30689692 creative advertising

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In AdvertisingIn Advertising

CreativityCreativity


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ADVERTISING:the activity of attracting public

attention to a product or business; the

business of designing and writingadvertisements,

CREATIVITY:

characterized by originality andexpressiveness; imaginative;pertaining to the ability to create

The word creation means All createdthings products of human intelligence,

especially of imaginative thought;"


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The media of course would includenewspapers and magazines, radio,

television, posters and everything thatcan be used to inform the customer

about the product or service

Advertising

Communication Link

Product or Service Consumer

Producer Consumer


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The essential elements ofThe essential elements of

creativity arecreativity are

ImaginationImagination

InventivenessInventiveness

InspirationInspiration


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Purpose of using creativityPurpose of using creativity

in advertisingin advertising

1.1. To draw viewers attentionTo draw viewers attention

Ads must be FunnyAds must be Funny


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CLEVER


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UniqueUnique


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ExcitingExciting


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22 .. To create interestTo create interest


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33 .. To attract viewersTo attract viewers ..


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Creative team membersCreative team members

Voice TalentVoice Talent

AnnouncersAnnouncers

ActorsActors

SingersSingers

ComposersComposers

& musicians& musicians

Recording Studios &Recording Studios &

EngineersEngineers

Radio TeamRadio Team::


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Print Team MembersPrint Team Members:: Electronic pre-productionElectronic pre-production

Art buyersArt buyers

PhotographersPhotographers

IllustratorsIllustrators


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Television Team MembersTelevision Team Members:: Agency ProducersAgency Producers

Production HousesProduction Houses

Art DirectorsArt Directors

Creative directorsCreative directors ActorsActors

Editors andEditors and

Post Houses.Post Houses.


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Brand as symbolBrand as symbol

signature of thesignature of the

companycompany


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Work to strengthen theWork to strengthen the

identity establish by theidentity establish by the

name.name.

Human brain interprets andHuman brain interprets and

receives pictures easierreceives pictures easier

than words and symbols .than words and symbols .

More memorable thanMore memorable than

Words .Words .

To Create FavorableTo Create Favorable

ImpressionImpression

Brand as SymbolBrand as Symbol


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Symbols and logosSymbols and logos

To communicate value because theyTo communicate value because they

are often more powerful than wordsare often more powerful than words

alone.alone.

Theres a reason they say a picture isTheres a reason they say a picture is

worth a thousand words. In brandworth a thousand words. In brand

advertising.advertising.

Its worth that much and sometimesIts worth that much and sometimes

more, especially brand logos.more, especially brand logos.


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Creating a logo isnt just aboutCreating a logo isnt just about

making a cool little graphic.making a cool little graphic.

Its about creating a symbol thatIts about creating a symbol that

represents the essence of your brandrepresents the essence of your brand

image in a compelling, memorableimage in a compelling, memorable

way.way.

A way that makes your brand seemA way that makes your brand seem

superior to the competition.superior to the competition.


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The right brand symbol isThe right brand symbol is

immeasurably valuable to theimmeasurably valuable to the

promotion of that brand. Yet, like withpromotion of that brand. Yet, like with

everything else in brand marketing.everything else in brand marketing. It takes a creative imagination toIt takes a creative imagination to

create a symbol thats truly uniquecreate a symbol thats truly unique

and differentiates you from theand differentiates you from the

competition in the marketplace.competition in the marketplace.


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Types of logosTypes of logos

A logotype, or WordmarkA logotype, or Wordmarkconsistsconsistsof theof the company or productcompany or productnamename depicted in adepicted in a uniqueuniquestyle.style.

EExpressive Typographyxpressive Typographytype formstype formswhich have beenwhich have been alteredalteredorormanipulatedmanipulatedto create visual interestto create visual interestor impact.or impact.

Unique LetterformsUnique Letterformshand-letteredhand-letteredorordrawndrawn characters.characters.

AccentsAccents

symbols or imagessymbols or images

incorporated in a logotype.incorporated in a logotype.


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2.2.SymbolsSymbols

A symbol logo is a strong, simpleA symbol logo is a strong, simpleimage which represents a company orimage which represents a company or

product. For symbols to be effectiveproduct. For symbols to be effective

as logos, they should:as logos, they should:

Be easily and quicklyBe easily and quickly RecognizableRecognizable..

BeBe Memorable.Memorable. Be designed inBe designed in One Color withoutOne Color without

tints.tints.

Remain clear when reproduced inRemain clear when reproduced insmallsmallsizessizes..


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3. Initials3. Initials

Logo designs based on companyLogo designs based on company

initials help the audienceinitials help the audienceremember the company name.remember the company name.In order to be a memorable,In order to be a memorable,initial logos are made distinct orinitial logos are made distinct or

unique by:unique by: Incorporating a symbol.Incorporating a symbol. Using a visual analogy.Using a visual analogy. Being redrawn or altered in aBeing redrawn or altered in a

meaningful way.meaningful way.


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4. Combinations4. Combinations

Logos which combine the strategiesLogos which combine the strategies

listed above can contain more depthlisted above can contain more depthof meaningof meaningand be more memorableand be more memorable..


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