DON’T FALL BACKThis Winter

Fight Colds and Flu with Jamieson Vitamin D

Meet Our Experts:

Hélène Charlebois B.Sc., RD

Dr. Penny Kendall-Reed B.Sc., ND

Dr. Gaetano Morello B.Sc., ND

You lose more than one hour of daylight on November 2. It’s the time of year when the sun’s health-giving UVB powers disappear at Canadian latitudes so your body lacks the raw materials to manufacture Vitamin D3, perhaps the single most important nutrient for health and wellness.

World Vitamin D Day (November 2) and Vitamin D Awareness Month (November) have been established so that Canadians can assess their personal Vitamin D levels and take action to prevent deficiency.

World Vitamin Day

In 2010, the “Canadian Health Measures Survey: Vitamin D Status of Canadians,” found nearly two-thirds of adult Canadians don’t get adequate Vitamin D for optimal health. It’s a risky shortfall, especially given that genetic research has identified thousands of receptors in the human body that are activated by Vitamin D, including sites related to immunity and disease prevention.

Do Canadians understand all the benefits of Vitamin D?

Are they taking adequate Vitamin D supplements?

Find out in the new Jamieson Vitamin D National Survey.

D3

We Tested Canada’s Knowledge of Vitamin DThe Jamieson Vitamin D National Survey says —

Use of Vitamin D Supplements

50% adults 37% children

28%

Frequency and Dosage of Vitamin D Use

of Vitamin D users take less than 1,000 IU

How Well Do You Know Vitamin D?

13% all of the above

62% maintains bone health

39% helps prevent major diseases

37% improves mood and neurologic function

36% helps prevent colds and flu

33% helps maintain heart health

67% sunlight

14% supplements

Sunlight or Supplements: Safest, Most Effective?

All data in the Jamieson Vitamin D National Survey were collected between September 18, 2014, and September 18, 2014, during an online survey of 1,545 Canadians aged 18+ by Leger: The Research Intelligence Group. The survey is considered accurate ±2.5%, 19 times out of 20.

Does Vitamin D Help Prevent Colds & Flu?

28%33%27.4%

39% 37%49%

57% women

43% men

Vitamin D Use By Gender

•  Only 50% of adults and only 37% of children take Vitamin D supplements

•  Vitamin D use differs by region

• About one-third of daily Vitamin D users take less than 1,000 IU

• Only 14% believe that supplements are the safest and most effective form of Vitamin D

• Only 13% are aware of Vitamin D’s full impact on the body:

- maintaining bone health - helping prevent major diseases - promoting heart health - improving mood and neurologic

function, and - helping prevent colds and flu

Vitamin D Awareness

MonthWhen the Clock Falls Back, It’s Time to Increase Your Vitamin D

National survey shows Canadians coming up short on knowledge and use of the sunshine vitamin

Toronto, Ontario (October 29, 2014) — November is Vitamin D Awareness Month, a time when Canadians are encouraged to take action to prevent deficiency of this star nutrient. The Jamieson Vitamin D National Survey, conducted by Leger last month, suggests that Canadians aren’t taking adequate Vitamin D for optimal health. More important, the survey of 1,545 participants showed that Canadians have a poor understanding of Vitamin D’s wide-ranging benefits.

“Genetic research has established that Vitamin D acts on nearly 3,000 receptor sites in the body,” says Dr. Penny Kendall-Reed, a naturopathic doctor and the director of natural therapies at the Urban Wellness Clinic in Toronto. “Understanding all the ways that Vitamin D keeps us healthy is a tremendous incentive for taking it daily, especially with diminishing sunlight in winter.”

Classified as a hormone, Vitamin D3 is naturally formed in the body when skin is exposed to sunlight. But at Canada’s northern latitudes, Vitamin D production in the body completely stops between late October and early April due to sunlight’s low UVB levels.

The Jamieson Vitamin D National Survey revealed:

“A strong, responsive immune system is the foundation of wellness,” explains Dr. Gaetano Morello, a clinician in the Complex Chronic Disease Program at BC Women’s Hospital & Health Centre in Vancouver. “Our difficulty to naturally produce Vitamin D3 during winter months makes supplementation essential for cold-and-flu prevention.”

Since Vitamin D3 is present at very low levels in few foods naturally, major health organizations, including the Canadian Cancer Society, now recommend that adults take a minimum of 1,000 IU Vitamin D supplement daily. “Vitamin D has been labeled a cradle-to-grave nutrient that supports optimal health at every stage of life,” concludes Dr. Kendall-Reed. “Cold-and-flu season is in full swing, and if you are taking one supplement this winter to boost your immunity, make it Vitamin D.”

For more information on the national survey and on Jamieson’s innovative family of Vitamin D supplements, visit jamiesonvitamins.com

About Jamieson Laboratories

Established in 1922, Jamieson Laboratories is Canada’s largest manufacturer and distributor of advanced natural-health products and a world-leading innovator in the development of proprietary formulas. With corporate offices in Toronto, Jamieson exports products to more than 50 countries. For more information, visit jamiesonvitamins.com, or call 1-800-265-5088. Join us on Facebook, or follow us on Twitter@Jamieson_Labs.

For more information, contact:

Rob McEwan Argyle Communications 416-968-7311, ext. 242 rmcewan@argylecommunications.com

Paula Prociuk Blacklock Jamieson Laboratories 416-558-1550 mediarelations@jamiesonlabs.com

jamiesonvitamins.com

Vitamin D 400 IU and 1,000 IU Droplets

New research shows that Vitamin D supplements should be used from birth. Everyone can use Vitamin D Droplets. Place directly on the tongue, rub inside baby’s cheek or add to food or drink, the vertical dropper precisely releases 400 IU or 1,000 IU of premium Vitamin D3 every time. It’s sunshine in a bottle!

