www.worldoffoodasia.com

International Trade Exhibition forFood & Beverages, Food Technologyand Retail & Franchise in Asia

Presents

Bestthe

in Asia

Experience

31 MAY - 04 JUNE 2017

IMPACT Exhibitionand Convention CenterBangkok, Thailand

IMPACT Hall 1-6Challenger 1-3

93,500sqm!9 Halls

Endorsed by Jointly organized by

The Thai Chamberof Commerce

Diving Into a Brisk and Bustling Market Sector

ASEAN – A region with boundless opportunitiesASEAN is expected to become the fourth largest single market by 2030. With a combined population greater than the EU, ASEAN’s 600 million residents and its growing middle-class create a dynamic market with abundant opportunities for industry traders.

THAILAND – In the Heart of AsiaGeographically located in Southeast Asia, Thailand is one of the region’s strongest markets. Thailand boasts a world class infrastructure, making it an ideal hub for connecting businesses in the fast-growing ASEAN Economic Community (AEC). Companies looking to expand into multiple markets will find Thailand an ideal base of operations, with most markets a mere three-hours flight away.

ECONOMY – Second largest in ASEANThailand is a hotspot for global tourism. A constant flux of tourists ensures that there is a constant demand for imported food and beverages. Exposure to healthier food options and a wide variety of cuisines also means that there is market for higher-value fresh and processed products.

Thailand

A Comprehensive Insight Into The F&B Industry A Global Platform

THAIFEX-World of Food Asia constantly strives to offer the best trading platform to the industry, and works towards creating an excellent sourcing experience to both exhibitors and visitors.

Modelled after the highly successful European based ANUGA, THAIFEX-World of Food Asia offers a highly segmented, well-defined and thought-out trade fair concept: 15 product zones, including three specialized trade fairs – World of Seafood, World of Coffee & Tea, and World of FoodService; identification of the 11 top trends driving consumer demands; and the promotion of new products and innovations.

VEGETARIAN

VEGAN

PRIVATELABEL

FINGERFOOD

HALAL ORGANIC

INGREDIENTS

KOSHER

HEALTH &FUNCTIONAL FOOD

Trend Topics

GLUTENFREE

FRANCHISE

Alcohol-Free

Ingredients

Fruits & Vegetables

Food TechnologyAlcohol

Organic

Meat & Poultry

Ready To Eat

Rice

Halal

Host to more than 30 country & provincial groups each year - The International participation at THAIFEX-World of Food Asia takes up nearly 50% of the entire show providing the largest display of countries and offering thousands of food & beverage products.

Exhibitor Snapshot

Fine Food

Many countries support international export and trade through government funding via key industry associations. In 2016, 19 countries and 18 provincial groups supported THAIFEX-World of Food Asia and it’s 3 specialized sub-shows including Cambodia, China, Germany, India, Italy, Japan, Korea, Singapore, Taiwan and many more...

Cambodia

Singapore South Korea

Turkey Vietnam

Italy Japan Myanmar

Taiwan

Philippines

Norway

Peru

Laos Malaysia

ChinaChile Germany IndonesiaIndia

Exhibitors from 40 countries

1,919

15% Morethan 2015

Thai Exhibitors

964

12% Morethan 2015

18% Morethan 2015

International Exhibitors

955Sweets &

Confectionery

33,024 Thailand

3,216 North Asia

2,626 South East Asia

1,756 Europe, USA & Rest of the World

509 South Asia

981 Indochina

416 Western Asia & Middle East

18% Morethan 2015

8% Morethan 2015

21% Morethan 2015

31% Morethan 2015

Meet The Industry Movers and Shakers Visitor Analysis

There is no other meeting place for the food & beverage industry like THAIFEX-World of Food Asia. This exhibition has attracted buyers not just from Thailand but from all of Asia. With a conducive meeting place, and a targeted visitor group, THAIFEX-World of Food Asia is the perfect platform to enhance your brand and expand in Asia.

THAIFEX-World of Food Asia gathers the right mix of traders and buyers in one location.

