37147067 presentation on service industry meru
TRANSCRIPT
-
7/29/2019 37147067 Presentation on Service Industry Meru
1/27
Presentation on
By: Supriya Ghawale-16
Hemangi bendre-05
Sagar Sawant - 70
-
7/29/2019 37147067 Presentation on Service Industry Meru
2/27
About Meru Modern, brand-new, air-conditioned luxury cabs.
Indias first and largest radio taxi operator, it changed the waymetered taxis operate in India.
Round the clock availability of cabs backed by a location trackingGPS - based dispatch technology. This means a quicker pickupand faster response time to your call for a cab.
Advance Booking available on demand by calling 24*7customer care center by calling 4422 4422 , or through SMS -a-Meru & Meruon-the-Net.
Operated by environment friendly fuel, i.e. CNG
A printed receipt for every fare, providing details of distancetraveled and total amount payable.
-
7/29/2019 37147067 Presentation on Service Industry Meru
3/27
Mr. Neeraj Gupta
Managing Director
A first generation entrepreneur, Mr. Neeraj
Gupta created the finest radio taxi service inIndia under the Meru brand name.
Under his guidance, now, Meru has become a
synonym to radio taxi. His entrepreneur skills
have made Meru, a single largest radio cab
service in India with fleet size more than 5000
cabs operating in Mumbai, Delhi,Hyderabad &
Bangalore.
He has a simple mantra of success - self belief,
focus on goal and giving 100 %. According toMr.Gupta advice to budding entrepreneurs is the
equally same. He says, "Avoid all shortcuts as
they always lead to dead ends. It's only your
hard work and true efforts that give result."
Entrepreneur
-
7/29/2019 37147067 Presentation on Service Industry Meru
4/27
Vision of Meru
Our vision is to give urban commuters in India
a world-class travelling experience, by using atechnology that has evolved in developed
countries over the past twenty years,
-
7/29/2019 37147067 Presentation on Service Industry Meru
5/27
Entrepreneur Neeraj Gupta is simply a commerce graduate from Mumbai university.
Neeraj Gupta borrowed Rs. 50,000/- to start a garage in 1998 from his wife.
Started garage elite, which was meant for high profile clients.
Started 1 bus for pick up facility for Tata InfoTech in 2000.
Got the contract of Pick-in-facility for Sitel India, a BPO outfit floated by TataInfoTech.
By 2002, Neeraj was owner of few buses with a turnover of just Rs.11 lakh.
August 2006, when Neeraj applied for taxi service license offered by theMaharashtra govt.
Today, Neeraj is Managing Director of V-Link Taxis and owns a fleet of 5,000
vehicles including 60-odd buses with a turnover of Rs. 250 crore havingoperation in Mumbai, Delhi, Hyderabad & Bangalore.
-
7/29/2019 37147067 Presentation on Service Industry Meru
6/27
Why this Business
It was totally on research theory:
Electronic Meters
Mileage
Speed
Driving comfort
-
7/29/2019 37147067 Presentation on Service Industry Meru
7/27
Meru-The Name
The name is taken from Mount Meru, meaning center of the
universe.
This term is taken from the mythological belief rooted in Indian
heritage.
The name also defines the abode of Lord Brahma and a pantheon ofgods and goddesses.
According to the ancient texts, Meru Mountain was the epicenter of
the Earth and when the churning of the oceans (Sagar Manthan) took
place, Mount Meru was able to withstand all the resultingturbulence.
Meru, the brand is reflection of its name.
-
7/29/2019 37147067 Presentation on Service Industry Meru
8/27
Investors
In 2006, India Value Fund (IVF), a premier
private equity fund, managing a corpus ofover US $ 650 MM took an equity stake in the
Company, with a view to creating one of the
finest passenger transportation businesses inthe country.
