3.1 copyright © 2005 pearson education canada inc. management information systems, second canadian...
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3.1Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
INFORMATION INFORMATION SYSTEMS, SYSTEMS,
ORGANIZATIONS, ORGANIZATIONS, MANAGEMENT, MANAGEMENT, AND STRATEGYAND STRATEGY
3.2Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
• What do managers need to know about What do managers need to know about organizations in order to build and use organizations in order to build and use information systems successfully?information systems successfully?
• What impact do information systems have on What impact do information systems have on organizations?organizations?
• How do information systems support the How do information systems support the activities of managers in organizations?activities of managers in organizations?
continued
OBJECTIVES
3.3Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
• How can businesses use information How can businesses use information systems for competitive advantage?systems for competitive advantage?
• Why is it so difficult to build successful Why is it so difficult to build successful information systems, including systems information systems, including systems that promote competitive advantage?that promote competitive advantage?
OBJECTIVES (continued)
3.4Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and StrategyFLEXTRONIC’S STRATEGIC SUPPLY CHAIN
3.5Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
1.1. Sustainability of competitive advantageSustainability of competitive advantage
2. Fitting technology to the organization 2. Fitting technology to the organization (or vice-versa)(or vice-versa)
MANAGEMENT CHALLENGES
3.6Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
3.7Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Technical Definition of Organization:Technical Definition of Organization:
• Stable, formal social structureStable, formal social structure
• Takes resources from environment and Takes resources from environment and processes them to produce outputsprocesses them to produce outputs
3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
What is an Organization?
3.8Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
What is an Organization?
3.9Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Behavioral Definition of Organization: Behavioral Definition of Organization:
• Collection of rights, privileges, obligations, Collection of rights, privileges, obligations, responsibilitiesresponsibilities
• Delicately balanced through conflict and Delicately balanced through conflict and conflict resolutionconflict resolution
3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
What is an Organization?
3.10Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
What is an Organization?
3.11Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Organizations are Bureaucracies that Organizations are Bureaucracies that
Have Certain Structural Features:Have Certain Structural Features:• Clear division of labourClear division of labour• HierarchyHierarchy• Explicit rules and proceduresExplicit rules and procedures• Impartial judgmentsImpartial judgments• Technical qualifications for positionsTechnical qualifications for positions• Maximum organizational efficiencyMaximum organizational efficiency
3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
Common Features of Organizations
3.12Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
Common Features of Organizations
3.13Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
Common Features of Organizations
Standard Operating Procedures (SOP):Standard Operating Procedures (SOP):• Precise rules, procedures, and practicesPrecise rules, procedures, and practices• Enable organizations to cope with all Enable organizations to cope with all
expected situationsexpected situations• Some are written and formal; others are Some are written and formal; others are
guidelinesguidelines
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
Common Features of Organizations
Organizational Politics:Organizational Politics:
• Divergent viewpoints leads to political Divergent viewpoints leads to political struggle, competition, and conflictstruggle, competition, and conflict
• Hampers organizational changeHampers organizational change
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
Common Features of Organizations
Organizational Culture: Organizational Culture: • A set of fundamental assumptions about:A set of fundamental assumptions about:
– What products the organization should produce
– How and where it should produce them– For whom they should be produced
3.16Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
All Organizations Have Different:All Organizations Have Different:
• StructuresStructures• Goals Goals • ConstituenciesConstituencies• Leadership StylesLeadership Styles• TasksTasks• Surrounding EnvironmentsSurrounding Environments
3.1 ORGANIZATIONS & INFORMATION SYSTEMS
Unique Features of Organizations
3.17Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Organizational StructuresOrganizational Structures• Entrepreneurial: Entrepreneurial:
– Start-up business• Machine bureaucracy: Machine bureaucracy:
– Midsize manufacturing firm• Divisionalized bureaucracy: Divisionalized bureaucracy:
– Fortune 500• Professional bureaucracy: Professional bureaucracy:
– Law firms, hospitals, school systems• Adhocracy: Adhocracy:
– Consulting firm
3.1 ORGANIZATIONS & INFORMATION SYSTEMS
Unique Features of Organizations
3.18Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS & INFORMATION SYSTEMS
Unique Features of Organizations
3.19Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS & INFORMATION SYSTEMS
Unique Features of Organizations
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
• Ultimate goalUltimate goal
• Different groups and Different groups and constituenciesconstituencies
• Nature of leadershipNature of leadership
• Tasks and technologyTasks and technology
