3a - writing and project

8/3/2019 3A - Writing and Project

http://slidepdf.com/reader/full/3a-writing-and-project 1/11

In your team, write the lead for this schoolnewspaper story. Here are the facts:

Kenneth L. Peters, the principal of Beverly Hills HighSchool, announced today that the entire high schoolfaculty will travel to Sacramento next Thursday for acolloquium in new teaching methods. Among thespeakers will be anthropologist Margaret Mead,college president Dr. Robert Maynard Hutchins, andCalifornia governor Edmund ‘Pat’ Brown.

“There will be no school next Thursday.”

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8am

AVG: 13.05High: 16

Noon

AVG: 11.44High: 17

Issues with:

-Read the prompt - understand what you are being asked to do-Awareness of own position in relation to audience-Support ideas

-Awareness of audience (needs, tone)-Awareness of own position in relation to audience

Writing Assignment #1


A key initiative in the Lundquist College of Business (LCB) is to

enhance global education. Assume the Dean appointed the fictional

Global Initiatives Committee (GIT) of interested faculty members and

student representatives to solicit creative, cost-effective ideas toimprove the international education of undergraduate LCB students.


Current undergraduate global education offerings include the Certificate

in Global Management, International Business Communications (IBC)Program, global context requirement for the major, study abroad

programs, international internships, International Business and Economics

Club (IBEC), and some global components in existing classes and clubs.

(Refer to the LCB website for program descriptions.)

Although international education is critical in a global business world, the

Dean feels that current programs do not provide sufficient global

educational experience and not all students have the time or money to

take full advantage of current opportunities. While the global initiative is a

top LCB priority, the Committee recognizes that LCB is in a cost-cutting

mode.


The Global Initiatives Committee has requested proposals for ideas to enhance the

international education of undergraduate LCB students. The required format is a 1.5

page (maximum), single-spaced memo. The Committee will give priority considerationto:

• Low-cost ideas that will attract and benefit large groups of students

• Ideas that either fill a gap in current LCB offerings (e .g., majors, minors, courses,clubs, certificates, internships, etc.) or enhance an existing LCB offering

The assignment has three primary objectives:

1. To introduce you to a business style of writing2. To encourage you to focus on your audience

3. To help you practice developing a persuasive argument for a recommended action

Though you do not need to provide a budget or quantitative evidence to supportyour idea, you must present a realistic, persuasive argument for your proposal. For an

example of how to format your memo, see the attached.



Student Sample

Student Sample

Student

Sample

Student Sample



Student Sample

Directrecommendation up front, followed by reasons

Easier to follow

Preferred approach in business

IndirectMystery story approach – reasons and then

conclusion

Use for sensitive messages, bias is negative

Message Structure

Macro Issues:Making it easy to understand

Document Design – make it easy to see your main points

Structural Signposts – make it easy to follow your logic

Effective Paragraphs - develop one idea



Design: High Skim Value

Use Sufficient White SpaceMargins, lists, short blocks of text

Use effective headings/subheadingsDescriptive, parallel, complete

Choose type carefully – for emphasis and readabilityDifferentiate headings; use size 12 font for body



Use Structural Signposts

Introduction has 3 functions:Arouse interest and/or establish relationship

Explain purpose for writing/state recommendationGive a preview (roadmap)

Body – Explain and justify. Provide transitions and

links

Conclusion – reinforce main point, give call to

action, and/or create positive feeling

Use Effective Paragraphs

Every paragraph should have one main

idea

Start with a topic sentence (generalization)

and support it

I am a leader who challenges people. I bring

ethics and honesty to the group. I know that I amassertive but can also come off as rigid at times. I

am the one on the team who will look for

another way to solve the problem. I am also a

thinker who can also see the big picture. It is easy

for me to take on different roles as needed. I am

forward thinking and independent. Sometimes I

can be a dreamer. I know my weaknesses and

try to learn from them. These aspects of

leadership also affect my emotions as a leader.

Paragraphs and Signposts

As a rule, an effective paragraph will have 3 things:GeneralizationSupportSignposts

Failing to follow this rule of effective paragraphs will likelypresent several drawbacks for your reader. First, your readerswill not know your main point. Second, your paragraphs willlack development. Finally, your writing will be choppy andincoherent.



Business Writing Examples

Poor example:“We believe that the new juice product should be

launched in Denver in the next couple of months ifpossible.”

Better example:“We recommend that the Breakfast Division launch the

new juice product in Denver by May 1.

Cut the fat from your writing

Cut the fat from your writing -practice on these sentences by getting rid of unnecessary words

Running offers the single most immediate and beneficial fitness paycheck on the market.

A string quartet played various selections of classical music.

…leaving many survivors living in virtual squalor.

Given the fact that there have been death threats on his life.

He was shot in the chest, and then ran away on foot.

…this rugged, isolated mountainous region…

…that the main thrust of the program was offensive.

From his small, cubbyhole office, he oversaw operations…

Mount Ranier last experienced an eruption 150 years ago.

He retired at the age of sixty years old.

He retired at the age of sixty years old.

He retired at sixty.

She is devoted to the old traditions of the past.

She is devoted to the old traditions of the past.

She is devoted to tradition.

She’s traditional.



Enclosed please find a check in theamount of $82.56. In the event thatyou find the amount to be neither correct nor valid, subsequent to anexamination of your records, pleaseinform us of your findings at your earliest convenience.

Enclosed is a check for $82.56. If this

amount is incorrect, please let us know.

Passive Voice

New Orleans was devastated by Katrina

Katrina devastated New Orleans.

Her life was destroyed by meth.

Meth destroyed her life.

Get rid of these:

It is...

It was...

There are...

There were...



Methamphetamine is a rapidly growing problem inEugene which can now be labeled as an epidemic.

Methamphetamine is a rapidly growing problem inEugene which can now be labeled as an epidemic.

Methamphetamine is epidemic in Eugene.

I feel...

I think...

I believe...

I don’t care what you feel, think or believe...

only what you can demonstrate or support

© Trent & Bramhall, 2011



Stakeholders - What did you learn?

What ASUO is looking for:

Big Ideas that will provide positive, and preferably lastingimpact for students

People who will follow through on their ideas and make it

come into reality

People who are willing to create timelines withmilestones, and in some cases work with University policies

and office to achieve their Big Idea

Criteria for proposals:

Building long-term infrastructure for the University of

Oregon student body

Fostering cultural exchange and learning on campus

Promoting the physical and/or mental well-being of the

student body

Supporting the advancement of social justice through the

empowerment of marginalized communities and/or the

promotion of diversity initiatives

Strengthening student voice on issues pertaining to accessand affordability

Your next job: LOOK and LEARN

Choose an area to focus on (NOT a specific idea or solution)

Work to understand that area through research and dialogue -

be careful of assumptions, biases and prejudices

Become an expert



To Do

-Work on Writing Assignment #1 rewrite (Due 4B). As part of this, schedule time with a tutor (see course site forinstructions) and read “Contemporary ManagerialWriting” (packet pp. 93-118)

-Work on Resume Assignment (Due 4B)

-Sign up for appointment with Career Services GTF, EmilyBird, by Feb. 3 (Instructions in Resume Assignment Documenton course website)

-Continue Project discussions, research - decide on an area )NOT a specific solution) you would like to focus on as a group

3a - writing and project

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