THAIFEX-World of Food Asia and the F&B industry

Visitor Breakdown by Geographical Area

18%

83%

represents tophosted buyers

are decision makers or influencers

39%of the visitors to

THAIFEX-World of Food Asia comprised agents, importers,

distributors andwholesalers 42,528

Trade visitorsfrom 113 countries

33,024 1,721Thai visitors

Top Hosted Buyersattended the show

of the visitors are overseas visitors

9,5041. Malaysia

2. China

3. Singapore

4. Japan

5. South Korea

6. Vietnam

7. Hong Kong

9. USA

10. Philippines

8. Taiwan

Top 10 Visiting Countries

4%

8%

78%

1%

1%

2%

6%

P3

P1

P2

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Sky

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ridgeLink Bridge

We are the world’s largest producer of farmed salmon,

and we see an increased interest from Thai importers and

Norwegian exporters into Asia. There is a lot of positivity on the show, from all

10 Norwegian companies, as there were a lot of trade visitors from all over the regions. We

see this as an opportunity to promote Salmon, and to teach the young and upcoming chefs on the benefits

of Salmon and how to use them, and eventually to promote to the consumers. All the companies

are discussing ways to improve next year’s participation. This is a good way to reach out,

not just to Thailand but other regional markets. fdh

Jon Erik SteenslidDirector South-East Asia

Norwegian Seafood Council

EXPANSIONExpanding to

IMPACT HALL 5+6,additional

13,500sqm!!

Thailand is often

regarded as the entry point to the Asian market

with its rich culture and welcoming trade environment. World of Coffee & Tea

provides us with a great opportunity to be in this part of the world in order to meet key industry players.

We are very pleased with this year’s event.

Christoph ZieglerHead of Sales Business Unit Coffee, Buhler AG.

Cold Zone

Hot Zone

This is our first time participating at THAIFEX-World of Food Asia and it did not disappoint. The five days has kept us very busy and has allowed us to make new business connections, driving our businesses further on an international scale.

Pantharee YordsreeCommunications Director, Tetra Pak (Thailand) Limited

What’s Happening in 2017?

Ingredients Segment at IMPACT Hall 1

NEWTHAIFEX Innovation ZoneFood innovation focuses on the current trade and consumer trends. THAIFEX-World of Food Asia, in tandem with our expert knowledge partner, Innova Market Insights, identifies the top 11 consumer trends and the new products created to satiate the consumer’s appetite.

NEW

Visitor Registration

Indoor Parking 1

Indoor Parking 2

Indoor Parking 3

Parking

P1

P2

P3

IMPACT Hall 4

IMPACT Hall 5/6Challenger 1

IMPACT Hall 2

Hotel

Specialized Trade Shows /Product ZonesHall

THAIFEX-WORLD OF FOOD ASIA

WORLD OF FOODSERVICEWORLD OF COFFEE & TEA

WORLD OF SEAFOOD

THAIFEX-WORLD OF FOOD ASIAFine Food, Health & Organic, Ingredients NEW

THAIFEX-WORLD OF FOOD ASIADrinks, Sweets & Confectionery

Food Technology

IMPACTHall 1-6

Challenger1

Challenger2

THAIFEX-WORLD OF FOOD ASIAFruits & Vegetables, Meat & Poultry, Ready to Eat, Rice

Challenger3

Interactive Programmes for Visitors

6th Thailand Ultimate Chef Challenge The Thailand Ultimate Chef Challenge will be held concurrently with the qualifying rounds for the 2018 World Congress. Participating teams will be vying for a coveted opportunity to participate in the WACS global events. Teams who did not qualify through the IKA competition will have one more opportunity to qualify through the TUCC! The winning team from the “Asian Chef of the Year”, the “Young Chef of the Year” and “Pastry Chef of the Year” categories will join the remaining 12 teams to compete at 2018 World Congress, Kuala Lumpur. Come and catch the LIVE creations of our chefs from 31 May - 4 June at IMPACT Hall 1 and 6!

