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Professions in a globalizing world: towards a transnational
sociology of the professions?
James R Faulconbridge,
Department of Geography, Lancaster Environment Centre, Lancaster University, UK.
Email:[email protected]
Daniel Muzio,
Leeds University Business School, Leeds University, UK.
Email: [email protected]
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Professions in a globalizing world: towards a transnational
sociology of the professions?
Abstract
An extensive literature traces and theorizes the emergence of processes of
globalization and how these are re-negotiating and re-structuring existing economic,
political and cultural settlements. Globalization has certainly significant implications
for the incumbent professions, with both the societies and the regulators around them
changing and taking-on new characteristics and forms. The realities of professional
work and organization are also taking on an increasingly global dimension. However,
whilst we dont lack empirical studies of the internationalization of individual
professions, the implications of processes of globalization, re-regulation and
governmental rescaling for existing theoretical understandings of professionalism and
professionalization has not received the same attention. This paper seeks to rectify
this gap in our knowledge by developing a transnational sociology of the professions
by drawing on existing theoretical frameworks and reworking them so as to take
account of the transnational re-scaling of the world the professions inhabit. By
outlining and theorizing the implications of this emerging transnational sociology of
the professions and recasting theoretical approaches we identify ways that theories of
the professions can effectively get to grips with an important series of new research
questions about transnational professional projects and practices.
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Introduction
In many ways, studies of the sociology of the professions and their focus on
accountancy, architecture, the clergy, law and medicine, have provided a
comprehensive analysis of the actors, strategies, power relations and knowledge-
claims associated with the institutionalization of a profession (Abbott, 1988; Burrage
et al, 1990; Johnson, 1972; Larson, 1977; Parsons, 1954; Freidson, 1986; MacDonald,
1995). In particular, this work has drawn attention both to the supposed functional
role of professional projects (the setting and maintaining of standards in relation to
competence and ethics) but also the more political and self-interested dimensions of
such projects (the creation and maintenance of monopoly, restriction in numbers of
practitioners and the maintenance of exclusivity that helps sustain fee levels and
social standing). As a result, more recent debates have evolved to focus on the
changing identities of professionals (Aldridge and Evetts, 2003; Fournier, 2002) and
on contemporary meanings of professional competence and responsibility (Evetts,
2003; Svennson, 2006) with less analytical work focussing on the political-economic
underpinnings of professional projects: i.e. the intricate negotiations between the
professions and other actors such as the state that lead to the maintenance and
reproduction of professional practices, privileges and values.
One consequence of this recent disinterest in the formation and resilience of the
professions is a paucity of attempts to consider the theoretical implications of changes
in professional strategies and tactics as a result of processes of globalization. There is
now an extensive literature that traces the emergence of the interconnecting networks
and flows of globalization processes which lead to what Castells (2000) terms the
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network society, what Urry (2000) calls a sociology beyond societies and what
Hannerz (1996) refers to as transnational connections. Moreover the rescaling of
governance both downwards (sub-national level) and upwards (transnational level)
has been highlighted as part of a spatio-temporal crisis in which neoliberal agendas
increasingly lead to the hollowing-out of the nation-state as a range of sub and supra-
national organizations (Jessop, 1994, 2000) and multi-scalar governance systems
emerge (Hudson, 2004; Jessop, 2005). These processes of globalization have
significant implications for the incumbent professions, with both the societies and the
regulators around them changing and taking-on new characteristics and forms.
However, whilst we dont lack empirical studies of the internationalization of
individual professions (Cooper and Robson, 2006; Evetts, 1998, 2002; Faulconbridge
et al, 2008; Faulconbridge and Muzio, 2007; Flood, 1995; 1996; Fourcade, 2006;
Suddaby et al, 2007; Morgan and Quack, 2005), the implications of processes of
globalization and governmental rescaling for existing theoretical framings of
professional projects have not received the same attention.
This paper seeks to rectify this gap in our knowledge by developing a transnational
sociology of the professions by drawing on existing theoretical frameworks and
reworking them so as to take account of the transnational re-scaling of the world the
professions inhabit. We draw attention to the implications of the transnational
mobility and connection of professionals, their work and clients and of the re-scaling
of professional governance regimes in which legitimacy and power are gained from
increasingly transnational as well as national endeavours. This evolution, which
affects the regulation of both the production of producers (closure regimes granting
access to professional occupations) and the production by producers (systems
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regulating professional practice) (Abel, 1988) cannot be fully understood according to
existing theoretical framings. In addition we also show how the global professional
service firm has itself become a site of professionalization and an actor in professional
projects, something which is missed in existing theories of the professions. By
outlining and theorizing the implications of this emerging transnational sociology of
the professions and recasting theoretical approaches we identify ways that theories of
the professions can effectively get to grips with an important series of new research
questions about transnational professional projects and practices.
The Sociology of the Professions: From globally universal to nationally
contingent
The sociology of the professions was born with a distinctively Anglo-American focus
which identified the professions as spontaneous associations of gentlemen that emerge
autonomously to institutionalize and regulate a specific area of practice (Johnson,
1972; Larson, 1977). Whilst some authors emphasized the functional, public spirited
and even civilizing intentions behind these initiatives and drew attention to the way
professional guilds allowed knowledge bases, ethical and altruistic values and
standards to be upheld in relation to public safeguard services such as law and
medicine (Carr-Saunders and Wilson, 1933; Parson 1954), others connected
professional projects to the exercise of power and pursuit of self-interest by elite
groups that seek to create a monopoly for their services and restrict numbers in a
profession so as to maintain fee levels and social standing (Freidson, 1970; Johnson,
1972; Larson, 1977). All, however, initially suggested that professionalization was a
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bottom up process which developed, at least initially, independently from the states
direct intervention. Indeed, many of the traits which underpin orthodox
understandings of professionalism such as independence, autonomy, discretion,
collegiality, partnership and self-regulation were said to be born out of this peculiar
pattern of institutionalization in which professional guilds actively defend their right
to exclusively provide services.
