360 communications - winning workplace influence

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ENQUIRIES EMAIL: [email protected] DID: (65) 6344-4608 FAX: (65) 6344-6810 ADDRESS: 237A Joo Chiat Road, SINGAPORE 427494 WEBSITE: www.icontraining.com.sg 360 o Communications Winning Workplace Influence CLICK HERE TO SIGN UP NOW

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Can corporate professionals win the support of stakeholders? Today, they face the increasing pressure to engage and build professional relations, with challenges such as dealing with difficult customers online or on the phone, working with demanding superiors, colleagues and subordinates, or managing social media conversations. To effectively influence their stakeholders, leading executives need to possess a balanced set of communication competencies to maintain an influential communications edge. They need to be equipped with responsive communication capabilities in varied on-and-offline scenarios, high impact and persuasive presentation or relationship building skills, and learn how to manage workplace / customer conflicts. This programme is about maintaining the winning edge in communications through a 360 degree approach to fundamental communication skills.

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Page 1: 360 Communications - Winning Workplace Influence

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ENQUIRIES ∙ EMAIL: [email protected] ∙ DID: (65) 6344-4608 ∙ FAX: (65) 6344-6810

∙ ADDRESS: 237A Joo Chiat Road, SINGAPORE 427494∙ WEBSITE: www.icontraining.com.sg

360o Communications Winning Workplace Influence

CLICK HERE TO SIGN UP NOW

Page 2: 360 Communications - Winning Workplace Influence

Synopsis Can corporate professionals win the support of stakeholders? Today, they face the increasing pressure to engage

and build professional relations, with challenges such as dealing with difficult customers online or on the phone, working

with demanding superiors, colleagues and subordinates, or managing social media conversations.!To effectively influence their stakeholders, leading executives need to possess a balanced set of communication

competencies to maintain an influential communications edge. They need to be equipped with responsive

communication capabilities in varied on-and-offline scenarios, high impact and persuasive presentation or relationship

building skills, and learn how to manage workplace / customer conflicts. This programme is about maintaining the

winning edge in communications through a 360o approach to fundamental communication skills.

Learning Outcome

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.”

Warren Buffett

The Coaches !!

Mr Norman Ng Social Media Communications

Mr James Suresh (Principal Coach)

✓ Apply high impact and persuasive communications into professional presentations to leave a lasting ‘impression’ with your audiences. Enhance your oral and visual presentations for pitches / proposals to small audiences, and speeches / town hall sessions to large audiences

✓ Learn engagement techniques to captivate and sustain rapport with your audiences in formal and informal settings

✓ Recognise and build a set of communication strategies that is adaptable to different workforce profiles and situations

✓ Apply quick response frameworks and tactics to communicate during challenging situations and prevent escalation of issues that would give rise to communication crises / conflicts

✓ Harness the influence and potential of social media communications and to mitigate its pitfalls as part of personal and corporate brand influence

Page 3: 360 Communications - Winning Workplace Influence

A. Presentation skills !Brief: Good Presentations skills are essential to a successful corporate career. It is often during a corporate presentation that an individual gets visibility from the senior management. Thus an individual’s overall performance and career path may be determined by their ability to deliver high-impact presentations. !!Outline: This program focuses on helping our participants communicate their message effectively to their audiences in a corporate presentation.  Participants will also receive tips on how they can leave a lasting impression of their message in their audiences’ minds.!!Programme Highlights!- How to develop your presentation!- How to communication your message effectively!- How to leave a lasting impression in your audience mind!- Enhancing body language to convey your message effectively

B. Interpersonal Communication (Relations Building)!!Brief: This programme is designed to help participants develop meaningful relationships with people who matter, in order to achieve personal and organisational goals more effectively. The programme emphasises the adoption of positive attitudes in all endeavours and the need to inject enthusiasm in daily interactions. This creates positive impressions on the people that we interact with and develop lasting relationships.!!Outline: The essence of our programme is encapsulated into the acronym HEART, which stands for Humour, Enthusiasm, Attitude, Relationships and Trust. These elements are the cornerstone for building effective relationships.!!Programme Highlights!- Humour and enthusiasm and how they affect our response to situation!- How to develop positive attitude and dealing with other people’s attitudes!- Relationships – The need to nurture and promote good relationship!- The benefits of trust in achieving team spirit and organisational goals

Course Outlines

Page 4: 360 Communications - Winning Workplace Influence

C. Social Media Communication!!Brief: Social media has dramatically changed the communication landscape, shifting the way we interact, share, engage and learn. Good social media communication skills are increasingly important, as corporates are looking into the social media sphere to better understand their employees. Moreover, good social media presence also helps improve an individual’s relationship and engagement with their stakeholders.!Outline: This programme focuses on methods to optimise stakeholder influences and sentiments through social media communication. This also equips individuals with strategies to generate high-impact content & engage audiences through online channels.!!Programme Highlights!- Changing communication environment: What makes social media “social”?- Evolving trends in social media communications- Social media consumption patterns in stakeholders- Effective content development and writing for social media- Generating visual content for social media communicationsa

D. Managing Adverse Communications with Difficult Audiences!!Brief: In our workplace, we often have to deal with difficult personalities, be it internal and external. They could be our customers, suppliers, bosses or colleagues - many of whom may have difficult personalities that require good communication skills for successful management. We need to harness our communication skills in order to manage these interactions effectively so that they work for us, and not against us.!Outline: In addition to learning methods to identify difficult personalities, participants will learn how to respond to difficult behaviours in a positive manner. They will also understand the causes and intent resulting in negative behaviour. !Programme Highlights!- Identifying ‘difficult’ people in your workplace

