35 successful online reputation management orm tips for global travel & tourism industries

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Page 1: 35 successful online reputation management orm tips for global travel & tourism industries
Page 2: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 1: Get online and establish a strong and positive presence.

Page 3: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 2: Make sure your own accounts are secure.

Page 4: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 3: If someone mentions something positive about you on a site such as Yelp,

reward him or her with a coupon, freebie or a simple thank you.

Page 5: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 4: Optimize brand video with your company name on YouTube, which is widely considered to be the second largest search

engine.

Page 6: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 5: Be cautious about your personal activities, both past and present.

Page 7: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 6: Connect with the media, which can help you get positive media exposure."

Page 8: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 7: Publish Quality Content.

Page 9: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 8: Create a web presence on all social media platforms.

Page 10: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 9: Don’t neglect your social media accounts.

Page 11: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 10: Consider your brands and products.

Page 12: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 11: You need to build out online materials and social profiles for more than just your

company name.

Page 13: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 12:Protect individuals reputation associated with the business.

Page 14: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 13: Implement authorship where applicable.

Page 15: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 14: Use Blog.

Page 16: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 15: Avoid making controversial comments in an interview, because your personal and corporate reputations are

inseparable.

Page 17: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 16: Don’t bring your private life into the online world, for example posting personal

tweets, as your offline and online worlds are one and the same.

Page 18: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 17: Deal with the underlying cause of problems instead of concealing or ignoring them, which could show you in a bad light.

Page 19: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 18: Always behave yourself because anything you say and do could be made public

and will be judged.

Page 20: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 19: Train your employees on your reputation management plan. Let them know what your goals are because their views will

reflect on you.

Page 21: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 20: Be careful what you tweet or post because what you say reflects your

company.

Page 22: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 21: Hire the right people for submitting tweets and posts, especially those who will use the right account and not post anything

negative online.

Page 23: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 22: Consider your audience when tweeting or posting, as your message could

be offensive to some people.

Page 24: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 23: Always be present online by using social media monitoring tools, where

someone can be contacted when mentions from customers arrive outside of business

hours.

Page 25: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 24: Review scheduled tweets and posts to avoid contradictions in business matters or insensitive comments coinciding with major

world events like an earthquake.

Page 26: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 25: Build a great service or product before revealing it to the public. A good first

impression will create a good reputation for your business.

Page 27: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 26: Don’t lie about anything, because the truth will eventually come out.

Page 28: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 27: Recruit senior level professionals for your crisis management team to turn a crisis

into an opportunity by communicating efficiently.

Page 29: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 28: Online Advertising can also be used together with Online Reputation

Management.

Page 30: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 29: You will build reputation simply by having your business name or logo on the event listing, or delivering a presentation

about a new product or innovation.

Page 31: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 30: Building your reputation as an expert also builds the reputation of your business

and draws new customers.

Page 32: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 31: Regular newsletters can strengthen your personal connections with customers

and reflect your business brand and personality.

Page 33: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 32: Content can and should be videos, photos, podcasts, e-books and newsletters as

well.

Page 34: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 33: Pictures are great tools for maintaining your online reputation, whether

you use photographs, cartoons, graphs, charts, illustrations, visuals can communicate

complex messages in an instant.

Page 35: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 34: Infographics are a great way to share your branding online.

Page 36: 35 successful online reputation management orm tips for global travel & tourism industries

http://socialbubble.global

Tip 35: Making email newsletters personal and effective, when it comes to establishing

and maintaining your reputation online.

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