300 series switches presentation cs 20100812

Product Presentation

Cisco 300 Series SwitchesCisco Small Business

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 2

Agenda

1 Product Overview

Product Transition

Technical Feature Overview

Positioning

Competitive

Resources and URLs

2

3

4

5

6


Cisco Small Business 300 SeriesValue Proposition

Consistent interface across all Cisco® Small Business productsInterface and documentation available in seven languagesSmall Business toolbar (FindIT) for auto-discovery

Cisco Small Business Support ServiceLimited lifetime warranty

Standard in Value With Enhanced Features

Better, more granular control over traffic (QoS) More security features to protect network trafficMore ports per switch

Ease of Use Peace of Mind with Enhanced Support and Warranty


Cisco 300 Series SwitchesProduct Overview

Next-generation Cisco Small Business Managed Switches replacing Cisco SRW Series—not a rebrand

8–52-port models up to Gigabit Ethernet

Easy configuration, deployment, and management

Green energy-efficient technology

Enhanced features including security, QoS, and IPv6

Three-Year Small Business Extended Service (available option) through Small Business Support Center

Limited lifetime warranty w/NBD


Cisco 300 Series SwitchesModel Overview

SG 300-108 10/100/1000 ports2 combo mini-GBIC ports

SG 300-10P8 10/100/1000 PoE ports2 combo mini-GBIC ports

SG 300-10MP8 10/100/1000 Maximum PoE ports2 combo mini-GBIC ports



SG 300-28P26 10/100/1000 PoE ports2 combo mini-GBIC ports


SF 302-088 10/100 ports2 combo mini-GBIC ports

SF 302-08P8 10/100 PoE ports2 combo mini-GBIC ports

SF 302-08MP8 10/100 Maximum PoE ports2 combo mini-GBIC ports

SF 300-2424 10/100 ports2 10/100/10002 combo mini-GBIC ports

SF 300-24P24 10/100 PoE ports2 10/100/10002 combo mini-GBIC ports

SF 300-4848 10/100 PoE ports2 10/100/10002 combo mini-GBIC ports

SF 300-48P48 10/100 PoE ports2 10/100/10002 combo mini-GBIC ports

SF 300-088 10/100 ports

Fast Ethernet Fast Ethernet Gigabit EthernetGigabit Ethernet


Cisco 300 Series Model Pricing

Model Name Product ID Description List PriceSF 300-08 SRW208-K9 8 10/100 ports $217.00

SF 302-08 SRW208G-K9 8 10/100; 2 Combo mini-GBIC ports $267.00

SF 302-08P SRW208P-K9 8 10/100 PoE ; 2 Combo mini-GBIC ports $387.00

SF 302-08MP SRW208MP-K9 8 10/100 Maximum PoE; 2 Combo mini-GBIC ports $521.00

SF 300-24 SRW224G4-K9 24 10/100; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $333.00

SF 300-24P SRW224G4P-K9 24 10/100 PoE ; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $725.00

SF 300-48 SRW248G4-K9 48 10/100; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $762.00

SF 300-48P SRW248G4P-K9 48 10/100 PoE; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $1356.00

SG 300-10 SRW2008-K9 8 10/100/1000; 2 Combo mini-GBIC ports $319.00

SG 300-10P SRW2008P-K9 8 10/100/1000 PoE; 2 Combo mini-GBIC ports $516.00

SG 300-10MP SRW2008MP-K9 8 10/100/1000 Max PoE; 2 Combo mini-GBIC ports $616.00

SG 300-20 SRW2016-K9 18 10/100/1000 ports; 2 Combo mini-GBIC ports $546.00


SG 300-28P SRW2024P-K9 26 10/100/1000 PoE; 2 Combo mini-GBIC ports $1076.00



Reliable Small Business Network Foundation

AP541

SG300-10P

InternetInternet

SG300-10P

SG300-28

Creates a reliable, small business local-area network

Easily integrates with data, voice, video, wireless, video surveillance, and storage products

Easy to use with consistent interface across all Cisco®

Small Business products


Simplified Configuration and Common Management

ConsoleTextView CLI

SB Toolbar

Switch Configuration Utility

*Available First Half 2011

NEWNEWSolution-based integration into Cloud Services*TextView (CLI) for text-based configuration for mass deployment*Small Business Toolbar Application