- 4 tips on how to handle difficult people

- Learn how to be task-focused and people-oriented

- Understand the importance of skilful communications in difficult workplaces

- Learn the 4 main intents that influence behaviour

Course Outlines

Page 5: 360 Communications - Winning Workplace Influence

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ICON TRAINING - 360O COMMUNICATIONS - WINNING WORKPLACE INFLUENCE

Our Coaches

Career Highlights

- Developed and delivered team-building programmes for organisations such as Keppel Fels, Philips, Panasonic, and MOE school clusters

- Developed and delivered an organisation wide Creative Thinking programme for National Council of Social Services, Marketing Institute of Singapore

- Developed a national training programme to help teachers manage relations with parents

- Developed programme on public speaking skills for the Officer Cadet School, SAFTI Military Institute (Ongoing for 15 years)

- Developed and conducted a workshop on persuasive communication to help education leaders to prepare for promotion interviews

James Suresh James is a trainer, PR consultant and bestselling author. The co-creator of Singapore’s comic icon ‘Mr. Kiasu’, He has co-written a series of comic books as well as authored books on his military career. He develops comic strips for magazines and scripts for multi-media productions. His recent book, ‘On a Street in Singapore’, has won two awards - the Sunday Times Best Seller and the Reader’s Choice Award.!James started his career as an army officer and eventually moved into public relations. After five years in the publishing business, James went on to pursue his interest in training and PR Consulting. He is a certified EQ trainer with ‘Six Seconds Inc’ based in the US. He is also an accredited PR Practitioner and an NIE certified teacher.!He graduated with a Bachelors in Business Administration and Masters in Communication Management. He conducts seminars and workshops in Singapore and the Asian region.!Some of his past and present clients include :!SIA –Engineering, CAAS, MINDEF, MOE, Philips Singapore, Panasonic Singapore, Capitaland, HDB, SMRT, IRAS, Singapore Police Force, Mendaki, OCBC, NUS, Civil Service College, Ministry of Health, Deloitte Consulting, Deutsche Bank, The Straits Times, Management Development Institute Of Singapore, British Petroleum, Keppel, Teradyne – Shanghai. GEC –Philippines, British Education Centre – Jakarta, Mediacorp Singapore, Exxon. Intel-Penang, Mediacorp, Baxter International, Republic of Singapore Navy, Port of Singapore Authority.

Page 6: 360 Communications - Winning Workplace Influence

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!1) Media Training !

Our Coaches !!!!!!!!!!! !!

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Norman Ng !Norman’s diverse expertise covering Branding, Social Media Strategies and

Enterprise Communications, and has successfully serviced Fortune 500

Companies & over 45 public-private enterprises. Successfully led agency to

service over 50 enterprises in 3 years. (MNC clients include MTV Asia, Diageo,

The McGraw-Hill Companies, and Carrier UTC).!In his career, he has also interviewed 49 Singapore Administrative Leaders,

including Ministers and Chief Executives.!Norman also supported media communications functions for international and

domestic broadcast and print media. These include media liaison and

management roles of up to 700 international media interviews, requests and

enquiries, and managed press conferences and releases during the games. !As an executive coach, Norman regularly

speaks on Enterprise Communications

(including Future Citizen Engagement for

Government Forum Asia 2012; McGraw-

Hill Companies; National University of

Singapore). !He has also coached over 40 public

agencies via Civil Service College,

focusing on Strategy in Social Media &

Communications, and developed

proprietary social media strategic tools in

the process. Topics include “Integrating

New & Traditional Media for Effective

Public Communications”, and

“Converting Social Media Advocates &

Communities”. Norman is also an online

contributor on Social Media Today.

ICON TRAINING - 360O COMMUNICATIONS - WINNING WORKPLACE INFLUENCE

Career Highlights

- Interviewed 49 Public service leaders, including Ministers and Chief Executives

- Managed over 700 international media requests, interviews and enquiries for the Youth Olympic Games

- Managed crises in public-private sector for nation wide campaigns

- Prepared media training and talking points for the Chief of Army media engagement interview

Page 7: 360 Communications - Winning Workplace Influence

!!“Icon Media reminded our team of the core tenets of communications - our company identity, the audience we serve and clarity of message.”

Bjorn Lee, CEO, Stickery (Co funded by Google Ventures)

The ICON Difference

Validated Programme

Our coaches have conducted media training for top, middle and foundational levels - including Ministers, Senior Government Officials and C-suites, as well as functional / operational executives.

Experienced Trainers

With decades of experiences in the different field of communication and PR including crisis communications responses for the 9-11 terrorist attacks; running integrated nation-wide campaigns involving mainstream-to-social media channels, and leading global CSR campaigns. Our coaches are able to share their wealth of knowledge and insights with participants of our course.

Deep Industry knowledge

Having held key international positions in PR and Communication spanning across 3 continents, our trainers have accumulated wealth of experience working with overseas media and international organisations and would be able to deliver special international insights of special relevance to our clients. 

Understanding our participants’ needs

As senior communication practitioners, we understand all the challenges and needs face by our participants in their line of works. That why, our programmes are all customised and designs to ensure that our participants can benefit from attending our programmes.

ICON TRAINING - 360O COMMUNICATIONS - WINNING WORKPLACE INFLUENCE

ENQUIRIES ∙ EMAIL: [email protected] ∙ DID: (65) 6344-4608 ∙ FAX: (65) 6344-6810

∙ ADDRESS: 237A Joo Chiat Road, SINGAPORE 427494∙ WEBSITE: www.icontraining.com.sg

CLICK HERE TO SIGN UP NOW