ANNIVERSARYWITH 3 ways to win & MORE THAN

$3,500,000IN PRIZES & DISCOUNTS AVAILABLE!

COLLECT TO WIN

$110,000 CASH,$25,000 CASH + $5,000 community donation

& MUCH MORE!

INSTANT WIN

1 in 7 tickets instantly wina free product,

discount OR AIR MILES® reward miles!

ONLINE WIN

Enter YOUR PIN online for A chance to WIN A Ford explorer xlt or $40,000 CASH!

Celebrate 110 Years WITH OVER $3,500,000 in prizes & DISCOUNTS AVAILABLE!

1. Collect To Win!

You could WIN $110,000, $25,000 PLUS a $5,000 Community donation, free gas for a year & more!Match the stickers to complete any of the 6 categories inside and you could WIN! Once you’ve completed a category, simply ask your local store for a “Collect to Win Submission Kit”.1

PLUS, use your duplicate stickers for more chances to WIN!Place any duplicate stickers on our Double Up Sweepstakes Ballot and you could WIN Free Groceries for a Year exclusive to Sobeys customers! See Double Up Sweepstakes for more details.

2. Instant Win!1 in 7 tickets reveal an Instant Prize or Discount! Simply open your ticket and you could INSTANTLY WIN grocery products, product discounts or AIR MILES® Reward Miles!

3. Online Win!PLAY FOR amazing prizes like a Ford Explorer XLT OR $40,000 CASH, GIFT CARDS and MUCH more!Find a unique PIN inside select game tickets and enter online at 110anniversary.com.

3 WAYS TO PLAY & WIN!Shop at any one of our participating stores through November 1, 2017 and receive one game ticket with every valid transaction!*

The more tickets you collect, the better your chances to WIN!

1912: J.W. Sobey builds a store in Stellarton to sell to walk-in traffic, and expands his offerings to include local vegetables, dairy and fish products. Sobeys’ commitment to supporting local producers continues today.

LOCAL SUPPORTING LOCAL FOR 110 YEARS.

1 GUARANTEED WINNER!2

Collect stickers 11, 12, 13, 14, 15, 16, 17, 18 & 19 to WIN!

$110,000 CASH!

11 12

13 14

15

16 17

18 19

$25,000 CASH!

PLUS! We will make a $5,000 COMMUNITY DONATION!

4 Available to be WON!Collect stickers 21, 22, 23, 24, 25, 26 & 27 to WIN!

1969 – Sobeys purchases 80% share of Lumsden Brothers – owner of the Foodland brand

1982 – First store in the Foodland banner opens in Deer Lake, Newfoundland

1993 – Banner grows to 38 stores across Atlantic Canada

2009 – Introduction of the AIR MILES® Reward Program to the Foodland stores

2015 - Sobeys pens a deal to supply 21 Co-op stores with their grocery needs.

Today: Foodland and participating Co-op Stores serve the grocery needs for 79 communities in Atlantic Canada.

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VACATION GETAWAY!

Lawton’s Drugstore opened in Wabana, Bell Island, NL in 1907. Owned by Louis Lawton; his son, Keith Lawton, (shown) started the Lawton’s stores in Halifax during the 1950s although he had some ownership as early as mid-40s. Today with 78 locations in Atlantic Canada and their Home Healthcare network, they have an experienced team of nurses, personal care workers, and industry professionals to assist you with finding the right products for your needs.

12 Available to be WON!Collect stickers 51, 52, 53, 54, 55 & 56 to WIN! $5,000 value!

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53

55

GAS FOR A YEAR!

8 Available to be WON!$2,600 value! Collect stickers

31, 32, 33, 34 & 35 to WIN!

1983: Needs, a division of TRA Foods Limited, opened its first store in the Annapolis Valley. There’s over 140 Needs stores and gas bars throughout Atlantic Canada.

BIG SCREEN TV

PACKAGE!20 Available to be WON!$1,500 value! Collect stickers

41, 42, 43, 44 & 45 to WIN!