Standalone configuration using the embedded web GUI Switch Configuration UtilityMenu-based access through console for disaster recoveryRemote monitoring support using SNMP


Cisco 300 Series New Features OfferEase of Use

Consistent user interface and product feature set across the entire family*Products localized into seven languages: English, German, French, Spanish, Italian, simplified Chinese, and Japanese

Localized user interface, support documentation, help system, and website and product discovery**

Standards-based features for easy integration with existing and Cisco® Small Business solutionsSmart Designs and Smart Tips guides solution integrationTextView: management and mass deployment Text-based configuration: mass deployment and troubleshooting

*Requires SB Toolbar with supported browser**Industry first among managed switching competition


Small Business Switch AccessoriesMini-GBIC/SFP Transceivers

Fast Ethernet Transceivers Fast Ethernet Transceivers Gigabit Ethernet TransceiversGigabit Ethernet Transceivers

MFEBX1100 BASE-BX-20U SFP transceiver

1310-nm wavelength for single-mode fiberFor distances up to 20 kilometers

MFEFX1100 BASE-FX SFP transceiver

1310-nm wavelength for multimode fiberSupport for 100-Mbps speed up to 2 km

MFELX1100 BASE-LX SFP transceiver

1310-nm wavelength for single-mode fiberFor distances up to 10 km

MGBBX11000BASE-BX-20U SFP transceiver


MGBLH11000BASE-LH SFP transceiver

1310-nm wavelength for single-mode fiber For distances up to 40 km

MGBLX11000BASE-LX SFP transceiver


MGBSX11000BASE-SX SFP transceiver

850-nm wavelength for multimode fiber For distances up to 550 meters


Cisco 300 Series Warranty

CoversSwitch, fans and power supplies

LengthLimited lifetime warranty (new)

Hardware ReplacementNext business day advance replacement (where available, otherwise same day ship)

Complimentary Phone SupportOne year

Online Chat SupportOne year

Software Updates for bug fixesTerm of warranty


Small Business Support Service Pricing and SKU

3 Years of ‘peace-of-mind’ support for Small Business ProductsSimple, easy-to-sell and supportAccess to Small Business Support Community Online Chat Support 24x7Telephone Support during Local Business HoursDelivered by Cisco, optional Partner value-add

Service Extends to All Cisco Small Business Products

Small Business Support CenterSmall Business Support CenterQuick access to CCNA certified engineers for small business suppQuick access to CCNA certified engineers for small business support issuesort issues

CON-SBS-SVC2


Product Transition


Cisco Small Business 300 Series Transition Matrix

Old PID/SKU Old List New Name New PID/SKU New List

SRW208 $189.00 SF 300-08 SRW208-K9 $217.00

SRW208G $237.00 SF 302-08 SRW208G-K9 $267.00

SRW208P $329.00 SF 302-08P SRW208P-K9 $387.00

SRW208MP $381.00 SF 302-08MP SRW208MP-K9 $521.00

SRW224G4 $300.00 SF 300-24 SRW224G4-K9 $333.00

SRW224G4P $395.00 SF 300-24P SRW224G4P-K9 $725.00

SRW248G4 $506.00 SF 300-48 SRW248G4-K9 $762.00

SRW248G4P $1116.00 SF 300-48P SRW248G4P-K9 $1356.00

SRW2008 $290.00 SG 300-10 SRW2008-K9 $319.00

SRW2008P $425.00 SG 300-10P SRW2008P-K9 $516.00

SRW2008MP $473.00 SG 300-10MP SRW2008MP-K9 $616.00

SRW2016 $468.00 SG 300-20 SRW2016-K9 $546.00

SRW2024 $611.00 SG 300-28 SRW2024-K9 $783.00

SRW2024P $1014.00 SG 300-28P SRW2024P-K9 $1076.00

SRW2048 $1141.00 SG 300-52 SRW2048-K9 $1357.00


Cisco 300 Series SwitchesComparison

Cisco® SRW Switches 300 Series

Product Name Change – Yes

Energy-Efficient Technology No Yes

Fanless Five models Eleven models

Additional Gigabit Ethernet Ports Standard Four additional on Gigabit Ethernet models

