, Cards & ElectronicBanking,Ecobank
“Superb event, learned about industry trends and goodopportunities for our bank, all very important for settingour strategies. I would recommend attending it next year,The speakers and delegates alike were informative andhelpful”Tanya Hotchkiss from Cantilan Bank Inc
Indonesia’s Mobile WalletMarket
(continued)
3RD ANNUAL
Pre-Conference WorkshopTuesday l 18 August 2015
Conference Day OneWednesday l 19 August 2015
PROGRAMME AT A GLANCEConference Day Two • Thursday l 20 August 2015
Post-Conference WorkshopFriday l 21 August 2015TRACK A
Technology & SecurityTRACK B
Commercial Business Models
Mobile Money Adoption &Scale: Learnings from Africa
Asia’s Mobile Wallet MarketOutlook
Social Network & OnlineRetailers View on Mobile
Wallets
Interoperability &Standardization
Latest Innovative MobilePayment Methods
Networking Lunch & VIP Lunch Tables
Optimal ProfitabilityStrategies
Product Design & ProductDevelopment
Indonesia’s Mobile WalletMarket
Mobile Money Adoption &Scale: Learnings from Africa
(continued)
Leveraging WearableDevices & Mobile Wallets
Country Focused RotatingRoundtable Discussion
Consumer Authentication &Enhancing Security
Addressing Financial Inclusion
Mobile Wallet & Cross-BorderRemittances
Agent Network Management
Grand Hyatt Hotel Jakarta, Indonesia
Bitcoin Adoption &Technology
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