30 & 31 july 2017 - brisbane hair & beauty expo · 2017 brisbane hair and beauty expo...

brisbanehairandbeautyexpo.com.au

E x h i b i t o r BROCHURE

30 & 31 JULY 2017

BRISBANE HAIR & BEAUTY EXPO OVERVIEWFollowing a hugely successful 2016 event, the 2017 Brisbane Hair and Beauty Expo will return as Brisbane’s premier hair and beauty trade event on Sunday 30th and Monday 31st July 2017 at the award-winning Brisbane Convention and Exhibition Centre.

The Brisbane Hair and Beauty Expo brings together thousands

of industry professionals under one roof, all actively looking for new inspiration, products, brands, techniques, solutions and networking opportunities – and in 2017, the event will increase from 1 to 1.5 halls in order to accommodate the vast increase in exhibitor demand since the event’s inception in 2015.

Event InformationDATE: Sunday 30th and Monday 31st July 2017

TIME: 10am – 4pm

VENUE: Hall 1 & 2, Brisbane Convention and Exhibition Centre, Southbank, Brisbane, Queensland

TICKETS: General Admission $20 | Student Entry $15 (ticket allows entry across both days)

FORECAST: 6,000+ visitors

www.brisbanehairandbeautyexpo.com.au

2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE

For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]

ABOUT THE EXPOThe 2017 Brisbane Hair and Beauty Expo is a one-stop-shop for thousands of industry professionals looking to enhance their knowledge and skills in an entertaining and informative environment.

Expo highlights include:

• CENTRE STAGE – A snap-shot of cutting-edge education and entertainment

• SPOTLIGHT STAGE – New products, techniques and talent demonstrations in an ‘up-close-and-personal’ environment

• SPECIAL GUESTS – Numerous high-profile industry icons and major names

• THE BARBERSHOP – Featuring ‘jam’ sessions with some serious barbering industry movers-and-shakers

• THE ARENA – NEW IN 2017 – Get amongst the electric atmosphere when some of Australia’s most unique and exciting education and competitions are showcased, complete with tiered stadium seating

• BE(YOU)TIFUL BAR – Be pampered and indulge in some “me” time during a busy day at the Expo

• CHAMPAGNE LOUNGE - Catch up with colleagues and friends over a champagne or coffee

• HAIR AND NAIL COMPETITIONS – Live and pre-done competitions staged on the Expo floor

• MAKEUP & LASH COMPETITIONS – NEW IN 2017 – Live and pre-done competitions showcasing a range of makeup artist’s talents

• EXTENDED EDUCATION PROGRAM – Engaging and informative seminars presented by the best educators and presenters in the country

• NETWORKING EVENING – Stay on after the conclusion of Day 1 for some networking drinks and canapés with fellow exhibitors, sponsors and special guests




FACTS AND STATS FROM 2016

2016 Fast FactsNUMBER OF EXHIBITORS: 79 exhibitors over 116 sites

FLOOR SPACE: 5,000m2

TOTAL NUMBER OF ATTENDEES: 5096

EDUCATION ATTENDEES: 368 students

HAIR AND NAIL COMPETITION ENTRIES: 179 competitors

2015 ComparisonNUMBER OF EXHIBITORS: Increase of 50%

TOTAL NUMBER OF ATTENDEES: Increase of 34%

EDUCATION ATTENDEES: Increase of 50%




WHY EXHIBITThe 2017 Brisbane Hair and Beauty Expo brings together thousands of industry professionals under one roof, all actively looking for new inspiration, products, brands, techniques, solutions and networking opportunities.

BENEFITS OF BEING AN EXHIBITOR AT THE EXPO INCLUDE THE OPPORTUNITIES TO:

• Stimulate lead generation

• Promote business development

• Generate on-the-spot sales

• Showcase your product, service or brand to thousands of active buyers

• Launch new products

• Meet with your key market, including new potential customers

• Catch up with your existing customer base

• Network with other exhibitors and key industry stakeholders

• Boost your brand’s presence to industry professionals

AS WELL AS TALKING ONE-ON-ONE WITH YOUR TARGETED AUDIENCE, THE EXPO WILL ALSO ALLOW YOU TO:

• Bring together your most active prospects and customers

• Harness all five senses to drive home your messages

• Drive business to other sales channels – e.g. online and retail

• Provide the opportunity to meet more interested buyers than any other sales activity

• Build solid business relationships and generate leads

• Emotionally connect with customers




ABOUT THE VISITORSThe 2017 Brisbane Hair and Beauty Expo will attract 6,000+ quality industry visitors, covering a variety of demographic profiles.

