In response to the following:

Request for ProposalMobile Services for the “3G Cyberport” ProjectQ1 2006Hong Kong Wireless Technology Industry Association (WTIA)

We are glad to submit the project

3G multimedia ChineseOn Behalf ofKeysquare Communication Limited

Peter FungProject LeaderEmail: keysquare@gmail.com, peter.fung@genipod.comDate: March 14, 2006

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Titles of Service3G multimedia Chinese

Names of Application Development team Leader and group membersKeysquare Communication Limited, Leader: Peter FungTeam members: 3 engineers with experience in MMS, engine integration, mobile web page, etc.

ObjectivesEffective learning simplified Chinese anywhere and anytime

IntroductionWith the importance of China development and interlinking to HK. It is essential for HK people to learn Simplified Chinese language (written form) and Putonghua (spoken form). But the busy life prevent most from learning in classes with fixed time and place. Fortunately, the availability of 3G anywhere, anytime and in personalized multimedia content can become the excellence media for overcoming this. User can view or receive language learning content in any desired time and anywhere, a multimedia short clip of material. It contains rich media experience, with graphics and video, Chinese traditional form and simplified form for comparison, as well as the correct stroke order animation for learning writing. In addition, the character, word or even short phrases in Putonghua speech can be heard. Video of teacher speaking is possible for lesson such as BoPoMoFo. Also, video conference with tutor is possible for interactive one-to-one lesson on request. In this way, the user can learn written and spoken Chinese language through the 3G platform.

Innovation in the Application(s) & ServicesWith personalization for user preference of learning way and habit, together with video conference to break the location barrier. This application explore new way of language learning activities.

Overview of the Service(s) which consists of core and additional featuresThe core service consists of learning various simplified Chinese characters, through comparison of Traditional and Simplified form, and Putonghua sound. There is additional feature of stroke animation

Overview or summary of the ServiceWith user selection of service and preference of learning content, the system will periodically send a MMS for learning Chinese with text, sound, graphics and animation.

Possible alternatives to deploy the service and the analysis doneThe service may be applied to GPRS with MMS support, although the user interface for subscription and enrolment will not be as good as 3G.

Description of software, hardware and servicesBasically software based, with server to store content, and service engine for user profile and record.

Recommendation for future improvementWith some game and exercise. Also, provide online tutor for individual help and charging mechanism.

Project planning for Service implementation scheduleWeek 1 to 3: Interface specification between mobile network operator gateway and content serverWeek 4 to 5: Work with service provider, for gateway detail and pre-developmentWeek 6 to 10: Content server implementationWeek 1 to 11: Content and MMS constructionWeek 11 to 12: Final integration and testing

Technical requirement3G web pages for user selection and subscription of service, MMS gateway, user record database.

Estimated project costThe project cost is around HK$206,000

Pervious experience on related mobile services developmentWAP-based English-Chinese dictionary in year 2000, Java based Thai language graphic text editor.(Summary of Proposal in Appendix E)

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Development ToolsThe following tool will be required:

- Microsoft Visual Studio- Sony Ericsson MMS studio- Phone Emulator- MMS Gateway component* Terminal client software does not required

Technical Requirement (Appendix B)Platform

Windows Server 2000Database

User profile and setting store in mobile network operatorChinese content database is stored in Windows DLL for efficient purpose.

Services Integration MMS, Billing server, user activity record

Bandwidth requirement10M or connect locally with mobile network operator

Client Software RequirementNot necessary

Handset RequirementBasically all 3G phone, with support of content and MMS (graphics GIF/Jpeg, sound, and video)

Billing RequirementYes, by network service provider

Scope of TrialThe project will have initial trial in Cyberport

- Hardware involved: Windows server for DLL - No special Cyberport facility required- Require support from mobile network operator, for MMS gateway and user web page storage

CostSub item HK$MMS construction toolkit for Chinese content 48,000Chinese Putonghua engine 60,000Simplified Chinese character animation and graphics 98,000

Total: 206,000

Services AppearanceService Flow:

- Channels of Service Delivery: push based MMS- File Format: MMS for content delivery, html for user selection- Charging Mechanism: by operator mechanism

User experience:- Multimedia message with sound, text, graphics and animation- Examples of stroke order animation and short video

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Appendix E: Summary of Proposal

Titles of Service: 3G Multimedia Chinese

Application Developer: Keysquare Communication Limited

(Please fill in this column)

1. General Evaluation Areas

1.1 Company Profile1. Local and Global Presence Located in Hong Kong2. Years of Experience in Mobile Application 53. Project Management and System Integration

Experience5

4. Reference Available WAP, Java, MMS5. Similar scale and scope development

experienceVarious projects

6. Stability of the Company Stable

1.2 Technical Supporta. Local Support Yesb. World Wide Support Internet basedc. Consulting Service Provided Yesd. Training for Different Level of Users Yese. Documentation Yesf. Customer Services Yesg. Hot-line support No

2. Core Function a. 3G element Yesb. Cost of operation Lowc. 3rd party involvement (if any) Yesd. Risk of implementation Low