3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
Other Differences Among Organizations
3.21Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.1 ORGANIZATIONS AND INFORMATION SYSTEMS
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
Information Systems Department:Information Systems Department:The formal organizational unit that is responsible for The formal organizational unit that is responsible for
information systems in the organizationinformation systems in the organization
Includes Specialists:Includes Specialists:• Programmers:Programmers:
– Highly trained, write software
• Systems Analysts:Systems Analysts: – Translate business problems into solutions, act as
liaisons between the information systems department and rest of the organization
continued
Information Technology Infrastructure and Information Technology Services
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
IS Department Specialists IS Department Specialists (continued)(continued)::• Information System Managers:Information System Managers:
– Leaders of various specialists• Chief Information Officer (CIO): Chief Information Officer (CIO):
– Senior manager in charge of information systems function in the firm
And, outside the IS DepartmentAnd, outside the IS Department• End Users:End Users:
– Department representatives for whom applications are developed
Information Technology Infrastructure and Information Technology Services
3.24Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
3.25Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Economic Theories:Economic Theories: Information Information technology is a factor of production, like technology is a factor of production, like capital and labourcapital and labour
• Transaction Cost Theory:Transaction Cost Theory: – Firms grow larger because they can
conduct marketplace transactions internally more cheaply than they can with external firms
How Information Systems Affect Organizations
3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
3.26Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
How Information Systems Affect Organizations
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Agency Theory:Agency Theory: Firm is nexus of contracts Firm is nexus of contracts among self-interested parties requiring among self-interested parties requiring supervisionsupervision
• Employs agents on firm’s behalfEmploys agents on firm’s behalf• Agents need supervision & managementAgents need supervision & management• Costs for agents increase as firm growsCosts for agents increase as firm grows
How Information Systems Affect Organizations
3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
How Information Systems Affect Organizations
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Behavioural Theories:Behavioural Theories:
• Information technology could change hierarchy Information technology could change hierarchy of decision makingof decision making
• Lower cost of information acquisitionLower cost of information acquisition
• Broadens the distribution of informationBroadens the distribution of information
How Information Systems Affect Organizations
3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Virtual Organization:Virtual Organization:
• Uses networks to link people, Uses networks to link people, assets, and ideas to create and assets, and ideas to create and distribute products and distribute products and services without being limited services without being limited to traditional organizational to traditional organizational boundaries or physical boundaries or physical locationslocations
How Information Systems Affect Organizations
3.2 THE CHANGING ROLE OF INFORMATION SYSTEMS IN ORGANIZATIONS
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Classical Model of Management:Classical Model of Management:• Traditional description of management Traditional description of management
that focuses on formal functions: that focuses on formal functions: – plan, organize, coordinate, decide, control
Behavioral Model of Management:Behavioral Model of Management:• Describes management based on Describes management based on
observations of managers on the jobobservations of managers on the job
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
The Role of Managers in Organizations
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Managerial RolesManagerial Roles
• Expectations of activities that Expectations of activities that managers should perform in managers should perform in an organizationan organization
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
The Role of Managers in Organizations
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
CategoriesCategories• Interpersonal:Interpersonal: Managers act as Managers act as
figureheads and leaders figureheads and leaders
• Informational:Informational: Managers receive and Managers receive and disseminate critical information, act as disseminate critical information, act as nerve centersnerve centers
• Decisional:Decisional: Managers initiate activities, Managers initiate activities, allocate resources, and negotiate conflictsallocate resources, and negotiate conflicts
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
The Role of Managers in Organizations
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Process of Decision MakingProcess of Decision Making• Strategic Decision Making:Strategic Decision Making:
Determines long-term objectives, Determines long-term objectives, resources, and policiesresources, and policies
• Management Control:Management Control: Monitors Monitors effective or efficient usage of effective or efficient usage of resources and performance of resources and performance of operational unitsoperational units
continued
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Managers and Decision Making
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Process of Decision Making Process of Decision Making (continued)(continued)
