3d printing
TRANSCRIPT
3D Printing Simran Bupa-Rai, Jaspreet Samari, Grace Stanton, Joseph O’Sullivan, Rilwan Abdulwahab
Summary
Media Plan
Our brief
Target Audience
A unique concept
Survey monkey
Poster/Logo
Social Media
Vine
Newspaper advert
Conclusion
Questions
Media PlanSegment your
audiences
Business objectives Marketing objectives Perceptions to
create in 3, 6, 9
months
Messages to convey INFLUENCE THEM
PR & social media
tools
Exisiting users of the centre Make 50 existing users of the
centre interested in the 3D
workshop.
Spread knowledge of how
the workshop works
3D workshop is interesting We are for everyone with
creative intuitions
Bored panda
Newspaper article
Young people with long term
unemploymentGain 50 Promote our workshop 3D workshop leads to self
employment
We lead to a fun job Poster
Social media
Survey Monkey
School childrenGain 50 Interest school children in
our workshop
3D workshop is fun Fun pass time Vine
Social Media
Media
Make newspaper article to
gain advertisement
achieve maximum
exposure
3D workshop is a great new
concept
Genious Social Media
Newspaper article
Vine
Poster
Survey Monkey
Our Brief
Create a marketing platform based around a 3D printing workshop:
• Motivate and encourage individuals
• Teach transferable skills
• Create new networks of individuals
• Provide opportunities for individuals to participate and learn
• Help create a collaborative space
Available to a selected demographic
Living in Ashford
Target Audience
People with mental or physical disabilities
Those recovering from addiction
Women with mental health issues
Young people in long term unemployment
School children
Small business in Ashford
A unique concept
Our take on 3D printing at Ashford’s Centre for creativity and
Enterprise is unique
Other uses of 3D printing in Ashford include:
Advertising
TV advertising:
Advantages:
Mass audiences
Extensive advertising revenue
Disadvantages:
Expensive
Channel fragmentation
(Wright, 2000)
Advertising in local press:
Advantages:
Reaches local people
In the UK it is read by the majority of the population
Often referred to throughout the week, so good OTS
Disadvantages:
Very localised
Can create ad confusion and clutter
(Wright, 2000)
Advertising on the internet:
Advantages:
Design opportunities covering film, colour, sound, movement
Multimedia opportunities
Unlimited potential
Global reach, with a potential market of 3 Billion
Can be used to target both business to business and consumer markets
Interactive possibilities
Disadvantages:
Uncertainty of audience
Confusion between conventional advertising and sponsorship
(Wright, 2000)
Survey Monkey
Poster & logo
Social Media
Bored panda
Video Screen shots from our video
http://www.wideo.co/view/8650691425828794408-highly-
recommended-for-beginners-copy?from=cp
Newspaper advert
Conclusion
Strengths
Predictions for the future
Any Questions?
references
Wright, R. (1999) Advertising. United Kingdom: Financial times/Prentice
Hall.
An affordable 3D printer (2013) http://www.ghekotech.com/2013/01/3d-printing-mobile-phone-
cases.html (accessed on: 8/3/2015)