-
7/29/2019 37147067 Presentation on Service Industry Meru
9/27
April, 2007 Launched in Mumbai with India Value fund advertising with 30
cabs. October, 2007Started pick up and drop from Mumbai chatrapati airport
terminals.
June, 2007 Increased cabs from 30 to 200.
July,2007 Extend its pickup service to all areas within BMC limits.
November,2007 Launched driver training programs.
March,2008 Launched in Delhi with 250 cabs.
April, 2008 - Launched in Bangalore with 500 cabs.
May, 2008 - Launched in Hyderabad with 400cabs.
September,2008Launched, Meru for women: Safe, secure & convenient
transport option
December, 2009 - Launched credit/debit card payment options for
Bangalore.
February,2010 Launched credit/debit card payment options for Delhi.
Facts of Meru
-
7/29/2019 37147067 Presentation on Service Industry Meru
10/27
Launched credit/debit
card payment
-
7/29/2019 37147067 Presentation on Service Industry Meru
11/27
Hindustan Times, Dec 2009
-
7/29/2019 37147067 Presentation on Service Industry Meru
12/27
Taxi Fare@Meru
The Meru Taxi service is a licensed, metered taxioperation and is governed by the faresprescribed by the Department of Transport foryour city.
Mumbai Fare Structure
Flag Down Fare
(First Km)Rs.20/-
Every subsequentKm
Rs.14/-
Waiting charge Rs. 0.50/ minute
Night charge
25% extra on above from
12 am to 5 am
Delhi Fare Structure
Flag Down Fare Rs.15/-
Every subsequent
Km Rs.15/-
Waiting charge NIL
Night charge25% extra on above
from 11 p.m to 5 a.m
-
7/29/2019 37147067 Presentation on Service Industry Meru
13/27
Entrepreneur Awards
During his journey with Meru Cabs, Mr. Neeraj Gupta was felicitated with,
Entrepreneur of the Year Award by the Bombay Management Association
(BMA) for his significant contribution in the Public Transportation and to
provide high quality innovative transportation service.
Udyog Rattan Award by the Institute of Economic Studies (IES) in 2007
Excellence Award to his company given by Institute of Economic Studies (IES)
Award from All India Passengers Association Largest & Best Taxi Company
in the Country
Best Entrepreneur of the Year Award from All India Passengers Association.
Best IT User Award to Meru Cab Company Pvt. Ltd. -Nasscom in 2008 & 2009
-
7/29/2019 37147067 Presentation on Service Industry Meru
14/27
Business Model
Agent from companies go to
the areas where drivers hangout, such as airport, parking
lot, call centers, malls and thenexplain business to them.
-
7/29/2019 37147067 Presentation on Service Industry Meru
15/27
Business Model conti
After and formal application
successful drivers pay a
refundable deposit and an
application fees and undergo
two weeks of training.
-
7/29/2019 37147067 Presentation on Service Industry Meru
16/27
Business Model conti
The driver is then given avehicle for which he has to paya daily fees. Any profit after
the fees and fuel expenses goto the driver.
-
7/29/2019 37147067 Presentation on Service Industry Meru
17/27
Business Model conti..
The operator owns the
vehicles in the fleet andvehicles are bought in batches
of 100-200 form variousmanufacturers.
-
7/29/2019 37147067 Presentation on Service Industry Meru
18/27
Business Model conti..
Drivers are assure a certain
numbers of fares everyday.However, driver have to pay a
fee if they take leave on a dayof duty.
Business Model conti..
-
7/29/2019 37147067 Presentation on Service Industry Meru
19/27
Business Model conti..
Driver performance is
monitored through customer
feedback and GlobalPositioning System (GPS)
module fitted in the car.
-
7/29/2019 37147067 Presentation on Service Industry Meru
20/27
Convergence@cab
Meru - has reaffirmed the belief
that IT can be deployed in just
about any domain, and can lead
to phenomenal gains.
