PARTNERSHIP Introduction

WE ARE:

Australia’s premier sail racing team comprised of Olympic champions

Racing in a technically and physically demanding, high performance boat, that rewards teamwork

Contesting the Sydney Act in December 2015 and all 8 Acts of the 2016 global Extreme Sailing Series

Nice

Source: IFM/SMS and Performance Research Surveys

Aged between 25-55Highly driven, well educated and typically holding a managerial (or above) job

High income earnersAffluent with money to spend and they like to travel.

Positive towards sponsorshipsMore likely to buy from brands associated with the sport compared to fans of other sports

Passionate about the sportParticipate more in their sport than fans of other sports

Above average media consumersWill follow from beginning to end, consuming across all types of media on multiple devices

OUR FANS ARE:

GLOBALSAILING FANS

China31.8M

Australia71,000

France5.4M

UK/ Ireland3.1M

Russia5.0M

New Zealand149,600

Italy5.8M

Spain3.6M

India3.6M

Germany3.3M

USA6.2M

Poland2.8M

GLOBALMEDIA

Source: All stats are for 2013 or 2014 only and are independently evaluated by Havas Media Group.

€44.9m in independently evaluated media value for the series in 2014

54 international TV networks broadcastthe series into an audience of over 500 million households

5,807 hrs of live streamed coverage viewed online by 105,000 cumulative viewers

778 video produced and sharedof ESS in 2014

325,250 live spectators across 8 acts

5536 online articles, across mainstream and sailing media, plus 1046 print.

RACE FORMAT

Stadium sailing format: multiple short, sharp races per day, easy to understand and engaging entertainment for live spectators.

Cardif

THE EXTREMECLUB

Designed with a hospitality/B2B focus

The ‘Extreme Club’ Lounge is setup exclusively for VIPs with chef catered breakfast, lunch and afternoon tea

Relax and enjoy the racing in comfort when not taking exclusive behind-the-scenes tours and experiencing the money can’t buy guest sailor experience

3,270 VIP guests were entertained in 2013.

Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.

THE ULTIMATE EXPERIENCEGive a client the greatest sporting experience as a guest sailor

VIP guests race on board the boat with the team and take part in morning training sessions

No experience necessary, we'll show you the ropes!

1,034 guest sailors have joined teams in 2013

This is Formula 1 on the sea and the only way you can experience being part of a word class team as they compete

No more watching from the sidelineSource: All stats are for 2013 only and are independently evaluated by Havas Media Group.

“

“

To get some sense of what it feels like to race this catamaran, imagine being strapped to the bonnet of Jenson Button’s car in a mad free for all against the best rally drivers in the world. And most of the time you are only on two wheels!

Tarquin Cooper – Daily Telegraph

GUEST SAILORS

Sample activation:

Boston

Team building activities ranging from• Land base presentation in the ‘Extreme Club’

on team dynamics and performance by 33SR Olympian teammates.

• Sponsor’s staff training with 33SR as part of our team and learning team work in an environment vastly different to workplace

Client relations and entertainment• Private area in ‘Extreme Club’ with a host

provided by 33SR to enhance hospitality and exclusive sailing spectating enjoyment. This can also include utilising 33SR teammate to present/aid internal training sessions.

Sample activation:

Boston

We build a sailing game built around our team and the extreme 40. Fans can play on mobile or online to win prizes and bragging rights over friends with results going into a global leader board. At a live event, attendees can play a physical version of game in a branded marquee in the public village. Any time that 33 South wins a race, the parameters from that race (ie wind strength, course configuration and length) are uploaded into the race so fans can race against our time under the same conditions, almost in real time.

This will engage live attendees as well as our global fan base on a large scale, allowing for excellent interaction and engagement.

BRAND iShares

GOAL Increased relationships with clients, leading to greater sales and repetition.

LEVEL Series Title sponsors

RESULTS93% of iShares clients agreed that this was one of their top three events.79% said they would likely increase their usage of iShares.

SPONSORSHIP CASE STUDY

HOW WE CAN HELP YOUR BRAND

Team building Client/ Staff reward

Global media exposure

B2B Networking

Premium Hospitality

Social media engagement

Product showcase

Database generation

Content creation

Olympian product endorsement

Significant return can be achieved on these objectives:

sail@33southracing.com

+61 41492740

STEP ONBOARD with 33SR

today!

To access this unique engagement and leveraging opportunity and to start your journey of success with 33SR, contact 33SR manager Joshua Chant today:

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