310KM Mobile Commerce Applications Lab/Tutorial 1 Zeturl Ho (52246962)

Table of Content

•Phone Examination•Brand Image•Comparison•Q & A

Phone Examination

•Apple•BlackBerry•HTC•Motorola

Brand Image•Apple

Apple's objective is providing high quality of IT solutions and products to public. Apple provides many

software and hardware products such as iPad, Apple TV, iPhone and etc. And iPhone is the most

popular mobile device over the world. it has to get the largest market share in the world. Most people

found iPhone design of shape is the greatest and trendy. And iPhone is using iOS4.2 nowadays, it

provides a trendy interface design and user friendly. Apple is not focus on the specifications of

product, because they focus on the design of product and communication between all of products; it

provides a perfect and convenient platform to consumers. customers chosen iPhone even though the

high price of iPhone, because iPhone is a trend nowadays and the cooperation between Apple Apps

Store and iPhone. Otherwise, Apple providing a good quality of technical support is on of the main

reason why consumers chosen iPhone. Furthermore, Apple establish an developing environment for

developers to develop many different applications for iPhone users and upload on the Apple Store.

Finally, Apple had been spend many resource for the new product development (NPD).

Brand Image (con’t)•BlackBerry

BlackBerry is a mobile devices manufacturing company, they are famous on security

encryption. BlackBerry mobile phones are always chosen by companies due to many

companies need to protect their information when transfer data, and also sometimes,

BlackBerry phone are chosen by individual such as business men. The largest strength of

BlackBerry phone is no one can decrypt the encrypted data when data is transferring

through BlackBerry Phone. BlackBerry is also value in innovation, now, the new product of

BlackBerry is called Torch 9800. Otherwise, BlackBerry developed a list of professional

software for enterprise use such as BlackBerry Enterprise Server Express that provide

function of synchronization via wireless, e-mail and remote network, able to work with IBM

Lotus Domino and Microsoft Exchange and etc. BlackBerry's performance is difficult to

imitated by other mobile device manufacturers.

Brand Image (con’t)

•HTCPrice of devices usually higher than other brand with similar specification. It has

been OEM parts supplier and join the mobile phone market a few years ago. It's

firmware is famous for well-optimized before selling.

Brand Image (con’t)

•Motorola Highly active in telecommunications and computer chips. Price of devices set at

mid-level. Quite well-known for its innovations, most of mobile phone that they

produce are with surprise. For Example MOTO DEFY MB525 Mobile phone, a

rugged little bugger, flaunting a scratch-proof touch screen and water resistant

body. Motorola always create avant-garde phones.

ComparisonApple BlackBerry HTC Motorola

Durable

Innovation

Price(High)

Well -Optimized

Q & A