3d organs consumer trend canvas

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3D Printing in Organ Donation Trend Analysis

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Page 1: 3D Organs Consumer Trend Canvas

3D Printing in Organ Donation Trend Analysis

Page 2: 3D Organs Consumer Trend Canvas

Mikhala Kangisser201336656

Kajal Ramjee201209860

Samantha Spiro 201335149

Eleni Tatayas201300844

Page 3: 3D Organs Consumer Trend Canvas

• The trend selected is 3D printing

• This trend will be applied to the Organ Donor Foundation of South Africa

Page 4: 3D Organs Consumer Trend Canvas

• Created to fit each individual (Moody, 2014:01)

• More benefits than risks with 3D Printed organs (Luova, 2013:03)

• Helps reduce time to wait for an organ (Luova, 2013:03)

• 3D organs are able to reproduce mass production of tissues (Luova, 2013:03)

Page 5: 3D Organs Consumer Trend Canvas
Page 6: 3D Organs Consumer Trend Canvas

• Social Status• Connection• Creativity • Functionality• Resourcefulness• Intrigue

Page 7: 3D Organs Consumer Trend Canvas

• Shift: 3D printing is an innovative product with major media hype surrounding it as it is seen as being innovative and is a growing field (Nemeth, D. 2014)

• Trigger: Technologies changing in all fields, specifically the medical field

Page 8: 3D Organs Consumer Trend Canvas

• The Organ Donor Foundation South Africa (2014) states that nearly 5 000 South Africans are awaiting organ donations

• In 2012, nearly 600 organ transplants were performed (Organ Donor Foundation South Africa, 2014).

Page 9: 3D Organs Consumer Trend Canvas

• Needs: thousands of people are awaiting donations

• Wants: a way to gain an organ to have a longer life

• Desire: Nearly 5 000 people are awaiting new organs

Page 10: 3D Organs Consumer Trend Canvas

So many people need organs

3D printing can produce organs

MANY LIVES WILL BE SAVED

Page 11: 3D Organs Consumer Trend Canvas

• Other businesses like EnvisionTec are working to bring down printing times to differentiate in markets where speed of production is critical

• With Amazon and Google beginning to offer same-day delivery services that could potentially deliver a needed piece or part before you could get it printed, it would eliminate the potential of printing replacement parts as a valid use case

Page 12: 3D Organs Consumer Trend Canvas
Page 13: 3D Organs Consumer Trend Canvas

• How? – Create organs on demand for patients who need

them so the amount of people waiting for organs will be less

• Where?– The concept of 3D organs is something that will

be seen in all aspects of the medical field in the “near future” (Huang, Y, 2014)

Page 14: 3D Organs Consumer Trend Canvas

• To target:– Anyone who is in need of a new

organ or is in the medical field• What to change:

– The stereotype of giving and receiving organs

– Try finding cheaper materials• 3D printing material can cost

around R30 000- R3 million, as mentioned by Forrest, C. (2014)

Page 15: 3D Organs Consumer Trend Canvas

• How to apply:– It can be applied in the next few years

when 3D organs are successfully printed

– There will be machines to print organs out

• When to apply:– It can be applied when scientists

have successfully created 3D organs, which is in the near future

Page 16: 3D Organs Consumer Trend Canvas

• Which new customer group:– Anyone in the medical profession– Patients who need new organs

• What to change:– Not much can be changed other than the fact

that 3D printing is known for taking some time

Page 17: 3D Organs Consumer Trend Canvas

Sources

• Forrest, C. 2014. What’s holding back 3D printing from fulfilling it’s promise. Available at: http://newtech.about.com/od/techinnovation/a/Future-Trends-In-3d-Printing.htm [Accessed on: 6 August 2014].

• Luova, K. 2013. Organ printing promises and challenges. Available at: http://www.Pubmed.com/theadvantagesofprintingorgans/hpl. Accessed on: 7 August 2014.

• IANS. (2014). 3D Printed Organs For Transplants a Reality Soon. Available from: http://www.business-standard.com/article/news-ians/3d-printed-organs-for-transplants-a-reality-soon-114073100565_1.html. Accessed on: 6th August 2014.

• Moody, M. 2014. How patient specific 3D printed organ replicas help patients reach informed decisions. Available at :http://3Dprint.com/theorganreplicas/informationforpatients.htlm. Accessed on: 7 August 2014.

• Organ Donor Foundation. (2014). Statistics. Available from: http://www.odf.org.za/2013-06-11-09-17-45/statistics.html. Accessed on: 6 August 2014.

• Sandu, R. 2014. Future Trends in 3D Printing, How will this Popular Technology Develop? Available at: http://www.zdnet.com/whats-holding-back-3d-printing-from-fulfilling-its-promise-7000032250/ Accessed on 6 August 2014.