30/11/2012 international open seminar, vuzf university andrea kaiser general manager park inn by...
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30/11/2012
International Open Seminar, VUZF University
Andrea KaiserGeneral Manager Park Inn by Radisson Sofia
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Impact of the Tourism Industry – the global picture
The Bulgarian Context
The Competitive set
• Bulgarian Tourism Today
• The Bulgarian Tourism Future
Q & A
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„Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines
tourists as people "traveling to and staying in places outside their usual environment for not more than one
consecutive year for leisure, business and other purposes".” (Wikipedia)
Source: UNWTO
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Weekly District News / 27.02.2012Source: UNWTO
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Direct contribution of Travel & Tourism to GDP
Source: World Travel and Tourism Council
2011 = 1,972.8 Bn 2.8% of GDP2012 = 2,028.2 Bn (+2.8%)2022 = 3,056.2 Bn (+4.2%) 3.0% of GDP
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Total contribution of Travel & Tourism to GDP
Source: World Travel and Tourism Council
2011 = 6,346.1 Bn 9.1% of GDP2012 = 6,526.9 Bn (+ 2.8%) 9.2% of GDP2022 = 9,939.5 Bn (+ 4.3% pa) 9.8% of GDP
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Estimates and Forecasts
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The Bulgarian Context
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Source: World Travel and Tourism Council
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Source: World Travel and Tourism Council
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Source: Eurostat
Bed capacities in Thousand bedsBed capacities in Thousand beds
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Austria 201134.6 Mio arrivals126 Mio overnights
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The Bulgarian Tourism Today
• Profiting from the fact that is boasts 370 km of black sea coast
• sea side tourism is established in various feeder markets
• some ski resorts are well developed already and known in certain feeder markets (e.g. UK)
• 5 Mio visitors in 2011, 18.295 Mio overnights (National Inst. For Statistic)
• 33.76% of nights are spent in Burgas area, 26.2 % in Varna, 6.46% Dobrich, 7.84% Sofia
• top feeder markets Germany, Russia, Romania
• few international hotel operators on the market
• Image of cheap destination
• limited flight connections, not only for the black sea coast
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• define a responsible organization / institution to take care of strategic development and marketing
• Develop the country as an attractive year round destination, find niche products
• Build / establish a brand and reputable image
• Sustainable development (quality instead of pure quantity)
• improve the infrastructure
• guarantee accessibility all year round
• improve education / professional training methods for tourism
• involve the market players
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Q & A