Layer 3 No Yes

IPv6 – All models

Management and Configuration GUI, SNMP, and Menu CLI GUI, SNMP, TextView/CLI, Cisco® Discovery Protocol, Smartports, and FindIT

Localization and Globalization English only Seven languages: GUI, documents, and support

Warranty Five years Limited Lifetime with NBD


Important Portfolio Enhancements

Improvement Customer Benefit

Energy-Efficient Technology Reduces power consumptionand energy costs

Fanless Designs Quiet operation and increased MTBF

Additional Usable Gigabit Ethernet Ports on GigE Models

Ability to connect more devices and better value for the purchase

IPv6 Ability to evolve network and support next-generation OS

Localized GUIs and Documents Clarity of product installation in select markets

Simplified Configuration with Additional Mgmt Options SB Toolbar, TextView

Easy to install and multiple management options for optimal deployment and support

Lifetime Warranty with NBD (includes power supplies & fans) Helps protect investment


New Switch Naming

Today

Cisco SF 300 24-Port 10/100 Ethernet SwitchMfg. Part: SRW224G4-K9 CDW Part: 871654 UNSPSC: 43222612New

New Product Naming—Consistent with Cisco Product Naming Convention

Consistent Part Numbering—Keep it Easy for Customers to Order

- K9


Cisco 300 Series Inventory Transition and End-of-Life Plan

100% overlap of new and old part numbers6-week overlap for—NA part numbers; 4-week overlap for all other part numbers

Overlap for SRW switches will begin in August to avoid fiscal year end

Forecast based on historic trends and highest quarter sales

Transition announcement made one week after public announcement

Date Activity

Aug. 25 Disti announcement (all switches, not all orderable)

Sept. 25 Disti announcement (remaining part numbers orderable)

Sept. 29 End-of-life announcement for first set of part numbers

Oct. 30 End-of-life announcement for remaining part numbers


Technical Overview


Feature-Rich Switches Offer Best Value

Layer 2/3 Layer 2/3 SwitchingSwitching

Security Security Quality of Quality of ServiceService

PerformancePerformance Management Management and Generaland General

CiscoCisco®® DiscoveryDiscoveryProtocol and Protocol and Smartports*Smartports*

Wirespeed performance on Fast Ethernet and Gigabit Ethernet switchesNon-blocking switch fabric

VLANs Spanning treeLink aggregation802.1Q Trunking, Port Mirroring (SPAN),MulticastStatic routing: 32 routes

Access control list MAC-based port securityIEEE 802.1x Secure management: SSH/SSLPrivate VLANsStorm control

Classification802.1PDSCP/CoS

WRR/SPRate LimitingShaping

Intuitive interfaceIPv6 HostSNMP/RMONPort and VLAN MirroringDHCP Options 66, 67, and 82TextView (CLI)LocalizationLLDP-MEDAuto Voice VLAN

DesktopCisco phone + DesktopRouterSwitchAccess pointOther

Designed for Small Business

*Available First Half 2011


Cisco 300 Switches Power Over Ethernet

Seven models feature Power over Ethernet

Fast Ethernet and Gigabit Ethernet models

Power wide selection of standards-based IEEE 802.3af-powered devices:

IP phonesWireless access pointsSurveillance camerasAccess card readers

Need for rewiring eliminatedOffer more device placement options


Energy-Efficient TechnologyAuto Power-Down

Automatically turns off power on Gigabit Ethernet RJ-45 port when detecting link down

If there is no link on a port (when there is no connection or the device connected is turned off), the port(s) enter a “sleep mode”

Resumes active mode when the switch detects the link up or device connected

The switch sends out electrical pulses at frequent intervals

Adjusts power based on cable length (on Gigabit Ethernet models)

Detects the length of connected Ethernet cable and adjusts power usage accordingly—without affecting performance


How Much Power Can You Save…

Table based on no links up or all end devices powered down on all ports

Model Number Ordering Number (PID) Power Consumption—All Ports Active (Watts)