Such Anglo-American perspectives dominated the study of the professions for many
years, with work tending to abstract and generalize what are peculiar characteristics of
particular professions (law and medicine) in specific historical and geographical
contexts (19th century Britain and America) as universal and intrinsic features of
professionalism as a sociological phenomenon (Evetts, 2003). From early on, then,
the sociology of the professions had a propensity to take the professions as a universal
phenomenon unaffected by time-space heterogeneity. Therefore, the professions were
conceived to be geographically consistent in terms of processes of emergence and
sociological effect. The double volume by Burrage and Torstendhal (1990) and
Torstendhal and Burrage (1990) operates, however, as an important correction to such
spatially-challenged conceptualisations, re-orientating the field of research along
more comparative grounds.
Nation-states and professional projects
Burrage and Torstendahl (1990) and Tostendahl and Burrage (1990) show, through
the study of professionalization patterns in continental societies which are generally
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characterised by a strong and interventionist state and a large and powerful civil
service apparatus, that the relationship between the professions and the state involves
more than a universal form of agreed compromise. In particular they show how the
state was directly involved in the institutionalisation, reorganisation and regulation of
professional expertise and was the main end-user of professional and technical
services in a number of contexts (Freidson 1994). This was a very different situation
to that which existed in the Anglo-American world where the autonomy of the
professions from the state was seen as a key feature of professionalization.
Growing recognition of such a distinctively continental approach to
professionalization in which a dirigist state drove forward professionalization as part
of broader projects of nation building and govermentality (Johnson, 1993; Siegrist
1990) heralded a renaissance for the sociology of the professions. A recasting of
theoretical approaches took place as recognition of top-down process of professional
formation tied to state interest, power and agency drew scholars attention to new
actors in professionalization processes who were previously ignored but who deserved
further analytical scrutiny. Perhaps of most significance in this regard is the work of
Burrage et al. (1990) who provide an actor-based framework to account for the
intricate interactions and fluid negotiations between the different agents (producers,
consumers, policy makers, regulators and academics) involved in processes of
professionalization. These interactions and negotiations relate to two key objectives of
professional projects: the ability to control, through a licensing process, access into a
profession (regulation of the production of producers) and the ability to control,
through deontological codes and self-regulation, the behaviour of qualified
professionals (the regulation of the production by producers) (Abel, 1988). The
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unique contribution of Burrage et al.s (1990) work is the identification of four key
actors who, owning to their varying interests, resources, capabilities and roles, are
responsible for producing spatially and historically heterogeneous outcomes in terms
of such processes of professionalization. The four actors identified in this approach
are:
1. Practitioners who through their professional association seek to identify,carve-out and protect an area of exclusive competence so to maximize
financial and status rewards.
2. Users of professional services who, through their demands and expectations,determine the way the professions practice and organize them selves.
3. States who either grant autonomy and self-regulation to professionals andtheir associations (Anglo-American context) or actively license them and
regulate them as a quasi civil service (Continental European context).
4. Universities which produce the knowledge-base of the professions andprovide the credentials (an approved degree) that support professional closure
regimes.
Burrage et al. showed how, across national boundaries, these four actors played
historically different roles in the establishment and regulation of professional
occupations whilst also influencing the day-to-day practice of professionals and their
understanding of their duties, responsibilities, loyalties and ethical standards.
Specifically, the robustness of the two pillars of professional projects - the regulation
of the production of producers and the regulation of the production by producers
(Abel, 1988) is shown by Burrage et al. to be tied to the specific interactions
between these four actors.
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Most significantly for our argument here, the theoretical contribution of Burrage et al.
(1990) redirected studies of the professions towards the sustained analyses of time-
space variations in the status and role of professions such as law and medicine and
heralded the framing of these differences within broader debates about the varieties of
capitalism (Buchner-Jeziorska and Evetts, 1997; MacDonald, 1995; Faulconbridge
and Muzio, 2007; Morgan and Quack, 2005). In particular, nationally-specific
professional projects have been shown to lead to:
Variations in the knowledge base of the professions. In all contexts,knowledge-based credentials act as an important device for controlling
standards of practice and regulating entry to a profession. In some contexts
(such the UK and USA) the profession, through its representative body and
through negotiations with the state, defines the knowledge-base of
practitioners and the credentials needed to claim a professional title. In other
contexts (e.g. Germany, Italy) the state alone defines the knowledge base and
training program. The result is important differences both in the content and
processes of education (e.g. law degrees) but also in the cultures and values
of professionals (e.g. their ethical dispositions) (see Krause, 1996;
International Journal of the Legal Profession, 2002; MacDonald, 1995).
Variations in the role of the professions in society. Following on from theeffects of education, the particular understanding of the role and nature of a
profession will significantly influence its mandate and relationship with
users. For example, in the Anglo-American context the autonomy of the legal
profession has allowed it to develop a close relationship with business over
the past century. In contrast, in Germany the control of the legal professional
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by the state and the definition until recently of professionals such as
accountants and lawyers as exclusively civil servants has emphasized
professional services as forms of technical expertise rather than as value-
adding commercial resources (see Morgan and Quack, 2005; Flood, 2007;
Faulconbridge et al., 2008). This has in turn historically limited the
development of large commercially orientated professional services firms.