• Operational Control:Operational Control: Determines how to Determines how to perform specific tasks set by strategic and perform specific tasks set by strategic and middle-management decision makersmiddle-management decision makers
• Knowledge-level Decision Making: Knowledge-level Decision Making: Evaluates new ideas for products, Evaluates new ideas for products, services, ways to communicate new services, ways to communicate new knowledge, ways to distribute informationknowledge, ways to distribute information
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Managers and Decision Making
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Decisions are Classified as:Decisions are Classified as:• Unstructured: Unstructured: Non-routine, decision maker Non-routine, decision maker
provides judgment, evaluation, and provides judgment, evaluation, and insights into problem definition, no insights into problem definition, no agreed-upon procedure for decision agreed-upon procedure for decision makingmaking
• Structured: Structured: Repetitive, routine, handled Repetitive, routine, handled using a definite procedureusing a definite procedure
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Managers and Decision Making
3.37Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Managers and Decision Making
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
• Intelligence:Intelligence: Collect information, identify Collect information, identify problemproblem
• Design:Design: Conceive alternative solution to a Conceive alternative solution to a problemproblem
• Choice:Choice: Select among the alternative Select among the alternative solutions solutions
• Implementation:Implementation: Put decision into effect and Put decision into effect and provide report on the progress of solutionprovide report on the progress of solution
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Stages of Decision Making
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Stages of Decision Making
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Rational Model:Rational Model: • People, organizations, and nations engage People, organizations, and nations engage
in consistent, value-maximizing in consistent, value-maximizing calculations or adaptations within certain calculations or adaptations within certain constraintsconstraints
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Models of Decision Making
3.41Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Cognitive Style: Cognitive Style: • Underlying personality dispositions Underlying personality dispositions
toward the treatment of information, toward the treatment of information, selection of alternatives, and evaluation of selection of alternatives, and evaluation of consequencesconsequences – Systematic Decision Makers: people who
approach a problem by structuring it in terms of some formal method
– Intuitive: people who approach a problem with multiple methods in an unstructured manner
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Models of Decision Making
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Organizational Models:Organizational Models: Consider structural Consider structural and political characteristics of an organizationand political characteristics of an organization
• Bureaucratic modelsBureaucratic models– Goals are to preserve organization & reduce uncertainty– Decision making shaped by organization’s SOP
• Political modelsPolitical models– Decisions result from competition and bargaining
among the organization’s stakeholders
• Garbage can modelGarbage can model– Organizations are not rational– Decisions are accidental
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Models of Decision Making
3.43Copyright © 2005 Pearson Education Canada Inc.
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
• Organizational environment Organizational environment
• Organizational structure, hierarchy, specialization, Organizational structure, hierarchy, specialization, standard operating proceduresstandard operating procedures
• Culture and politics of the organizationCulture and politics of the organization
• Type of organization and its style of leadershipType of organization and its style of leadership
• Groups affected by the system and the attitudes of Groups affected by the system and the attitudes of workers who will be using the systemworkers who will be using the system
• Kinds of tasks, decisions, and business processes Kinds of tasks, decisions, and business processes that the information system is designed to assistthat the information system is designed to assist
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Implications for the Design and Understanding of Information Systems
3.44Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
Systems Should Be Designed with the Systems Should Be Designed with the Following Characteristics:Following Characteristics:• Flexible and provide many options for Flexible and provide many options for
handling data and evaluating informationhandling data and evaluating information• Capable of supporting a variety of styles, Capable of supporting a variety of styles,
skills, and knowledge as well as keeping track skills, and knowledge as well as keeping track of many alternatives and consequencesof many alternatives and consequences
• Sensitive to the organization’s bureaucratic Sensitive to the organization’s bureaucratic and political requirementsand political requirements
3.3 MANAGERS, DECISION MAKING, AND INFORMATION SYSTEMS
Implications for the Design and Understanding of Information Systems
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Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Strategic Information SystemStrategic Information System• Computer system at any level of an Computer system at any level of an
organization organization • Changes goals, operations, products, Changes goals, operations, products,
services, or environmental relationshipsservices, or environmental relationships• Helps organization gain a competitive Helps organization gain a competitive
advantageadvantage
What is a Strategic Information System?
