39 facts about thailand
TRANSCRIPT
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39 FACTS ABOUT THAILAND
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POPULATION
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By 2034, Thailand will be an ageing society with over 51% of the old age
dependency ratio
Source: Institute for Population and Social Research, Mahidol University
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In 2015, Gen Y will represent 28% of the Thai population, compared to 25% for Gen X and 23% for Baby Boomers
Source: EIC analysis based on data from UN, “Insight: Capturing Thai Gen & consumers”
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Average monthly income per household in Thailand is THB 25,194
for the year 2013
Source: National Statistic Office, Thailand
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Thailand has about 49% of urbanised population at the end of
2014. The ratio is expected to increase to 72% by 2050.
Source: UN, 2014, World Urbanization Prospect
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Thailand has about 3.7 million Urban Consumer Class (average incomes above 15,000 (15K) baht
per month residing in municipalities) and almost 60% of
them are in their 30s and 40s
Source: SCB EIC analysis based on data from 2009 SES of NSO
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In 2025, more than half of high skilled job in Thailand will be filled by under
qualified workers.
Source: ADB and ILO-ASEAN Community 2015: Managing Integration For Better Jobs and Shared
Prosperity (Bangkok, ILO, 2014)
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ซีอีโอหญิง
In 2014, 53% of businesses in Thailand had a female CEO or
Managing Director. Thailand ranks 7th in the world for senior female
business leaders.
Source: Grant Thornton IBR 2014
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DIGITAL ECONOMY
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Smartphone penetration rate in Thailand is 49% for the year 2013
Source: The Neilson report, Decoding the Asian Mobile Consumer (2013)
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94% of smartphone users researching products via their phone and 51% of them have
made a purchase via their phone.
Source: Google’s “Out Mobile Planet” Report, We Are Social
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There has been a significant growth for the tablet owner in Thailand, from 5% of mobile users in 2012 to 16% of
mobile users in 2013.
Source: The Neilson report, Decoding the Asian Mobile Consumer (2013)
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Photo: http://www.cubrid.org/blog/dev-platform/the-story-behind-line-app-development/
There are 24 million LINE Users in Thailand, the number of users
ranked 2nd after Japan.
Source: Statista (2013)
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As of the fourth quarter 2014, 49% of the population in Thailand had an active account with any social network. The most popular social network was Facebook with a 19%
penetration rate.
Source: © Statista 2015
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There are 14 million online shoppers in Thailand or 75% of online population (19 million). About 58% of them use mobile to make online purchase transaction.
Source: AT Kearney (Lifting the Barriers to E-
Commerce in ASEAN, 2014)
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The volume of banking transaction via internet banking and mobile
banking increased by 186% from 2010 to 2013 or CAGR 42%.
Source: Bank of Thailand
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As of the year 2010, there are 2.5 million Thai online shopper (over the
age of 18 years old) who spent on average THB 13,181
Source: PayPal, Positioning Magazine http://bit.ly/1zPVUbP
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Thailand is the largest game market in South East Asia (21% of the total
market USD 1,094 million).
Source: Newzoo Report, Introduction to the Southeast Asian Games Market (2015)
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NIKO Media Research projected the number of online gamer would rise
from 8.12 million in 2012 to 9.97 million in 2014.
Source: NIKO Media Research, Statista 2015
Photo: http://dota2-99.blogspot.com
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IDC projects the cloud-based service market in Thailand to
grow by 29% to US$30 million for the year 2015
Source: Bangkok Post (Thailand’s cloud market reaches new heights , 16 Feb
2015, http://bit.ly/1B44byy )
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1. Lazada (20.1 million) 2. Weloveshopping (6.2 million) 3. Talad (3.9 million) 4. Zalora (2.3 million) 5. Ensogo (1.6 million) 6. Cdiscount TH (1.2 million) 7. JIB (1.2 million) 8. Munkong Gadget (0.79 milion) 9. Central (0.68 million)
Top 9 E-Commerce Sites in Thailand (by Page Visits January 2015)
Source: Department of Business Development, Thailand
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TOURISM
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There are 24.7 million foreign tourists for the year 2014. The top three
foreign tourists came from China, Malaysia and Russia.
Source: Department of Tourism
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Thailand could see 50 million annual tourist arrivals by the end
of the decade, double the 24.8 million it welcomed in 2014
Source: The Nation (February 23, 2015), The tourism industry's future 'needs hard
look’, Pacific Asia Travel Association's Thailand
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INDUSTRY
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Thailand demands about 18 million tonnes of steel each year. However, Thai
producers supply only about 8 million tonnes, with the rest imported.
