33 robert hughes - tigerfish interactive @robert_hughes_
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Robert Hughes - Tigerfish Interactive
@robert_hughes_
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About Robert Hughes
• Founder of Tigerfish in 1998
• Interactive and web development agency
• Over 15 years in the online marketing business
• Developed our own web site CMS
• Developed our own email / e-Newsletter system
• Developed our own online marketing system - Wildfire
• http://uk.linkedin.com/in/roberthughes12
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Marketing has changed in 2010
• In the year ahead, we see social marketing maturing to the point where a majority of organisations will be in transition from the trial phase to the strategic phase of the learning curve.
Marketing Sherpa 2010
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Marketing has changed in 2010
• ...social marketing will benefit from very significant budget increases in the year ahead no matter what industry your organisation is in.
Marketing Sherpa 2010
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Tigerfish Cascade Principle
• Need a focus - set Objectives
• Need a plan / strategy
• Set ROO (Return on Objectives)
• Need a metrics / performance indicator
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CMS Group Ltd
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How do we measure
- Tigerfish Social Media Dashboard
• Basics - Twitter followers, Fanbook Fans, Re-Tweets
• Direct Engagement / Responses
- Traffic to Blog / Micro Site
- Traffic to Web Site
- Engagement on Web site
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How do we measure
- Social Media Monitoring
• Keyword monitoring ( Brand, Product or specialist area)
• Engagement / Response
• Escalation
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How do we measure
- In-Depth Criteria
• 4 key areas in ROO
• Financial• Digital• Brand• Risk Management
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Robert Hughes - Tigerfish Interactive
Twitter: @robert_hughes_
Skype: robert-tigerfish
Blogs: What’s New in Publishing http://www.whatsnewinpublishing.co.ukOnline Marketing Today http://www.onlinemarketingtoday.co.uk
LinkedIn: http://uk.linkedin.com/in/roberthughes12
Email: [email protected]
Mobile: 0770 392 4448
Web: http://www.tiger-fish.com