30 social media ideas in 30 minutes - delivered at chicago booth

www.marketingsavant.com 888.989.7771 The MarketingSavant Group

The MarketingSavant Group

30 Social Media Ideas in 30 Minutes


www.marketingsavant.com

888.989.7771

[email protected]

How to Use the Power of New Technology to Drive Leads and Generate Sales Marketing Roundtable



For help with your Social Media Strategy, download our free Social Media e-books! marketingsavant.com/papers

http://www.marketingsavant.com/papers


Upcoming Webinars

Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST

60 Social Media Marketing & Promotion Ideas in 60 Minutes In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, we’ll take a “social media lightning round” approach and cover 6o real world promotional ideas that you can use in social media. This webinar is really geared for just about anyone. B2B marketers will find ideas, local retailers will find ideas, non-profits will walk away with something and even government agencies might learn something about connecting with their communities through social media. We’ve drawn examples from our own cases and clients as well as examples from around the web and from brands of all sizes and market segments. If you’re looking for a real kick in the pants, you’ve got to check out this webinar. You’d better sit down for this one, as it’s going to go quick, but you’re guaranteed to leave with at least a few ideas to make the hour well worth your while!

www.marketingsavant.com/webinars

http://www.marketingsavant.com/webinars



About Dana VanDen Heuvel

Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association's Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMA's TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nation's first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Dana's blog at www.marketingsavant.com.

The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy.

http://www.marketingsavant.com/





http://www.marketingsavant.com/services


Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later



0. Don’t Commit Random Acts of Social Media Marketing!



Source: Rain Today

1. Make Social Media a “Tier” in Your Marketing Strategy


2. Listen, Listen, Listen



3. Make Them Like You First



4. Host a Tweetup for Your: Company/Customers/Industries/Community/Groupies



5. Turn Your Thinkers Into Thought Leaders



6. Build a Dedicated Social Site Social Media Newsroom



7. Encourage Loyalty 2.0



8. Create a Proper Landing Page Create Microsite Tabs



9. Handle Customer Service Through Social Media

http://www.bpodr.co.uk/blog/virgin-media-twitter-and-improved-customer-service

9.5. How NOT to Handle Customer Service



10. Deliver Content with dlvr.it

• Deliver content across social platforms

• Engagement stats – integrate w/ Google Analytics

• Connect all social channels together

• Create many ‘routes’ • Auto-post curated content • Filter content • http://dlvr.it • Free service

http://dlvr.it/



11. Run Social Media Promotions



12. Run Facebook Photo Contests


Twitpic Facebook



13. Develop Business Through Twitter



14. Use Fan Generating Apps



15. Get Notified!

• Facebook not the only or the right answer

• Hyper Alerts is the “feature that Facebook forgot”

• Watch you pages, competitors, pages you like and pages you don’t

• Daily digest of updates (vs. immediate emails)

• Alerts by URL or by FB User – ASAP, Hourly, Daily, Weekly,

Monthly – Select your time – Also alerts on your own content

• http://www.hyperalerts.no

http://www.hyperalerts.no/

http://www.hyperalerts.no/



15.5 All in a NutshellMail

• Brings all social alerts into one consolidated email

• Track Twitter new followers & un-follows

• Mostly for ‘personal’ use

• http://nutshellmail.com

• Free service

http://nutshellmail.com/

http://nutshellmail.com/



16. Publish on Schedule – “1-7-30-4-2-1”

• 1 = Daily

• 7 = Weekly

• 30 = Monthly

• 4 = Quarterly

• 2 = Bi-Annual

• 1 = Annual

Source: FusionSpark Media http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/


26 17. Run a Video Contest

• Texas Instruments “Thank an Engineer campaign”

• At the end of March they had: – 176K Conversions – 151K video views – 25K “further actions” people took

from the landing page to other areas on ti.com.

• People spend an average of 4.21 minutes on the page

• TI is confident and happy that people are engaged and watching the videos (and more than one)



18. Integrate, Integrate, Integrate



19. Use Change Management for Effective Social Media

• Urgency! • Guidance & governance • Vision • Communication • Empowerment &

enablement • Campaign wins +

competence development • Build institutional

processes • Create Social Media

Center of Excellence



20. Develop a First Responder Program

• Be transparent. Be open and honest in all communication.

• Be ethical. Live by the WOMMA Practical Ethics Toolkit

• Be relevant. Share information and perspectives that are valuable to the online community

• Personalize and be personable.

• Address negative discussion head-on.

• Court evangelists & advocates.

Even if you’re not ready to join the conversation, it pays to have a sound strategy for dealing with any social media conversation taking place about your brand.



20.5. Develop a SM Policy that will…

• Educate as well as guide

• Provide instructive input to equip people with basic new media knowledge

• Complement an existing code of conduct

• “Educate on”, respect and enforce privacy guidelines

• Set constructive boundaries



21. Develop A Social Media Process



22. Connect to Your Marketing Map



23. Turn Your Employees Into Social Connectors


24. Find Local and Industry Tweeters



25. Secure Your Listings

• Secure the top business listings on directory sites

• “Claim” your business

• Use http://getlisted.org/ to asses your position

• Focus on the top local listings, don’t grab them all

• Focus on getting ‘citations’

• Be careful of what you pay for online – Superpages

– Yellowpages

– Other scammer nonsense

http://getlisted.org/

http://getlisted.org/



26. Review If They Like You…



26.5 Call Me If You Don’t…


38 27. Run Facebook & LinkedIn Ads Hyper-targeting Your Audience

“Local” Facebook Ads



28. Create a Social Media Dashboard

SOCIAL MEDIA IMPACT

Source: Oliver Blanchard “The Basics of Social Media ROI”



28.5 Monitor Social Measures

• Participation • Sales • Registrations • Referrals • Links (the currency of the

social web) • Votes • Reduction in costs and

processes • Decrease in customer issues • Lead generation • Conversion • Reduced sale cycles • Inbound activity



29. Social- Source Your Candidates



30. Use a Social CRM Tool



Take Lessons from Leading Brands

• Deputize people throughout the organization • Understand each channel’s unique engagement • Find champions • Centralize coordination • Be in it for the long haul • Pick channels carefully • Fish where the fish are • Support engagement as an extension of company culture • Encourage employees to use social media to get work done • Make social media part of the job • Modularize and Synchronize across channels (activity

streams) Source: Altimeter Group



Smile if you liked it!



888.989.7771

[email protected]

Thanks You for Attending!



For help with your Social Media Strategy, download our free Social Media e-books! marketingsavant.com/papers

http://www.marketingsavant.com/papers


Upcoming Webinars

Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST

60 Social Media Marketing & Promotion Ideas in 60 Minutes In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, we’ll take a “social media lightning round” approach and cover 6o real world promotional ideas that you can use in social media. This webinar is really geared for just about anyone. B2B marketers will find ideas, local retailers will find ideas, non-profits will walk away with something and even government agencies might learn something about connecting with their communities through social media. We’ve drawn examples from our own cases and clients as well as examples from around the web and from brands of all sizes and market segments. If you’re looking for a real kick in the pants, you’ve got to check out this webinar. You’d better sit down for this one, as it’s going to go quick, but you’re guaranteed to leave with at least a few ideas to make the hour well worth your while!

www.marketingsavant.com/webinars

http://www.marketingsavant.com/webinars



30 Social Media Ideas in 30 Minutes



888.989.7771

[email protected]

How to Use the Power of New Technology to Drive Leads and Generate Sales Marketing Roundtable

30 social media ideas in 30 minutes - delivered at chicago booth

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