3. Innovation and Creativity a. How unusual and different New language learning platformb. Use of innovative 3G video, web, MMSc. Use of new technology On depend push based Chinese

Learningd. Way of innovative working On line content, tutore. Improve services quality innovatively Personalizationf. Improve usability innovatively Access anywhere, anytimeg. based on a new vision of operations or

customer serviceEducation can be in classroom, or in the phone.

h. Was deployment effective? Effective charging model

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4. Management Supporting Function

4.1 Device (presentation) Management

a. Multiple Device Support Yesb. Multiple Language Support No at present, but possiblec. JAVA Support No needd. XML/XHTML Support Yes for 3G pagese. Support Cookie No needf. Detail Reporting Yesg. Application Log for Data Miming Possibleh. Interface with 3rd Party Module Yes, with Windows server

4.2 Payment Modulea. Online Payment Nob. Support Payment Gateway Noc. Integrate with Billing System Yesd. API Provided Noe. Interface with 3rd Party Module Nof. Reference Site Use operator payment gateway

5. End-Users Service Evaluation

5.1 User Interfacea. Navigation method Simple modeb. Style/ Appearance schema No needc. Help/Guide Function Service introductiond. End user attraction With sample animatione. Menu flow/ Site map Interactive choice

5.2 Performancea. Response Time Fastb. Proof of Stability Using mature technology

5.3 Error Handlinga. Error message Yesb. Proactive error prevention (e.g. restrict input

options to avoid wrong selection)Restrict inputPush-based content delivery

6. Scope of the three months trial

a. Scope of trial Sample contents

b. Hardware to be provided in the trial, if any No need

c. Dependency on Cyberport facilities Unnecessaryd. Support from Mobile Network Operator Yes, for storing content and browsing

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item. Also, user account management

Appendix F: Project experience reference

Chinese stroke animation engine:- scalable vector and bezier based drawing- smooth animation - with stroke ordering and interactive operation

Drawing Chinese character Selecting a stroke by mouse click

Drawing a character with animation, sound effect

Draw a particular set of stroke

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香港智能身份証之Unicode字形及輸入法管理系統 Outline-based 造字軟件，多種繪圖功能，能修改輸入碼及 TrueType字形，即改即用 同步軟件，將必需之資料(每個字約 1K)透過網絡更新其他電腦之字形及輸入法 配合Windows 2000/XP 等系統使用，支援Unicode

香港智能身份証需要中文視窗 3.1之字形自動轉換系統，將 TrueType字形轉成 16, 20 及 24點陣系統造字，配合舊有之軟件及特殊印表機

此造字軟件我們擁有一切的原程式碼及版權，可修改 TTC, TTF, TTE等字形。功能包括部件修改、外框點修改、任意角度迴轉、放大縮小、20層Undo/Redo等。另一方面，它以 C/C++語言開發，可移值至其他系統上，如Macintosh, Linux, Unix, Windows CE 甚至 Palm。此軟件之前的版本曾應用於以下計劃中： 中國旅行社之字形修改及造字程式 香港 ITSD Unicode 字形修改及造字程式

香港智能身份証之字形修改及造字程式

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HK Smart ID card Chinese system:Project description: Automatic conversion from TrueType to Bitmap, with different size of 16x16, 20x20, 24x24. Generate log file for operation record (in Text file format) Generate Delta file for incremental update of font and input method table Delta file contains internal code, character shape and input method code Delta file can be accessed by original software, for modification. The system can use original system and channel for distribution For Chinese Windows 3.1, the internal code within Delta file is BIG5, which is converted from

Unicode, by the routine within our software. The conversion process also consider the mapping information between ISO10646 and HKSCS of ITSD.

Delta file contains several input method information, including CCC, Cantonese, Pinyin, ChangJei, and Simplified ChangJei, according to the original formation and ordering

For user easiness of font editing, the system uses predefined area of BIG5 and Unicode for character location. If the user select illegal code, alert message would be given.

System architecture for the software:

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Flow: Using Font editor for create/modify character in TrueType native format. During save, the editor would save delta file (for Win2000/NT) and would also convert the

TrueType character into bitmap format, with code conversion from Unicode to BIG5 (with LOG file for history), and saved as delta files in another folder.

If there is no corresponding BIG5 code, a warning message would be displayed. Upon confirmation for that case, only LOG file would be updated, no bitmap would be generated.

There would be 2 set of delta files, one for Windows 2000/NT and one for Windows 3.1 Delta files for Windows 3.1 would be manipulated in previous way for backward compatibility. Delta files for Windows 2000/NT would be manipulated by merger software in Windows

2000/NT environment

System IME (ChangJei &

Quick)

TrueType EUDC font (TTE)

Input codeTable

Additional IME (CCC, pinyin,

Cantonese)

Input codeTable

MicrosoftChinese Win2000

/ NT/ XP

Input method (*.ime) and their data file (*.tbl)

TrueType font and input code

editor

Delta files for Win 2000

(TrueType Font, TBL)

FNT00010

FNT00011

FNT00012

Delta files for Windows

3.1(Bitmap Font,

TBL)FIT00010

FIT00011

FIT00012

LOG FILE

Folder 1 Folder 2