360 Publishing, Social Media, and

Repurposing Content

Presented by:

Brad Babbitt, CMC MemberAmy Davis, CMC MemberAlicia Hickok, CMC Cochair

Traditional Publishing Model

• Brand derived from flagship product• Predominantly print • One audience type, single point of

consumption

Intermediate Model

• Brand experience through print, web, email

• Written material transferred directly from print to web

• Two audience types (some overlap), two points of consumption

360 Publishing Model

• Brand amplification through multichannel publishing

• Platform-specific content (original, repurposed, revised)

• Multiple audiences (some overlap), many consumption points

360 Strategy

• Focus on channels that are relevant to your audience(s)

• Apply your brand, content to each platform in appropriate ways

• Develop/optimize content for each channel• Drive consumers across channels • Set reasonable, measurable goals and apply tactics• Brand carefully to improve awareness

An idea starts as a newsletter article…

…turns into a Facebook post…

…and then a tweet.

An article can also become a Sound Advice podcast or a Roundtable.

Different Uses for Social Media• LinkedIn:

– Building a community– Conversation-starting

resource– Professional outlet

• Facebook:– Fun and engaging– Games

• Twitter:— Breaking news— Important events from live meetings

Good Examples of Social Media Posts

Facebook

Twitter

LinkedIn

Questions?