Source: The Nation Multimedia (2014) http://bit.ly/
15N2rh5
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Thailand's car production is expected to hit 3.8 million units a year in 2019 from 2.8 million now,
fuelled by new output from 10 second-phase eco-car projects.
Source: Bangkok Post, Siam Commercial Bank http://bit.ly/1C5tYE4
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Alternative and renewable energy share of Thailand is currently at
11.3% of final energy consumption. The government target to increase the share of
renewable energy to 25% by 2021
Source: Ministry of Energy, Thailand http://bit.ly/1G6fNRA
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Thailand’s electronics industry generated THB 350 billion in 2014 and
expected to grow by up to 10% in 2015. The growth largely due to rising global
demand for information technology devices. Thailand is one of the leading
production base of hard disk drives (HDD) and semiconductors.
Source: Electronics and Computer Employers Association (ECEA), Bangkok Post (Industry eyes
10% growth, 6 February 2015, http://bit.ly/1DMEKSy)
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Integrated Circuits (IC) Cold Steel Structure
Tempered Safety Glass Chemical Products
Monosodium Glutamate are the industries with over 100% capacity utilisation at the end of
2014.
Source: Bank of Thailand
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Thailand’s current position in the world
No. 1 hard disk drive producer and exporter No. 1 natural rubber producer and exporter No. 1 rice exporter No. 1 cassava exporter No. 1 producer of canned and frozen seafood No. 2 sugar exporter No. 5 food exporter No. 10 automotive producer No. 17 manufacturer No. 20 exporter of goods 33rd-largest economy Key part of the electronics and automotive supply chain
Source: Board of Investment
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INVESTMENT
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By 2014, the number of projects that had applied for BOI privileges
reached THB 1 trillion in value, surpassing its target of Bt800
billion for the entire year.
Source: Board of Investment, Thailand
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With the new record of BOI investment in 2014, Thailand lack approximately
500,000 workers to support it’s manufacturing industry.
Source: The Office of Industrial Economics, Thailand
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By 2019, Thailand mass rapid train transportation within Greater Bangkok shall reach 653 km, increase from it’s
current operation of about 95 km.
Source: Ministry of Transport, Thailand
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About 29% of Japanese Investors in Thailand are planning or
already expanded to neighbouring countries.
Source: Survey of Business Sentiment of Japanese Corporations in Thailand for the
2nd half of 2014
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Top three investment destination that Japanese Investors in Thailand are planning or have expanded into are Indonesia, Myanmar and Vietnam.
Source: Survey of Business Sentiment of Japanese Corporations in Thailand for the 2nd half of 2014
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Thailand is ranked fourth this year, up from sixth in 2014, among the countries best
positioned for economic growth over the next 12 months.
Source: PricewaterhouseCoopers, The Nation (PwC’s CEO survey ranks Thailand
NO 4, 18 February 2015, http://bit.ly/1DAdDqk)
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SERVICE
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By 2013, about 5.3% of Thailand population hold private health
insurance
Source: National Statistic Office, Thailand
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The life insurance industry premium grew by 13.7% in 2014. Total written
premiums at the end of 2014 amounted to THB 504 billion, of which
first-year premiums accounted for 34% and renewal premiums made up
the rest.
Source: Thai Life Assurance Association, Bangkok Post (Premiums set to grow 13%, 19
Feb 2015, http://bit.ly/1B44xVZ )
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The life assurance agents remain the largest distribution channel (51.6%) followed by bancassurance (41.9%)
of total premium.
Source: Thai Life Assurance Association, Bangkok Post (Premiums set to grow 13%, 19
Feb 2015, http://bit.ly/1B44xVZ )
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RETAIL
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Community malls in Greater Bangkok grew from 299,286 sq m in 2007 to
962,400 sq m in 2014. The retail space was increased by 222% or the Compound Annual Growth Rate of 18% during 2007
to 2014.
Source: Colliers International Thailand
Anusara Photography
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Thailand's retail market is worth an estimated THB 4.9 trillion baht for the year 2015, with modern trade outlets accounting for 50.2%,
traditional outlets 40% , convenience stores 9% and e-
commerce 0.8%.
Source: Thai Chamber of Commerce’s Centre for International Trade Studies, Bangkok Post
(Traditional Shops ‘Not Dead’, 18 February 2015, http://bit.ly/1w0K5zm )
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Thailand retail market value is forecast to reach 6.84 trillion baht in 2020, with modern trade outlets
at 44.7%, convenience stores 22.4%, traditional outlets 30% and
e-commerce 2.9%.
Source: Thai Chamber of Commerce’s Centre for International Trade Studies, Bangkok Post
(Traditional Shops ‘Not Dead’, 18 February 2015, http://bit.ly/1w0K5zm )
