398 elizabeth street melbourne - overseas … short brochure...the geographical heart of the city,...

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Page 1: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally
Page 2: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

3 9 8 E L I Z A B E T H S T R E E T M E L B O U R N E

Page 3: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

MELBOURNE IS A BUSTLING INTERNATIONAL CITY BRIMMING WITH HISTORY AND CULTURE.

In 1835, Melbourne’s founding father, John Batman, famously declared of the land alongside the Yarra River... ‘This will be the place for a village.’ Over 170 years later, Batman’s ‘village’ is now a thriving, 24 hour cosmopolitan metropolis, internationally famous for its outstanding quality of life and rich cultural heritage. Ranked as the world’s most liveable city since 2011, Melbourne is a major financial centre for Australia and the Asia-Pacific and highly regarded for excellence in education, entertainment, healthcare, research and development, tourism and sports.

For sheer size and bustling diversity, Elizabeth Street is without doubt one of Melbourne’s premier thoroughfares. It also lays claim to the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally regarded as the point from which all other parts of Melbourne are measured. From the historic Flinders Street Railway Station at the river end to the seven hectare Queen Victoria Market, the Elizabeth Street precinct encompasses a spectacular array of specialty and department stores, world-renowned universities, spectacular parks and gardens, restaurants, cafés and Melbourne’s famous laneway bars.

Melbourne also celebrates a range of internationally acclaimed sporting and cultural festivals and events, ensuring that there is never a dull moment.

VIEW SOUTH ALONG ELIzAbETH STrEET frOm LONSdALE STrEET, c. 1937YArrA rIVEr mELbOUrNE

A U S T R A L I A N O p E N T E N N I S G R A N d S L A M

W H I T E N I G H T M E L B O U R N E

M O O M B A F E S T I v A L

F O R M U L A 1 A U S T R A L I A N G R A N d p R I x

M E L B O U R N E F O O d A N d W I N E F E S T I v A L

M E L B O U R N E I N T E R N A T I O N A L F L O W E R A N d G A R d E N S H O W

M E L B O U R N E I N T E R N A T I O N A L C O M E d y F E S T I v A L

A N Z A C d A y p A R A d E

M E L B O U R N E I N T E R N A T I O N A L J A Z Z F E S T I v A L

M E L B O U R N E I N T E R N A T I O N A L F I L M F E S T I v A L

M E L B O U R N E W R I T E R S F E S T I v A L

M E L B O U R N E S p R I N G F A S H I O N W E E k

R O y A L M E L B O U R N E S H O W

A F L G R A N d F I N A L

M E L B O U R N E F R I N G E F E S T I v A L

M E L B O U R N E F E S T I v A L

M E L B O U R N E M A R A T H O N

M E L B O U R N E C U p C A R N I v A L

M E L B O U R N E M U S I C

M E L B O U R N E I N T E R N A T I O N A L A R T S F E S T I v A L

N E W y E A R ’ S E v E

Page 4: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

fAçAdE dETAIL – ArTIST ImprESSION

A STRIkING TOWER IN THE

HEART Of MELBOURNE

Occupying a commanding position on the corner of Elizabeth and A’Beckett Streets, Empire Melbourne has been

designed by award-winning Hayball Architects as a distinctive and high quality addition to the Melbourne skyline.

Presenting a singular, dramatic form, the building attenuates into three parts separated by double-height spaces that

accommodate outstanding communal facilities.

Empire’s extraordinary façade geometry expands in scale as the building rises to the sky. Golden fluted ‘blades’ emphasise the

building’s glittering verticality, peeling open to address the corner. The shading blades contribute to a solar passive design and add

fine grain expression and textural quality. With ever-changing light, shade and reflection, the building reveals a dynamic

visual presence that boldly announces itself as Melbourne’s new jewel-in-the-crown.

Page 5: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

LANEWAY ENTrANcE VIA A’bEckETT STrEET & LObbY – ArTIST ImprESSION

LANEWAY & LOBBY ENTRANCE

Step into the very best of Melbourne’s iconic laneway culture. At street level, two levels of clear-glazed retail space bring to life

Empire’s A’Beckett and Elizabeth Street frontages. Vibrant, atmospheric streetlife is right outside your door. Start at Literature Lane, which connects to Little La Trobe Street and discover more than 200 of Melbourne’s laneways tucked out of sight, bursting

with things to discover – from antiquarian bookshops and coffee roasters, to designer fashion boutiques and world class restaurants.

Whether you are greeting guests or arriving home after a long day, Empire invites you in with its majestic, hotel-style lobby,

set between the golden blades of the building’s architectural façade. Much more than a spectacularly designed entrance space,

the lobby welcomes you home with a friendly concierge in attendance, and offers calm sanctuary from the bustle of

the street any time of day or night.

