What is Bitcoin? Why Bitcoin? Chicken and Egg The Problem User Adoption Liquidity

37coins

WHAT IS BITCOIN?

Decentralized Opensource Pseudonymous Electronic Currency…

Decentralized Opensource Pseudonymous Electronic Currency

NO ONE can block your payment No middleman - low fees

central authority

Controlled by one authority Controlled by community

Decentralized Opensource Pseudonymous Electronic Currency

Transparent system of transaction Understandable inflation

Zimbabwe's peak month of inflation is estimated at 79.6 billion percent …

http://www.munknee.com/21-countries-have-experienced-hyperinflation-in-last-25-years-is-the-u-s-next/

Decentralized Opensource Pseudonymous Electronic Currency

Private, Safe

or a mobile number

Decentralized Opensource Pseudonymous Electronic Currency

Fast Not limited to physical places

Decentralized Opensource Pseudonymous Electronic Currency

Unit of account Exchange for fiat Exchange for goods/services

http://www.coindesk.com/information/what-can-you-buy-with-bitcoins/

WHY BITCOIN?

Decentralized Opensource Pseudonymous Electronic Currency…

Financial

Ideological

Innovative

Why Bitcoin?

•No chargebacks •Lower transaction fees •New customers (international) •New customers (w/o credit cards)

•Privacy •Governmentally agnostic •Predictable growth

•Programmable money •Be your own bank •Easy international payments (even

small amounts)

Financial To help their bottom-line

Ideological To express their values and help to promote their ideal vision of the world.

Innovative To do things they can’t with normal money.

CHICKEN AND EGG

1. Accessible 2. Easy to use 3. Useful

TYPICAL FIRST TIME USER EXPERIENCE

1 Explain benefits of Bitcoin

2 Agree

3 Download a bitcoin wallet

4 Generate a bitcoin address

5 Send bitcoin address to friend

6 Receive the bitcoin address

7 Send bitcoins

8 Receive bitcoins.

Friend* Newbie*

*Friend and Newbie both need smartphones and internet

37COINS USER EXPERIENCE

1 Explain benefits of Bitcoin**

2 Agree**

3 Send bitcoins to mobile number

4 Receive bitcoins.

Friend* Newbie*

*Friend and Newbie do NOT need smartphones or internet ** Optional. Just send it.

MASS-MARKET

Hal Finney

Roger Ver

Patrick Byrne

Bitcoin Early Adopter

Bitcoin Curious

Bitcoin Protocol

BitcoinQT

Hosted Wallets

Bitcoin Addresses

SMS MessagingUser Archetype Prerequisite Knowledge

SIMPLE

Confirm transaction w/ 37coins

Send payment Receive notification1 2 3

SMS received SMS sent Notifying server

Received 734BIT (20PHP) from

25 Countries!32 Gateways

International!Incentivized

SMS NETWORK

SOLUTION: BITCOIN VIA SMS

Safe, Fast, Easy!International

96% Worldwide Cellphone PenetrationInternational Telecommunication Union | Goldman Sachs http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2014-e.pdf

$43.4bPotential savings

From 9212276935

Received 1,430BIT (40PHP)

LIQUIDITY

Receive cash via bank, ATM, pre-paid card

SELL bitcoins 1 2

SMS received SMS sent Notifying server

Sell 100PHP

Pre-paid Debit

ATM

Bank / mBank Deposit

(740) 214-1453

DEVELOPMENT PLAN

India Indonesia Philippines Singapore Thailand

January 2014

Worldwide Open Beta

South East Asia South America

2015

Eastern Europe Middle East

Africa

2016

WHAT’S NEXT

Developers Designers Partnerships

Thank You!

founders@37coins.com

37coins

www.37coins.com

(740) 214-1453

MULTI-SIG

Gateway Partners

37coins Risk Management

Lawyer (backup key)

or Oracle Service

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1

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