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Digital FirmsDigital Firms• Manage the supply chain by Manage the supply chain by
building efficient customer building efficient customer “sense and response” systems“sense and response” systems
• Participate in “value webs” to Participate in “value webs” to deliver new products and deliver new products and services services
Business-Level Strategy and the Value Chain Model
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Value Chain Model:Value Chain Model:
• Highlights the primary or support Highlights the primary or support activities adding a margin of value to activities adding a margin of value to products or servicesproducts or services
• Shows where IS can be applied to achieve Shows where IS can be applied to achieve a competitive advantagea competitive advantage
Business-Level Strategy and the Value Chain Model
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Primary Activities:Primary Activities: • Directly related to the production and Directly related to the production and
distribution of a firm’s products or servicesdistribution of a firm’s products or services
Support Activities:Support Activities:• Make the delivery of primary activities Make the delivery of primary activities
possiblepossible• Consist of the organization’s infrastructure, Consist of the organization’s infrastructure,
human resources, technology, and human resources, technology, and procurementprocurement
Business-Level Strategy and the Value Chain Model
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Value Web:Value Web: • Customer-driven network of independent Customer-driven network of independent
firms firms
• Uses information technology to coordinate Uses information technology to coordinate value chains for collectively producing a value chains for collectively producing a product or service product or service
Business-Level Strategy and the Value Chain Model
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Business-Level Strategy and the Value Chain Model
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Information System Products and Information System Products and ServicesServices
• Product Differentiation:Product Differentiation: – Competitive strategy– Creates brand loyalty by developing new and
unique products and services – Products and services not easily duplicated by
competitors
continued
Business-Level Strategy and the Value Chain Model
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Information System Products and Information System Products and Services Services (continued)(continued)
• Focused Differentiation:Focused Differentiation: – Competitive strategy – Developing new market niches for specialized
services or products– Helps businesses compete better than
competitors in the target areas
Business-Level Strategy and the Value Chain Model
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Efficient Customer Response System:Efficient Customer Response System: • Directly links consumer behaviour back to Directly links consumer behaviour back to
distribution, production, and supply distribution, production, and supply chainschains
Raise Switching Costs:Raise Switching Costs:• Expense incurred by a customer or Expense incurred by a customer or
company in terms of time and expenditure company in terms of time and expenditure of resources when changing from one of resources when changing from one supplier or system to anothersupplier or system to another
Supply Chain Management and Efficient Customer Response System
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Supply Chain Management and Efficient Customer Response System
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Firm-Level Strategy and Information Technology
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Enhancing Core Competency:Enhancing Core Competency:• Activity at which a firm excels as a world-Activity at which a firm excels as a world-
class leaderclass leader
• An information system that encourages the An information system that encourages the sharing of knowledge across business units sharing of knowledge across business units enhances competencyenhances competency
Firm-Level Strategy and Information Technology
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Information Partnership:Information Partnership:• Cooperative alliance formed between two Cooperative alliance formed between two
or more corporations for sharing or more corporations for sharing information to gain strategic advantageinformation to gain strategic advantage
• Helps firms gain access to new Helps firms gain access to new customers, creating new opportunities for customers, creating new opportunities for cross-selling and targeting productscross-selling and targeting products
Industry-Level Strategy and Information Systems
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
The Competitive Forces Model:The Competitive Forces Model:
• Describes the interaction of external Describes the interaction of external influences, specifically threats and influences, specifically threats and opportunities, affecting an organization’s opportunities, affecting an organization’s strategy and ability to competestrategy and ability to compete
Industry-Level Strategy and Information Systems
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Industry-Level Strategy and Information Systems
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Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Industry-Level Strategy and Information Systems
3.62Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Network Economics:Network Economics:
• Model of strategic systems at the industry Model of strategic systems at the industry level level
• Based on the concept of a network Based on the concept of a network
• Adding another participant entails zero Adding another participant entails zero marginal costs but can create much larger marginal costs but can create much larger marginal gainmarginal gain
Industry-Level Strategy and Information Systems
3.63Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy3.4 INFORMATION SYSTEMS AND BUSINESS STRATEGY
Managing Strategic Transitions:Managing Strategic Transitions:• Movement from one level of Movement from one level of
sociotechnical system to anothersociotechnical system to another
• Required when adopting strategic Required when adopting strategic systems demanding changes in the social systems demanding changes in the social and technical elements of an organizationand technical elements of an organization
Using Systems for Competitive Advantage: Management Issues
3.64Copyright © 2005 Pearson Education Canada Inc.
Management Information Systems,Management Information Systems, Second Canadian Edition Second Canadian Edition
Chapter 3: Information Systems, Organizations, Management, and StrategyChapter 3: Information Systems, Organizations, Management, and Strategy
INFORMATION INFORMATION SYSTEMS, SYSTEMS,
ORGANIZATIONS, ORGANIZATIONS, MANAGEMENT, MANAGEMENT, AND STRATEGYAND STRATEGY