3 years & face to face with over 1500

businesses5 fundamentals I learnt that most business

owners don’t know but should

Hey, I’m BrendanPrimary business is The Search Engine Shop

Started as an SEO consultancy ~5 years ago, evolved into a “digital consultancy” (local business marketing)

We help businesses get more new clients & make more money by properly leveraging the internet

Won government tender in 2009 to deliver 36x 1-day business workshops over a year

Through workshops & consulting have had face time with 1500-1600 businesses in last 2-3 years

My goal for this session:

Give you one idea or concept you can run with, implement & take

your business to thenext level

1. Know how to make money

Default thinking: more clients=more money

Getting more clients is the most expensive way to generate revenue & usually takes the longest

Your existing customer base is the biggest untapped resource you have

Counter intuitive: often spending money (investing) is the quickest way to make money

How to Make Money & Dominate

Diagram copyright Lisa Reed - from the book “The Business Mystic” by Lisa Reed & Mardi Palmer

2. Online Marketing:Traffic & SEO is not the secret sauce to

successWho wants more hits?

Resetting limiting beliefs…

We started as an SEO firm, found quickly that was limiting us

Blogosphere thinking (traffic+conversion=success) is also incomplete and limiting you

You don’t even need a website - have met 100s of 7+ figure businesses without a website.

Based on the “make money model” we know that more leads or clients is not the only way to make money – therefore traffic is not the secret sauce

Diagram copyright Lisa Reed - from the book “The Business Mystic” by Lisa Reed & Mardi Palmer

3. Understand the numbersMy $200,000 education

How good is your napkin maths?

All businesses run on moneyif you don’t understand moneyyou don’t understand business

All businesses run on $$$

What’s the difference between cash & accrual accounting?

Do you understand cash flow & your cash flow cycle?

Do you know the difference between markup and margin?

Can you read and understand a P&L report and balance sheet?

ROAS & COA – what are your KPIs, how do you measure them?

Trends are often more important than individual numbers

Minimise tax, minimise risk and ensure compliancy

Stop doing your own bookkeeping and accounts

Don’t grow too fast – not all growth is good

4. Want to do big things?

Goal-setting is not enough

You need a vision

Vision=fuel, your “why”, your vision drives your goals

Goals are useful but are more like checkpoints, without vision your goals are limp

Tim Ferriss’ dreamlining exercise is a good starting point

Don’t limit yourself – vision for your life, your business & specific areas of your life

Your vision MUST be fresh & you know it intrinsically

Example: Didgeridoo DojoVision: We’re the leading didgeridoo lessons and “learn to play” didgeridoo resource on the planet (beginners right through to advanced). If someone is looking to learn to play the didgeridoo our products and services will reach them no matter where they are and people rave about how good our stuff is

Goal: rank in top 3 positions for “didgeridoo lessons”, “how to play didgeridoo” in all major search engines (Google, Bing, Apple Store/iTunes, Amazon)

Goal: create physical DVD products & distribute in all retail stores where didgeridoos are sold

Goal: all video in HD, streams seamlessly

5. Learn how to sellNothing happens in business until a sale is made

3 ingredients required to make a sale

• Even if you don’t do the selling, you need to understand selling as a business owner

• Marketing is useless unless you can sell the prospects

1. A Need or Want and Demand or Desire to get it

2. Trust: in you, your product AND your company

3. $$$, real AND perceived ROI

Get in touch, share the love

Twitter: @tullibo

Email: brendan@thesearchengineshop.com