30 second commercial
TRANSCRIPT
VIDEO
1. OPEN ON A CLOSE UP SCHOOL BELL RINGER.
2. CUT TO A FILLED ELEMENTARY SCHOOL CAFETERIA.
3. OPEN ON A CLOSE UP SCHOOL BELL RINGER.
4. CUT TO AN ELEMENTARY SCHOOL CAFETERIA TABLE.
5. CUT TO MEDIUM SHOT OF PETE.
6. PETE PULLS OUT A BROWN WRINKLED PAPER BAG OUT OF HIS BACKPACK.
7. PETE’S BROWN BAG RIPS FROM THE BOTTOM AND FOOD FALLS OUT OF THE BAG ONTO THE TABLE.
8. CUT TO MEDIUM SHOT OF JIMMY PULLING OUT HIS “FITBOX” FROM HIS BACKPACK.
9. CLOSE UP OF AN OPEN “FITBOX” THAT CONTIANS A BANANA, SANDWICH, CHEETOS, AND FRUITCUP.
10. CLOSE UP ON THE WATER BOTTLE ON THE SIDE OF THE “FITBOX”.
11. CUTS TO A MEDIUM SHOT OF A SAD PETE.
12. MEDIUM SHOT OF THE CAFETERIA TABLE, JIMMY GIVING THE SANDWICH TO PETE.
13. MEDIUM SHOT OF BOTH CHILDREN SITTING AND EATING
AUDIO
JIMMY: Hey guys, what you
ring for
lunch?
PETE: Mom packed me my lunch
in this bag, again.
Oh no, not again!
JIMMY: Hey Pete, you really
need a “FITBOX”.
It holds all my lunch
together
no matter what size it
is!
It even holds my water
bottle on the side
man!
PETE: That sounds great
Jimmy but I don’t have
my sandwich anymore.
JIMMY: You like PBJ sandwich?
PETE: Yea.
JIMMY: I got an extra one for
you right here in my
“FITBOX”.
TOGETHER IN CAFETERIA TABLE. It’s my emergency
sandwich.
You can have it.
PETE: Oh really? Thanks
Jimmy!
ANNCR: “FITBOX”. Can hold
your lunch
anywhere you go!
JIMMY: Hands off my chips
though
Pete.
ANNCR: Even extra that you
wouldn’t
want to share!