Vitamin D 1,000 IU Softgels

These easy-to-swallow softgels contain 1,000 IU of Vitamin D3. The softgel, which contains liquid Vitamin D for easy absorption through the gut, dissolves fast to improve nutrient availability.

Vitamin D 1,000 IU Gummies

Enjoy the sunshine vitamin in a delicious chewable gummy. Tasty orange, lemon and strawberry gummies deliver a daily maintenance dose of 1,000 IU. These all-natural gummies contain premium Vitamin D3, which is the same form the body produces in sunlight, and they are free of aspartame, artificial colours and flavours.

Vitamin D Soft Chews 1,000 IU — Natural Chocolate

Deliciously fudgy and formulated with natural-chocolate flavour, these great-tasting Vitamin D soft chews are a treat to eat.

Vitamin D for Kids 400 IU — Strawberry Chewable Tablets

A yummy Vitamin D supplement just for kids! This strawberry-flavoured chewable tablet provides the ideal daily dose of the disease-fighting, bone-building sunshine supplement. Kids will love the fun panda shapes and the summer-sweet strawberry flavour. Made without artificial flavours or colours.

Vitamin D-lightful!Jamieson’s complete line of Vitamin D formulas — tablets, softgels, flavoured chewable tablets, softchews, drops and gummies — offers easy-to-use options for everyone in your family.

• at sufficient levels alerts the immune system to attack bacterial, viral and pathogenic invaders?1

• decreases your risk of getting influenza by 58% when taken during winter?2

• activates 2,776 receptor sites in the human genome and has a significant effect on more than 200 genes?3

• keeps your appetite in check by boosting leptin, the satiety hormone that triggers a sense of satisfaction while increasing your energy output?4

• production in the body completely stops between late October and early April due to low levels of UVB in sunlight at Canadian latitudes?5

• occurs in very low amounts in non-fortified foods so you only receive a minimal amount daily (148 IU to 236 IU) from diet alone?6

• makes your bones stronger and more dense?7

• is a fat-soluble vitamin that is stored in the liver and the body’s fatty tissue?

In order to receive 1,000 IU of Vitamin D from food, you must eat either:

7 sardines 28 cooked egg yolks drink 2.5 litres of milk

OROR

Supplements or Sustenance?

Did you know that Vitamin D . . .

Vitamin D-fined

1 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3166406/ and http://www.sciencedaily.com/releases/2010/03/100307215534.htm. 2 http://www.ncbi.nlm.nih.gov/pubmed/20219962. 3 http://genome.cshlp.org/content/early/2010/08/20/gr.107920.110.abstract. 4 http://www.ncbi.nlm.nih.gov/pubmed/19235038. 5 http://ajcn.nutrition.org/content/80/6/1678S.full.pdf and http://www.statcan.gc.ca/pub/82-624-x/2013001/article/11727-eng.htm#n2. 6 https://www.vitamindcouncil.org/about-vitamin-d/how-do-i-get-the-vitamin-d-my-body-needs/# and http://www.cmaj.ca/content/182/12/E610. 7 http://onlinelibrary.wiley.com/doi/10.1002/jbmr.1959/abstract

Dr. Penny Kendall-Reed, B.Sc., ND

Penny Kendall-Reed is a Doctor of Naturopathic Medicine specializing in metabolic disorders and stress-related pathologies. She is the director of natural therapies at the Urban Wellness Clinic in Toronto, a lecturer for the corporate consulting firm LifeSpeak, and a master lecturer at holiday locations worldwide. A widely sought expert health resource for magazines and radio, Penny also appears regularly on CTV, CityTV, Rogers, ABC and NBC. She is the co-author of four best-selling books, including The Complete Doctor’s Stress Solution.

Hélène Charlebois, B.Sc., RD

Hélène Charlebois is a registered dietitian and nutrition consultant in Ottawa who has spent 25 years helping clients achieve personal health goals. After graduating from McGill University, she launched her own company. Hélène also worked at the Ottawa Cardiovascular Centre, from 2003 to 2009, counseling patients on health and nutrition issues, including weight management, diabetes, cholesterol and salt-fat-fibre consumption. In workshops across the country, she teaches healthcare professionals strategies for helping patients maintain healthy weights. Hélène is also an advisor to food and pharmaceutical companies, health clinics and workplace wellness initiatives.

Dr. Gaetano Morello, B.Sc., ND

Dr. Gaetano Morello is a naturopathic physician with more than 20 years of experience. He currently serves as a clinician in the Complex Chronic Disease Program at BC Women’s Hospital & Health Centre, where he has implemented a Vitamin D3 treatment protocol, and he is a practitioner at Complement Healthcare, which is West Vancouver’s first multidisciplinary health clinic. Dr. Morello earned his undergraduate degree at the University of British Columbia and his Doctor of Naturopathic Medicine at Bastyr University of Natural Health Sciences in Washington state. He was a contributor to the Textbook of Natural Medicine, the world’s definitive text on alternative medicine, and has written articles for leading health and wellness publications. Dr. Morello also serves as a member of the quality assurance committee for the College of Naturopathic Physicians of British Columbia.

“If you are going to take one supplement this winter make it Vitamin D.” — Dr. Penny Kendall-Reed

“For millennia, Vitamin D from sunlight kept us healthy in ways we are only beginning to understand.” — Hélène Charlebois

“I recommend 25 IU of Vitamin D3 daily per pound of body weight for major disease prevention and to help boost your mood and immune health.” — Dr. Gaetano Morello

Visit jamiesonvitamins.com for a complete list of innovative Vitamin D formulas and for all product monographs.