HERE ARE THE BREAKDOWNS FROM THE 2016 EXPO:

MEN

WOMENLESS THAN

18

HAIR

DRE

SSER

FAC

EBO

OK

HAIR

PRO

DUC

TS

BRIS

BAN

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OW

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BEAU

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HERA

PIST

EMPL

OYM

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HAIR

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ENT

SUN

SHIN

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APP

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SITE

CO

SMET

ICS

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EMPL

OYE

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OTH

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MAG

AZI

NE

EYEB

ROW

S &

EYE

LASH

ES

NSW

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MA

KEUP

ART

IST

CO

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SCHO

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AGRA

M

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TRIC

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EQUI

PMEN

T

CEN

TRA

L Q

LD

MA

NAG

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IL TE

CHN

ICIA

N

GO

OG

LE

FLYE

RS

ORG

AN

IC &

NAT

URA

LS

IPSW

ITC

H +J

IMBO

OM

BA

EDUC

ATO

R

BARB

ER

E-N

EWSL

ETTE

R

HAIR

BIZ

FO

RUM

NA

IL P

ROD

UCTS

& E

QUI

PMEN

T

NO

RTH

QLD

CO

SMET

IC TO

OLS

WES

T Q

LD

EDUC

ATO

R

TAN

NIN

G

SA

MED

ICA

L &

HEA

LTH

VIC

SUPP

LIER

EXTE

NSI

ON

S &

WIG

S

WA

WA

XIN

G

PHIL

LIPI

NES

MED

ICA

L

SPA

PRO

DUC

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EQ

UIPM

ENT

NEW

ZEA

LAN

D

SERV

ICES

ACT

TAN

NIN

G

PIER

CIN

G E

QUI

PMEN

T /

BODY

TAS

CLO

THIN

G

NT

19-25 26-35 36-55 56+

4%

37%30%

45% 57

47.2

14.410.4 7.7 7 6.3 5 2 1.8 0.8 0.7 0.4 0.4 0.2 0.1 0.1

32 31 29 29 25 21 19 18 17 17 16 14 13 10 420% 18%

8%5% 3%

22%

6%

36%

29%

16% 15% 12% 10% 5% 5% 4% 4% 1%

14% 13% 13%10% 7%

2% 2% 2% 1% 1%GENDERSPLIT

VISITORS AGE RANGE VISITORS OCCUPATIONS

VISITORS EMPLOYMENT LEVEL WHAT ARE YOU HERE TO SEE?(BY %)

WHERE DID YOU HEAR ABOUT THE BRISBANE HAIR AND BEAUTY EXPO?

VISITOR LOCATION PROFILE (BY %)

9%

91%




MARKETING STRATEGYThe Brisbane Hair and Beauty Expo understands the importance of a fully integrated marketing strategy to ensure the projected number of attendees is achieved.

Based on the proven success of our 2016 event, we will continue to grow and build our marketing and advertising strategy throughout 2017 by including the following activities:

• Advertisements and editorials in a range of key trade publications (print and online)

• A highly effective and ongoing social media campaign on Facebook (11,000+ Likes) and Instagram (2,000+ Followers)

• The use of multiple Facebook Ad and Promoted Posts campaigns plus Google Display Ads

• Distribution of 25,000+ flyers to trade businesses and industry professionals

• Promotion through a range of industry associations, exhibitors and Expo affiliates

• Implementation of a conclusive media and PR strategy

• A regular e-Newsletter to a database of 6,600+ trade businesses and industry professionals

• A fully integrated website - www.brisbanehairandbeautyexpo.com.au




SITE PRICES

CORINTHIAN WALL OPTION Black Velcro compatible walls

SYMA WALL OPTION White laminate infill walls

BOTH THESE OPTIONS INCLUDE:

• Two (2) 150 watt spotlights and One (1) 4 amp power point per 3m2

• Charcoal floor carpet

• Front fascia with organisations name and BHBE Logo

• Access to the Exhibitor Lounge

• Two (2) invitations to the Networking Event on Sunday 30 July

• Inclusion in the Exhibitor Program

COST 2m x 3m - $3,300 + GST3m x 3m - $4,750 + GST3m x 6m - $9,000 + GST3m x 9m - $12,825 + GST

Note: Neither of these Shell Scheme Booth Options include tables or chairs. These can be arranged separately through our Expo boothing contractor, Moreton Hire.