The commitment of particular governments to neo-liberal programmes ofreform, which emphasize ideas such competition, customer choice and
budgetary discipline (Muzio and Ackroyd, 2005), has a series of important
and nationally distinct implications for the professions. Particularly
noteworthy here is once again the distinction between Anglo-Saxon and
Continental Societies. The former have demonstrated a particularly reformist
zeal in tackling what one of their key representatives (the British Prime
Minister Margaret Thatcher) once termed as the little republics of the
professions (Burrage, 1997). In the Anglo-American context we have seen
the partial dismantling of professional monopolies and liberalization of the
markets for expertise, de-regulation and the lifting of many restrictive
practices, the introduction of corporate ownership structures and private
sector management practices and techniques as well as the reduction of
public expenditure on professional services. In continental societies,
however, reforms have been much more cautious, slow, piecemeal and
contested with the result that the system of the profession operates with a
great deal of continuity (Reed, 2007).
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Scale-jumping in studies of the professions
In effect, then, work on the sociology of the professions jumped scales and moved
from the universal in the form of studies of Anglo-American professional projects
which were assumed to have global relevance, to the national through the study of
state-specific projects and their similarities and variations. This switch in emphasis
was important for sustaining the intellectual vibrancy of scholarly work on the
professions. But, as is so often the case when forms of scale-jumping occur, this
recognition of the importance of geographical sensitivity in the sociology of the
professions has led to the fetishising of one scale, in this case the national, at the
expense of others scales that are just as important in theoretical conceptualisations.
From a historical perspective, it would be possible to develop such an argument by
calling for more emphasis on the regional and local dimensions of professionalism
and professionalization, something particularly significant in the US context where
state-level registration and professional associations have long been important in
professional projects (Krause, 1996). Here, however, we want to develop a more
detailed scrutiny of the implications of the transnational spaces that now pervade
negotiations in professional projects. Whilst no-one would doubt the importance of
recognising the independent development of professions in different national contexts,
the last 20 years have delivered with growing intensity new forms of transnational
connectivity, flow and regulatory re-scaling that are producing subtle changes in the
role and spatiality of the once nationally-embedded actors identified by Burrage et al.
(1990).
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In the rest of the paper we, therefore, consider how the development of various forms
of transnationality impact upon the functional and political dimensions of professional
projects, in particular in the European context. We do this by focusing on two specific
areas of transnational re-scaling which illustrate the impact of globalization on
current professionalism: the rescaling of the regulation of the professions and the rise
of the large global professional service firm (GPSF). Both developments have a
number of serious implications for how we understand, theorize and research
professions and professional projects.
Professions in a globalizing world I: The rescaling and emergence of
transnational governance
One of the most provocative debates over the past twenty years has centred on the
changing role of the nation-state in light of the emergence of new governmental
agents that operate at the transnational but also sub-national level (see for example
Bauman, 2000; Held et al., 1999; Sassen, 1998). Swyngedouw (1997) adopts the term
glocalization to capture this process and the apparent pincer movement from above
(e.g. the World Trade Organization) and below (e.g. local social movements) that
has changed the nation-states role in governance whilst others speak of a hollowing-
out of the nation-state (Jessop, 1992). Increasingly, this has led to sudies focussed on
the interrelationships between different scales and the way the nation-state interacts
with supra- and sub-national agents as part of contemporary governance (Cox, 1998).
As a result it has been suggested that scales of governance do not operate as
hierarchical structures in which the global is more powerful than the local. Instead, it
is argued that there are nested scales in which the interaction between multiple agents
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defines contemporary governance regimes (Brenner, 2001; Jessop, Brenner and Jonas,
2008).
Of particular significance for the professions has been the development of new forms
of transnational governance as part of these re-scaling processes. As noted above,
existing studies of the professions often take for granted the ability of national agents
(whether professional associations or governments) to accomplish the two pillars of
professionalization: the regulation of the production of producers (qualification into
the profession) and the regulation of the production by producers (the behaviour of
qualified professionals) (Abel, 1988). However, transnational regulatory frameworks
such as the World Trade Organization and the European Union, together with new
forms of soft governance in which there is governance without government (Djelic
and Sahlin-Andersson, 2006), are qualitatively changing the role of national agents in
the regulation of the professions. For example, soft governance results from the way
nation-states and other economic actors reach workable compromises about the
regulation of economic activities without resorting to formalised agreements
(Suddaby et al, 2007; Arnold, 2005). It also results from the development of
transnational standards by groups such as the International Competition Network
which seek to create standardised worldwide conditions for economic processes such
as the management of antitrust (competition) issues (see Morgan, 2006) or the
International Accounting Standards Board (IASB) which seeks to develop aligned
reporting formats for auditing transnational corporations (Suddaby et al., 2007).
Firms, states and professions, therefore, agree to abide by these soft governance
standards set as part of coordinated attempts to promote economic gain and to develop
the type of unimpeded cross-border trade at the heart of neo-liberal agendas (Arnold,
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2005). Other examples of both hard and soft transnational governance that have
affected the professions include new organizations such as The United Nations
Commission on International Trade Law or the International Institute for the
Unification of Private Law (Quack, 2007), standards such as the Generally Accepted
Accounting Principles (GAAP) in accountancy, bodies of knowledge such as EU Law
and regulatory frameworks such as the EU Service Directive (Evetts, 2002) and the
General Agreement on Trade in Services Article VI:4 (Arnold, 2005) which pursue
the liberalization and internationalization of professional services more generally
(Evetts, 2002; Cooper and Robson, 2006; Dezalay and Sugarman, 1995).
These transnational institutions provide the sites, standards, knowledges, and
vocabularies of professional practice (tools which allow the regulation of the
production of producers and their delivery of services), and, therefore, the institutional
scaffolding to which professionalization projects are increasingly (if somewhat
loosely) attached. Sakka and Willmott (1995) reveal the implications of this for the
UK accountancy profession by charting the effects of the Eighth EC Directive on the
jurisdictional boundaries of accountants. The transnational directive sought to align
the jurisdiction of accountants across Europe and limit their work to audit procedures.
