3 web design tips to improve website conversions
TRANSCRIPT
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
More and more number of people and prospective patients are accessing the Internet. It is
becoming increasingly important for websites to provide a web presence that provides the
best user experience. Therefore having a solid online marketing strategy and utilizing
medical SEO services can ensure you a strong online presence and generate more traffic to
your practice.
A website that grabs the visitor’s attention and holds it for more than five seconds has a
much better chance of bringing returning visitors and ultimately converting them into
consumers. When the information your prospects are looking for can be easily accessed on
your website they will view your website as a credible source of information.
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
Online users usually tend to tune into
the visual appeal and navigability of a
website. So, medical website design
should be focused on attracting more
targeted visitors and increasing the
leads and conversions. A responsive
website helps in increasing the
conversion rate of site and ensures
engagement with your clients.
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
Aesthetic appearance of your website: You have only around 50 milliseconds to make a
good first impression and influence the user before he or she leaves. Good photography,
visual images and a clean layout are enough to keep a visitor engaged. A well-designed
website helps in shaping up the perception of your business. A fully functional, dynamic
website shows that your business has a solid foundation, and will reflect the qualities and
values of your business.
Easy navigation: Logical navigation is an important criterion for a responsive website. It
increases usability, helps the users to find information easily and encourages them to
perform the call to action. Simple navigation provides a clear path for website users.
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
Online visitors can be categorized into three – those visitors with little or no information
about your business; those with some knowledge who are closer to becoming actual
patients/customers; and those who know your business and the services provided, in other
words, a group that is ready to make a purchase or schedule a consultation. The latest
trends in website navigation to boost conversion include the following.
Fixed Scrolling Navbar
Mega Menu
Responsive Subnav Menus
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
Big bold typography: Legible and clear typography with high contrast and logical hierarchy
of information helps readers to read content easily. “Skim-ability” is also essential as visitors
often look for specific information and don’t have time to go through the entire content.
Use of headlines and subheadings increase “skim-ability” and being consistent with one or
two fonts also improves readability and usability.
Google Fonts offers a great number of fonts and recently it has updated its collection and offers
more customizable and interactive fonts. The font technology allows working with responsive
characters, improving creativity and exploring new shapes. Intelligent fonts that suit all types of
users and media help in improving conversions. Open Sans, Arvo and Lato are some of the
popular Google fonts.
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
a good web design is vital to be successful…..
The path of conversion refers to the visitor’s progress towards becoming a lead and this
path is specific to each visitor. A user’s conversion path begins on the homepage.
The aesthetic appearance of the website is important to create a good first impression and
persuade potential customers to become actual customers. A user-friendly and navigable
website will allow the visitor to find the details they are looking for either on the home
page itself or on another page via a search feature. Good use of typography is important.
The call to action buttons must be well-designed and ideally placed so that the visitor
makes the desired action.
www.medresponsive.com
3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS
a good web design is vital to be successful…..
One of the factors that determines the success of a medical business is a responsive
website. Ease-of-use increases the number of visitors arriving at your website and ensures
more conversions. For a successful web design, businesses can choose to partner with a
Long Island SEO company that can provide reliable web design and development services.
Our extensive experience in all aspects of SEO as well as healthcare makes us an ideal partner for anyone
who is in the Medical industry. We look forward to discussing your challenges with you. Call our healthcare
digital marketing agency or contact us via email to set up a meeting. A 15 to 20 minute call will give you a
good idea on whether we are right for you.
www.medresponsive.com