Power Consumption—Using Power-Saving Technology

% Power Savings

SG 300-10 SRW2008-K9 12.4 5.5 55.6%

SG 300-10P SRW2008P-K9 16.2 8 50.6%

SG 300-10MP SRW2008MP-K9 14.8 7.3 50.7%

SG 300-20 SRW2016-K9 23.3 9.1 60.9%

SG 300-28 SRW2024-K9 30.3 7.92 73.9%

SG 300-28P SRW2024P-K9 40.9 18.8 54.0%

SG 300-52 SRW2048-K9 63.7 22.2 65.1%

SF 300-08 SRW208-K9 6.8 4.6 32.4%

SF 302-08 SRW208G-K9 9.2 6.8 26.1%

SF 302-08P SRW208P-K9 11.9 8 32.8%

SF 302-08MP SRW208MP-K9 10.8 7.2 33.3%

SF 300-24 SRW224G4-K9 16.9 6.6 60.9%

SF 300-24P SRW224G4P-K9 28.2 18.4 34.8%

SF 300-48 SRW248G4-K9 29.2 13 55.5%

SF 300-48P SRW248G4P-K9 48.4 32.9 32.0%


Next-Generation Internet

IPv6IPv6

Products will include IPv6 support:

Provides customers Provides customers with support for Nextwith support for Next--Generation InternetGeneration Internet

Delivers consistent Delivers consistent functions across functions across breadth of portfoliobreadth of portfolio

Enables next generation Enables next generation of applications and of applications and operating systemsoperating systems

Supports IPv4 Supports IPv4

Routers Switches Applications Cameras Phones Telephone Gateways


Positioning


Switching for Small BusinessOne Portfolio: A Spectrum of Choices

Func

tions

Cisco 300 Series

Managed

Cisco Smart SwitchesCisco® 100

SeriesUnmanaged

Switches

Cisco Small Business Pro

ESW 500 Series

Cisco SFE and SGE Managed

Stackable Switches

Cost

Catalyst 2960 Series Switches with LAN Base and LAN Lite

Cisco IOSCisco IOS®® SoftwareSoftwareCisco SMARTnetCisco SMARTnet®®

Support Support PDF, OIP, VIPPDF, OIP, VIP

VxWorksVxWorksSmall Business SupportSmall Business Support

PDFPDF

ReliableEasy-to-Use

Switches

AdvancedLAN

Switching


Cisco Small BusinessSwitching Portfolio

Pric

e-P

erfo

rman

ce Enhanced QoS, security, and availability8- to 48-port 10/100 and 10 to 52 10/100/1000 modelsPoE options

Simplified configuration and troubleshootingDesigned for smallofficewide infrastructure

ManagedCisco® 300 Series Switches

Basic QoS, security,and availabilitySimple, basic web-managed interface

5- to 48-port 10/100 and 10/100/1000 modelsPoE optionsIdeal for basic management

Smart SwitchesSLM Switches

Cisco 100 SeriesSwitchesUnmanaged Switches

Managed StackableSFE/SGE Series

Advanced QoS, security and availability8 to 48-port 10/100 and 10/100/1000 modelsPoE options

Stackable up to Managed entire stack as one

Function, Flexibility, Scalability

Ready-to-use simplicity;no device managementZero configuration; zero customizationNo security or VLANs

5- to 24-port 10/100 and 10/100/1000 modelsDesktop and rack-mountDo-it-yourself small business


Smart and Managed Switch DifferencesSmart Switches are not the same as Managed Switches

Basic QoSTrust endpoints (computer, phones, access point, etc. ) to set prioritization

Basic SecurityEndpoint authentication: 802.1x

Basic Web ManagementWeb management (some SNMP)

Intelligence in Switch/NetworkAllow/disallow/prioritize

users/applications/workgroupsControl performance of application

Scale/Grow NetworkLarge number of VLANs together Link aggregation and LACP

Flexibility for Application DeploymentMAC-based , guest, private, and voice VLANs

SecuritySecure management (SNMPv3, SSH/SSL)

Management VisibilityManagement: SNMP, CLI, web GUI, cloudIPv6 Host: Improve network lifeDiscovery: Bonjour, Cisco® Discovery Protocol,