The was vigorously resisted by the UK profession and whilst the directives ambitions
were thwarted, the case study reveals the significance of transantional regimes of
governance for what are often assumed to be national professional projects. Of course,
this new compact reflects a growing community of interest and intent structured
around the Washington Consensus (Suddaby et al, 2007) and a common neoliberal
agenda concerned with removing restrictive barriers and opening up domestic markets
to global trade and investment flows (crucially including investment and trade in
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professional services themselves). Economic interest also ties the elites of global
professionalism into a symbiotic relationship with the masterminds of the neo-liberal
agenda, as the new economic order delivers to them significant financial gains and
opportunities. Indeed, transnational professional elites have even lobbied against their
own national associations in some situations for professional deregulation, re-
regulation and liberalization insofar these processes support the construction of a
global market for their expertise (Arnold, 2005; Dezalay, 1995 Greenwood and
Suddaby, 2006; Suddaby et al, 2007). The role of large global accountancy firms in
lobbying for the WTOs General Agreement on Trade in Services article VI:4
(Arnold, 2005) is symptomatic of such tendencies. In the next section we, therefore,
provide more detailed analysis of how such transnational regulation has affected the
control of professionals (in terms of access to the profession and service standards)
through two examples of recent change.
Examples of regulatory re-scaling in the professions
The internationalization of professional projects through the emergence of
international professional associations is the hallmark of the transnationalization of
governance in the professions. Organizations exemplifying this trend include the
European Federation of National Engineering Associations (FEANI) and European
Federation of Engineering Consultancy Associations (EFCA) in engineering, the
International Bar Association and the Council of Bars and Law Societies of Europe in
law, the World Medical Association in medicine, Association of International
Accountants (AIA) in accountancy, and the International Union of Architects. These
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groups are increasingly actors in the institutionalization of new professional
jurisdictions and in the re-regulation of professional services markets (Evetts, 1995),
particularly because they increasingly represent national bodies in transnational
debates both about the professions and their role but also about the organization of
cross-border work, the management of practitioner mobility and standards for
professional practice. Crucially, this includes the operation of closure regimes which
control the production of providers (Evetts, 1995). For example, the award of
qualifications and the certification of competences (e.g. EurIng in engineering), the
regulation of professional practice through the development of deontological codes
(e.g. the Council of Bars and Law Societies in Europes European lawyer common
professional standard), the provision of continuing professional education (e.g. the
International Union of Architects international system of continuing professional
development) and the representation of professional interests (e.g. FEANIs lobbying
to highlight the shortage of professional skills in Europe) all provide examples of how
the professional association has itself acquired an international, albeit often supra-
regional dimension and capability as part of a broader shift towards transnational
markets and international divisions of labour (Evetts, 1995: 772).
The functional and strategic implications for professional projects of the types of
changes described above are significant. In particular, this trend towards transnational
professional bodies reinforces the idea that a form of transnational professionalism is
possible and that the nation-state is no-longer the only level at which access to the
profession or professional standards should be controlled. Regardless of the
legitimacy of such claims, by reinforcing the hard forms of governance embodied by
the new EU Service Directive and the Bologna process in education (see below),
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soft initiatives by transnational professional associations (including: educational
credentials, CPD, registration and deontological codes) despite not being officially
recognised in the formal codes of national professional associations, are leading to the
incremental relocation of the sites of regulation. This does not remove national
regulatory powers or roles. But it does place them in a dialectical process alongside
new forms of transnational and organizational authority which inevitably change the
role of national institutions. We further consider the significance of this below in
terms of the regulation of the professions when we highlight the potential for slippage
and gaps in control of both the production of producers and production by producers.
Secondly, also illustrating the effects of regulatory re-scaling and related to the
emergence of transnational professional associations are the actions of the European
Union in relation to the professions and the development of hard, legally binding
frameworks that regulate aspects of professional projects. Two developments are
particularly noteworthy here. First, new legislation such as the EUs First General
Systems Directive, the Directive on Professional Qualifications (2005/36/EC) and the
EU Services Directive. All of these initiatives are connected to the EUs long term
vision of ever closer political union in which there is the harmonisation of economic
regulation. The creation of a single market in professional services and qualifications
is seen as a necessary step towards this objective. The First General Systems Directive
and the Directive on Professional Qualifications (2005/36/EC), which represent the
precursors of the now watered-down EU Services Directive, attempts to extend the
provisions of single market logics to include professional services through the
establishment of common deontological expectations and standards of practice and
through the reciprocal recognition of national qualifications across the entire Union
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(Evetts, 2002). In essence, these directives means that a professional qualified to
practice in one European country also has the right to practice in any other European
country subject to the successful completion of a transfer test.
In parallel to this, and secondly, the EUs Bologna process which seeks to harmonize
university degree structures across Europe also has the potential to impact upon the
fundamental operation of the professions. The proposal involves developing a
European-wide system of education credit transfer. There are no suggestions of a
convergence in educational systems between countries, and the Bologna process
leaves control of degrees in the hands of universities and under the regulation of
nation-states (Webb, 2002). But the opportunities created by the process for
professionals to move between countries during and after their period of training,
alongside the adoption of a standard European model with regards to the length of
Undergraduate, Masters and Doctoral programmes, raises interesting questions about
the ability of states to control access to their professions through education, as has
been the case in the recent past.