3rd Celebrity Coffee BarWorld of Coffee & Tea will once again invite some of the world’s best baristas and brewers to join us at the Celebrity Coffee Bar. Do not miss this opportunity to get up close with your favourite baristas. Come learn new techniques and be inspired by their brews.

Conferences

As the meeting point for the industry in the region, THAIFEX-World of Food Asia’s conferences are important forums for information gathering and networking.

World of Food Safety ConferenceWorld of Food Safety is a regional conference that gathers experienced and

senior industry experts involved in food safety and quality assurance in Asia and

around the world to discuss current best practices.

Event sponsorship is the ideal opportunity to put your brand centre stage in the year ahead. Exclusive Sponsorship Packages are now available to promote your corporate identity and to advertise your products and services leading up to during and post THAIFEX-World of Food Asia 2017

• Sponsorship opportunities at Thailand Ultimate Chef Challenge, please contact Ms. Lynn How at l.how@koelnmesse.com.sg

• Sponsorship opportunities at Celebrity Coffee Bar, please contact Ms. Jennifer Chiah at j.chiah@koelnmesse.com.sg

• Sponsorship opportunities at World of Food Safety Conference, please contact Mr. Prakash Ramajillu at j.prakash@koelnmesse.com.sg

BECOME A SPONSOR

Asian Food Franchising Forum

Asian Food Franchising Forum gathers franchisors, franchisees, licensees, and

entrepreneurs together for an in-depth meeting on the latest issues and

opportunities in the food franchise industry.

IFU SGF Juice WorkshopSGF International e.V. and the International Fruit and Vegetable Juice Association (IFU) will jointly organize this seminar to discuss current trends and future developments in the fruit and vegetable juice industry. Topics such as safety, quality, authenticity and sustainability, new analytical methods, adding value to fruit and vegetable by-products, and the advantages of “certified” processors will be examined. SGF and IFU members, members of local associations and food authorities, farmers, NGOs, stakeholders in Asia, and of course every visitor of THAIFEX-World of Food Asia is welcome to attend the seminar. Tickets will be available via IFU’s website in January 2017. Take advantage of the early bird rate!

Contact us

Official Airline

EUROPE

Mr. Nils-Holger GlommeTel: +49 221 821 2374n.glomme@koelnmesse.de

THAILAND

Ms. Pattaraporn Kum-ourmTel: +66 2 640 8013 ext 25pattaraporn@expolink.net

PROJECTMANAGEMENT

Ms. Wendy LimTel: +65 6500 6710w.lim@koelnmesse.com.sg

ASIA PACIFIC/SPONSORSHIP

Ms. Lynn HowTel: +65 6500 6712l.how@koelnmesse.com.sg

DRESS for Success

How you present your stand and engage with potential customers during the show are crucial elements of maximizing your investment and getting the best out of your investment.

Along with various package options, we provide a host of additional PR and branding services that will help you create a real buzz around your product and make you stand out. Feel free to contact us for more information.

For more information, please visit www.worldoffoodasia.com

Be a part of a phenomenal industry event as THAIFEX-World of Food Asia returns in 2017 from 31 May to 04 JuneWell-Covered Food & Beverage industry underONE roof.

1. Food & Beverage• Drinks • Halal • Health & Organic • Fine Food • Fruits & Vegetables • Ingredients (NEW) • Meat & Poultry • Ready to Eat • Rice • Sweets & Confectionery

2. Food Technology

The smartest investment of 2017. Sign up for THAIFEX-World of Food Asia NOW!

Raw Space OnlyBuild your own stand and differentiate yourself from the others. A well-designed booth will stand out and leave an impression on your potential customers.

USD 380 per sqm

Display Shell SchemeWith added furniture and display cabinets, you will be able to showcase your products clearly to the customers you welcome to your booth.

USD 480 per sqm

Standard Shell SchemeGet a space with basic furnishing and panels. The package includes carpet, lightings and fascia board.

USD 460 per sqm

Book Your Stand With Us