Page 6: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

empire melbourne – Artist impression

Page 7: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

EmpIrE rESIdENTS’ LOUNGE – ArTIST ImprESSION

EmpIrE’S AmENITYEmpire residents enjoy exclusive access to a sensational

array of in-house facilities, accommodated by two double height communal levels. Start your day with a convenient workout or weights session in Empire’s fully equipped gymnasium, or take advantage of a luxuriously designed yoga studio. On the upper

level, gaze out over the city streets as you relax by the swimming pool or take the opportunity to meet with friends and neighbours

in the stunning residents’ lounge and dining areas.

Page 8: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

EmpIrE rESIdENTS’ pOOL – ArTIST ImprESSION

Page 9: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

2 bEdrOOm, 1 bATHrOOm ApArTmENT – ArTIST ImprESSION

EXQUISITE DESIGN DETAIL MEETS

SARTORIAL fLAIRWake up on top of the world with spectacular vistas

in every direction. With interiors designed by the multi award-winning Hecker Guthrie, Empire offers refined and sophisticated apartments

in a building that boasts the amenity of a luxury hotel. Featuring a warm palette of materials, elegant tailored spaces are maximised

with clever joinery ideas, such as banquette seating, displaying elements of fashion and intricate detail in an entrancing design that is both textural and refined. Choose from a versatile range of layout

configurations and experience modern inner city living in simply one of the best locations Melbourne has to offer.

Page 10: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

2 bEdrOOm, 2 bATHrOOm ApArTmENT LIVING rOOm – ArTIST ImprESSION

Page 11: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

A SPACE TO RELAX AND A SPACE

TO ENTERTAINSuffused with the warmth and atmosphere of abundant

natural light, Empire apartments provide the perfect setting to enjoy the quiet contemplation of time alone, or the life and laughter of entertaining friends. Whatever your mood, relax in the spacious comfort of timber-floored living areas, finished to your choice

of colour scheme. Carefully integrated hooks and shelves encourage you to bring your own personality and style. Beautifully finished

kitchens put everything you need at your fingertips, featuring the finest quality fixtures and fittings and generous storage.

Bathrooms present gentle, relaxing spaces that combine clever spatial design with high quality tiling and joinery to deliver the

ideal blend of smooth functionality and clean elegance.

kITcHEN – ArTIST ImprESSION bATHrOOm – ArTIST ImprESSION

Page 12: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

VICTORIA PDE

ALBERT ST

MACARTHUR ST

GERTRUDE ST

QUEENSBERRY ST

LYGO

N ST

CARD

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ST

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ST

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SWAN

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SPRING ST

EXHIBITION ST

RUSSELL ST

QUEEN ST

WILLIAM

ST

KING ST

SPENCER ST

FLINDERS STSTATION

PARLIAMENTSTATION

MELBOURNE CENTRALSTATION

FLAGSTAFF STATION

SOUTHERN CROSSSTATION

500M1KM

SWANSTON ST

ELIZABETH ST

VICTORIA ST

LA TROBE ST

DUDLEY ST

LONSDALE ST

LITTLE LONSDALE ST

BOURKE ST

LITTLE BOURKE ST

COLLINS ST

LITTLE COLLINS ST

FLINDERS ST

CITY RD

ST KILDA RD

WELLINGTON PDE

BRUNTON AVE

FLINDERS LANE

A’BECKETT ST

FRANKLIN ST

THERRY ST

YARRA RIVER

N

ETIHADSTADIUM

RMIT

CARLTONGARDENS

ROYALEXHIBITION

BUILDING

FLAGSTAFFGARDENS

MELBOURNEUNIVERSITY

MELBOURNECENTRAL

TOP ENDOF COLLINS

VICTORIAUNIVERSITY

QUEENVICTORIAMARKET

MELBOURNECRICKET GROUND

TENNISCENTRE

TREASURYGARDENS

ARTSPRECINCT

CROWNCASINO

FEDERATIONSQUARE

FITZROYGARDENS

STATELIBRARY

CHINATOWN

CITYLIBRARY

KEY

BLOCKARCADE

ROYALARCADE

PARLIAMENTHOUSE

BOURKE STMALL

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FLINDERSLANE

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GPO

OBUS

TOMMYHILFIGER

COLES

RED SPICE ROAD

CHIN CHIN

TONKA

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MAMASITA

HUTONGDUMPLING HOUSE

FLOWERDRUM 1806

CHANEL

ASSIN

LONGRAIN

GINGERBOY PRINCESSTHEATREGROSSI

FLORENTINO

MADAMEBRUSSELS

CODA

PATRICIACOFFEE

ROASTERS

WONDERBAO

MARKET LANE COFFEE

A LITTLE BIRDYTOLD ME CAFE

THE WORKSHOP BAR

MANCHESTERPRESS

DAVID JONES

MYER

PAULSMITH PRADA

LOUISVUITTON

RALPHLAUREN

SCANLAN &THEODORE

ZARA

DOLCE &GABBANA

HERMÈS

HARDWARESOCIÉTÉ

BISTROVUE

JOURNALCAFE

VUE DEMONDE

COOKIE,METROPOLIS

BOOKSHOP

SOMEDAYWOOLWORTHS

TAkING CENTRE

STAGE

1 5 0 m

E L I Z A B E T H S T R E E T & L A T R O B E S T R E E T

T R A M S T O p S

1 7 0 m

M E L B O U R N E C E N T R A L

S H O p p I N G C E N T R E I N C C O L E S S U p E R M A R k E T

& T R A I N S T A T I O N

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5 0 0 m

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6 0 0 m

F L A G S T A F F G A R d E N S

9 0 0 m

U N I v E R S I T y S Q U A R E

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U N I v E R S I T y O F M E L B O U R N E