Both initiatives indicate, then, how a combination of integration and harmonization is
reconfiguring the regulative framework in which the professions operate. This is
complimenting, replacing or even overriding national arrangements, particularly in
terms of the production of producers and closure regimes. There is, then, an
increasingly re-regulated market place in which the control that national governments
and associations have over professional activity is somewhat looser than in the past
because of the emergence of alternative transnational frameworks and reference
points. These changes render national closure regimes more porous and reduce the
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ability of local associations to control the standards and norms associated with entry
to the professions (the production of producers) and the delivery of services
(production by producers).
Problematically, this new regulatory compact between national and transnational
institutions is weak, potentially incestuous and incomplete (Flood and Sosa, 2008).
Transnational regulators often have only soft forms of influence and rely for policing
on the national governments which they partly supersede (Suddbay et al, 2007).
Indeed, national governments often resist the transfer of authority to transnational
structures and frameworks and act in defence of their jurisdictions and professionals
systems (Arnold, 2005), thus creating complex layers of regulation and grey zones
between national and transnational regimes. For example, in the EU Service Directive
clauses exist which allow certain professions to opt-out of transnational agreements
on reciprocal recognition of qualifications if the national government can prove it is
essential for national security. The professions are, therefore, caught in between the
ebbs and flows of retreating local and unconsolidated transnational regulatory
frameworks which are fragmented, polarised and fraught with uncertainty yet
apparently increasingly pivotal in defining the production of professionals (entry
standards) and the production by professionals (service standards).
This apparently problematic yet accelerating rescaling of professional regulation
along an increasingly transnational dimension is occurring alongside an equally
important trend: the rise of the professional services firm as a new powerful actor in
processes of professionalization. In the next section, we therefore, examine the role of
the firms alongside transnational regulatory rescaling before considering how both the
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rescaling of governance and the rise of the firm requires a repositioning of existing
theories of the sociology of the professions so as to transcend nationalistic tendencies
and focus attention on this dialectal interaction between the national and the
transnational in professional projects.
Professions in a Globalizing World II: The Rise of the Global Professional
Service Firm
The global professional service firm (GPSF), employing thousands of professionals in
dozens of jurisdiction and generating multi-million pound profits, is probably one the
most notable example of change in contemporary professions. The very large
accountancy (e.g. PriceWaterhouseCoopers), law (Clifford Chance), architecture
(Aedas) and engineering (Arup) are clear examples of this reality, as are to a
somewhat lesser extent the international networks of practitioners which are coming
together to develop cross-border capabilities (e.g. TAGLAW, Advoc and Eurogroup,
in law, Consult International in consultancy, CPAmerica International or MSI Global
Alliance in accountancy). Of course, professional firms have had a foreign presence in
the past. However, the logic, characteristics, extent and use of international offices has
changed significantly in the past twenty five years. In particular, the work, structures,
and practices of GPSFs represent in many ways a break from the past in terms of
assumptions about the organization of professional practice. As we will discuss, this
has significant implications for the objectives and modus operandi of many traditional
state-level professionalization projects.
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The emergence of GPSFs has been partly driven by the internationalization of the
consumers of professional services (usually large corporations) who themselves are
often transnational in operation and increasingly demand seamless and consistent
services across their worldwide locations (Beaverstock et al., 1999). Contrary to
assumptions in earlier versions of the sociology of the professions, users are, then,
increasingly asking professionals not to fulfil their role as it is defined and understood
in their host-jurisdiction, but to operate transnationally, something which is usually
identified with an Anglo-American inflected form of professional practice (see
Morgan and Quack, 2005; Quack, 2007). Further enhancing this switch towards a
transnational mode of thinking, professional associations themselves started to
encourage their members to look abroad in the 1980s and 1990s to offset increasing
competition and the effects on firms profitability of regulation in their domestic
jurisdictions
These trends have led to the development of firms with an increasingly integrated
footprint of international offices with competitive advantage being pursued by
leveraging the assets and competences held by one branch throughout the firms entire
office network (Beaverstock et al., 1999; Jones, 2005; Faulconbridge, 2007). For
instance, many GPSFs employ locally qualified and regulated professionals in every
market they operate in but ask professionals to work using transnational approaches to
professional practice. Indeed, today a significant amount of the work performed by
GPSFs is not national in focus but draws on the expertise of international
multidisciplinary teams which stitch together global products, services and deals
generating in the process new transnational arrangements, practices and knowledges
(Faulconbridge and Muzio, 2007; Quack, 2007; Morgan, 2008).
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Importantly, these locally qualified transnational professionals do still carry their own
nationally peculiar values, modus operandi, professional cultures and conceptions of
professionalism and professional practice. The differences between the
entrepreneurial and proactive culture associated with Anglo-Saxon jurisdictions and
the more technical and reactive stance of continental professions is a particularly
notable example of the effects of this on GPSFs (Morgan and Quack, 2005; Flood,
2007; Faulconbridge, et al 2008). Furthermore, the various local offices of global
PSFS operate under very different systems of professional regulation, with radical
differences in terms of jurisdictional boundaries and accepted professional practices
existing across countries. Thus some professional associations may take more
restrictive attitudes towards practices such as advertising, charge-out rates or
ownership structures than others whilst different jurisdictions grant to different groups
control over specific tasks and markets (Flood, 1995). The boundaries, for instance,
between nursing and medicine or law and accountancy in matters of insolvency and
tax advice are indeed extremely fluid and variable across national boundaries
(Dezalay and Sugarman, 1995; Faulconbridge et al, 2008; Sikka and Willmott, 1995).
Yet, GPSFs do also represent a vehicle for the sustained interaction between different
local varieties of professionalism, something which can generate significant tensions
and challenges but which is increasingly managed through cross-border management
strategies. These strategies are designed to transcend the narrow boundaries of local
versions of professionalism and to develop a cadre of truly transnational practitioners.