LLDP-MED

A Smart Switch with A Smart Switch with SNMP Is NotSNMP Is Not the Same the Same as a Managed Switchas a Managed Switch

SMART Basic MANAGED Advanced


$599–$799 $750–$1200 $2109

Overall Portfolio Differences

Managed Cisco® 300 Series

Managed StackableCisco SFE and SGE

Managed StackableCisco Catalyst® Switches (LAN Base)

(WS-C2960S-24TS-L)

Cisco SBSC Cisco SBSC Cisco TAC

No Cisco IOS® Software No Cisco IOS® Software Cisco IOS Software

Small Business Services Small Business Services Cisco SMARTnet® support and SmartCare Services

Shorter lifecycles Shorter lifecycles Lifecycle management

Management options focused on small business Management options focused on small business Multiple enterprise-level management

options: CNA, CiscoWorks, Orchestrator, etc.

Custom partner programs Custom partner programs Rich partner programs

Limited support for service providers Limited support for service providers Tier 1/2 service provider

Competitive features against competitors developing using third-party silicon and software

Competitive features against competitors developing using third-party silicon and software

Advanced product capabilities beyond items in left columns:•Cisco TrustSec™ technology or identity•Medianet•Cisco Catalyst® Smart Operations•Cisco IOS Software + CiscoWorks•Availability features: RPS, Flexlink, UDLD, etc.•Cisco Catalyst QoS: SRR, buffers•Advanced and flexible security


Competitive


Competitive Selling MessagesCompetitive Advantage Silver Bullet

Broadest range of switches: 8 to 24 ports Fast Ethernet; 10 to 52 ports Gigabit Ethernet Additional ports on Gigabit Ethernet Enhanced features: IPv6, Layer 3, and securityCisco quality and reliabilityEnergy-efficient technology on all modelsCisco® Small Business support community; staffed by CCNA®

certified professionalsCisco small business online support community for self-help

Cisco 300 Series offers the best value/feature mix, it is priced lower than the competition, and it offers more featuresCisco 300 Series Switches are part of a comprehensive network portfolio that includes NAS, IP surveillance cameras, wireless, and routing—all designed to work togetherThe switches offer investment protection with limited lifetime warranty and small business investment trade-up program


Cisco 300 Series Competitive Positioning

Cisco Netgear D-Link ProCurve

Value proposition by competitor view

Best feature/price offerSolution integrationSuperior support service

PriceGreenQuality

PriceGreenIndustry solutions

Strong business brandLifetime warranty

Sell against Cisco® 300 Series Switches FSM/GSM7x and FS/GS7x

DGS-3xx, DXS3xx, DES30xx, DES32xx, and DES35xx

Procurve 2510, 2510G, and 25203Com OfficeConnect, Baseline Plus, and 4210

Strengths

Comprehensive portfolioComplete networking product, solutions, and services offeringsSmall Business Investment Protection ProgramFeature/price value

PriceStrong brand in retail RTM

PriceStrong brand with SMBs

Lifetime warranty with NBDBrandSmall office product attach; i.e., printers, servers, etc.

Weakness No NBD on warranty but offered as a sevice

Limited networking product, solutions, and services portfolioSupport is not strong

Limited networking product, solutions, and services portfolioSupport is not strong

Limited switch portfolioLimited networking product, solutions, and services portfolioSupport is not strong

How Cisco Wins

More Features/Lower PriceMore Features/Lower Price

More Switch ChoicesMore Switch Choices

Complete Small Business Networking PortfolioComplete Small Business Networking Portfolio

Service Service


Cisco 300 Series Switching Competitive Comparison

Cisco 300 Series Netgear D-Link HP/3Com

Competitive Portfolio

Competitive Pricing

Limited Lifetime Warranty

Green: Energy Efficient

Layer 3 All models Select models Select models Select models

IPv6 All models Select models Select models Select models

Additional Ports Gigabit Ethernet models

Cisco Value Cisco® Discovery Protocol, Smartports, and cloud

Localization and Globalization More languages included Very limited: Documents Very limited: Documents Very limited: Documents

