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Hero Honda Splendor

Vs.

Honda Activa

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HERO HONDA SPLENDORHERO HONDA SPLENDORy Manufacturer : Hero Honda

y Also called : Splendor+

y Class :Standard

y Engine :97.2 cc, 4-stroke, single-cylinder air-cooled,OHC

y Power : 7.5 hp at 8000 rpm

y Transmission :4-speed constant mesh

y Brakes Front: Drum/Disc, Rear: Drum

y Tires Front: 2.75 18-4PR, Rear: 2.75 18-4/6PR

y

Wheelbase :1230 mmy Dimensions L 1970 mm

W 720 mmH 1040 mm

y Weight :109 kg (dry)

y Fuel capacity :11 litres (1.4 litres reserve)

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HONDA ACTIVAHONDA ACTIVAy Manufacturer :Honda Motorcycle and

Scooter India

y Parent company :HMSI

y Production :2003present

y Engine :102 cc 4-stroke, single cylinder, air

cooled, OHC

y Power :7 hp (5.2 kW) @ 7500 RPM

y Torque :1 kgm (7.2 lbft) @ 5500 RPM

y Transmission :V-Matic

y Fuel capacity :5.75 ltrs

y Fuel consumption :40 km/l

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VehicleFactors

Hero HondaSplendor

Honda Activa

Product Powerful less vibratingengine,

attractive headlights &

styling,range of colours and

combinations

Comfortable ride,

smooth control,

good luggage space,

metal body to save cost onrepair

Service Around 4500

customer touch

points

Around 400 dealers

and service centers

Personal Faster , so more timeto do work

Comfortable, sofatigue is less

Image As a utility bike, withgood power and looks

and fuel economy

Styled for comfort , low

noise and is sturdy

Benefits :

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Vehicle

Factors

Hero Honda

Splendor

Honda Activa

Price Rs. 48000- 50000/- Rs 45000/-

Re-sale Value Rs25000/- Rs20000/-

Fuel Economy 60kmpl 35kmpl

Maintenance for 5 yrs

of life

Rs12000/- Rs10000/-

Cost Factors :

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Rating Scale

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Vehicle

Factors

Hero Honda

Splendor

Honda Activa

Product 8 07

Service 10 10

Personal 8 06

Image 9 5

Male (Benefits):

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Vehicle

Factors

Hero Honda

Splendor

Honda Activa

Monetary 10 8

Time 5 10

Running 0 10

Psychic 0 8

Male (Costs):

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Vehicle

Factors

Hero Honda

Splendor

Honda Activa

Product 7 10

Service 10 10

Personal 6 10

Image 5 10

Female (Benefits):

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Vehicle

Factors

Hero Honda

Splendor

Honda Activa

Monetary 10 6

Time 8 10

Running 0 10

Psychic/Convenience 10 0

Female (Costs):

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Male:

CDV (Hero Honda Splendor , Bike)

(8+10+8+9)-(10+5+0+0)=20

CDV (Honda Activa, Scooterette)

(07+10+06+05)-(8+10+10+8)=-8

Female:

CDV (Hero Honda Splendor, Bike)

(7+10+6+5)-(10+8+0+10)=0

CDV (Honda Activa, Scooterette)

(10+10+10+10)-(06+10+10+0)=14

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y From the above comparison we can see that theCDV for males is higher for Hero Honda Splendor(20) as against the CDV for females which is (0)

y Similarly the CDV for Honda Activa for males islesser (-8) as compared to that for females which is14

y Thus clearly the Hero Honda splendor is a preferredbike by males and the Honda Active scooterette ispreferred by females

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THANK YOU