As part of attempts to guarantee consistency in client experience, GPSFs are, for
instance, devising new tactics such as the global practice group and global recruitment
and training schemes that have at their heart attempts to create a new form of what
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might be termed organizational (Faulconbridge and Muzio, 2007, 2008) or
commercialised (Hanlon, 1998) professionalism. This form of professionalism does
not necessarily emphasise the values or norms of any one jurisdiction, but instead
seeks to exploit and develop transnational, cosmopolitan professionals. We examine
two of the most important strategies GPSFs use below.
GPSFs re-scaling professional projects
First, GPSFs are increasingly recruiting practitioners with educational experiences in
multiple jurisdictions. Practitioners often gain qualifications by studying at a leading
university outside of the jurisdiction in which they are qualified to practice so as to
experience multiple cultures of professional work (Silver, 2002, 2007; Quack, 2007).
In the case of law this often involves practitioners from outside of Anglo-American
jurisdictions completing a L.L.M postgraduate qualification at a US law school, a
degree which is designed to develop the skills needed to be a transnational lawyer.
Such transnational educational experience is assumed to maximize the chance of
recruits being or becoming transnational professionals allied less to national and more
to transnational and/or firm-specific models of professionalism. The careful
recruitment by GPSFs of professionals which such transnational experience is also
coupled to a second, strategy.
The use of selective in-house firm training to further develop transnational
professionals has become an increasingly important strategy for GPSFs. The decision
of large UK based law firms to opt-out from the Law Societys standard Legal
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Practice Course and develop, in conjunction with commercial providers such as BPP
and Kaplan, their own programme of education tailored to the realities of corporate
work is symptomatic of the strategies GPSFs use to try and disconnect themselves
from national professional systems and contexts (Malhotra et al., 2006: 194). As is the
development of global academies, such as the Clifford Chance Academy, and the use
of educational specialist such as BPP rather than universities or professional
associations to train and socialize lawyers and to provide continued professional
development where needed. All of these training programs are, in part at least,
designed to instill the transnational values as well as the skills required to perform as
a corporate professional in a GPSF. Such training can, therefore, be seen as
constituting part of a firm-driven process of professional identity formation and
regulation (Cooper and Robson, 2006; Suddaby et al, 2007; Anderson-Gough et al,
1999; Grey 1994, 1998; McKenna, 2006). This involves the inculcation of appropriate
behavioural norms, cultural values and presentational styles, emphasizing in particular
client service and the value of a commercial approach to professional practice
(Anderson-Gough et al, 1999; Covaleski et al., 1998). Thus, as remarked by Anderson
Gough et al (1999), the emphasis shifts from being a professional (a matter of
technical competences and qualifications) to being professional as professionalism
becomes a matter of appearance to be monitored and regulated through new
disciplinary technologies and organizationally located processes such as training,
performance appraisal, mentoring and management by objectives (see also Fogarty,
1992).
Of course, the emergence of transnational professionals is still not necessarily a
smooth process. National varieties of values and cultures do not melt away and the
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transnational professional may fail to emerge or will only emerge after tensions
between the local and global are resolved (see Faulconbridge, 2008; Flood, 1996).
We are, not then, suggesting that a process of homogenisation is at work in the
professions. Rather, we are suggesting that the theoretical tools of the sociology of the
professions need refreshing to enable them to take account of the rescaling in
contemporary professionalism and of the emergent transnational influences connected
to this. This means recognising both the transnational nature of professional practice
and the role of the global firm as a new powerful agent and reference point in
processes of professionalization; a role which at times conflicts with the state and the
other actors identified by Burrage et al, (1990). This is a significant development, as
the interests and agendas of this new actor may, crucially, deviate from those of the
professional association which is supposed to regulate and represent professionals. As
indicated by the examples of training and recruitment, the global firm constitutes an
important new site of professionalization as far as control over the production by
professionals (control of service quality) is concerned (Suddaby et al, 2007) and a
rival point of reference for individual practitioners, the majority of whom are today in
salaried employment and who are increasingly expected to develop a primary
allegiance to their employer (professional organization) rather than to their broader
profession (professional association) (Montagna, 1974; Mintzberg, 1979; Raelin,
1991). The emergence of global firms is, then, rearticulating established power
relations and recasting professionalism as a matter for organizational rather than
occupational standards (Cooper and Robson, 2006; Suddaby et al, 2007; Anderson-
Gough et al, 1999; Grey, 1998).
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Professions beyond the nation state: recasting the actors in professional projects
It would seem, then, that globalization is increasingly reshaping the realities of
professional projects and their negotiated functional and strategic outcomes.
Globalization, as indicated in this discussion, has impacted on the system of the
professions in at least two very significant ways. Firstly, through the emergence of
global professional firms which provide commercially orientated advice to
transnational clients in multiple jurisdictions. Secondly and related to this, through the
development of transnational regimes and frameworks to regulate professional
practice that nation-states either implement (hard regimes such as the EU Service
Directive) or agree to (soft regimes such as International Accounting Standards). As
part of this, education has also begun to fall under forms of transnational influence
(e.g. the Bologna Process; mutual recognition of national qualifications, cross-border
qualifications such as EuIng). The operation of professional closure regimes is, then,
also affected by such transnational dynamics.
Whilst empirically significant insofar as they challenge the characteristics of
traditional professionalization projects by interfering with the regulation of both the
production of producers andthe production by producers, such developments become
even more important when considered in the context of existing theories of
professionalization. At its most fundamental, it is quite clear that all the actors
identified by Burrage et al. (1990) have experienced a process of significant
transformation as they shift from an exclusively national to a global stage. This
transformation is something which literature on the sociology of the professions has
not explicitly tackled, yet such changes seem to be in need of careful academic
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scrutiny. Clients are increasingly global and require transnational advisory packages
and globally consistent solutions which exceed the boundaries of single jurisdictions.