GIS
Global Positioning System(GPS)
General Packer Radio
Service(GPRS)
Mobile Data Terminal(MDT)
-
7/29/2019 37147067 Presentation on Service Industry Meru
21/27
Advertising@Meru
Cabvertise, registered trademark ofMeru CabCompany is a unique media opportunity whichhelps brands reach their messages quickly and inan engaged manner.
Meru Cabs travel to high traffic points like airports,convention centers, shopping centers, hotels,cinemas and business districts among others.Hence Cabvertise has the best potential ofreaching millions of customers in a jiffy
-
7/29/2019 37147067 Presentation on Service Industry Meru
22/27
MERU CAB EASY CAB
1 The Prospect driver has to pay 10K as a refundable deposit. Driver HAS to pay 50K refundable deposit.
2 He will be put thru a series of medical tests. No Medical Test.
3 He will then be given a MERU car to drive around. No such procedure.
4 The car's RC book will be in MERU's name. The car's RC book will be in Driver's name.
5 No contract with Driver. He ENTERS INTO a SIGNED AGREEMENT with EasyCabs for a 4-Year TERM.
6 After 4 years driver will not own the car. AGT Reads - After a period of 4yrs theDRIVER GETS TO OWNTHE Car.
7 The driver will then drive around the city for passengers. The driver will then drive around the city for passengers.
8 The driver has to PAY MERU A DAILY FEES OF 950INR. Driver NEEDS TO PAY 950Rs Daily to EasyCabs.
9
Whatever the Driver earns out of Taxi meter charges BELONG
TO HIS POCKET.
Whatever the Driver earns out of Taxi meter charges BELONG TO HIS
POCKET.
10
If the Driver can EARN 1500Rs as daily revenue, then 1500-
950=550Rs is HIS PROFIT/TAKE HOME for the day.
Just Like Meru,If the Driver can EARN 1500Rs as daily revenue, then 1500-
950=550Rs is HIS PROFIT/TAKE HOME for the day.
11 Oil service, dents and dinks are taken PAID BY MERU.
HERE - All Oil service,maintenance costs BORNE BY DRIVER. (Remember
the 'deemed' owner clause after 4 years)
12 There are no Scheduled leaves for the Driver. There are no Scheduled leaves for the Driver.
13Irrespective of the Health, family occasions, un-fortunateevents, the DRIVER HAS TO PAY 950INR Per Day. If the driver QUITS/DIES!! within the 4 years - the 50K deposit is LOST andCAR GOES BACK TO EasyCabs.
Meru Easy
v
/
s
-
7/29/2019 37147067 Presentation on Service Industry Meru
23/27
Advantage @ Meru
Thoroughly trained Chauffeurs in a smart MERU uniform, fluent in
English and Hindi.
Routine spot checks by our Patrol Vans to ensure highest standardsof service.
Lost and Found- GPS based tracking technology responsivetracking system in place so that any item left behind inadvertentlyin a Meru cab can be traced to the vehicle the customer used.
Some basic amenities like maps of the city, wet wipes, clean bottledwater and a limited selection of music would is offered to
passengers using Meru services.
Another feature the panic button that is installed inside the Merucar, which enables the driver to connect to the Control Centre incase of an emergency or mishap.
-
7/29/2019 37147067 Presentation on Service Industry Meru
24/27
A taxi most comfortable and with a pleasantambience
Electronic Billing system
Time bound service Cheaper tariff rates compared to other private
taxi services.
Security to the customers due to GPStechnology.
-
7/29/2019 37147067 Presentation on Service Industry Meru
25/27
Business Today- Sep 09
-
7/29/2019 37147067 Presentation on Service Industry Meru
26/27
What next?
Neeraj has plans to develop his company V-Link
into an end-to-end transportation company as he
mulls over entering into bus rapid transit system
and looks forward to a private-public partnershipin Indian Railways too.
-Neeraj Gupta
-
7/29/2019 37147067 Presentation on Service Industry Meru
27/27
Thank You..