Broad Networking Product Portfolio

Wireless, NAS, voice, cameras, and security Limited Limited Limited

Technical Support CCNA® at Level 1

Investment Protection and Trade-Up Program

Next-Business-Day (NBD)Replacement


Competitive Feature Differences Feature available in future release

$599 $1376 $750 $1254

ManagedCisco® 300 Series

ManagedCisco ESW Switches

ManagedCisco SGE Switches

ManagedProcurve 2810/2610

Green Ethernet No No No28 ports Gigabit Ethernet 24 ports Gigabit Ethernet 24 ports Gigabit Ethernet 24 ports Gigabit Ethernet

Bonjour No Bonjour NoAuto voice VLAN No No Auto voice VLAN

LLDP-MED No LLDP LLDP-MEDIPv6 Host No IPv6 Host No

Cisco Discovery Protocol Cisco Discovery Protocol No NoSmartports Smartports No No

Cloud support Cloud support No NoSecure Copy No No Secure Copy

Web-based authentication No No Web-based authentication

.3af PoE (all enabled)Budget 1/2 ports at 15W



.3af PoE (all enabled) Budget 1/2 ports at 15WOption all ports at 15W

TextView (CLI) No No YesGuest VLAN No No Guest VLAN

IGMP Querier No No IGMP QuerierUnauthenticated VLAN No No No

Static Routing: 32 routes No Static Routing: 128 routes Static Routing: 16 routesDHCP Relay No No DHCP Relay

Congestion avoidance No No NoPer-VLAN mirroring No No No

No No MVR MVRNo No Full stacking Clustering

Option 66/67 Option 66/67 No Option 66/67No Protocol-based VLANs Protocol-based VLANs Protocol-based VLANsNo IP Source Guard IP Source Guard IP Source GuardNo DHCP Snooping DHCP Snooping DHCP SnoopingNo Dynamic ARP Inspection Dynamic ARP Inspection Dynamic ARP InspectionNo Spanning Tree Root Guard Spanning Tree Root Guard Spanning Tree Root Guard


Easy to Use with Combination of Features and AffordabilityAdvanced network features

SecurityQoSIPv6Layer 3 Routing

Easy-to-install products with web-based management toolsAbility to manage

network trafficValue ledSmall Business Support Center

Cisco 300 Series Switches Purchase Decision


Cisco Small Business Investment Protection Program

Website: www.ciscoinvestmentprotection.com


Resources and URLs

Cisco® 300 Series Switcheswww.cisco.com/go/300switches

Partner Central Small Business Switchingwww.cisco.com/go/smbpartner/switching

Cisco Small Business Support Communityhttps://www.myciscocommunity.com/community/smallbizsupport

Cisco 300 Series Switches Warrantyhttp://www.Cisco.com/go/warranty

Cisco Small Business Servicewww.cisco.com/go/smbservices


Feature SegmentationUnmanaged Smart Smart Managed Managed

100 Series SLM Series (Emerging)

SLMG2 Series 300 Series Stackable SFE/SGE24 Gig ports 24 Gig ports 24 Gig ports 28 Gig ports 24 Gig ports

Green Ethernet Green EthernetBasic QoS

• Standards Based - Existing Competitor features•VLANs, QoS, Rate Limiting, Spanning Tree, 802.1x, IGMP Snooping etc

Bonjour Bonjour Auto Voice VLAN

Auto-LAN Policy DiscoveryIPv6 Host IPv6 Host

Text Editable ConfigsCDP

Cloud Support.3af POE (1/2 enabled)

Budget 1/4 ports at 15W.3af POE (all enabled)

Budget 1/2 ports at 15W.3af POE (all enabled)

Budget 1/2 ports at 15W

• Standards Based - Existing Competitor features•SNMP, RMON, Cable Diags, TextView, MSTP

Guest VLANIGMP Querier

Trusted Device VLANDHCP Relay

Congestion EvasionVLAN Diagnostics

• Standards Based - Existing Competitor features•GVRP, ACLs, Shaping, Flow-based QoS and Security, Dual

Image, L3 priority

Static Routing - 32 routes Static Routing - 128 routes1G Stacking

• Standards Based - Existing features

• Advanced Security, MVR, Protocol-based VLANs