In a context dominated by GPSFs and international career patterns, practitioners too
need to be conceptualised as mobile global elites rather than single jurisdiction, state-
bound actors. Even universities have gone global through the expansion of overseas
student numbers and through the development of international programmes, curricula,
exchanges and even campuses.
The inherently national focus of existing frameworks is perhaps most starkly
illustrated by the conceptualisation of the state in existing theories of the professions.
Whilst still being an important actor today, the state as an actor in professional
projects now sits alongside and engages in dialectic negotiations with hard
transnational institutions such as the World Trade Organization and European Union,
soft institutions such as the International Bar Association or the International
Accounting Standards Board, as well as the large GPSFs which are increasingly
responsible for regulating individual professionals according to their corporate
standards and guidelines. It seems wise, therefore, to extend our focus in models of
professionalization from the nation-state as an actor to include broader transnational
governance regimes, so as to capture more effectively the diversity of multi-scalar
actors, both in the form of formal hard regulations and informal soft governance
(Sahlin-Andersson and Djelic, 2006), which are involved in processes of professional
formation and regulation. In light of wide-ranging empirical transformations affecting
the actors identified at the heart of professional negotiations, the development of an
approach that is less focussed on the national scale and more sensitive to the
transnational spaces of professionalziation seems, therefore, an important theoretical
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endeavour. However, this is not just a case of recalibrating the existing focus in
theoretical work and extending the reach of Burrage et al.s framework to embrace
this new transnational dimension. It also involves recognising the role of new actors
that had no parallel in professional projects until the late twentieth century.
Introducing new actors in professional projects
Perhaps one of the most importance changes in the professions towards the end of the
twentieth century was the rise to prominence of the professional service firm (Brock
et al, 1999; Hinings, 2005; Faulconbridge and Muzio, 2008; Muzio et al, 2007).
Indeed, as described in our account, the large professional service firm lies behind
many of the empirical trends described here and is largely responsible for many of the
transformations taking place in professional landscapes. Large firms, through their
global scale, have the ability to short-circuit local systems of regulation whilst, at the
same time, through their activities and strategies can build new transnational forms of
professionalism and professional practice. Thus, as a result of this transformation, the
locus of professionalization has in many cases begun to move towards organizations
as, through their training, socialization and regulation processes, firms and their
offices become important sites of professional identity formation and practice.
Interestingly, these new powerful actors are often guided by specific interests that
depart in significant ways from those of the professionals they employ and of the
institutions that represent them. For instance, attempts to regulate the production by
producers (Abel, 1988) through mandatory licensing and accreditation processes may
interfere with organizational strategies which prioritize selective recruitment and the
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development of internal labour markets, whilst also increasing the mobility and
therefore bargaining power of individual professionals (Kirkpatrick et al, 2009).
Similarly the regulation of the production by producers through the imposition of
restrictions on acceptable practices (bans on advertising, off-shoring and client
testimonials, minimum fees, domiciliation requirements) and organizational structures
(such as restrictions on corporate forms of ownership or salaried employment)
increasingly come under pressure from firms ability to develop innovative
entrepreneurial organizational structures, to engage with client demands and more
generally to compete freely in the professional services marketplace. Even the
standardization and codification of professional knowledge in official bodies of
knowledge and credentials may clash with attempts by firms to guard their knowledge
base as a source of competitive advantage as firm-specific practices and procedures
are prioritised over profession-specific knowledge (Morris and Empson, 1998).
Overall the rise of the large employing organization inserts, therefore, a series of new
tensions at the heart of professionalization projects, as these new actors seek to
renegotiate professional settlements to suit their interests. Indeed, it has been
suggested that in the context of new knowledge based occupations, such as
management consultancy and advertising, the development of large global
professional services firms before the consolidation of strong professional institutions
may partly explain the absence or failure of traditional professionalization projects in
these areas because of the ability of firms to fill or challenge many of the roles
associated with actors such as the state, professional associations and universities in
professional projects (Kirkpatrick et al, 2009; McKenna, 2007). The result is often a
cosmetic and symbolic approach to professionalism as firms claim the rhetoric and
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mimic the outward appearance of professionalism (Kipping, 2002; Kirkpatrick et al,
2009; McKenna, 2006) in order to signal their quality, success and respectability to
consumers and to lay down behavioural and presentational expectations for their
employees but resist any attempt to transfer power to occupation wide institutions
and, in particular, to develop formal accreditation and licensing processes or external
regulation (even in the self-regulatory forms traditionally exercised by professional
associations (Anderson-Gough et al, 1999; Grey, 1994; 1998).
Thus, as far as theories of professional projects go, this suggests it is now impossible
to understand how professional practitioners behave and practice without
incorporating a detailed analysis of the actions of transnational firms and their effects
on practitioners employed by them.
Conclusions
In this paper we have documented the development of a number of important
transnational dimensions to the practice, regulation and production of professionals.
As a result of processes of globalization in which national borders become less
significant both for individuals but also for governance and the societies we live in
(Castells, 2001; Urry, 2000; Jessop, 1991; Swyngedouw, 1997; Cox, 1998),
contemporary professionals increasingly mirror what Sklair (2001) calls a
transnational capitalist class that constant moves around the world and has
transnational identities and loyalties that transcend Westphalian state boundaries. Of
course, a careful reading of work on transnationality and globalization also reveals the
continued importance of place and the dialectal production of identity. We would not,
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therefore, want to suggest that the nation-state no-longer matters, nor that
professionals lose all sense of local identity. Yet important shifts do, nonetheless,
seem to be occurring. These shifts, in relation to the sites of regulation and control
(transnational as well as national professional associations and governance) and the
sites of work and identity formation (the GPSF), create significant challenges for
existing theoretical framings of professional projects and sociologies.