December 2015, the first Sobeys express in Atlantic Canada opened - a modern convenience store that offers fast and healthy food choices.

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44 45

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Sobeys takes the phrase “proudly serving our communities” very seriously and continues to give to the more than 800 communities we serve across the country.

$110 GROCERY GIFT CARD!1,250 Available to be WON!

Collect stickers 61, 62, 63, 64 & 65 to WIN!

Sobeys employs over 125,000 people across Canada including 17,000 people right here in Atlantic Canada.

These employees support many initiatives in Atlantic Canada and take pride in focusing on the local communities in which they live, generously giving their time and talent in support of local events and causes.

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64 65 1907: J.W. Sobey starts a meat delivery business with a horse-drawn wagon. He purchases livestock from local farmers and sells the meat to customers in Stellarton, Nova Scotia. He had no way of knowing at the time, but this marked the beginnings of a nationwide grocery chain.

*No purchase necessary. Sobeys 110th Anniversary is being played at approximately 381 Sobeys, Foodland & participating Co-ops, Needs, Sobeys Express and Lawtons Drugs stores in the Provinces of NS, NB, PEI and NL. Must be age of majority in your province. Correct answer of a mathematical skill-testing question required to redeem any prize. Void elsewhere and where prohibited.

Game starts September 7, 2017 and ends November 1, 2017, while supplies last. 1 in 7 tickets reveals a prize or discount. For complete game rules, entry and eligibility requirements, how to receive a ticket without purchase or details on all prizes, see Official Rules at www.110anniversary.com or at any participating location. Prizes may not be exactly as shown.1 Participating locations are not permitted to accept Collect to Win submissions. Ask for a “Collect to Win submission kit” at any participating location and follow the instructions in the kit. Collect to Win submissions must be postmarked by November 15, 2017. 2 Guaranteed Winners will be drawn from all eligible online sweepstakes entries if prize is not claimed and verified through Collect to Win.

Any trademarks used herein are the property of their respective owners.

®™ Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co. and Sobeys Capital Inc.

Any questions, concerns or requests for the Official Rules or Winners’ List can be sent with a self-addressed envelope to Sobeys 110th Anniversary, P.O Box 3009, M.I.P, Markham, ON, L3R 6G4.

SPONSORED IN PART BY:

Place ANY 8 duplicate stickers in the spots indicated on reverse to complete your double up sweepstakes ballot. Fill in your contact details and then mail your submission to the address indicated.

DOUBLE UP SWEEPSTAKES!MORE CHANCES TO

WIN BIG AT EVERY LOCATION!

You could WIN BIG!Place any 8 duplicate stickers in the spots indicated above,

complete the ballot and mail in to the address shown.

Full Name: ____________________________________________

Phone: ______________________________________________

City: __________________________ Province: _____________

Email: _______________________________________________

Choose your favourite store to be entered into the draw:

MAIL TO: Sobeys 110th Anniversary Double Up Sweepstakes, P.O. Box 5200, Scarborough, ON, M1P 0C9

All entries must be received by November 22, 2017.

More duplicate stickers? Download more sweepstakes entry forms at 110anniversary.com

You DO NOT need to complete a Collect To Win Submission Kit to enter the Double Up Sweepstakes.

Place any duplicate sticker here. Place any duplicate sticker here.

Collect ANY 8 Duplicates and Enter to WIN!

Place any duplicate sticker here. Place any duplicate sticker here.

Collect ANY 8 Duplicates and Enter to WIN!

Place any duplicate sticker here. Place any duplicate sticker here.

Collect ANY 8 Duplicates and Enter to WIN!

Place any duplicate sticker here. Place any duplicate sticker here.

Collect ANY 8 Duplicates and Enter to WIN!

DOUBLE UP SWEEPSTAKES!

YOU COULD WIN FREE GROCERIES FOR A YEAR!

YOU COULD WIN FREE GROCERIES FOR A YEAR!

YOU COULD WIN $5,000 CASH!

YOU COULD WIN $5,000 CASH!