3d technology
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TRANSCRIPT
Emerging Technology: The 3D Experience
Group 5Macky Villagarcia
Martin ReyesMichelle ZhouSteven SuikiWinnie Ren
Sanaz Sadeghi
13 Dec 2010
Emerging Technology: The 3D Experience
I. Technology Description
II. Applications
III. Cost-Benefit Analysis
IV. Ethical Implications
V. Nation-Building Implications
I. Technology Description
A. Technical Environment
B. Trends in the Technology
C. SWOT Analysis
A. Technical Environment
• http://www.rocketboom.com/rbtech-3d/
A. Technical Environment
• Optical illusion of Depth
• Implementation requires 3 elements:– rate of projection
screen refresh achieve to 120 frames/second
– infrared signal transmitter
– pair of 3D stereo glasses to receive the infrared signal
B. Trends in the Technology
“3D has come a long way in the past 100 years we’re now hurtling towards a point where 3D is becoming blended into the very fabric of society. It’s not just about watching 3D content in the cinema anymore as 3D TVs take off. Soon, 3D personal cameras and more new and exciting tools will arrive on the scene expanding the options for consumers and professionals alike. Just like we wake up and see in three dimensions every day. We’ll soon come to expect 3D entertainment to be the norm.” – Buzz Hayes, Sr. VP, Sony’s 3D Technology Center
B. Trends in the Technology
• Anaglyphic plastic 3D glasses– With plastic red and cyan glasses– Images are made up of 2 color layers,
superimposed, but offset with respect to each other to produce a depth effect
• Polarization– 2 images are projected, superimposed,
onto the same screen through different polarizing filters
B. Trends in the Technology
• Alternate frame sequencing– Alternately displays different
perspective for each eye– Uses liquid crystal or active shutter
glasses
• Autostereoscopic– Current trend– Eliminates the eyeglasses &
present the depth as it is– Initially developed by Sharp
• DFD / Depth-Fused 3D– New technology that doesn’t use special
glasses– NTT
• Japanese company• uses the principle of illusion to develop the
three-.dimensional image technology
• Other devices will also start using 3D technology– Desktop monitors, mobile phones, PDA, etc
B. Trends in the Technology
C. SWOT Analysis
STRENGTHS•Unique experience (realistic feel)•Companies producing 3D flat displays are well-known in the industry such as Sony and Toshiba•Partnerships – with movie industry•Wide coverage of technology•Wide array of R&D teams
WEAKNESSES•Costly•Slow development of underlying technology
OPPORTUNITIES•Technology on the rise•Technology trigger (booming)•Improving economy•Industry competition•Publicity
THREATS•Leakage of critical information•Piracy of employees•Fast-phased technological environment – can be easily phased out
II. Applications
• Media sector expects increase in future revenue growth by utilizing 3D
• 3D Displays– Samsung and ViewSonic
• 3D TVs– Sony, Samsung,
Panasonic, LG, Philips
• 3D Mobile – Samsung W960– 3D video content
generated by Dynamic Digital Depth
• 3D Movies– 2009 is the peak of 3D
movies w/ the release of Avatar
II. Applications
• 3D Videos– Sony’s coverage of 2010
FIFA World Cup
• 3D Games– Nintendo 3Ds (26 Feb
2011)
II. Applications
III. Cost-Benefit Analysis
• COST:– Applying 3D technology in manufacturing is
costly, which will then result to high-rocketing retail prices of 3D panel displays.
III. Cost-Benefit Analysis
• BENEFIT– 3D televisions are being developed so the
general public can enjoy the immersive experience at home.
– You feel you are part of the motion
III. Cost-Benefit Analysis
IV. Ethical Implications
• Developing 3D body measurement and body scan– Used to increase safety measures – Invasive – May violate privacy
• How 3D TV may affect your health– May trigger epileptic seizure & stroke– May damage eyesight– May cause:
• motion sickness• perceptual after effects• disorientation• eye strain• decreased postural stability
IV. Ethical Implications
V. Nation-Building Implications• Could be used to improve educational materials
– Would entice students to study more so they could improve their future --- nation’s future.
• Could help other fields – architecture, communications, etc.– Build more high standard infrastructure
• Increase GDP – Movie, entertainment, IT industries to name a few
Emerging Technology: The 3D Experience
Group 5Macky Villagarcia
Martin ReyesMichelle ZhouSteven SuikiWinnie Ren
Sanaz Sadeghi
13 Dec 2010