Whilst existing work (Abbott, 1988; Burrage et al., 1990; Freidson, 2001;
MacDonald, 1995) provides a useful starting point for reframing theories of the
professions in transnational times, as we argued above, the transnational dimensions
of the contemporary professions requires not just the reframing of existing theories
(the recognition of the transnational and the move towards a focus on governance
rather than the state) but also the inclusion of new actors (the professional service
firm) because of the way forms of transnationality affect both the production of
producers (closure regimes that restrict access to the professions) and the production
by producers (regimes that regulate professional service quality (Abel, 1988). The
empirical trends associated with transnational professions and the theoretical
implications that arise from them, therefore, open up a number of important future
research questions. Here we identify four amongst the many intriguing issues that
exist.
First, whilst the existence of transnational regulatory agents and regimes is not in
doubt, their effectiveness requires close scrutiny. Existing literature highlights the
fragmented, contested and partial nature of transnational regimes (Arnold, 2005;
Evetts, 2002; Flood and Sosa, 2008; Suddaby et al., 2007), but the implications of this
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for both the work of the national bodies expected to enforce transnational agreements,
and for the professionals who operate within such frameworks, is unclear. Potentially
a significant number of black holes might exist in which important elements of
professional regulation, particularly with regards to the operation of closure regimes,
have been weakened as transnational regimes have emerged. However, to date it is
difficult to tell whether this is the case. There are also unanswered questions about
how incumbent national regulators are responding to transnational regimes as far as
the regulation of both the production of producers and the production by producers is
concerned. As Cox (1998) highlights, re-scaled governance regimes often involve
negotiated compromises between different agents. Yet we know little about the types
of negotiation ongoing as part of the re-scaling of professional governance. Further
research that examines in more detail the characteristics of transnational regimes and
the work of national agents in enforcing these regimes, therefore, seems warranted.
Second, and related, an important line of future research might investigate the
professional allegiances and identities of transnational professionals. As Etherington
and Lee (2007) describe in relation to the case of law, as systems of local value
production (national education) and regulation (the state) are complemented by new
forms of transnational regulation and, in GPSFs, by new forms of global business
ethics, the identity of a transnational professional becomes exposed to a peculiar mix
of competing pressures and reference points. Francis (2005) makes a similar point,
again in relation to law, highlighting how assumptions of regulators and professions
themselves about the coherency of professional values need careful consideration in
light of the role of the firm as a site of socialisation (See also Anderson-Gough et al,
[1999] and Grey [1994, 1998] for similar discussion in the context of accountancy).
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Yet, again, we know little at present about the transnational professionals that now
exist and the nature of their identity. Further studies of the professionals themselves
and the main influences on their professional practices, values and norms would,
therefore, seem important.
Third, and again related to previous points, much more detailed empirical studies of
the strategies of GPSFs and the way these effects firms roles as sites of
professionalisation would seem crucial. The use and effectiveness of organizational
technologies such as selective recruitment and selection, corporate training
programmes, mentoring and performance appraisals in disciplining, socializing and
regulating individual professionals points to the increasing role of professional
services firms as sites where professional identities are mediated, formed and
transformed (Cooper and Robson, 2006: 416). This is particularly important insofar
the regulation of the production by producers is concerned, as organizational
processes, standards and priorities could compliment if not displace occupation wide
norms when regulating how professional practitioners behave and how professional
services are produced, traded and consumed. The tension that arise between these
internal (organizational) and external (occupational) requirements as well as their
implications for individual practitioners in terms of commitment, self-identity and job
satisfaction is certainly a theoretically relevant area which requires further empirical
scrutiny. Similarly, whilst the threat of organizational technologies and routines to
individual autonomy, discretion and even professionalism has been often noted, more
work is required on the operation and effectiveness of such systems and the ways in
which individual professionals negotiate, reconcile, and even resist their demands in
their everyday work and long term careers. Certainly the hollowing out of established
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forms of professionalism by the firm and its subordination to its own corporate
priorities, values and vocabularies is a possibility, but it is one that needs to be
supported by further empirical investigation.
Finally, fourth, and returning to important debates in the sociology of the professions
about the exclusive and powerful role of professions in society (Abbott, 1988;
Johnson, 1972; Larson, 1977), it would be useful to consider if and how emerging
transnational dynamics benefit consumers of professional services. The system of
the professions, with its emphasis on occupational licensing, self-regulation and
restrictive arrangements that creates monopolies for services, was attacked in the
Anglo-American context during the 1980s as neo-liberal ideologies became
increasingly appealing to government (Abel, 2003). Accordingly, the professions
themselves became the object of a series of reforms and legislative interventions
designed to weaken monopolies, challenge privileges and reduce the burden on the
public purse. In many ways, changes associated with the transnationalization and re-
regulation of the professions are part of broader attempts to make professional
services more market orientated and aligned with the neoliberal doctrines that
dominate business. Yet few have asked whether the development of transnational
dimensions to professional projects actually benefit the consumers of professional
services. Questions need to be asked about how access to professional services and
their quality might be affected by these new regimes of governance. It is entirely
possible that benefits for consumers are limited, yet without research focussed on this
question we cannot be sure this is the case.
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All in all, it would seem, then, that the emerging transnationality of professional
projects and sociologies offers a way to reinvigorate theoretical and empirical
research on the professions. The apparent hiatus in theoretical work examining
professional projects should be overcome by the recognition of the need for a better
understanding of the effects of globalization and re-regulation on professionalism, just
as the recognition of the nationally distinctive nature of professionalism overcame a
hiatus in research in the early 1990s.
Acknowledgements
TBC
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