SPACE ONLY SITETHIS OPTION INCLUDES:

• One 4 amp power point per 3m2

• Jupiter Blue carpet

• Access to the Exhibitor Lounge

• Two (2) invitations to the Networking Event on Sunday 30 July

• Inclusion in the Exhibitor Program

COST 3m x 6m - $8,550 + GST3m x 9m - $11,745 + GST6m x6m - $14,500 + GST

Note: The Space Only option does not include fascia boards or fascia signage, lights, tables or chairs. These can be arranged separately through our Expo boothing contractor, Moreton Hire.

INSURANCE

As an Exhibitor at the Brisbane Hair and Beauty Expo you must hold Public Liability Insurance. Proof of this must be provided no later than one week before the event. If you do not hold Public Liability you can purchase one off cover for $100 incl GST. This option can be selected on the Booking Form. The organiser bears no responsibility for your goods, for damage/theft of your stock/equipment, or for your legal liability. Any goods are left on site at your own risk.

OR




FLOOR PLAN

CHAMPAGNE LOUNGE

BE(YOU)TIFULBAR

NAIL & MAKEUP COMPS

CENTRE STAGE

CAFE

ENTRY / EXIT

THEARENA

THEGRAND STAND

HAIRCOMP

SPOTLIGHTSTAGE

132

131

124

130

129

14

13

12

11

10

9 8 7 6 4 3 2 1 128

123

111 107 103 99

121

109 105 101 97

120

108 104 100 96

122

110 106 102 98

118

119 115

94 90

86

7478 70

6661595450

4234

15

17

19

16

18

21 22 23 24 26 28 3025 27 29 31

38

46

82

114

95 91

84

7377 69

6358565248

4032

36

44

80

117 113

93 89

87

7579 71 134

6765605551

4335

39

47

83

112

92 88

85

7276 68

6462575349

4133

37

45

81

116

127 126 125

BARBERSHOP

PRICING

2m x 3m - $3,300 + GST3m x 3m - $4,750 + GST3m x 6m - $9,000 + GST3m x 9m - $12,825 + GST Space Only3m x 6m - $8,550 + GST3m x 9m - $11,745 + GST6m x6m - $14,500 + GST Storage$125 + GST per sq metre




HOW TO BOOK YOUR SITE

1. Select your preferred location from the Floor Plan

2. Contact [email protected] to confirm site availability

3. Complete the Booking Form and forward to [email protected]

4. Once your completed Booking Form has been received, your site will be confirmed via email and a 50% deposit will be invoiced

PAYMENT TERMS

• 50% deposit due on signing and booking

• 50% due on 12 June 2017 (100% due if booking after this date)

GENERAL CONDITIONS Space will be allocated in line with the policy of the Expo and in order of receipt of application. Exhibitors will be required to complete the Booking Form and pay the relevant deposits on their due dates. If you have any queries please contact Major League Marketing on 07 3217 9347 or email [email protected]




CONTACT US For more information or to discuss this opportunity further, please don’t hesitate to contact our team:

REBECCA IDIENS 07 3217 93470423 697 [email protected]

JASON GREENHALGH07 3217 92370400 716 [email protected]

Brisbane Hair and Beauty Expo is owned and managed by Major League Marketing. Major League has been a successful player in the Brisbane events and marketing scene for 17 years and is the creator and former owner and operator of the award winning Brisbane Fitness & Health Expo. This Expo saw growth from 2,500 visitors in its inaugural year in 2011, to 11,000 visitors through its doors in Major League’s final year of ownership in 2014, before the event was sold.Due to this great success, Major League was recognised as the winner of the 2011 Australian Marketing Institute’s Consumer Insight Division Award for the Brisbane Fitness & Health Expo.

Major League is also the creator, owner and operator of the inaugural Brisbane Fashion Weekend hosted in October 2016, which will see over 40+ Australian well-loved and emerging designers and 3000+ visitors encounter Brisbane’s largest Runway to Rack fashion experience.

Visit www.majorleague.com.au for more information on Major League Marketing.




30 & 31 july 2017 - brisbane hair & beauty expo · 2017 brisbane hair and beauty expo...

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