37waysfornewproductideas 121215141407-phpapp01-130114122512-phpapp01

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37 ways for new product ideas Marc Heleven

TRANSCRIPT

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37 ways for new

product ideas Marc Heleven

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Looking for new products or services,

check and imagine if one of the 37

ways is possible for your challenge.

Remarkable innovations combine

different ways!

Enjoy!

www.7ideas.net

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01. Simplify

less is more / usability / service design / minimal

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02. Add experience

5 senses / experience economy / exclusivity

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03. Co-branding

co-creation / strategic alliances / open innovation

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04. Low cost

disruptive innovation / business model innovation

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05. Go green

sustainability / cradle to cradle / eco-innovation

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06. Disrupt your industry

blue ocean or radical innovation

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07. Mass customization

personalization / 3D-printing

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08. Build a community

consumer tribes / personal branding

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09. Go back to history

history watching / authenticity / retro marketing

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10. Make it smaller

miniaturization / portability / less is more

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11. Tell a story

roots / authenticity / storytelling

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12. Make it multifunctional

combination innovation

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13. Product extensions

brand extensions / line extensions

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14. Search for other uses

multifunctional / unexpected uses

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15. New target groups

segmentation / marketing / long tail

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16. Make new combinations

smart combinations

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17. Reduce time

instant / ready to / one minute / quick / hassle free

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18. Customer in control

prosumers / co-creation

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19. Add some fun

just fun

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20. Do it yourself

self service – DIY - prosumer

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21. New business models

business model innovation

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22. Make ‘impossible’ things

Challenge yourself

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23. Make shortcuts

direct / peer to peer / disintermediation

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24. Crowd sourcing

crowd funding / open innovation

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25. Access > ownership

Access is more important then ownership

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26. Excellent service

service innovation

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27. Innovation ecosystems

closed innovation platforms

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28. Make products smarter

internet of things / self learning

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29. Low tech solutions

frugal innovation

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30. Let nature inspire you

biomimicry

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31. Make it virtual

virtualization / service innovation

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32. Other industries inspiration

Look for inspiration in other branches or industries

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33. Go for slow

time / quality of life

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34. Temporary offerings

limited / pop-up / exclusivity

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35. Go for hybrid solutions

combination innovation / hybrid technologies

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36. Take it easy

simple / convenience

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37. Start with a dream

visionary leaders

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Looking for more

inspiration.

3 tips

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1. Six inspiration newsletter a year

http://www.21lobsterstreet.com/site/contact/

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2. Link festival

http://www.7ideas.net/linkfestival/

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3. Workshops and keynotes

[email protected]

Contact us for custom made sets and

presentations for your industry