31c3 "framing data retention"
TRANSCRIPT
Data retention
● Current state of play– ECJ– EU– The Netherlands
What is framing?
● A coherent and appealing way to present your argument
● You help people make sense of a subject● You get to decide what vocabulary people use● You get to decide which cultural norms and
values are at stake● You get to choose who the hero is, who the
villain, and who the victim
What does a good frame do?
● Changes the vocabulary● Forces your opponent to adopt your language● Imposes a specific set of possible courses of
action● Seduces the listener to expand on the
metaphor
Current frames
● I have nothing to hide● We are in a war on terror● Privacy is a fundamental right● Security is more important than privacy● Child pornography
Data Retention
War
Fobia
Crime Addiction
OppressionDisease
Mental health
Mass Surveillance
War
Fobia
Crime Addiction
OppressionDisease
Mental health
Insert your title here
● Insert clever elevator pitch (2 lines max)● Add some supporting arguments here● And here● And here● Who is the hero?● The villain?● The victim?● Think about how your opponent will respond● Repeat
Surveillance is against our fundamental rights
● What's the argument?● Who is the victim?● Who is the hero?● Who is the villain?● What solutions does it imply?● Does it work?
War on Terror
● What's the argument?● Who is the victim?● Who is the hero?● Who is the villain?● What solutions does this imply?● Does it work?
Child pornography
● Why the collective sigh?● Who is the victim?● Who is the hero?● Who is the villain?● What solutions does this imply?● Does it work?
Government has become addicted to surveillance. We have to kick the habit and cure ourselves before we overdose.
Kick the Habit
● We refuse to admit we might have a problem – 'we have nothing to hide'
● We rationalize our behaviour, but our arguments don't stand up to scrutiny – 'I can't hear you, and anyway - LALALALALAAA'
● Our addiction damages things that are valuable – 'we just need a tiny little backdoor backdoor that security protocol, just to keep you safe!'
● We have a long, hard road ahead of us to cure ourselves from our addiction
● But we have to cure ourselves, because there's a perpetual risk of relapse
Kick the Habit (again)
What is really nice about this frame:– We get to be the hero – and everybody who gets into
the frame with us gets to be a hero too!– The victim is government and society in general –
should be treated with care and patience, like any mental health patient.
– The villain is the surveillance agencies, that are the pushers of our drugs
– Almost any counter-argument can be met with simple answers:
You are in denial
You need to accept you have a problem in order to cure it
Don't you see you are hurting people around you?
And yourself?
Kick the Habit (get over it)
● An addiction needs to be cured– But addiction can be cured– The patient needs to come clean and confess– The patient must follow a 12-step program– The patient needs defenses against relapse
Kick the Habit (finally)
● What are the weaknesses of this frame?● Is it appealing enough to engage the general
public?● Can civil society unify messaging around this,
or another central frame?● What new natural coalition partners come into
view?● Do we have a winner?