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Page 13: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

fLINdErS LANE, mELbOUrNEcLOckWISE frOm TOp rIGHT: cHINATOWN GATES, mELbOUrNE rEcITAL cENTrE, cHIN cHIN rESTAUrANT, UNIVErSITY Of mELbOUrNE, cHIN cHIN rESTAUrANT, bVLGArI WINdOW dISpLAY,

cOffEE AT pATrIcIA cAfé, prAdA WINdOW dISpLAY.

EMPIRE PLACES YOU WITHIN A SHORT WALk Of MELBOURNE’S MOST POPULAR LANDMARkS, INCLUDING PROMINENT UNIVERSITIES, EXCLUSIVE SHOPS AND WORLD CLASS RESTAURANTS.

Page 14: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

ORIGINAL JPG ILLUSTRATOR TRACE

DEVELOPER – MAMMOTH EMPIREMammoth Empire Group is a leading property development company based in Malaysia.

Specialising in residential, retail, and hotel development projects in and around Kuala Lumpur, the Group has completed numerous notable projects, including The Ara and The Loft in

the high-end suburb of Bangsar KL, and the mixed development project Empire Subang in the suburb of Subang Jaya, Selangor, which consists of a 40,000m2 retail mall, office towers,

hotel and apartments. The Empire Group draws on an experienced pool of talented and committed staff working in tactical and strategic teams. Proud of our accomplishments,

we believe that teamwork and cooperation are the keys to our success.

ARCHITECT – HAYBALL ARCHITECTUREHayball has been at the forefront of architecture, interior and urban design for

three decades. Established in 1983, the practice works across all major sectors – from multi-residential and bespoke luxury residences, to education, commercial and institutional

projects. A multi-award winning firm, Hayball received the Best Overend Residential Prize and the prestigious Melbourne Prize at the 2009 AIA Awards for its Canada Hotel redevelopment, as well as State and National AIA Awards in 2011 and 2013 in ‘Residential – Multiple Housing’

and ‘Urban Design’ categories. With a portfolio that includes high-end houses, student accommodation, and multi-residential apartment buildings all over Melbourne, Hayball has made an indelible impact on the city. The practice creates places that seek to enrich

human experience and become intrinsically important elements of community life.

INTERIORS – HECKER GUTHRIEThe Studio of Hecker Guthrie is a multi-disciplinary design practice based in Melbourne.

Under the direction of Paul Hecker & Hamish Guthrie, the studio’s work is driven by principles of authenticity, consideration and enthusiasm. With numerous projects both local and

international, the studio’s current body of work rests within the hospitality, residential, retail and commercial sectors. Hecker Guthrie designs draw on a deep expertise in integrating

interiors, building, objects and gardens, and an understanding of the profound relationship that all of these disciplines have on creating cohesive, honest and authentic spaces.

Paul Hecker and Hamish Guthrie are highly respected representatives of the Australian design community, often called upon for judging and public speaking commitments.

Their work is regularly published in design and lifestyle journals, books and blogs.

EMPIREMELBOURNE.COM.AUThis brochure has been produced by the developer, Mammoth Empire pty Ltd for advertising and general information purposes only. All information contained in this brochure is indicative. The developer does not guarantee, warrant or represent that the information

contained within this document is correct or accurate. The developer, its related entities, consultants and agents do not warrant the correctness or accuracy of any information provided in this brochure and do not accept any liability for negligence, error, misrepresentation, discrepancy in relation to the information or for any reliance on the information in this brochure. Any interested party should undertake their own enquiries as to the correctness or accuracy of this information. The developer excludes unequivocally all inferred or implied

terms, conditions and warranties arising out of this brochure and excludes all liability for loss and damage arising from it. plans and images are subject to change without notice. The images contained within the brochure are for illustrative purposes only. Any loose furniture, paintings, or any items not specifically mentioned in the Contract of Sale, and shown in the images in the brochure are not included in the sale of the property. This document does not form any part of any Contract of Sale for any property referred to in this brochure.

DEVELOPMENT MANAGER – PDS GROUPWith experience in property industry sectors including residential, commercial,

industrial, lifestyle and government, PDS Group knows how to deliver innovative development projects. As a leader in construction services, PDS Group provides

comprehensive development and project management. One of the company’s key strengths is medium to high-density residential development and

the team is committed to delivering both high quality practical solutions for its clients and their customers.

Page 15: 398 ELIZABETH STREET MELBOURNE - Overseas … Short Brochure...the geographical heart of the city, with the magnificent gold-rush era GPO Building on the corner of Bourke Street generally

ORIGINAL JPG ILLUSTRATOR TRACE